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Company Analysis

ASCA Insider Trading

ASCA | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at ASCA provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2013-02-27 19:34 2013-02-25 RICHARDSON J WILLIAM Director SELL $26.35 14,300 $376,739 23,620 -37.7%
2012-09-18 21:28 2012-09-14 STEINBAUER THOMAS M Director, Officer - Senior V.P. of Finance, CFO OPT+S $17.45 10,000 $174,512 181,835 0.0%
2012-08-14 02:31 2012-08-09 JURIS LESLIE NATHANSON Director SELL $17.19 1,650 $28,367 11,474 -12.6%
2012-08-07 21:13 2012-08-03 Cochrane Luther P Director BUY $15.99 12,377 $197,896 35,997 +52.4%
2012-06-11 22:06 2012-06-07 KANOFSKY GORDON Director, Officer - CEO SELL $19.34 200 $3,868 91,037 -0.2%
2012-06-11 21:54 2012-06-07 KANOFSKY GORDON Director, Officer - CEO OPT+S $19.14 27,460 $525,513 91,237 0.0%
2012-05-15 04:04 2012-05-14 HODGES LARRY Director, Officer - President, COO OPT+S $18.41 12,300 $226,479 83,055 0.0%
2012-05-09 00:53 2012-05-04 KANOFSKY GORDON Director, Officer - CEO OPT+S $19.26 26,295 $506,415 91,037 0.0%
2012-03-16 03:33 2012-03-14 KANOFSKY GORDON Director, Officer - CEO SELL $22.50 5,000 $112,500 97,332 -4.9%
2012-03-05 23:46 2012-03-01 Rollo Heather A Officer - SVP of Accounting OPT+S $19.85 16,374 $325,053 33,648 0.0%
2012-03-06 01:58 2012-03-05 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $19.35 10,000 $193,517 42,636 0.0%
2012-03-03 01:44 2012-03-01 HODGES LARRY Director, Officer - President, COO SELL $20.02 12,471 $249,654 80,355 -13.4%
2012-03-02 03:05 2012-02-29 HODGES LARRY Director, Officer - President, COO SELL $20.02 4,200 $84,072 92,826 -4.3%
2012-03-01 03:26 2012-02-29 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $19.91 7,782 $154,907 42,636 0.0%
2012-02-23 01:53 2012-02-17 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $20.41 30,000 $612,171 42,636 0.0%
2012-02-16 02:31 2012-02-13 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $20.27 30,000 $608,067 42,636 0.0%
2012-02-07 03:36 2012-02-03 Rollo Heather A Officer - SVP of Accounting SELL $20.55 4,204 $86,390 36,898 -10.2%
2012-02-07 03:42 2012-02-03 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $20.65 15,000 $309,750 42,636 0.0%
2011-12-16 23:03 2011-12-14 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $17.17 17,218 $295,552 38,647 0.0%
2011-12-15 01:12 2011-12-13 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $17.47 15,000 $262,109 38,647 0.0%
2011-12-10 04:12 2011-12-08 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $17.89 14,000 $250,419 38,647 0.0%
2011-12-07 01:59 2011-12-05 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $18.22 25,000 $455,400 38,647 0.0%
2011-12-03 02:22 2011-11-30 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $17.50 10,000 $175,002 38,647 0.0%
2011-11-30 05:49 2011-11-28 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $17.55 10,000 $175,533 38,647 0.0%
2011-11-22 04:48 2011-11-18 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $17.70 10,000 $177,000 38,647 0.0%
2011-05-19 00:34 2011-05-16 NEILSEN ESTATE OF CRAIG H 10% owner SELL $21.84 4,560,055 $99,591,601 248,345 -94.8%
2011-05-18 03:43 2011-05-16 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $23.40 3,000 $70,214 23,059 0.0%
2011-05-12 02:12 2011-05-10 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $22.40 10,000 $224,003 23,059 0.0%
2011-05-10 03:52 2011-05-06 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $21.70 21,000 $455,765 23,059 0.0%
2011-04-29 22:57 2011-04-27 PAR CAPITAL MANAGEMENT INC 10% owner SELL $19.56 131,074 $2,563,663 3,189,538 -3.9%
2011-04-27 23:26 2011-04-25 PAR CAPITAL MANAGEMENT INC 10% owner SELL $19.53 48,926 $955,432 3,320,612 -1.5%
2011-04-25 22:40 2011-04-20 PAR CAPITAL MANAGEMENT INC 10% owner SELL $19.34 249,272 $4,820,472 3,369,538 -6.9%
2011-04-19 02:02 2011-04-15 NEILSEN ESTATE OF CRAIG H 10% owner SELL $18.39 35,266 $648,542 30,958,400 -0.1%
2011-04-15 01:57 2011-04-13 NEILSEN ESTATE OF CRAIG H 10% owner SELL $18.33 46,058 $844,395 30,993,666 -0.1%
2011-04-15 00:31 2011-04-12 NEILSEN ESTATE OF CRAIG H 10% owner SELL $18.47 52,051 $961,314 31,039,724 -0.2%
2011-04-12 02:56 2011-04-08 NEILSEN ESTATE OF CRAIG H 10% owner SELL $18.84 65,317 $1,230,781 31,091,775 -0.2%
2011-04-12 02:24 2011-04-07 NEILSEN ESTATE OF CRAIG H 10% owner SELL $18.79 68,800 $1,293,089 31,157,092 -0.2%
2011-04-07 02:47 2011-04-05 NEILSEN ESTATE OF CRAIG H 10% owner SELL $18.94 88,557 $1,677,650 31,225,892 -0.3%
2011-04-07 01:25 2011-04-04 NEILSEN ESTATE OF CRAIG H 10% owner SELL $18.68 159,264 $2,975,418 31,314,449 -0.5%
2011-04-02 01:05 2011-03-30 NEILSEN ESTATE OF CRAIG H 10% owner SELL $18.08 54,687 $988,473 31,473,713 -0.2%
2011-03-08 21:57 2011-03-07 HODGES LARRY Director, Officer - President, COO OPT+S $17.46 9,790 $170,978 68,344 0.0%
2009-08-12 00:17 2009-08-10 NEILSEN RAY H Director, Officer, 10% owner - Chairman of the Board SELL $18.76 8,882 $166,666 150,763 -5.6%
2009-05-08 03:51 2009-05-06 NEILSEN RAY H Director, Officer, 10% owner - Chairman of the Board SELL $22.22 40,000 $888,908 104,430 -27.7%
2009-05-07 23:48 2009-05-05 WALSH PETER Officer - SVP, GC, Chief Admin Officer SELL $22.50 2,600 $58,507 0 -100.0%
2009-05-07 23:25 2009-05-05 WALSH PETER Officer - SVP, GC, Chief Admin Officer OPT+S $22.30 30,408 $678,141 2,600 0.0%
2009-05-06 03:19 2009-05-01 NEILSEN RAY H Director, Officer, 10% owner - Chairman of the Board OPT+S $19.94 77,324 $1,541,562 144,430 0.0%
2008-11-25 18:29 2008-11-21 STEINBAUER THOMAS M Director, Officer - Senior V.P. of Finance, CFO BUY $5.10 5,000 $25,500 50,130 +11.1%
2008-11-25 04:12 2008-11-20 RICHARDSON J WILLIAM Director BUY $5.51 825 $4,546 825 +100.0%
2008-11-25 04:17 2008-11-21 HODGES LARRY Director, Officer - President, COO BUY $4.74 10,000 $47,400 10,000 +100.0%
2008-11-20 03:59 2008-11-19 STEINBAUER THOMAS M Director, Officer - Senior V.P. of Finance, CFO BUY $5.77 5,100 $29,407 45,130 +12.7%
SHOW ENTRIES

How to Interpret $ASCA Trades

Not every insider transaction in ASCA is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $ASCA shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for ASCA

Insider activity data for ASCA is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $ASCA, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.