APPF Insider Trading
Appfolio Inc. | Services-Prepackaged Software
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Appfolio Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2021-02-20 04:15 | 2021-02-17 | Walker Jonathan | Officer - Chief Technology Officer | SELL | $175.42 | 30,000 | $5,262,600 | 3,462 | -89.7% |
| 2021-02-19 01:37 | 2021-02-16 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $171.33 | 20,000 | $3,426,554 | 0 | -100.0% |
| 2021-02-06 03:56 | 2021-02-03 | KERR JANET | Director | SELL | $157.72 | 350 | $55,202 | 17,059 | -2.0% |
| 2020-12-18 05:49 | 2020-12-15 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $173.04 | 18,000 | $3,114,707 | 4,000 | -81.8% |
| 2020-12-04 03:56 | 2020-12-01 | Walker Jonathan | Officer - Chief Technology Officer | SELL | $159.61 | 30,000 | $4,788,198 | 3,728 | -88.9% |
| 2020-11-04 04:01 | 2020-11-02 | KERR JANET | Director | SELL | $143.94 | 350 | $50,379 | 17,409 | -2.0% |
| 2020-10-20 02:44 | 2020-10-15 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $161.15 | 50,000 | $8,057,515 | 0 | -100.0% |
| 2020-08-28 02:59 | 2020-08-25 | Schauser Klaus | Director, 10% owner | SELL | $172.17 | 14,510 | $2,498,193 | 0 | -100.0% |
| 2020-08-25 03:00 | 2020-08-20 | Schauser Klaus | Director, 10% owner | SELL | $170.16 | 5,865 | $997,979 | 0 | -100.0% |
| 2020-08-11 03:42 | 2020-08-06 | Schauser Klaus | Director, 10% owner | SELL | $170.50 | 9,625 | $1,641,078 | 0 | -100.0% |
| 2020-08-08 02:41 | 2020-08-05 | Kane Ida Kathleen | Officer - Chief Financial Officer | SELL | $159.16 | 2,500 | $397,901 | 0 | -100.0% |
| 2020-08-04 03:18 | 2020-07-30 | KERR JANET | Director | SELL | $139.34 | 500 | $69,670 | 17,759 | -2.7% |
| 2020-07-23 02:56 | 2020-07-20 | Schauser Klaus | Director, 10% owner | SELL | $152.66 | 15,798 | $2,411,721 | 0 | -100.0% |
| 2020-07-18 03:06 | 2020-07-15 | Kane Ida Kathleen | Officer - Chief Financial Officer | SELL | $148.21 | 10,000 | $1,482,065 | 0 | -100.0% |
| 2020-07-17 23:23 | 2020-07-15 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $147.13 | 30,000 | $4,414,047 | 0 | -100.0% |
| 2020-07-16 03:07 | 2020-07-13 | Schauser Klaus | Director, 10% owner | SELL | $154.03 | 44,202 | $6,808,337 | 0 | -100.0% |
| 2020-07-02 03:03 | 2020-06-29 | KERR JANET | Director | SELL | $158.34 | 500 | $79,170 | 18,259 | -2.7% |
| 2020-06-11 03:02 | 2020-06-08 | Schauser Klaus | Director, 10% owner | SELL | $162.45 | 30,000 | $4,873,551 | 0 | -100.0% |
| 2020-05-21 01:34 | 2020-05-19 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $130.28 | 20,000 | $2,605,698 | 0 | -100.0% |
| 2020-05-08 03:00 | 2020-05-05 | Kane Ida Kathleen | Officer - Chief Financial Officer | SELL | $108.25 | 5,000 | $541,259 | 0 | -100.0% |
| 2020-05-08 02:09 | 2020-05-05 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $113.17 | 40,000 | $4,526,688 | 0 | -100.0% |
| 2020-05-05 03:25 | 2020-05-01 | KERR JANET | Director | SELL | $105.85 | 500 | $52,925 | 17,824 | -2.7% |
| 2020-02-20 04:01 | 2020-02-18 | Walker Jonathan | Officer - Chief Technology Officer | SELL | $141.87 | 30,000 | $4,255,953 | 3,728 | -88.9% |
| 2020-02-06 03:52 | 2020-02-03 | Kane Ida Kathleen | Officer - Chief Financial Officer | SELL | $131.17 | 5,000 | $655,870 | 0 | -100.0% |
| 2020-02-06 03:51 | 2020-02-03 | KERR JANET | Director | SELL | $131.01 | 500 | $65,505 | 18,324 | -2.7% |
| 2020-01-17 03:34 | 2020-01-15 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $122.62 | 20,000 | $2,452,476 | 0 | -100.0% |
| 2019-11-22 03:30 | 2019-11-19 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $104.16 | 20,000 | $2,083,100 | 0 | -100.0% |
| 2019-10-09 00:14 | 2019-10-04 | Randall Jason Robert | Director, Officer - Chief Executive Officer | SELL | $95.46 | 4,310 | $411,440 | 0 | -100.0% |
| 2019-10-09 00:18 | 2019-10-07 | Kane Ida Kathleen | Officer - Chief Financial Officer | SELL | $96.41 | 5,000 | $482,069 | 0 | -100.0% |
| 2019-10-04 01:02 | 2019-10-01 | Randall Jason Robert | Director, Officer - Chief Executive Officer | SELL | $95.16 | 15,690 | $1,493,107 | 0 | -100.0% |
| 2019-08-06 00:01 | 2019-08-01 | KERR JANET | Director | SELL | $96.31 | 500 | $48,155 | 19,324 | -2.5% |
| 2019-07-17 04:22 | 2019-07-15 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $105.44 | 20,000 | $2,108,806 | 0 | -100.0% |
| 2019-06-07 02:47 | 2019-06-05 | Kane Ida Kathleen | Officer - Chief Financial Officer | SELL | $100.00 | 2,500 | $250,000 | 0 | -100.0% |
| 2019-06-01 03:49 | 2019-05-29 | BLISS TIMOTHY K | Director, 10% owner | SELL | $95.97 | 15,000 | $1,439,543 | 0 | -100.0% |
| 2019-05-11 02:15 | 2019-05-08 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $96.11 | 20,000 | $1,922,206 | 0 | -100.0% |
| 2019-05-09 00:02 | 2019-05-06 | Kane Ida Kathleen | Officer - Chief Financial Officer | SELL | $93.29 | 2,500 | $233,227 | 0 | -100.0% |
| 2019-04-16 03:00 | 2019-04-11 | Kane Ida Kathleen | Officer - Chief Financial Officer | SELL | $81.70 | 5,000 | $408,488 | 0 | -100.0% |
| 2019-01-29 01:03 | 2019-01-24 | Walker Jonathan | Officer - Chief Technology Officer | SELL | $61.81 | 30,000 | $1,854,315 | 0 | -100.0% |
| 2019-01-05 01:07 | 2019-01-02 | Randall Jason Robert | Director, Officer - Chief Executive Officer | SELL | $58.22 | 7,500 | $436,642 | 0 | -100.0% |
| 2018-10-16 03:45 | 2018-10-15 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $63.40 | 20,000 | $1,267,960 | 0 | -100.0% |
| 2018-10-06 03:04 | 2018-10-04 | Walker Jonathan | Officer - Chief Technology Officer | SELL | $73.03 | 30,000 | $2,191,035 | 0 | -100.0% |
| 2018-05-09 03:08 | 2018-05-08 | Kane Ida Kathleen | Officer - Chief Financial Officer | SELL | $55.00 | 5,000 | $275,000 | 0 | -100.0% |
| 2018-05-04 00:00 | 2018-05-01 | Kane Ida Kathleen | Officer - Chief Financial Officer | SELL | $50.00 | 5,000 | $250,000 | 0 | -100.0% |
| 2018-04-18 23:11 | 2018-04-16 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $44.42 | 20,000 | $888,346 | 0 | -100.0% |
| 2018-01-30 04:31 | 2018-01-26 | Randall Jason Robert | Director, Officer - Chief Executive Officer | SELL | $43.00 | 25,000 | $1,075,000 | 47,500 | -34.5% |
| 2018-01-18 04:46 | 2018-01-16 | RAUTH WILLIAM R III | Director, 10% owner | SELL | $42.53 | 20,000 | $850,600 | 20,000 | -50.0% |
| 2017-11-16 03:01 | 2017-11-14 | KERR JANET | Director | SELL | $43.08 | 1,576 | $67,894 | 17,189 | -8.4% |
| 2017-11-07 04:02 | 2017-11-02 | Walker Jonathan | Officer - Chief Technology Officer | SELL | $44.58 | 30,000 | $1,337,409 | 0 | -100.0% |
| 2017-08-12 00:47 | 2017-08-09 | STAD MARC | 10% owner | SELL | $36.18 | 198,200 | $7,171,253 | 1,320,692 | -13.0% |
| 2017-08-09 00:51 | 2017-08-04 | STAD MARC | 10% owner | SELL | $35.79 | 503,300 | $18,013,812 | 1,061,938 | -32.2% |
How to Interpret $APPF Trades
Not every insider transaction in Appfolio Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $APPF shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for APPF
Insider activity data for Appfolio Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $APPF, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.