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Company Analysis

ATVI Insider Trading

ATVI | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at ATVI provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2018-02-22 03:01 2018-02-20 ZACCONI RICCARDO Officer - Chief Executive Officer, King OPT+S $70.99 19,761 $1,402,851 28,157 0.0%
2018-02-22 03:00 2018-02-16 CORTI ROBERT J Director OPT+S $69.88 88,000 $6,149,194 107,562 0.0%
2017-11-21 03:00 2017-11-17 ZACCONI RICCARDO Officer - Chief Executive Officer, King OPT+S $63.64 19,761 $1,257,665 35,194 0.0%
2017-08-19 02:07 2017-08-18 ZACCONI RICCARDO Officer - Chief Executive Officer, King OPT+S $61.32 19,761 $1,211,760 42,231 0.0%
2017-08-16 01:57 2017-08-11 Durkin Dennis M Officer - Chief Corporate Officer OPT+S $60.68 160,000 $9,708,848 177,534 0.0%
2017-08-10 04:34 2017-03-31 KOTICK ROBERT A Director, Officer - Chief Executive Officer SELL $49.91 2,400 $119,772 7,200 -25.0%
2017-08-10 04:09 2017-08-07 KELLY BRIAN G Director SELL $61.93 3,685,000 $228,203,943 2,092,352 -63.8%
2017-05-19 03:02 2017-05-17 ZACCONI RICCARDO Officer - Chief Executive Officer, King OPT+S $55.45 19,761 $1,095,830 49,268 0.0%
2017-03-31 01:32 2017-03-28 KELLY BRIAN G Director SELL $49.90 420,063 $20,961,186 66,270 -86.4%
2017-03-18 00:50 2017-03-15 Morhaime Michael Officer - Pres. & CEO-Blizzard Ent. OPT+S $49.18 29,624 $1,456,858 22,543 0.0%
2017-03-17 00:39 2017-03-14 Durkin Dennis M Officer - Chief Financial Officer OPT+S $49.01 100,000 $4,901,030 206,542 0.0%
2017-03-04 02:41 2017-03-01 Wereb Stephen G Officer - Principal Accounting Officer SELL $46.90 9,474 $444,332 55,123 -14.7%
2017-02-23 03:21 2017-02-17 Morhaime Michael Officer - Pres. & CEO-Blizzard Ent. OPT+S $45.22 250,000 $11,304,000 139,999 0.0%
2017-02-22 02:35 2017-02-21 ZACCONI RICCARDO Officer - Chief Executive Officer, King OPT+S $45.41 19,761 $897,347 56,305 0.0%
2017-02-22 02:33 2017-02-16 CORTI ROBERT J Director SELL $45.39 44,147 $2,003,890 103,384 -29.9%
2017-02-16 03:28 2017-02-13 MORGADO ROBERT J Director OPT+S $45.72 242,843 $11,102,612 36,940 0.0%
2017-02-15 05:15 2017-02-10 KOTICK ROBERT A Director, Officer - President & CEO OPT+S $45.63 3,962,998 $180,819,710 2,310,266 0.0%
2017-02-15 05:13 2017-02-10 KELLY BRIAN G Director OPT+S $45.67 5,037,998 $230,079,323 2,850,522 0.0%
2016-11-19 02:10 2016-11-17 ZACCONI RICCARDO Officer - Chief Executive Officer, King OPT+S $40.09 19,761 $792,228 63,342 0.0%
2016-09-17 01:21 2016-09-14 Tippl Thomas Officer - Chief Operating Officer SELL $43.76 75,000 $3,282,330 511,928 -12.8%
2016-09-17 01:17 2016-09-14 MORGADO ROBERT J Director SELL $43.60 29,999 $1,307,977 239,783 -11.1%
2016-09-08 00:56 2016-09-02 Walther Christopher B Officer - Chief Legal Officer SELL $42.73 45,574 $1,947,514 29,189 -61.0%
2016-09-02 00:54 2016-08-30 Durkin Dennis M Officer - Chief Financial Officer OPT+S $41.33 119,937 $4,956,744 348,988 0.0%
2016-08-19 02:37 2016-08-17 ZACCONI RICCARDO Officer - Chief Executive Officer, King OPT+S $39.63 19,761 $783,097 70,379 0.0%
2016-08-19 02:37 2016-08-16 NOLAN PETER J Director BUY $39.79 20,000 $795,842 32,800 +156.3%
2016-08-18 02:25 2016-08-15 KOTICK ROBERT A Director, Officer - President and CEO SELL $40.51 8,571,624 $347,236,488 797,049 -91.5%
2016-08-18 02:25 2016-08-15 KELLY BRIAN G Director SELL $40.51 12,911,225 $523,033,725 0 -100.0%
2016-08-18 01:05 2016-08-15 Tippl Thomas Officer - Chief Operating Officer OPT+S $41.83 44,427 $1,858,532 596,928 0.0%
2016-08-11 02:52 2016-08-08 ZACCONI RICCARDO Officer - Chief Executive Officer, King OPT+S $40.65 19,761 $803,380 77,416 0.0%
2016-06-16 00:37 2016-06-13 Morhaime Michael Officer - Pres. & CEO-Blizzard Ent. OPT+S $38.15 1,150,000 $43,876,525 206,665 0.0%
2016-05-25 00:59 2016-05-20 Wereb Stephen G Officer - Principal Accounting Officer OPT+S $37.56 71,775 $2,695,740 45,093 0.0%
2016-05-19 01:24 2016-05-16 Tippl Thomas Officer - Chief Operating Officer SELL $39.08 300,000 $11,724,930 596,928 -33.4%
2016-05-18 01:23 2016-05-13 MORGADO ROBERT J Director OPT+S $38.43 25,000 $960,720 263,225 0.0%
2016-03-18 00:43 2016-03-15 Hirshberg Eric Officer - CEO, Activision Publishing SELL $32.44 119,148 $3,865,173 0 -100.0%
2016-03-15 04:06 2016-03-14 Hirshberg Eric Officer - CEO, Activision Publishing SELL $32.49 168,699 $5,480,254 119,148 -58.6%
2016-03-11 03:11 2016-03-08 Wereb Stephen G Officer - Principal Accounting Officer OPT+S $30.95 49,453 $1,530,709 45,093 0.0%
2016-03-09 01:56 2016-03-04 CORTI ROBERT J Director OPT+S $31.26 62,000 $1,937,810 140,974 0.0%
2016-03-01 03:19 2016-02-25 Walther Christopher B Officer - Chief Legal Officer SELL $32.15 74,121 $2,382,849 107,464 -40.8%
2015-11-10 01:49 2015-11-05 Hodous Brian Officer - Chief Customer Officer SELL $37.50 15,996 $599,869 122,630 -11.5%
2015-08-11 02:15 2015-08-06 MORGADO ROBERT J Director OPT+S $28.66 33,334 $955,316 272,225 0.0%
2015-08-11 02:12 2015-08-06 Hodous Brian Officer - Chief Customer Officer SELL $28.95 13,493 $390,655 138,626 -8.9%
2015-05-13 00:59 2015-05-08 Hodous Brian Officer - Chief Customer Officer SELL $24.57 43,942 $1,079,725 152,119 -22.4%
2015-02-19 02:40 2015-02-13 CORTI ROBERT J Director OPT+S $22.88 78,334 $1,792,595 131,147 0.0%
2014-11-25 03:02 2014-11-20 Hirshberg Eric Officer - CEO, Activision Publishing SELL $21.05 52,585 $1,106,651 0 -100.0%
2014-08-20 00:56 2014-08-15 Wereb Stephen G Officer - Principal Accounting Officer SELL $23.35 12,133 $283,306 71,518 -14.5%
2014-08-19 00:55 2014-08-14 Hodous Brian Officer - Chief Customer Officer SELL $23.10 20,000 $462,000 196,542 -9.2%
2014-08-14 01:56 2014-08-11 Sakhnini Humam Officer - Chief Strategy & Talent Ofc OPT+S $22.88 394,280 $9,020,298 77,664 0.0%
2014-08-13 03:54 2014-08-08 Durkin Dennis M Officer - Chief Financial Officer OPT+S $22.46 84,647 $1,900,774 619,108 0.0%
2014-03-01 02:40 2014-02-26 SARNOFF RICHARD Director OPT+S $19.42 138,334 $2,686,073 106,492 0.0%
2014-02-27 02:41 2014-02-24 Tippl Thomas Officer - Chief Operating Officer OPT+S $19.81 83,281 $1,649,530 1,415,731 0.0%
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How to Interpret $ATVI Trades

Not every insider transaction in ATVI is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $ATVI shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for ATVI

Insider activity data for ATVI is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $ATVI, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.