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Company Analysis

AVID Insider Trading

AVID | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at AVID provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2005-11-03 23:15 2005-11-01 JACKS ETHAN E Officer - VP & Chief Legal Officer OPT+S $51.26 6,659 $341,341 6,521 0.0%
2004-12-17 22:56 2004-12-15 MILBURY PAUL J Officer - VP & Chief Financial Officer OPT+S $59.68 3,228 $192,648 3,000 0.0%
2004-12-16 00:06 2004-12-13 BAKER PATRICIA A Officer - VP of Human Resources OPT+S $59.36 15,096 $896,029 3,852 0.0%
2004-12-14 21:55 2004-12-13 JACKS ETHAN E Officer - SVP Business Development & OPT+S $59.59 3,007 $179,196 7,221 0.0%
2004-12-09 22:34 2004-12-07 JACKS ETHAN E Officer - SVP Business Development & OPT+S $59.58 5,000 $297,900 2,221 0.0%
2004-12-07 23:16 2004-12-03 REID CAROL L Officer - VP & Corporate Controller OPT+S $58.50 1,011 $59,144 0 0.0%
2004-12-07 23:09 2004-12-03 KRALL DAVID Director, Officer - President & CEO OPT+S $58.00 30,000 $1,740,000 37,455 0.0%
2004-12-07 23:12 2004-12-03 JACKS ETHAN E Officer - SVP Business Development & OPT+S $58.47 5,000 $292,358 2,221 0.0%
2004-12-06 23:28 2004-12-02 BENTIVEGNA JOSEPH Officer - COO, Video Division OPT+S $57.78 16,876 $975,092 9,076 0.0%
2004-12-03 22:43 2004-12-02 REID CAROL L Officer - VP & Corporate Controller SELL $58.00 1,275 $73,951 0 -100.0%
2004-12-02 21:18 2004-11-30 BENTIVEGNA JOSEPH Officer - COO, Video Division SELL $57.35 3,245 $186,095 10,451 -23.7%
2004-12-02 23:42 2004-11-30 MILBURY PAUL J Officer - VP & Chief Financial Officer OPT+S $55.92 6,280 $351,161 3,000 0.0%
2004-11-24 18:37 2004-11-22 KRALL DAVID Director, Officer - President & CEO OPT+S $55.03 29,012 $1,596,609 37,455 0.0%
2004-11-19 22:40 2004-11-17 SMITH CHARLES L Officer - General Manager Video Division OPT+S $56.64 23,624 $1,338,021 17,468 0.0%
2004-11-18 22:51 2004-11-16 LEBOLT DAVID Officer - General Manager, Digidesign OPT+S $57.00 29,609 $1,687,740 0 0.0%
2004-11-18 22:47 2004-11-16 JACKS ETHAN E Officer - SVP Business Development & OPT+S $56.87 5,000 $284,360 1,700 0.0%
2004-11-16 22:40 2004-11-12 SMITH CHARLES L Officer - VP of Worldwide Sales OPT+S $53.03 1,551 $82,257 17,468 0.0%
2004-11-09 18:52 2004-11-05 MILBURY PAUL J Officer - VP & Chief Financial Officer OPT+S $53.06 3,031 $160,827 4,800 0.0%
2004-11-04 22:39 2004-11-02 HAWTHORNE NANCY Director OPT+S $52.00 10,000 $520,000 0 0.0%
2004-11-03 23:58 2004-11-01 KRALL DAVID Director, Officer - President & CEO OPT+S $51.80 30,000 $1,554,099 37,455 0.0%
2004-11-03 00:17 2004-10-29 BAKER PATRICIA A Officer - VP of Human Resources SELL $52.88 2,500 $132,212 6,977 -26.4%
2004-11-03 00:12 2004-10-29 BAKER PATRICIA A Officer - VP of Human Resources OPT+S $52.48 27,500 $1,443,126 9,477 0.0%
2004-11-02 23:04 2004-10-29 REID CAROL L Officer - VP & Corporate Controller OPT+S $52.81 6,417 $338,887 1,275 0.0%
2004-11-02 23:10 2004-10-29 SMITH CHARLES L Officer - VP of Worldwide Sales OPT+S $52.90 30,000 $1,586,865 17,468 0.0%
2004-11-02 23:08 2004-10-29 BENTIVEGNA JOSEPH Officer - VP of Video Development & OPT+S $52.72 29,604 $1,560,782 5,696 0.0%
2004-11-02 23:47 2004-10-29 ROCKWELL MICHAEL J Officer - SVP & Chief Technology Officer SELL $52.62 12,064 $634,787 0 -100.0%
2004-11-02 23:44 2004-10-29 ROCKWELL MICHAEL J Officer - SVP & Chief Technology Officer OPT+S $52.13 17,936 $934,927 12,064 0.0%
2004-11-02 23:17 2004-10-29 MILBURY PAUL J Officer - VP & Chief Financial Officer OPT+S $52.78 23,121 $1,220,239 1,800 0.0%
2004-11-02 23:14 2004-10-29 JACKS ETHAN E Officer - SVP Business Development & OPT+S $52.90 9,950 $526,351 1,700 0.0%
2004-09-17 20:51 2004-09-15 KRALL DAVID Director, Officer - President & CEO OPT+S $43.60 30,000 $1,308,015 37,455 0.0%
2004-05-21 22:17 2004-05-19 KRALL DAVID Director, Officer - President & CEO OPT+S $50.23 25,000 $1,255,683 37,455 0.0%
2004-05-20 17:46 2004-05-18 SMITH CHARLES L Officer - VP of Worldwide Sales SELL $50.70 20,000 $1,014,000 17,468 -53.4%
2004-05-18 23:23 2004-05-14 ROCKWELL MICHAEL J Officer - SVP & Chief Technology Officer SELL $50.23 4,000 $200,907 0 -100.0%
2004-05-17 20:45 2004-05-13 MILBURY PAUL J Officer - VP & Chief Financial Officer SELL $50.50 13,192 $666,196 1,800 -88.0%
2004-05-06 18:48 2004-05-04 JACKS ETHAN E Officer - SVP Business Development & SELL $49.00 1,200 $58,800 0 -100.0%
2004-04-28 23:36 2004-04-26 SMITH CHARLES L Officer - VP of Worldwide Sales OPT+S $53.80 5,000 $269,000 37,468 0.0%
2004-04-28 23:28 2004-04-26 ROCKWELL MICHAEL J Officer - SVP & Chief Technology Officer OPT+S $53.00 21,000 $1,113,000 4,000 0.0%
2004-04-26 23:07 2004-04-22 BENTIVEGNA JOSEPH Officer - VP of Video Development & OPT+S $54.55 25,000 $1,363,853 5,696 0.0%
2004-04-26 23:00 2004-04-22 MILBURY PAUL J Officer - Vice President & CFO SELL $54.71 12,500 $683,841 3,556 -77.9%
2004-04-22 22:44 2004-04-20 REID CAROL L Officer - VP & Corporate Controller OPT+S $52.80 5,001 $264,053 1,275 0.0%
2004-04-22 23:28 2004-04-20 MILBURY PAUL J Officer - Vice President & CFO OPT+S $53.00 12,500 $662,528 16,056 0.0%
2004-04-22 23:09 2004-04-21 LEBOLT DAVID Officer - General Manager, Digidesign OPT+S $51.91 25,000 $1,297,843 0 0.0%
2004-04-22 22:50 2004-04-20 JACKS ETHAN E Officer - SVP Business Development & OPT+S $53.11 4,882 $259,302 1,200 0.0%
2004-03-18 23:43 2004-03-16 JACKS ETHAN E Officer - SVP Business Development & OPT+S $42.55 7,912 $336,667 1,200 0.0%
2004-03-17 22:09 2004-03-15 LEBOLT DAVID Officer - General Manager, Digidesign SELL $41.13 14,400 $592,201 0 -100.0%
2004-03-17 22:04 2004-03-15 LEBOLT DAVID Officer - General Manager, Digidesign OPT+S $41.56 14,804 $615,321 14,400 0.0%
2004-03-09 00:26 2004-03-05 ROCKWELL MICHAEL J Officer - SVP & Chief Technology Officer OPT+S $43.26 20,165 $872,372 0 0.0%
2004-03-02 00:16 2004-02-06 GUTTAG JOHN Director BUY $43.86 3,000 $131,568 3,000 +100.0%
2004-02-06 23:23 2003-08-05 LEBOLT DAVID Officer - General Manager, Digidesign SELL $46.98 3,370 $158,322 0 -100.0%
SHOW ENTRIES

How to Interpret $AVID Trades

Not every insider transaction in AVID is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $AVID shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for AVID

Insider activity data for AVID is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $AVID, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.