ALRM Insider Trading
Alarm.com Holdings Inc. | Services-Prepackaged Software
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Alarm.com Holdings Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2020-03-19 02:50 | 2020-03-16 | Marshall Christopher P | 10% owner, Other | SELL | $34.29 | 25,000 | $857,250 | 35,223 | -41.5% |
| 2020-03-10 02:55 | 2020-03-05 | REYNOLDS JON Q JR | 10% owner, Other | SELL | $45.85 | 110,412 | $5,062,258 | 129,299 | -46.1% |
| 2020-03-06 01:23 | 2020-03-03 | Valenzuela Steve | Officer - Chief Financial Officer | SELL | $49.01 | 500 | $24,505 | 39,080 | -1.3% |
| 2020-03-06 03:55 | 2020-03-04 | TCV VII LP | 10% owner, Other | SELL | $45.73 | 75,747 | $3,463,827 | 0 | -100.0% |
| 2020-02-05 01:11 | 2020-02-03 | Valenzuela Steve | Officer - Chief Financial Officer | SELL | $44.00 | 969 | $42,636 | 39,580 | -2.4% |
| 2020-01-16 00:58 | 2020-01-13 | Trundle Stephen | Director, Officer - President and CEO | OPT+S | $42.31 | 20,000 | $846,200 | 247,493 | 0.0% |
| 2019-11-19 01:39 | 2019-11-14 | Trundle Stephen | Director, Officer - President and CEO | OPT+S | $44.76 | 15,000 | $671,400 | 247,493 | 0.0% |
| 2019-08-22 00:53 | 2019-08-19 | Trundle Stephen | Director, Officer - President and CEO | OPT+S | $47.18 | 20,000 | $943,600 | 222,443 | 0.0% |
| 2019-06-06 01:01 | 2019-06-03 | Valenzuela Steve | Officer - Chief Financial Officer | OPT+S | $57.99 | 1,083 | $62,803 | 40,549 | 0.0% |
| 2019-05-21 00:11 | 2019-05-16 | Martin Jean-Paul | Officer - Chief Technology Officer | SELL | $58.41 | 952 | $55,610 | 146,449 | -0.6% |
| 2019-05-21 00:10 | 2019-05-16 | Ramos Daniel | Officer - Sr. VP-Corporate Development | SELL | $58.42 | 1,269 | $74,140 | 29,848 | -4.1% |
| 2019-05-21 00:09 | 2019-05-16 | Kerzner Daniel | Officer - Chief Product Officer | SELL | $58.42 | 1,269 | $74,140 | 37,106 | -3.3% |
| 2019-05-21 00:08 | 2019-05-16 | BEDELL JEFFREY A | Officer - Chief Strategy & Innovation | SELL | $58.42 | 1,269 | $74,140 | 446,224 | -0.3% |
| 2019-05-03 23:20 | 2019-05-01 | Valenzuela Steve | Officer - Chief Financial Officer | OPT+S | $71.07 | 1,084 | $77,040 | 40,549 | 0.0% |
| 2019-04-24 23:34 | 2019-04-22 | Trundle Stephen | Director, Officer - President and CEO | OPT+S | $67.63 | 20,000 | $1,352,600 | 222,443 | 0.0% |
| 2019-04-10 23:49 | 2019-04-08 | Trundle Stephen | Director, Officer - President and CEO | OPT+S | $64.71 | 15,000 | $970,650 | 222,443 | 0.0% |
| 2019-04-03 23:15 | 2019-04-02 | Trundle Stephen | Director, Officer - President and CEO | SELL | $64.63 | 2,271 | $146,775 | 222,443 | -1.0% |
| 2019-04-03 23:14 | 2019-04-02 | Ramos Daniel | Officer - Sr. VP-Corporate Development | SELL | $64.63 | 607 | $39,230 | 31,117 | -1.9% |
| 2019-04-03 23:13 | 2019-04-02 | Martin Jean-Paul | Officer - Chief Technology Officer | SELL | $64.63 | 603 | $38,972 | 147,401 | -0.4% |
| 2019-04-03 23:12 | 2019-04-02 | Kerzner Daniel | Officer - Chief Product Officer | SELL | $64.63 | 758 | $48,990 | 38,375 | -1.9% |
| 2019-04-03 23:16 | 2019-04-01 | Valenzuela Steve | Officer - Chief Financial Officer | OPT+S | $65.42 | 1,083 | $70,850 | 28,049 | 0.0% |
| 2019-04-03 23:10 | 2019-04-02 | BEDELL JEFFREY A | Officer - Chief Strategy & Innovation | SELL | $64.63 | 607 | $39,230 | 447,493 | -0.1% |
| 2019-03-06 00:25 | 2019-03-01 | Valenzuela Steve | Officer - Chief Financial Officer | OPT+S | $61.00 | 1,083 | $66,063 | 28,049 | 0.0% |
| 2019-02-06 00:41 | 2019-02-01 | Valenzuela Steve | Officer - Chief Financial Officer | OPT+S | $63.05 | 1,084 | $68,346 | 28,049 | 0.0% |
| 2019-01-17 01:38 | 2019-01-14 | Trundle Stephen | Director, Officer - President and CEO | OPT+S | $55.42 | 30,000 | $1,662,699 | 199,714 | 0.0% |
| 2019-01-05 00:14 | 2019-01-02 | Valenzuela Steve | Officer - Chief Financial Officer | OPT+S | $51.11 | 1,083 | $55,352 | 28,049 | 0.0% |
| 2018-12-13 04:17 | 2018-12-10 | Trundle Stephen | Director, Officer - President and CEO | SELL | $49.68 | 10,000 | $496,800 | 120,118 | -7.7% |
| 2018-12-08 00:44 | 2018-12-04 | Ramos Daniel | Officer - Sr. VP-Corporate Development | OPT+S | $50.77 | 5,446 | $276,493 | 21,566 | 0.0% |
| 2018-12-07 00:21 | 2018-12-03 | Valenzuela Steve | Officer - Chief Financial Officer | OPT+S | $51.80 | 10,808 | $559,875 | 28,049 | 0.0% |
| 2018-12-01 00:30 | 2018-11-28 | Valenzuela Steve | Officer - Chief Financial Officer | SELL | $49.00 | 5,000 | $245,000 | 37,774 | -11.7% |
| 2018-11-20 05:03 | 2018-11-15 | McAdam Timothy P | Director, 10% owner, Other | SELL | $47.82 | 22,500 | $1,075,950 | 33,742 | -40.0% |
| 2018-11-16 02:38 | 2018-11-13 | Trundle Stephen | Director, Officer - President and CEO | OPT+S | $47.65 | 45,000 | $2,144,102 | 209,714 | 0.0% |
| 2018-11-14 00:39 | 2018-11-09 | Valenzuela Steve | Officer - Chief Financial Officer | OPT+S | $47.92 | 11,000 | $527,160 | 42,774 | 0.0% |
| 2018-11-09 00:36 | 2018-11-06 | Valenzuela Steve | Officer - Chief Financial Officer | OPT+S | $48.77 | 15,000 | $731,550 | 42,774 | 0.0% |
| 2018-09-18 23:45 | 2018-09-14 | Kerzner Daniel | Officer - Chief Product Officer | OPT+S | $56.68 | 17,500 | $991,932 | 24,133 | 0.0% |
| 2018-09-18 23:46 | 2018-09-14 | PANERO HUGH | Director | SELL | $56.75 | 1,115 | $63,276 | 4,835 | -18.7% |
| 2018-09-18 23:44 | 2018-09-14 | BEDELL JEFFREY A | Officer - Chief Strategy & Innovation | SELL | $56.50 | 400 | $22,600 | 438,100 | -0.1% |
| 2018-09-13 23:21 | 2018-09-11 | Martin Jean-Paul | Officer - Chief Technology Officer | OPT+S | $56.68 | 10,000 | $566,800 | 138,004 | 0.0% |
| 2018-09-13 02:11 | 2018-09-10 | Ramos Daniel | Officer - Sr. VP-Corporate Development | OPT+S | $56.47 | 70,299 | $3,969,967 | 24,152 | 0.0% |
| 2018-09-11 04:05 | 2018-09-06 | McAdam Timothy P | Director, 10% owner, Other | SELL | $56.18 | 30,000 | $1,685,466 | 76,823 | -28.1% |
| 2018-09-11 04:01 | 2018-09-06 | Technology Crossover Management VII, L.P. | 10% owner, Other | SELL | $55.23 | 172,032 | $9,501,138 | 0 | -100.0% |
| 2018-09-06 01:57 | 2018-08-17 | Kerzner Daniel | Officer - Chief Product Officer | OPT+S | $54.01 | 10,000 | $540,100 | 23,969 | 0.0% |
| 2018-08-17 23:45 | 2018-08-15 | Trundle Stephen | Director, Officer - President and CEO | OPT+S | $50.77 | 15,000 | $761,550 | 209,714 | 0.0% |
| 2018-08-10 23:22 | 2018-08-08 | Kerzner Daniel | Officer - Chief Product Officer | OPT+S | $49.66 | 10,000 | $496,600 | 23,969 | 0.0% |
| 2018-06-19 23:35 | 2018-06-15 | Trundle Stephen | Director, Officer - President and CEO | OPT+S | $45.52 | 22,193 | $1,010,219 | 189,691 | 0.0% |
| 2018-06-18 23:17 | 2018-06-14 | PANERO HUGH | Director | SELL | $45.38 | 10,000 | $453,778 | 5,950 | -62.7% |
| 2018-06-14 04:19 | 2018-06-13 | McAdam Timothy P | Director, 10% owner, Other | SELL | $44.36 | 20,407 | $905,257 | 0 | -100.0% |
| 2018-06-14 04:15 | 2018-06-12 | TCV VII LP | 10% owner, Other | SELL | $44.51 | 114,687 | $5,104,294 | 0 | -100.0% |
| 2018-06-12 00:24 | 2018-06-08 | Martin Jean-Paul | Officer - Chief Technology Officer | OPT+S | $45.28 | 45,350 | $2,053,448 | 138,004 | 0.0% |
| 2018-06-12 00:22 | 2018-06-07 | Hutz David | Officer - Chief Systems Architect | OPT+S | $45.35 | 35,164 | $1,594,687 | 92,522 | 0.0% |
How to Interpret $ALRM Trades
Not every insider transaction in Alarm.com Holdings Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $ALRM shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for ALRM
Insider activity data for Alarm.com Holdings Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $ALRM, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.