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Company Analysis

BKD Insider Trading

Brookdale Senior Living Inc. | Services-Nursing & Personal Care Facilities

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Brookdale Senior Living Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Nursing & Personal Care Facilities sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2016-02-13 03:24 2016-02-11 BUMSTEAD FRANK M Director BUY $12.82 15,000 $192,368 99,328 +17.8%
2016-02-13 03:24 2016-02-11 LEEDS JEFFREY R Director BUY $13.09 12,000 $157,080 57,051 +26.6%
2016-02-13 03:46 2016-02-11 WIELANSKY LEE S Director BUY $13.06 5,000 $65,294 7,768 +180.6%
2016-02-13 03:25 2016-02-12 CLEGG JACKIE M Director BUY $11.76 6,500 $76,440 33,877 +23.7%
2016-02-13 03:46 2016-02-11 SEWARD JAMES R Director BUY $12.80 12,000 $153,562 53,482 +28.9%
2016-02-13 03:13 2016-02-11 DECKER DANIEL A Director BUY $12.56 10,000 $125,636 119,500 +9.1%
2015-11-24 03:07 2015-11-20 Maul Glenn O. Officer - EVP & Chief People Officer SELL $22.57 936 $21,130 83,450 -1.1%
2015-09-17 01:28 2015-09-14 Ferge Kristin A Officer - EVP & Chief Accounting Officer SELL $26.58 846 $22,490 106,859 -0.8%
2015-09-17 01:29 2015-09-14 HICKS GEORGE T Officer - Executive Vice President SELL $26.58 144 $3,828 148,639 -0.1%
2015-09-17 01:29 2015-09-14 KAESTNER H TODD Officer - Executive Vice President SELL $26.58 253 $6,725 92,301 -0.3%
2015-08-12 23:08 2015-08-10 RICHARD GREGORY B Officer - EVP & Chief Operating Officer SELL $29.15 7,500 $218,625 196,602 -3.7%
2015-08-08 00:20 2015-08-06 BUMSTEAD FRANK M Director BUY $29.90 10,000 $298,955 84,328 +13.5%
2015-05-28 01:27 2015-05-22 Smith Thomas Andrew Director, Officer - Chief Executive Officer SELL $37.89 7,237 $274,243 704,434 -1.0%
2015-05-28 01:26 2015-05-22 Ohlendorf Mark W Officer - President and CFO SELL $37.90 8,543 $323,753 433,402 -1.9%
2015-05-28 01:22 2015-05-22 Maul Glenn O. Officer - EVP & Chief People Officer SELL $37.90 1,403 $53,175 84,141 -1.6%
2015-05-28 01:22 2015-05-22 Conahan Tricia A. Officer - EVP & Chief Marketing Officer SELL $37.90 599 $22,699 25,861 -2.3%
2015-05-28 01:20 2015-05-22 Ferge Kristin A Officer - EVP & Chief Accounting Officer SELL $37.90 3,193 $121,024 107,705 -2.9%
2015-05-28 01:23 2015-05-22 RICHARDSON BRYAN D Officer - EVP & Chief Admin Officer SELL $37.89 5,432 $205,832 178,311 -3.0%
2015-05-28 01:20 2015-05-22 HICKS GEORGE T Officer - Executive Vice President SELL $37.89 2,705 $102,501 148,783 -1.8%
2015-05-28 01:21 2015-05-22 KAESTNER H TODD Officer - Executive Vice President SELL $37.90 2,385 $90,385 92,554 -2.5%
2015-05-28 01:24 2015-05-22 RICHARD GREGORY B Officer - EVP & Chief Operating Officer SELL $37.89 6,537 $247,712 204,102 -3.1%
2015-05-22 01:14 2015-05-20 Ferge Kristin A Officer - EVP & Chief Accounting Officer SELL $37.66 5,000 $188,300 110,898 -4.3%
2015-05-22 01:15 2015-05-19 HICKS GEORGE T Officer - Executive Vice President SELL $37.70 30,000 $1,130,895 151,488 -16.5%
2015-05-22 01:15 2015-05-20 SEWARD JAMES R Director SELL $37.90 10,000 $379,044 41,482 -19.4%
2015-05-20 01:03 2015-05-15 Maul Glenn O. Officer - EVP & Chief People Officer SELL $37.00 10,000 $370,003 85,544 -10.5%
2015-05-20 01:04 2015-05-15 KAESTNER H TODD Officer - Executive Vice President SELL $37.40 35,000 $1,309,000 94,939 -26.9%
2015-05-15 03:09 2015-05-13 RICHARDSON BRYAN D Officer - EVP & Chief Admin Officer SELL $36.01 30,000 $1,080,150 188,743 -13.7%
2015-05-15 03:08 2015-05-13 RICHARD GREGORY B Officer - EVP & Chief Operating Officer SELL $36.01 33,000 $1,188,165 215,639 -13.3%
2015-04-17 02:12 2015-04-15 Schulte Mark J Director SELL $37.86 4,500 $170,355 169,597 -2.6%
2015-04-02 23:23 2015-03-31 Schulte Mark J Director SELL $37.70 4,500 $169,653 174,097 -2.5%
2015-03-24 03:03 2015-03-20 Schulte Mark J Director SELL $38.20 6,500 $248,281 178,597 -3.5%
2015-03-11 23:31 2015-03-09 Schulte Mark J Director SELL $36.56 2,500 $91,409 185,097 -1.3%
2015-03-05 01:45 2015-03-02 KAESTNER H TODD Officer - Executive Vice President SELL $38.10 2,169 $82,645 129,939 -1.6%
2015-03-04 04:43 2015-03-02 Smith Thomas Andrew Director, Officer - Chief Executive Officer SELL $38.09 15,744 $599,691 711,671 -2.2%
2015-03-04 04:41 2015-03-02 Ohlendorf Mark W Officer - President and CFO SELL $38.05 7,763 $295,365 441,745 -1.7%
2015-03-04 04:41 2015-02-27 Maul Glenn O. Officer - EVP & Chief People Officer SELL $37.53 6,816 $255,817 95,451 -6.7%
2015-03-04 04:38 2015-03-02 Ferge Kristin A Officer - EVP & Chief Accounting Officer SELL $38.13 2,902 $110,656 115,898 -2.4%
2015-03-04 04:35 2015-02-27 Schulte Mark J Director SELL $37.48 22,500 $843,327 187,597 -10.7%
2015-03-04 04:39 2015-03-02 RICHARDSON BRYAN D Officer - EVP & Chief Admin Officer SELL $38.12 4,935 $188,145 218,743 -2.2%
2015-03-04 04:40 2015-03-02 HICKS GEORGE T Officer - Executive Vice President SELL $38.08 2,169 $82,602 181,488 -1.2%
2015-03-04 04:42 2015-03-02 RICHARD GREGORY B Officer - EVP & Chief Operating Officer SELL $38.05 5,307 $201,956 248,639 -2.1%
2015-02-19 02:54 2015-02-17 Schulte Mark J Director SELL $36.72 5,000 $183,598 210,097 -2.3%
2015-02-13 02:53 2015-02-11 Ferge Kristin A Officer - EVP & Chief Accounting Officer SELL $36.32 5,000 $181,617 125,703 -3.8%
2015-01-13 03:04 2015-01-09 Schulte Mark J Director SELL $36.57 2,500 $91,419 212,205 -1.2%
2014-12-30 03:39 2014-12-26 Schulte Mark J Director SELL $36.08 10,000 $360,791 214,705 -4.5%
2014-12-12 05:15 2014-12-10 Schulte Mark J Director SELL $34.91 1,000 $34,911 224,705 -0.4%
2014-12-02 02:43 2014-11-28 Schulte Mark J Director SELL $35.32 1,000 $35,317 225,705 -0.4%
2014-11-22 00:34 2014-11-20 Maul Glenn O. Officer - Executive Vice President SELL $34.85 935 $32,586 79,756 -1.2%
2014-11-22 00:32 2014-11-19 Schulte Mark J Director SELL $34.51 3,000 $103,523 226,705 -1.3%
2014-08-29 03:20 2014-08-27 SEWARD JAMES R Director SELL $35.16 15,000 $527,346 48,590 -23.6%
SHOW ENTRIES

How to Interpret $BKD Trades

Not every insider transaction in Brookdale Senior Living Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BKD shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BKD

Insider activity data for Brookdale Senior Living Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BKD, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.