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Company Analysis

AVLR Insider Trading

AVLR | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at AVLR provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2020-12-11 00:28 2020-12-08 Foote Marion R Director SELL $171.88 35,000 $6,015,951 467,596 -7.0%
2020-12-10 00:54 2020-12-07 PINNEY ALESIA LEE Officer - See Remarks OPT+S $167.73 2,580 $432,754 34,765 0.0%
2020-12-10 00:33 2020-12-07 INGRAM WILLIAM Director OPT+S $166.80 25,000 $4,169,910 1,731 0.0%
2020-12-09 02:19 2020-12-04 Mathradas Amit Officer - See Remarks OPT+S $168.35 785 $132,155 98,924 0.0%
2020-12-09 01:36 2020-12-04 Tennenbaum Ross Officer - See Remarks OPT+S $168.35 926 $155,892 68,972 0.0%
2020-12-09 01:15 2020-12-04 McFarlane Scott M Director, Officer - See Remarks SELL $170.00 5,000 $850,000 699,223 -0.7%
2020-12-03 02:03 2020-11-30 Foote Marion R Director SELL $171.50 10,000 $1,715,036 502,596 -2.0%
2020-12-03 01:55 2020-11-30 INGRAM WILLIAM Director OPT+S $170.91 9,645 $1,648,427 1,731 0.0%
2020-12-03 01:39 2020-11-30 McFarlane Scott M Director, Officer - See Remarks SELL $170.73 20,000 $3,414,600 704,223 -2.8%
2020-12-01 00:29 2020-11-25 McFarlane Scott M Director, Officer - See Remarks SELL $167.53 25,000 $4,188,143 724,223 -3.3%
2020-11-26 00:31 2020-11-23 INGRAM WILLIAM Director OPT+S $172.53 9,876 $1,703,870 1,731 0.0%
2020-11-25 00:37 2020-11-20 McFarlane Scott M Director, Officer - See Remarks OPT+S $169.45 40,000 $6,778,184 749,223 0.0%
2020-11-21 01:22 2020-11-18 McFarlane Scott M Director, Officer - See Remarks SELL $160.44 55,000 $8,823,969 774,223 -6.6%
2020-11-21 00:54 2020-11-18 Zwickert Kathleen Director SELL $157.63 500 $78,814 2,186 -18.6%
2020-11-21 00:36 2020-11-18 INGRAM WILLIAM Director OPT+S $157.62 10,000 $1,576,200 1,731 0.0%
2020-11-20 02:54 2020-11-17 GILHULY EDWARD A Director OPT+S $152.90 3,491 $533,774 752 0.0%
2020-11-20 02:28 2020-11-17 Foote Marion R Director SELL $156.30 10,000 $1,563,000 512,596 -1.9%
2020-11-19 02:51 2020-11-16 McFarlane Scott M Director, Officer - See Remarks OPT+S $151.98 20,000 $3,039,650 829,223 0.0%
2020-11-13 00:59 2020-11-10 McFarlane Scott M Director, Officer - See Remarks OPT+S $152.64 45,000 $6,868,638 829,223 0.0%
2020-11-10 03:43 2020-11-06 PINNEY ALESIA LEE Officer - See Remarks OPT+S $165.48 2,581 $427,114 34,765 0.0%
2020-11-06 02:39 2020-11-04 Tennenbaum Ross Officer - See Remarks OPT+S $147.91 926 $136,966 68,972 0.0%
2020-11-06 02:09 2020-11-04 Mathradas Amit Officer - See Remarks OPT+S $148.50 785 $116,573 98,924 0.0%
2020-11-04 01:45 2020-11-02 INGRAM WILLIAM Director OPT+S $145.76 25,000 $3,644,063 1,731 0.0%
2020-10-14 01:32 2020-10-12 McFarlane Scott M Director, Officer - See Remarks OPT+S $152.04 30,000 $4,561,209 829,223 0.0%
2020-10-08 00:30 2020-10-06 PINNEY ALESIA LEE Officer - See Remarks OPT+S $140.00 2,579 $361,060 34,765 0.0%
2020-10-08 00:27 2020-10-05 Tennenbaum Ross Officer - See Remarks OPT+S $131.00 926 $121,306 68,972 0.0%
2020-10-08 00:23 2020-10-05 Mathradas Amit Officer - See Remarks OPT+S $131.00 785 $102,835 98,924 0.0%
2020-10-08 00:17 2020-10-05 INGRAM WILLIAM Director OPT+S $131.66 25,000 $3,291,513 1,731 0.0%
2020-09-23 02:25 2020-09-21 Mathradas Amit Officer - See Remarks OPT+S $120.00 10,000 $1,200,000 98,924 0.0%
2020-09-23 02:01 2020-09-21 McFarlane Scott M Director, Officer - See Remarks OPT+S $119.33 30,000 $3,579,957 829,223 0.0%
2020-09-10 01:03 2020-09-08 INGRAM WILLIAM Director OPT+S $120.96 25,000 $3,023,973 1,731 0.0%
2020-09-09 00:12 2020-09-04 Tennenbaum Ross Officer - See Remarks OPT+S $124.08 926 $114,898 68,972 0.0%
2020-08-12 00:44 2020-08-10 McFarlane Scott M Director, Officer - See Remarks OPT+S $118.79 15,000 $1,781,831 829,223 0.0%
2020-08-07 01:24 2020-08-04 Tennenbaum Ross Officer - See Remarks OPT+S $139.54 926 $129,214 68,972 0.0%
2020-08-06 00:58 2020-08-03 INGRAM WILLIAM Director OPT+S $136.66 25,000 $3,416,388 1,731 0.0%
2020-07-13 23:18 2020-07-10 McFarlane Scott M Director, Officer - See Remarks OPT+S $138.76 15,000 $2,081,373 829,223 0.0%
2020-07-08 03:03 2020-07-06 INGRAM WILLIAM Director OPT+S $135.84 25,000 $3,396,055 1,731 0.0%
2020-07-08 02:40 2020-07-06 Tennenbaum Ross Officer - See Remarks OPT+S $137.81 926 $127,612 68,972 0.0%
2020-06-16 00:23 2020-06-12 INGRAM WILLIAM Director OPT+S $102.63 28,000 $2,873,640 1,731 0.0%
2020-06-13 01:34 2020-06-10 McFarlane Scott M Director, Officer - See Remarks OPT+S $102.40 25,000 $2,559,895 829,223 0.0%
2020-06-12 02:35 2020-06-10 Zwickert Kathleen Director OPT+S $102.94 2,459 $253,129 1,934 0.0%
2020-06-06 02:26 2020-06-04 Tennenbaum Ross Officer - See Remarks OPT+S $107.48 926 $99,526 68,972 0.0%
2020-06-05 00:07 2020-06-02 GILHULY EDWARD A Director SELL $108.43 102,131 $11,073,789 220,000 -31.7%
2020-06-04 00:08 2020-06-01 INGRAM WILLIAM Director OPT+S $107.28 25,000 $2,682,098 979 0.0%
2020-06-03 23:54 2020-06-01 McFarlane Scott M Director, Officer - See Remarks OPT+S $110.26 5,000 $551,323 829,223 0.0%
2020-05-27 03:05 2020-05-22 INGRAM WILLIAM Director OPT+S $104.35 50,000 $5,217,440 979 0.0%
2020-05-27 02:38 2020-05-22 McFarlane Scott M Director, Officer - See Remarks OPT+S $107.75 5,000 $538,750 829,223 0.0%
2020-05-21 02:47 2020-05-19 McFarlane Scott M Director, Officer - See Remarks OPT+S $104.70 5,000 $523,495 829,223 0.0%
2020-05-21 02:26 2020-05-18 PINNEY ALESIA LEE Officer - See Remarks OPT+S $106.30 11,293 $1,200,398 34,765 0.0%
2020-05-21 01:43 2020-05-18 Foote Marion R Director SELL $101.93 10,000 $1,019,250 521,844 -1.9%
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How to Interpret $AVLR Trades

Not every insider transaction in AVLR is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $AVLR shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for AVLR

Insider activity data for AVLR is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $AVLR, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.