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Company Analysis

AMZN Insider Trading

Amazon.com, Inc. | Retail-Catalog & Mail-Order Houses

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Amazon.com, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Catalog & Mail-Order Houses sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2011-06-17 01:48 2011-06-15 Kessel Steven Officer - Senior Vice President SELL $188.17 3,500 $658,595 0 -100.0%
2011-05-18 02:39 2011-05-16 PIACENTINI DIEGO Officer - Senior Vice President OPT+S $198.32 10,000 $1,983,163 109,646 0.0%
2011-05-18 02:36 2011-05-16 Jassy Andrew R Officer - Senior Vice President OPT+S $200.54 7,750 $1,554,185 5,401 0.0%
2011-05-18 02:34 2011-05-16 WILSON L MICHELLE Officer - Senior Vice President OPT+S $198.29 5,250 $1,041,044 22,251 0.0%
2011-05-18 02:31 2011-05-16 WILKE JEFFREY A Officer - Senior Vice President OPT+S $195.83 4,000 $783,314 82,934 0.0%
2011-05-18 02:29 2011-05-16 SZKUTAK THOMAS J Officer - Senior Vice President and CFO OPT+S $198.31 4,000 $793,222 52,000 0.0%
2011-05-18 02:27 2011-05-16 Kessel Steven Officer - Senior Vice President OPT+S $200.54 3,500 $701,890 3,500 0.0%
2011-05-18 02:25 2011-05-16 Blackburn Jeffrey M Officer - Senior Vice President OPT+S $200.54 3,100 $621,674 43,200 0.0%
2011-05-18 02:21 2011-05-16 Reynolds Shelley Officer - Vice President OPT+S $200.54 136 $27,273 5,584 0.0%
2011-05-04 02:33 2011-05-02 VALENTINE H BRIAN Officer - Senior Vice President SELL $199.00 8,000 $1,591,965 10,000 -44.4%
2011-05-04 02:31 2011-05-02 Reynolds Shelley Officer - Vice President SELL $200.00 2,520 $504,000 5,381 -31.9%
2011-03-29 01:55 2011-03-28 Reynolds Shelley Officer - Vice President OPT+S $171.80 1,680 $288,624 7,901 0.0%
2011-03-17 01:49 2011-03-15 Kessel Steven Officer - Senior Vice President SELL $161.45 7,480 $1,207,646 0 -100.0%
2011-03-17 01:47 2011-03-15 Reynolds Shelley Officer - Vice President OPT+S $161.45 218 $35,196 5,381 0.0%
2011-03-09 02:27 2011-03-07 Gunningham Sebastian J Officer - Senior Vice President OPT+S $171.36 70,000 $11,995,333 14,000 0.0%
2011-03-01 00:52 2011-02-24 RYDER THOMAS O Director SELL $177.26 5,587 $990,369 0 -100.0%
2011-02-24 03:03 2011-02-22 RYDER THOMAS O Director SELL $182.14 5,500 $1,001,770 5,587 -49.6%
2011-02-23 01:42 2011-02-17 RYDER THOMAS O Director SELL $187.76 5,500 $1,032,700 11,087 -33.2%
2011-02-18 00:44 2011-02-15 Blackburn Jeffrey M Officer - Senior Vice President OPT+S $188.59 5,984 $1,128,523 38,550 0.0%
2011-02-17 05:50 2011-02-15 SZKUTAK THOMAS J Officer - Senior Vice President and CFO OPT+S $189.33 18,724 $3,545,011 46,000 0.0%
2011-02-17 05:49 2011-02-15 WILKE JEFFREY A Officer - Senior Vice President OPT+S $189.41 18,015 $3,412,302 76,934 0.0%
2011-02-17 05:48 2011-02-15 Jassy Andrew R Officer - Senior Vice President OPT+S $189.08 14,960 $2,828,704 5,401 0.0%
2011-02-17 05:47 2011-02-15 PIACENTINI DIEGO Officer - Senior Vice President OPT+S $189.34 14,767 $2,795,963 109,646 0.0%
2011-02-17 05:46 2011-02-15 VALENTINE H BRIAN Officer - Senior Vice President SELL $189.33 13,000 $2,461,277 18,000 -41.9%
2011-02-17 05:46 2011-02-15 WILSON L MICHELLE Officer - Senior Vice President OPT+S $189.31 11,003 $2,083,032 20,001 0.0%
2011-02-17 05:45 2011-02-15 Kessel Steven Officer - Senior Vice President OPT+S $188.59 7,480 $1,410,653 7,480 0.0%
2011-02-17 05:31 2011-02-15 RYDER THOMAS O Director SELL $189.45 5,500 $1,041,970 16,587 -24.9%
2011-02-17 05:30 2011-02-15 Reynolds Shelley Officer - Vice President OPT+S $188.59 63 $11,881 5,054 0.0%
2011-01-04 01:51 2010-12-30 WILKE JEFFREY A Officer - Senior Vice President SELL $183.42 9,086 $1,666,557 51,532 -15.0%
2010-12-15 02:50 2010-12-13 Reynolds Shelley Officer - Vice President OPT+S $176.33 547 $96,453 4,960 0.0%
2010-12-07 04:03 2010-12-06 ONETTO MARC A Officer - Senior Vice President OPT+S $175.85 65,000 $11,430,120 11,670 0.0%
2010-12-07 03:59 2010-12-03 Blackburn Jeffrey M Officer - Senior Vice President SELL $175.50 5,000 $877,500 29,574 -14.5%
2010-11-18 04:37 2010-11-15 WILSON L MICHELLE Officer - Senior Vice President OPT+S $161.83 11,003 $1,780,635 20,001 0.0%
2010-11-18 04:36 2010-11-15 WILKE JEFFREY A Officer - Senior Vice President OPT+S $161.24 21,202 $3,418,538 60,618 0.0%
2010-11-18 04:35 2010-11-15 SZKUTAK THOMAS J Officer - Senior Vice President and CFO OPT+S $161.25 18,725 $3,019,371 46,000 0.0%
2010-11-18 04:33 2010-11-15 Kessel Steven Officer - Senior Vice President OPT+S $164.79 14,961 $2,465,456 0 0.0%
2010-11-18 04:32 2010-11-15 Jassy Andrew R Officer - Senior Vice President OPT+S $164.79 14,961 $2,465,419 5,401 0.0%
2010-11-18 04:29 2010-11-15 PIACENTINI DIEGO Officer - Senior Vice President OPT+S $161.24 14,767 $2,381,010 109,646 0.0%
2010-11-18 04:28 2010-11-15 Blackburn Jeffrey M Officer - Senior Vice President OPT+S $165.16 5,461 $901,939 34,574 0.0%
2010-11-18 04:26 2010-11-15 Reynolds Shelley Officer - Vice President OPT+S $165.16 158 $26,095 4,960 0.0%
2010-11-04 03:19 2010-11-01 BEZOS JEFFREY P Director, Officer, 10% owner - Chairman, CEO and President SELL $163.26 932,811 $152,293,709 88,142,773 -1.0%
2010-11-04 03:17 2010-11-02 WILSON L MICHELLE Officer - Senior Vice President SELL $165.00 3,300 $544,500 20,001 -14.2%
2010-10-02 04:38 2010-09-30 WILKE JEFFREY A Officer - Senior Vice President SELL $158.56 9,086 $1,440,695 51,532 -15.0%
2010-09-28 00:16 2010-09-24 Reynolds Shelley Officer - Vice President OPT+S $155.48 4,200 $653,016 4,960 0.0%
2010-09-22 02:50 2010-09-20 VALENTINE H BRIAN Officer - Senior Vice President OPT+S $149.11 54,000 $8,052,005 31,000 0.0%
2010-09-22 02:49 2010-09-20 WILSON L MICHELLE Officer - Senior Vice President SELL $150.00 3,300 $495,000 23,301 -12.4%
2010-09-22 02:47 2010-09-20 Reynolds Shelley Officer - Vice President SELL $150.00 860 $129,000 4,960 -14.8%
2010-09-22 02:46 2010-09-20 ALBERG TOM A Director SELL $150.00 2,000 $300,000 36,520 -5.2%
2010-09-14 02:39 2010-09-09 Blackburn Jeffrey M Officer - Senior Vice President SELL $140.11 20,000 $2,802,156 25,074 -44.4%
2010-09-14 02:38 2010-09-13 Reynolds Shelley Officer - Vice President OPT+S $144.20 547 $78,877 5,820 0.0%
SHOW ENTRIES

How to Interpret $AMZN Trades

Not every insider transaction in Amazon.com, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $AMZN shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for AMZN

Insider activity data for Amazon.com, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $AMZN, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.