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Company Analysis

APPF Insider Trading

APPFOLIO INC | Services-Prepackaged Software

Comprehensive Trading Performance Summary

The investment history of corporate insiders at APPFOLIO INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.

Last 7 Days
$0
Buys
$1,181,858
Sells
Last 30 Days Trend
$0
Buys
$1,181,858
Sells

Transactions on Chart

Open Full Chart
Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2026-02-20 02:12 2026-02-17 Trigg William Shane Director, Officer - Chief Executive Officer SELL $169.73 6,963 $1,181,858 52,920 -11.6%
2025-11-26 00:42 2025-11-24 Eaton Timothy Mathias Officer - Chief Financial Officer SELL $228.34 517 $118,052 10,104 -4.9%
2025-11-20 00:45 2025-11-17 Trigg William Shane Director, Officer - Chief Executive Officer SELL $240.45 3,947 $949,051 51,530 -7.1%
2025-11-15 02:00 2025-11-14 Pickering Evan Officer - General Counsel SELL $243.67 334 $81,386 2,969 -10.1%
2025-09-16 00:29 2025-09-11 Mazza Matthew S Officer - Chief Trust Officer SELL $278.70 3,000 $836,110 25,015 -10.7%
2025-09-15 23:19 2025-09-10 Trigg William Shane Director, Officer - Chief Executive Officer SELL $276.95 4,000 $1,107,786 59,556 -6.3%
2025-09-10 23:19 2025-09-08 KERR JANET Director SELL $285.04 2,500 $712,601 11,995 -17.2%
2025-08-30 00:08 2025-08-27 DUCA MAURICE J 10% owner SELL $275.62 3,700 $1,019,782 39,000 -8.7%
2025-08-28 00:40 2025-08-25 Eaton Timothy Mathias Officer - Chief Financial Officer SELL $276.58 667 $184,479 11,142 -5.6%
2025-08-27 02:18 2025-08-22 DUCA MAURICE J 10% owner SELL $275.68 12,900 $3,556,303 40,200 -24.3%
2025-08-20 01:12 2025-08-15 Trigg William Shane Director, Officer - Chief Executive Officer SELL $264.98 3,012 $798,120 63,556 -4.5%
2025-08-14 02:07 2025-08-12 DUCA MAURICE J 10% owner SELL $276.17 4,824 $1,332,238 35,376 -12.0%
2025-08-13 02:31 2025-08-11 DUCA MAURICE J 10% owner SELL $282.39 5,600 $1,581,404 35,900 -13.5%
2025-08-13 02:26 2025-08-08 DUCA MAURICE J 10% owner SELL $286.47 5,600 $1,604,230 37,200 -13.1%
2025-08-12 01:59 2025-08-07 DUCA MAURICE J 10% owner SELL $305.32 5,600 $1,709,767 38,500 -12.7%
2025-08-08 23:20 2025-08-06 DUCA MAURICE J 10% owner SELL $308.10 5,600 $1,725,361 39,800 -12.3%
2025-08-07 03:42 2025-08-05 DUCA MAURICE J 10% owner SELL $314.11 5,600 $1,759,000 41,100 -12.0%
2025-08-06 04:05 2025-08-04 DUCA MAURICE J 10% owner SELL $321.30 5,600 $1,799,293 42,400 -11.7%
2025-08-06 03:58 2025-08-01 DUCA MAURICE J 10% owner SELL $298.39 5,600 $1,670,975 43,700 -11.4%
2025-08-02 00:22 2025-08-01 Schauser Klaus 10% owner SELL $295.14 3,000 $885,410 300,000 -1.0%
2025-06-14 00:25 2025-06-11 Barat Elizabeth Erin Officer - Chief People Officer SELL $227.79 4,682 $1,066,513 17,926 -20.7%
2025-06-10 04:31 2025-06-05 BLISS TIMOTHY K Director BUY $217.18 22,000 $4,778,052 22,000 +100.0%
2025-06-10 00:18 2025-06-06 Casey Robert Donald III Director BUY $217.73 4,000 $870,920 27,856 +16.8%
2025-05-21 01:14 2025-05-16 Trigg William Shane Director, Officer - Chief Executive Officer SELL $211.45 5,900 $1,247,555 70,647 -7.7%
2025-05-21 01:11 2025-05-16 Eaton Timothy Mathias Officer - Int. Chief Financial Officer SELL $221.13 1,057 $233,734 7,176 -12.8%
2025-02-21 01:32 2025-02-18 Trigg William Shane Director, Officer - Chief Executive Officer SELL $217.27 3,501 $760,662 83,824 -4.0%
2025-02-19 05:47 2025-02-13 Wolf Alexander Director BUY $215.07 13,500 $2,903,481 2,000 +100.0%
2025-01-28 00:08 2025-01-23 Mazza Matthew S Officer - Chief Legal Officer SELL $255.30 838 $213,941 22,701 -3.6%
2024-12-13 02:18 2024-12-10 Mazza Matthew S Officer - Chief Legal Officer SELL $257.03 4,727 $1,214,959 23,539 -16.7%
2024-12-11 02:08 2024-12-06 Trigg William Shane Director, Officer - Chief Executive Officer SELL $263.32 4,145 $1,091,459 73,682 -5.3%
2024-12-06 03:49 2024-12-03 von Blottnitz Andreas Director SELL $260.69 20,000 $5,213,898 6,092 -76.7%
2024-12-04 02:16 2024-12-02 Bundy Scanlan Agnes Director SELL $255.42 500 $127,710 5,416 -8.5%
2024-11-28 01:32 2024-11-26 DUCA MAURICE J 10% owner SELL $253.08 2,870 $726,334 5 -99.8%
2024-11-26 03:51 2024-11-21 DUCA MAURICE J 10% owner SELL $243.53 6,513 $1,586,094 2,875 -69.4%
2024-11-21 05:13 2024-11-18 DUCA MAURICE J 10% owner SELL $228.98 4,969 $1,137,793 0 -100.0%
2024-11-20 01:32 2024-11-15 Trigg William Shane Director, Officer - Chief Executive Officer SELL $229.85 3,500 $804,475 74,327 -4.5%
2024-11-16 02:24 2024-11-13 Mazza Matthew S Officer - Chief Legal Officer SELL $236.24 5,090 $1,202,482 28,266 -15.3%
2024-11-13 16:53 2024-11-11 Mazza Matthew S Officer - Chief Legal Officer SELL $229.04 926 $212,091 33,819 -2.7%
2024-09-26 01:24 2024-09-23 DUCA MAURICE J 10% owner SELL $236.84 5,333 $1,263,077 9,383 -36.2%
2024-09-21 01:17 2024-09-18 DUCA MAURICE J 10% owner SELL $233.76 4,406 $1,029,954 14,716 -23.0%
2024-09-04 00:38 2024-08-29 DUCA MAURICE J 10% owner SELL $233.10 3,875 $903,261 19,122 -16.9%
2024-08-29 01:25 2024-08-26 DUCA MAURICE J 10% owner SELL $234.04 4,471 $1,046,408 22,997 -16.3%
2024-08-20 20:25 2024-08-16 Trigg William Shane Director, Officer - Chief Executive Officer SELL $218.98 3,501 $766,649 81,699 -4.1%
2024-08-19 20:00 2024-08-15 Mazza Matthew S Officer - Chief Legal Officer SELL $221.22 2,371 $524,518 39,980 -5.6%
2024-08-02 00:34 2024-07-30 DUCA MAURICE J 10% owner SELL $233.60 100 $23,360 27,468 -0.4%
2024-07-31 04:21 2024-07-26 DUCA MAURICE J 10% owner SELL $239.95 11,827 $2,837,918 27,568 -30.0%
2024-07-30 00:09 2024-07-25 DUCA MAURICE J 10% owner SELL $261.14 10,389 $2,713,010 39,395 -20.9%
2024-07-26 04:18 2024-07-23 DUCA MAURICE J 10% owner SELL $266.37 9,599 $2,556,901 49,784 -16.2%
2024-07-24 20:04 2024-07-22 Schauser Klaus 10% owner SELL $270.00 1,000 $270,000 403,000 -0.2%
2024-07-16 23:00 2024-07-12 Schauser Klaus 10% owner SELL $260.00 1,000 $260,000 504,000 -0.2%
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How to Interpret $APPF Trades

Not every insider transaction in APPFOLIO INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $APPF shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for APPF

Insider activity data for APPFOLIO INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $APPF, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.