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Company Analysis

AFRM Insider Trading

Affirm Holdings, Inc. | Personal Credit Institutions

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Affirm Holdings, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Personal Credit Institutions sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2024-08-06 01:08 2024-08-01 Rabois Keith Director SELL $26.90 9,275 $249,514 64,348 -12.6%
2024-07-03 01:02 2024-07-01 Rabois Keith Director SELL $29.89 9,276 $277,260 73,623 -11.2%
2024-06-05 23:14 2024-06-03 Rabois Keith Director SELL $28.83 9,276 $267,399 82,899 -10.1%
2024-05-04 00:59 2024-05-01 Rabois Keith Director SELL $32.12 9,276 $297,902 60,000 -13.4%
2024-04-04 01:02 2024-04-01 Rabois Keith Director SELL $35.30 9,276 $327,412 69,276 -11.8%
2024-03-19 01:01 2024-03-14 Rabois Keith Director SELL $34.39 9,276 $318,970 78,552 -10.6%
2023-12-30 02:00 2023-12-27 Linford Michael Officer - Chief Financial Officer OPT+S $52.00 65,000 $3,380,000 99,063 0.0%
2023-12-20 02:07 2023-12-19 Linford Michael Officer - Chief Financial Officer OPT+S $50.00 65,000 $3,250,000 99,063 0.0%
2023-12-14 01:21 2023-12-11 GIC Private Ltd 10% owner SELL $40.02 2,906,591 $116,310,436 1,592,923 -64.6%
2023-07-07 23:05 2023-07-05 GIC Private Ltd 10% owner SELL $15.42 203,905 $3,144,215 11,887,747 -1.7%
2023-04-05 01:02 2023-04-03 Rabois Keith Director SELL $11.15 17,286 $192,711 0 -100.0%
2023-03-04 02:02 2023-03-01 Rabois Keith Director SELL $12.77 17,287 $220,672 17,286 -50.0%
2023-02-04 02:00 2023-02-01 Rabois Keith Director SELL $16.71 17,287 $288,791 34,573 -33.3%
2023-01-06 01:59 2023-01-03 Rabois Keith Director SELL $9.18 17,287 $158,772 51,860 -25.0%
2022-12-06 02:03 2022-12-01 Rabois Keith Director SELL $14.27 17,287 $246,654 69,147 -20.0%
2022-11-04 01:59 2022-11-01 Rabois Keith Director SELL $20.04 17,287 $346,438 86,434 -16.7%
2022-05-03 23:16 2022-04-29 GIC Private Ltd 10% owner BUY $30.00 3,898 $116,940 4,499,514 +0.1%
2022-04-29 23:06 2022-04-27 GIC Private Ltd 10% owner BUY $29.67 209,902 $6,227,960 4,495,616 +4.9%
2022-04-27 23:21 2022-04-25 GIC Private Ltd 10% owner BUY $32.19 700,000 $22,535,030 4,285,714 +19.5%
2022-04-26 00:29 2022-04-22 GIC Private Ltd 10% owner BUY $32.00 800,000 $25,603,360 3,585,714 +28.7%
2022-04-22 23:25 2022-04-20 GIC Private Ltd 10% owner BUY $34.03 1,973,628 $67,158,811 2,785,714 +243.0%
2022-04-21 23:17 2022-04-19 GIC Private Ltd 10% owner BUY $34.98 134,197 $4,694,211 812,086 +19.8%
2022-02-04 02:04 2022-02-01 Linford Michael Officer - Chief Financial Officer OPT+S $65.96 48,150 $3,175,839 49,908 0.0%
2022-01-06 01:14 2022-01-03 Rabois Keith Director SELL $96.34 18,704 $1,802,014 23,969 -43.8%
2022-01-05 02:03 2022-01-03 Adkins Katherine Officer - Chief Legal Officer OPT+S $102.00 2,215 $225,930 1,663 0.0%
2021-12-04 01:05 2021-12-02 Adkins Katherine Officer - Chief Legal Officer OPT+S $116.08 1,362 $158,094 0 0.0%
2021-12-04 01:05 2021-12-01 Rabois Keith Director SELL $123.91 18,704 $2,317,672 42,673 -30.5%
2021-11-18 05:04 2021-11-15 Liew Jeremy Director SELL $146.21 68,750 $10,051,759 183,758 -27.2%
2021-11-17 00:49 2021-11-15 Philips Jeremy Director SELL $150.00 10,968 $1,645,201 753,726 -1.4%
2021-11-10 02:01 2021-11-08 Jiyane Siphelele Officer - Vice President, Controller OPT+S $175.00 4,106 $718,550 2,868 0.0%
2021-11-06 00:02 2021-11-03 Adkins Katherine Officer - Chief Legal Officer SELL $160.57 1,362 $218,698 0 -100.0%
2021-11-04 01:11 2021-11-01 Adkins Katherine Officer - Chief Legal Officer OPT+S $154.17 10,924 $1,684,129 1,362 0.0%
2021-11-04 01:04 2021-11-01 Martincevic Silvija Officer - Chief Commercial Officer OPT+S $153.89 150,000 $23,083,845 17,737 0.0%
2021-11-04 01:02 2021-11-01 Michalek Libor Director, Officer - President, Tech., Risk & Ops OPT+S $153.99 234,691 $36,139,034 79,053 0.0%
2021-11-04 01:01 2021-11-01 Jiyane Siphelele Officer - Vice President, Controller OPT+S $154.05 32,894 $5,067,156 2,868 0.0%
2021-11-04 01:10 2021-11-01 Linford Michael Officer - Chief Financial Officer OPT+S $153.90 115,000 $17,698,236 23,868 0.0%
2021-11-04 01:05 2021-11-01 Rabois Keith Director SELL $153.92 18,704 $2,878,828 61,377 -23.4%
2021-03-16 23:13 2021-03-15 Jiyane Siphelele Officer - Vice President, Controller SELL $81.18 12,137 $985,293 6,360 -65.6%
2021-03-06 05:14 2021-03-03 Caro del Castillo Sharda Officer - Chief Legal Officer OPT+S $91.20 25,333 $2,310,428 21,686 0.0%
2021-03-06 05:13 2021-03-03 Michalek Libor Officer - President, Technology OPT+S $89.89 263,386 $23,674,714 875,265 0.0%
2021-03-06 05:13 2021-03-03 Martincevic Silvija Officer - Chief Commercial Officer OPT+S $91.28 36,999 $3,377,306 2,086 0.0%
2021-03-06 05:12 2021-03-03 Linford Michael Officer - Chief Financial Officer OPT+S $87.45 68,380 $5,979,701 4,590 0.0%
2021-03-06 05:13 2021-03-03 BHANDARI SANDEEP Officer - Chief Risk & Strategy Officer OPT+S $89.03 84,790 $7,548,667 54,186 0.0%
2021-01-29 05:38 2021-01-13 GIC Private Ltd 10% owner SELL $95.34 4,635 $441,897 7,700 -37.6%
2021-01-29 05:38 2021-01-13 GIC Private Ltd 10% owner BUY $49.00 12,335 $604,415 12,335 +100.0%
2021-01-21 04:25 2021-01-15 Founders Fund V Management, LLC 10% owner BUY $49.00 75,000 $3,675,000 75,000 +100.0%
2021-01-16 00:19 2021-01-13 Rabois Keith Director BUY $49.00 75,000 $3,675,000 75,000 +100.0%
2021-01-16 00:19 2021-01-13 Philips Jeremy Director BUY $49.00 75,000 $3,675,000 5,699 +100.0%
2021-01-16 01:31 2021-01-13 Khosla Ventures IV, L.P. 10% owner BUY $49.00 75,000 $3,675,000 422,011 +21.6%
SHOW ENTRIES

How to Interpret $AFRM Trades

Not every insider transaction in Affirm Holdings, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $AFRM shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for AFRM

Insider activity data for Affirm Holdings, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $AFRM, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.