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Company Analysis

BFB Insider Trading

BFB | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at BFB provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2015-07-15 01:03 2015-07-10 Steiner Lisa P Officer - Chief of Staff SELL $101.52 2,000 $203,036 1,111 -64.3%
2015-06-24 00:05 2015-06-19 Hawley Kirsten M Officer - SVP Chief Human Resource OFC OPT+S $101.10 757 $76,531 993 0.0%
2015-06-24 00:03 2015-06-19 WELCH JAMES S JR Director, Officer - Vice Chairman OPT+S $101.06 4,478 $452,542 34,016 0.0%
2015-06-10 00:16 2015-06-05 Brown J McCauley 10% owner BUY $97.14 1,020 $99,083 1,020 +100.0%
2015-04-03 20:21 2015-04-02 de Chabert Ralph E Officer - SVP Chief Diversity Officer OPT+S $90.68 671 $60,845 1,099 0.0%
2015-03-17 22:11 2015-03-13 Alvarez Alejandro A Officer - SVP, CPO OPT+S $89.24 2,248 $200,622 3,658 0.0%
2015-03-16 23:55 2015-03-12 Steiner Lisa P Officer - Chief of Staff SELL $89.00 1,000 $89,000 923 -52.0%
2015-03-11 23:58 2015-03-10 Brown J McCauley 10% owner BUY $88.95 1,000 $88,950 26,330 +3.9%
2015-03-11 23:57 2015-03-09 STUBBS DACE BROWN Director OPT+S $89.10 3,836 $341,796 294,130 0.0%
2015-01-13 00:32 2015-01-09 Fitzgerald Brian P Officer - VP, Chief Accounting Officer OPT+S $90.34 230 $20,779 340 0.0%
2015-01-03 00:22 2015-01-02 MORREAU JANE C Officer - SVP, Chief Production Officer OPT+S $87.85 1,932 $169,726 2,679 0.0%
2014-12-23 23:15 2014-12-19 Steiner Lisa P Officer - SVP, Chief HR Officer SELL $89.00 1,000 $89,000 1,923 -34.2%
2014-09-09 23:57 2014-09-08 Brown J McCauley 10% owner BUY $90.99 1,500 $136,488 7,625 +24.5%
2014-07-15 23:09 2014-07-11 Alvarez Alejandro A Officer - SVP, CPO OPT+S $93.25 1,317 $122,810 1,552 0.0%
2014-03-19 23:58 2014-03-19 STUBBS DACE BROWN Director OPT+S $89.37 3,628 $324,226 302,030 0.0%
2014-03-17 22:35 2014-03-13 Steiner Lisa P Officer - SVP, Chief HR Officer SELL $87.95 2,000 $175,908 2,923 -40.6%
2014-01-03 00:48 2014-01-02 MORREAU JANE C Officer - SVP, Chief Production Officer OPT+S $74.79 2,315 $173,136 3,013 0.0%
2013-11-06 23:40 2013-11-06 Frazier Laura 10% owner SELL $73.47 13,457 $988,637 4,486 -75.0%
2013-10-24 16:05 2013-10-23 Brown Christina Lee 10% owner OPT+S $72.36 48,085 $3,479,498 146,377 0.0%
2013-10-15 19:06 2013-10-11 BERG DONALD C Officer - Chief Financial Officer SELL $70.09 14,000 $981,263 34,159 -29.1%
2013-09-10 22:45 2013-06-28 Brown J McCauley 10% owner BUY $67.56 3,933 $265,713 3,933 +100.0%
2013-09-05 17:26 2013-09-04 Brown J McCauley 10% owner BUY $67.00 300 $20,100 6,582 +4.8%
2013-08-12 15:21 2013-08-09 Frazier Laura 10% owner SELL $72.53 70,000 $5,076,869 0 -100.0%
2013-08-09 19:58 2013-08-08 Frazier Laura 10% owner SELL $72.66 142,500 $10,354,435 70,000 -67.1%
2013-08-08 21:51 2013-08-07 Frazier Laura 10% owner SELL $72.28 46,500 $3,361,229 212,500 -18.0%
2013-08-07 16:05 2013-08-06 Frazier Laura 10% owner SELL $73.02 98,153 $7,166,671 259,000 -27.5%
2013-08-06 16:47 2013-08-05 Frazier Laura 10% owner SELL $72.85 47,968 $3,494,613 357,153 -11.8%
2013-08-05 17:55 2013-08-02 Frazier Laura 10% owner SELL $72.63 55,725 $4,047,028 405,121 -12.1%
2013-07-16 18:22 2013-07-12 Brown George Garvin IV Director, Officer - Executive Vice President BUY $73.79 925 $68,252 6,071 +18.0%
2013-07-15 23:52 2013-07-12 BERG DONALD C Officer - Chief Financial Officer OPT+S $71.93 4,299 $309,223 57,860 0.0%
2013-07-15 23:52 2013-07-12 Brown J McCauley 10% owner BUY $73.86 1,249 $92,254 14,349 +9.5%
2013-07-15 23:52 2013-07-12 Frazier Laura 10% owner SELL $72.04 126,458 $9,109,541 739,792 -14.6%
2013-07-12 23:59 2013-07-11 Frazier Laura 10% owner SELL $71.73 134,412 $9,640,889 866,250 -13.4%
2013-07-12 22:50 2013-07-11 Brown George Garvin IV Director, Officer - Executive Vice President BUY $73.80 1,000 $73,800 5,146 +24.1%
2013-07-12 20:01 2013-07-11 Brown J McCauley 10% owner BUY $73.05 187 $13,660 13,100 +1.4%
2013-07-11 19:18 2013-07-09 Brown J McCauley 10% owner BUY $71.58 3,313 $237,141 12,913 +34.5%
2013-07-09 00:14 2013-07-05 Brown J McCauley 10% owner BUY $69.27 3,600 $249,364 9,600 +60.0%
2013-07-05 20:47 2013-07-03 Brown J McCauley 10% owner BUY $68.50 411 $28,154 6,000 +7.4%
2013-07-03 00:18 2013-07-02 Brown J McCauley 10% owner BUY $68.10 200 $13,620 5,589 +3.7%
2013-07-02 21:40 2013-06-28 Brown J McCauley 10% owner BUY $67.67 5,389 $364,692 5,389 +100.0%
2013-06-22 01:26 2013-06-19 Brown George Garvin IV Director, Officer - Executive Vice President BUY $72.00 680 $48,960 6,628 +11.4%
2013-05-06 20:54 2013-05-02 Frazier Laura 10% owner SELL $70.57 60,700 $4,283,453 392,019 -13.4%
2013-05-03 00:30 2013-05-01 Frazier Laura 10% owner SELL $70.37 26,255 $1,847,459 452,719 -5.5%
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How to Interpret $BFB Trades

Not every insider transaction in BFB is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BFB shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BFB

Insider activity data for BFB is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BFB, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.