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Company Analysis

ATVI Insider Trading

ATVI | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at ATVI provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2009-06-16 02:19 2009-06-11 ROSE GEORGE L Officer - Chief Legal Officer OPT+S $13.00 75,000 $975,143 41,062 0.0%
2009-06-16 02:22 2009-06-11 KELLY BRIAN G Director OPT+S $13.02 1,000,004 $13,021,552 727,274 0.0%
2009-06-16 02:24 2009-06-11 KOTICK ROBERT A Director, Officer - President & CEO OPT+S $13.01 1,500,000 $19,517,700 0 0.0%
2009-06-10 01:30 2009-06-05 MORGADO ROBERT J Director OPT+S $12.76 50,000 $638,065 151,332 0.0%
2009-06-04 01:40 2009-06-01 ROSE GEORGE L Officer - Chief Legal Officer OPT+S $12.20 75,000 $915,000 41,062 0.0%
2009-06-03 03:41 2009-05-29 KELLY BRIAN G Director OPT+S $12.19 3,706,324 $45,185,649 727,274 0.0%
2009-05-30 02:06 2009-05-27 DOORNINK RONALD Other OPT+S $11.83 270,683 $3,201,205 892,661 0.0%
2009-05-21 02:00 2009-05-18 DOORNINK RONALD Other OPT+S $11.75 26,300 $309,104 892,661 0.0%
2009-05-21 02:00 2009-05-18 KELLY BRIAN G Director OPT+S $11.60 3,633,428 $42,145,585 727,274 0.0%
2009-05-21 04:52 2009-05-18 KOTICK ROBERT A Director, Officer - President & CEO OPT+S $11.52 1,500,000 $17,274,900 2,984,849 0.0%
2009-05-19 02:00 2009-05-14 DOORNINK RONALD Other OPT+S $11.57 136,349 $1,577,217 892,661 0.0%
2009-05-19 02:00 2009-05-14 KELLY BRIAN G Director OPT+S $11.60 2,493,996 $28,930,603 1,084,278 0.0%
2009-05-16 02:00 2009-05-13 MORGADO ROBERT J Director OPT+S $11.48 100,000 $1,148,470 151,332 0.0%
2009-05-14 02:03 2009-05-11 DOORNINK RONALD Other OPT+S $11.53 100,000 $1,153,420 892,661 0.0%
2009-03-18 02:28 2009-02-20 DOORNINK RONALD Other SELL $9.83 300,000 $2,950,470 893,732 -25.1%
2009-03-12 02:17 2009-03-09 KELLY BRIAN G Director SELL $10.42 2,000,000 $20,845,000 3,498,858 -36.4%
2009-03-12 02:15 2009-03-09 KOTICK ROBERT A Director, Officer - President & CEO OPT+S $10.18 1,242,425 $12,652,111 160,610 0.0%
2009-03-07 03:08 2009-03-04 KELLY BRIAN G Director OPT+S $10.10 4,300,000 $43,433,870 1,801,278 0.0%
2009-03-03 03:22 2009-02-26 DOORNINK RONALD Other SELL $10.00 295,000 $2,950,472 1,193,732 -19.8%
2009-02-21 03:27 2009-02-18 DOORNINK RONALD Other SELL $9.65 105,000 $1,013,586 1,488,732 -6.6%
2008-09-26 19:17 2008-09-12 VIVENDI 10% owner BUY $16.61 5,700 $94,677 718,643,890 +0.0%
2008-09-26 19:14 2008-09-08 VIVENDI 10% owner BUY $16.58 50,700 $840,606 718,448,590 +0.0%
2008-09-26 19:11 2008-09-09 VIVENDI 10% owner BUY $16.59 189,600 $3,145,464 718,638,190 +0.0%
2008-09-16 20:05 2008-09-12 VIVENDI 10% owner BUY $16.61 5,700 $94,677 717,699,490 +0.0%
2008-09-13 03:02 2008-09-10 MORGADO ROBERT J Director OPT+S $17.52 60,000 $1,051,404 151,332 0.0%
2008-09-11 19:10 2008-09-09 VIVENDI 10% owner BUY $16.59 189,600 $3,145,464 717,693,790 +0.0%
2008-09-10 21:03 2008-09-08 VIVENDI 10% owner BUY $16.58 50,700 $840,606 717,504,190 +0.0%
2008-09-09 19:08 2008-09-05 VIVENDI 10% owner BUY $33.04 8,700 $287,448 359,198,945 +0.0%
2008-09-08 18:27 2008-09-04 VIVENDI 10% owner BUY $33.02 72,500 $2,393,950 359,190,245 +0.0%
2008-09-05 19:04 2008-09-03 VIVENDI 10% owner BUY $32.98 198,200 $6,536,636 359,117,745 +0.1%
2008-09-04 23:07 2008-09-02 VIVENDI 10% owner BUY $32.93 436,800 $14,383,824 358,919,545 +0.1%
2008-09-03 20:42 2008-08-29 VIVENDI 10% owner BUY $32.83 183,000 $6,007,890 358,482,745 +0.1%
2008-09-02 23:57 2008-08-28 VIVENDI 10% owner BUY $33.04 45,200 $1,493,182 358,299,745 +0.0%
2008-08-23 03:35 2008-08-20 KELLY BRIAN G Director OPT+S $34.30 2,000,000 $68,600,000 2,861,869 0.0%
2008-08-23 03:40 2008-08-20 KOTICK ROBERT A Director, Officer - President & CEO SELL $34.30 1,725,000 $59,167,500 3,492,650 -33.1%
2008-08-22 03:20 2008-08-19 Kaminsky Robin Officer - EVP, Publishing OPT+S $35.00 53,000 $1,855,117 30,366 0.0%
2008-08-22 03:18 2008-08-19 MORGADO ROBERT J Director OPT+S $34.94 10,657 $372,385 75,666 0.0%
2008-08-15 03:06 2008-08-12 MORGADO ROBERT J Director OPT+S $34.02 15,000 $510,276 75,666 0.0%
2008-08-12 03:08 2008-08-07 KELLY BRIAN G Director SELL $35.15 100,000 $3,514,990 157,978 -38.8%
2008-08-12 03:07 2008-08-07 MORGADO ROBERT J Director OPT+S $36.09 4,875 $175,957 75,666 0.0%
2008-08-07 00:03 2008-08-04 Tippl Thomas Officer - Chief Financial Officer OPT+S $34.10 344,444 $11,745,540 96,712 0.0%
2008-08-07 00:07 2008-08-04 Griffith Michael J Officer - Pres&CEO-Activision Publishing OPT+S $33.23 694,280 $23,070,855 153,842 0.0%
2008-05-15 00:44 2008-05-12 Kaminsky Robin Officer - EVP, Publishing OPT+S $31.00 325,001 $10,075,031 31,700 0.0%
2007-06-16 04:57 2007-06-14 DOORNINK RONALD Director SELL $19.20 89 $1,709 177,166 -0.1%
2006-08-11 23:47 2006-08-09 ROWE MICHAEL J Officer - Exec VP, Human Resources OPT+S $12.75 51,324 $654,381 12,000 0.0%
2006-08-09 23:18 2006-08-07 SARNOFF RICHARD Director BUY $12.48 11,000 $137,280 11,000 +100.0%
2006-05-26 23:39 2006-05-24 CORTI ROBERT J Director BUY $12.35 12,000 $148,200 12,000 +100.0%
2005-11-09 02:11 2005-11-04 DOORNINK RONALD Director, Officer - President OPT+S $17.52 266,667 $4,672,833 174,846 0.0%
2005-11-04 00:52 2005-11-01 DOORNINK RONALD Director, Officer - President OPT+S $15.76 333,333 $5,253,995 174,846 0.0%
2005-09-19 23:10 2005-09-15 KOTICK ROBERT A Director, Officer - Chairman & Chief Exec Officer SELL $22.10 500,000 $11,050,400 3,397,246 -12.8%
SHOW ENTRIES

How to Interpret $ATVI Trades

Not every insider transaction in ATVI is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $ATVI shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for ATVI

Insider activity data for ATVI is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $ATVI, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.