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Company Analysis

AMZN Insider Trading

Amazon.com, Inc. | Retail-Catalog & Mail-Order Houses

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Amazon.com, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Catalog & Mail-Order Houses sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2010-09-11 03:34 2010-09-09 ALBERG TOM A Director SELL $140.31 2,142 $300,533 38,520 -5.3%
2010-09-11 03:33 2010-09-09 Reynolds Shelley Officer - Vice President SELL $140.05 347 $48,597 5,820 -5.6%
2010-09-08 03:43 2010-09-03 Blackburn Jeffrey M Officer - Senior Vice President SELL $136.75 5,000 $683,750 45,074 -10.0%
2010-08-21 02:29 2010-08-18 BEZOS JEFFREY P Director, Officer, 10% owner - Chairman, CEO and President SELL $130.04 1,064,158 $138,378,956 89,088,942 -1.2%
2010-08-19 02:45 2010-08-18 WILSON L MICHELLE Officer - Senior Vice President SELL $130.00 1,650 $214,500 26,601 -5.8%
2010-08-19 02:45 2010-08-18 SZKUTAK THOMAS J Officer - Senior Vice President and CFO SELL $130.00 11,874 $1,543,620 46,000 -20.5%
2010-08-19 02:44 2010-08-18 PIACENTINI DIEGO Officer - Senior Vice President SELL $130.00 4,430 $575,900 109,646 -3.9%
2010-08-19 02:43 2010-08-18 Reynolds Shelley Officer - Vice President SELL $130.00 100 $13,000 6,167 -1.6%
2010-08-18 00:28 2010-08-16 WILSON L MICHELLE Officer - Senior Vice President OPT+S $125.52 6,053 $759,782 28,251 0.0%
2010-08-18 00:27 2010-08-16 WILKE JEFFREY A Officer - Senior Vice President OPT+S $125.52 21,201 $2,661,226 60,618 0.0%
2010-08-18 00:26 2010-08-16 Kessel Steven Officer - Senior Vice President OPT+S $123.50 14,960 $1,847,487 0 0.0%
2010-08-18 00:25 2010-08-16 Jassy Andrew R Officer - Senior Vice President OPT+S $123.50 14,960 $1,847,573 5,401 0.0%
2010-08-18 00:23 2010-08-16 PIACENTINI DIEGO Officer - Senior Vice President OPT+S $125.52 10,337 $1,297,515 114,076 0.0%
2010-08-18 00:22 2010-08-16 SZKUTAK THOMAS J Officer - Senior Vice President and CFO OPT+S $125.51 6,850 $859,748 57,874 0.0%
2010-08-18 00:21 2010-08-16 Blackburn Jeffrey M Officer - Senior Vice President OPT+S $123.61 5,461 $675,034 50,074 0.0%
2010-08-18 00:19 2010-08-16 Reynolds Shelley Officer - Vice President OPT+S $123.61 58 $7,169 6,267 0.0%
2010-08-13 01:17 2010-08-10 BEZOS JEFFREY P Director, Officer, 10% owner - Chairman, CEO and President SELL $130.00 3,031 $394,030 90,153,100 0.0%
2010-08-04 02:35 2010-08-02 Gunningham Sebastian J Officer - Senior Vice President SELL $119.50 6,000 $717,000 9,000 -40.0%
2010-07-01 04:13 2010-06-30 BROWN JOHN SEELY Director OPT+S $108.58 934 $101,414 12,900 0.0%
2010-07-01 00:38 2010-06-30 WILKE JEFFREY A Officer - Senior Vice President SELL $111.24 9,086 $1,010,733 51,532 -15.0%
2010-06-16 01:08 2010-06-14 Reynolds Shelley Officer - Vice President OPT+S $124.24 200 $24,848 6,167 0.0%
2010-06-05 03:58 2010-06-03 Blackburn Jeffrey M Officer - Senior Vice President SELL $126.25 5,000 $631,250 40,575 -11.0%
2010-05-19 03:16 2010-05-17 SZKUTAK THOMAS J Officer - Senior Vice President and CFO OPT+S $129.36 18,725 $2,422,214 46,000 0.0%
2010-05-19 03:15 2010-05-17 PIACENTINI DIEGO Officer - Senior Vice President OPT+S $128.77 14,768 $1,901,628 109,646 0.0%
2010-05-19 03:14 2010-05-17 WILSON L MICHELLE Officer - Senior Vice President OPT+S $128.60 7,703 $990,635 23,301 0.0%
2010-05-19 03:13 2010-05-17 Blackburn Jeffrey M Officer - Senior Vice President OPT+S $127.88 5,461 $698,353 45,575 0.0%
2010-05-19 03:12 2010-05-18 Reynolds Shelley Officer - Vice President SELL $130.00 100 $13,000 5,820 -1.7%
2010-05-18 03:43 2010-05-17 WILKE JEFFREY A Officer - Senior Vice President OPT+S $128.25 21,202 $2,719,129 60,618 0.0%
2010-05-18 03:42 2010-05-17 Kessel Steven Officer - Senior Vice President OPT+S $127.83 14,961 $1,912,462 0 0.0%
2010-05-18 03:41 2010-05-17 Jassy Andrew R Officer - Senior Vice President OPT+S $127.84 14,961 $1,912,569 5,401 0.0%
2010-05-18 03:39 2010-05-17 Reynolds Shelley Officer - Vice President OPT+S $127.88 58 $7,417 5,920 0.0%
2010-05-06 02:42 2010-05-03 BEZOS JEFFREY P Director, Officer, 10% owner - Chairman, CEO and President SELL $133.53 2,000,000 $267,056,000 90,158,027 -2.2%
2010-05-05 01:30 2010-05-03 VALENTINE H BRIAN Officer - Senior Vice President SELL $137.19 8,000 $1,097,527 5,000 -61.5%
2010-04-02 03:58 2010-03-31 WILKE JEFFREY A Officer - Senior Vice President SELL $135.52 5,044 $683,566 51,532 -8.9%
2010-03-31 02:32 2010-03-29 Reynolds Shelley Officer - Vice President OPT+S $135.50 4,200 $569,100 5,820 0.0%
2010-03-18 00:03 2010-03-15 Reynolds Shelley Officer - Vice President OPT+S $131.72 494 $65,070 5,820 0.0%
2010-03-11 01:03 2010-03-08 PIACENTINI DIEGO Officer - Senior Vice President SELL $130.00 5,062 $658,060 109,646 -4.4%
2010-03-10 02:30 2010-03-08 ALBERG TOM A Director SELL $130.00 2,308 $300,040 40,662 -5.4%
2010-03-09 02:10 2010-03-05 Gunningham Sebastian J Officer - Senior Vice President OPT+S $128.31 67,500 $8,661,060 15,000 0.0%
2010-03-06 00:20 2010-03-03 Blackburn Jeffrey M Officer - Senior Vice President SELL $125.40 5,000 $627,000 36,075 -12.2%
2010-02-24 01:11 2010-02-22 GORDON WILLIAM B Director SELL $117.65 3,000 $352,937 5,409 -35.7%
2010-02-19 01:30 2010-02-16 BEZOS JEFFREY P Director, Officer, 10% owner - Chairman, CEO and President SELL $117.43 2,000,000 $234,861,800 92,158,027 -2.1%
2010-02-18 04:07 2010-02-16 Jassy Andrew R Officer - Senior Vice President OPT+S $119.93 14,560 $1,746,181 5,401 0.0%
2010-02-18 04:06 2010-02-16 Kessel Steven Officer - Senior Vice President OPT+S $119.93 13,091 $1,570,004 0 0.0%
2010-02-18 04:04 2010-02-16 VALENTINE H BRIAN Officer - Senior Vice President SELL $118.70 13,000 $1,543,101 13,000 -50.0%
2010-02-18 04:03 2010-02-16 WILSON L MICHELLE Officer - Senior Vice President OPT+S $118.90 12,514 $1,487,867 20,001 0.0%
2010-02-18 04:02 2010-02-16 PIACENTINI DIEGO Officer - Senior Vice President OPT+S $119.29 11,812 $1,409,085 114,708 0.0%
2010-02-18 04:01 2010-02-16 WILKE JEFFREY A Officer - Senior Vice President OPT+S $118.70 11,769 $1,396,956 56,576 0.0%
2010-02-18 04:00 2010-02-16 Blackburn Jeffrey M Officer - Senior Vice President OPT+S $119.93 5,525 $662,613 41,075 0.0%
2009-12-16 00:24 2009-12-14 Reynolds Shelley Officer - Vice President OPT+S $132.43 494 $65,420 4,960 0.0%
SHOW ENTRIES

How to Interpret $AMZN Trades

Not every insider transaction in Amazon.com, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $AMZN shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for AMZN

Insider activity data for Amazon.com, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $AMZN, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.