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Company Analysis

BETR Insider Trading

Better Home & Finance Holding Co | Loan Brokers

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Better Home & Finance Holding Co provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Loan Brokers sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2026-05-21 23:55 2026-05-21 Garg Vishal Director, Officer, 10% owner - Chief Executive Officer BUY $24.89 15,600 $388,328 118,260 +15.2%
2026-05-21 00:31 2026-05-20 Garg Vishal Director, Officer, 10% owner - Chief Executive Officer BUY $25.00 15,600 $389,994 102,660 +17.9%
2026-05-18 22:57 2026-05-18 Garg Vishal Director, Officer, 10% owner - Chief Executive Officer BUY $24.87 15,600 $387,989 87,060 +21.8%
2026-05-13 21:21 2026-05-11 Advani Loveen Officer - Chief Financial Officer BUY $30.69 500 $15,345 510 +5,000.0%
2026-05-11 20:19 2026-05-08 Talwar Harit Director BUY $30.43 3,000 $91,290 39,698 +8.2%
2026-05-09 00:20 2026-05-08 Smith Chad M. Officer - Pres & COO, Better Mortgage OPT+S $30.16 2,455 $74,054 21,061 0.0%
2026-05-08 00:52 2026-05-07 Garg Vishal Director, Officer, 10% owner - Chief Executive Officer BUY $30.00 6,583 $197,485 71,460 +10.1%
2026-04-10 23:40 2026-04-10 Framework Ventures IV L.P. 10% owner BUY $32.96 54,384 $1,792,497 1,006,696 +5.7%
2026-04-09 21:29 2026-04-09 Talwar Harit Director BUY $32.89 5,000 $164,432 36,698 +15.8%
2026-04-08 23:54 2026-04-08 Garg Vishal Director, Officer, 10% owner - Chief Executive Officer BUY $35.05 10,000 $350,519 64,877 +18.2%
2026-04-08 20:09 2026-04-08 Orn Jonsson Sigurgeir Officer - Chief Technology Officer BUY $36.09 1,000 $36,089 3,497 +40.0%
2026-04-08 20:05 2026-04-08 Advani Loveen Officer - Chief Financial Officer BUY $35.50 10 $355 10 +100.0%
2026-04-08 19:44 2026-04-08 MENON BHASKAR Director BUY $34.14 590 $20,140 2,090 +39.3%
2026-04-08 18:09 2026-04-08 Talwar Harit Director BUY $33.34 1,000 $33,340 31,698 +3.3%
2026-04-06 21:20 2026-04-02 Talwar Harit Director BUY $35.24 5,000 $176,218 30,698 +19.5%
2026-03-25 21:48 2026-03-25 Garg Vishal Director, Officer, 10% owner - Chief Executive Officer BUY $29.90 2,217 $66,298 54,877 +4.2%
2026-03-24 22:01 2026-03-23 Garg Vishal Director, Officer, 10% owner - Chief Executive Officer BUY $29.19 21,200 $618,932 52,660 +67.4%
2026-03-23 23:51 2026-03-23 Framework Ventures IV L.P. 10% owner BUY $29.60 40,000 $1,184,000 952,312 +4.4%
2026-03-19 23:18 2026-03-19 Framework Ventures IV L.P. 10% owner BUY $28.48 53,000 $1,509,440 912,312 +6.2%
2026-03-17 22:30 2026-03-16 Smith Chad M. Officer - Pres & COO, Better Mortgage OPT+S $29.18 4,941 $144,193 18,575 0.0%
2026-03-17 00:04 2026-03-16 Framework Ventures IV L.P. 10% owner BUY $29.55 25,000 $738,750 859,312 +3.0%
2026-03-13 23:09 2026-03-13 Framework Ventures IV L.P. 10% owner BUY $34.12 29,494 $1,006,335 834,312 +3.7%
2026-03-12 01:23 2026-03-09 Framework Ventures IV L.P. 10% owner BUY $38.38 31,598 $1,212,687 804,818 +4.1%
2026-02-19 04:46 2026-02-17 Smith Chad M. Officer - Pres & COO, Better Mortgage SELL $30.07 6,000 $180,448 15,590 -27.8%
2026-02-14 00:15 2026-02-12 Tuffin Paula Officer - General Counsel and CCO SELL $28.67 8,018 $229,880 42,487 -15.9%
2026-02-11 03:16 2026-02-10 Smith Chad M. Officer - Pres & COO, Better Mortgage OPT+S $27.98 2,056 $57,527 19,534 0.0%
2026-02-04 02:51 2026-02-03 Smith Chad M. Officer - Pres & COO, Better Mortgage OPT+S $27.06 3,097 $83,805 18,493 0.0%
2026-01-21 01:03 2026-01-15 Smith Chad M. Officer - Pres & COO, Better Mortgage SELL $36.70 6,000 $220,221 21,590 -21.7%
2026-01-15 00:07 2026-01-12 Tuffin Paula Officer - General Counsel and CCO SELL $38.55 8,000 $308,385 26,198 -23.4%
2026-01-09 05:35 2026-01-06 Smith Chad M. Officer - Pres & COO, Better Mortgage SELL $35.15 2,843 $99,918 27,590 -9.3%
2026-01-03 01:11 2025-12-30 MENON BHASKAR Director BUY $33.94 1,500 $50,910 1,500 +100.0%
2025-12-16 01:25 2025-12-12 Smith Chad M. Officer - Pres & COO, Better Mortgage SELL $42.52 8,378 $356,237 27,590 -23.3%
2025-12-16 01:24 2025-12-11 Tuffin Paula Officer - General Counsel and CCO SELL $46.56 8,000 $372,510 32,344 -19.8%
2025-10-08 23:03 2025-10-06 Nicholas J. Calamari Officer - CAO and Senior Counsel SELL $59.28 17,418 $1,032,574 11,341 -60.6%
2025-09-25 01:55 2025-09-22 PBRA, LLC 10% owner SELL $50.31 995,660 $50,088,468 0 -100.0%
2025-09-09 04:35 2025-09-04 Nicholas J. Calamari Officer - CAO and Senior Counsel SELL $21.86 17,419 $380,858 9,451 -64.8%
2025-05-21 04:18 2025-05-16 Narasimhan Prabhu Director BUY $14.10 42,352 $597,163 59,915 +241.1%
2024-12-17 14:00 2024-12-12 Bjorgolfsson Thor 10% owner SELL $11.30 50,698 $572,903 818,780 -5.8%
2024-12-13 04:38 2024-12-10 Bjorgolfsson Thor 10% owner SELL $12.54 16,684 $209,267 869,478 -1.9%
2024-12-11 16:39 2024-12-06 Nicholas J. Calamari Officer - CAO and Senior Counsel SELL $12.64 1,981 $25,044 0 -100.0%
2024-12-10 02:20 2024-12-05 Bjorgolfsson Thor 10% owner SELL $12.50 36,391 $454,931 886,162 -3.9%
2024-12-06 01:04 2024-12-03 Nicholas J. Calamari Officer - CAO and Senior Counsel SELL $13.18 9,107 $120,004 1,981 -82.1%
2024-12-05 03:15 2024-12-02 Bjorgolfsson Thor 10% owner SELL $14.10 13,609 $191,856 922,553 -1.5%
2024-12-04 00:14 2024-12-02 Nicholas J. Calamari Officer - CAO and Senior Counsel OPT+S $14.26 3,487 $49,712 11,088 0.0%
2024-11-22 01:49 2024-10-31 Novator Capital Sponsor Ltd. 10% owner SELL $0.00 650,000 $0 266,162 -70.9%
2024-09-04 01:05 2024-08-29 Valani Riaz Director SELL $16.02 68,088 $1,091,097 237,438 -22.3%
2024-06-04 23:30 2024-05-31 Valani Riaz Director, 10% owner SELL $0.33 720,422 $240,693 15,276,317 -4.5%
2024-06-01 00:00 2024-05-29 Valani Riaz Director SELL $0.34 1,305,036 $447,236 15,996,739 -7.5%
2024-05-30 03:21 2024-05-24 Valani Riaz Director SELL $0.34 691,595 $236,387 17,301,775 -3.8%
2023-08-25 04:42 2023-08-22 Novator Capital Sponsor Ltd. 10% owner BUY $0.00 1,700,000 $0 5,808,186 +41.4%
SHOW ENTRIES

How to Interpret $BETR Trades

Not every insider transaction in Better Home & Finance Holding Co is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BETR shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BETR

Insider activity data for Better Home & Finance Holding Co is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BETR, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.