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Company Analysis

BKD Insider Trading

Brookdale Senior Living Inc. | Services-Nursing & Personal Care Facilities

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Brookdale Senior Living Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Nursing & Personal Care Facilities sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2013-03-05 03:54 2013-02-28 Smith Thomas Andrew Officer - Chief Executive Officer SELL $27.97 2,309 $64,589 460,792 -0.5%
2013-03-05 04:34 2013-02-28 RICHARDSON BRYAN D Officer - Executive Vice President SELL $27.96 1,733 $48,447 264,114 -0.7%
2013-03-05 05:14 2013-02-28 KAESTNER H TODD Officer - Executive Vice President SELL $27.88 863 $24,061 182,786 -0.5%
2013-03-05 04:39 2013-02-28 RICHARD GREGORY B Officer - Executive Vice President SELL $27.88 1,733 $48,309 235,072 -0.7%
2012-12-19 00:36 2012-12-17 SHERIFF W E Director, Officer - Chief Executive Officer SELL $24.83 32,307 $802,183 759,141 -4.1%
2012-08-21 02:05 2012-08-17 RICHARD GREGORY B Officer - Executive Vice President SELL $19.70 11,337 $223,382 210,572 -5.1%
2012-05-23 03:40 2012-05-22 Ferge Kristin A Officer - Executive Vice President SELL $16.58 7,856 $130,266 135,886 -5.5%
2012-05-23 03:09 2012-05-22 Smith Thomas Andrew Officer - EVP, General Counsel & Sec. SELL $16.58 21,205 $351,615 342,193 -5.8%
2012-05-23 02:59 2012-05-22 Ohlendorf Mark W Officer - Co-President and CFO SELL $16.58 20,175 $334,536 592,891 -3.3%
2012-05-23 02:45 2012-05-22 Rijos John P Officer - Co-President and COO SELL $16.58 18,400 $305,103 542,983 -3.3%
2012-05-23 03:22 2012-05-22 RICHARDSON BRYAN D Officer - Executive Vice President SELL $16.58 11,865 $196,742 239,483 -4.7%
2012-05-23 03:49 2012-05-22 KAESTNER H TODD Officer - Executive Vice President SELL $16.58 6,478 $107,416 170,588 -3.7%
2012-05-23 03:32 2012-05-22 RICHARD GREGORY B Officer - Executive Vice President SELL $16.58 6,383 $105,841 221,909 -2.8%
2012-05-23 02:25 2012-05-22 SHERIFF W E Director, Officer - Chief Executive Officer SELL $16.58 3,314 $54,952 791,448 -0.4%
2012-03-02 03:24 2012-02-29 Ferge Kristin A Officer - Executive Vice President SELL $18.64 5,000 $93,200 143,742 -3.4%
2012-02-25 03:06 2012-02-22 Rijos John P Officer - Co-President and COO SELL $18.58 48,233 $896,401 566,383 -7.8%
2012-02-25 03:52 2012-02-23 RICHARD GREGORY B Officer - Executive Vice President SELL $19.10 10,000 $191,018 228,292 -4.2%
2011-12-17 05:19 2011-12-16 SHERIFF W E Director, Officer - Chief Executive Officer SELL $14.73 36,685 $540,282 807,262 -4.3%
2011-08-16 01:59 2011-08-15 BUMSTEAD FRANK M Director BUY $14.85 10,000 $148,473 68,444 +17.1%
2011-08-16 01:43 2011-08-12 SEWARD JAMES R Director BUY $14.56 20,000 $291,130 100,598 +24.8%
2011-06-04 00:10 2011-06-02 Schulte Mark J Director SELL $24.52 2,500 $61,299 96,713 -2.5%
2011-05-27 04:13 2011-05-24 Rijos John P Officer - Co-President and COO SELL $24.37 16,973 $413,659 497,039 -3.3%
2011-05-27 04:04 2011-05-24 Ohlendorf Mark W Officer - Co-President and CFO SELL $24.30 19,728 $479,461 501,739 -3.8%
2011-05-27 03:56 2011-05-24 Smith Thomas Andrew Officer - EVP, General Counsel & Sec. SELL $24.35 21,457 $522,469 252,071 -7.8%
2011-05-27 02:54 2011-05-24 Ferge Kristin A Officer - Executive Vice President SELL $24.38 7,371 $179,670 109,800 -6.3%
2011-05-27 03:38 2011-05-24 RICHARDSON BRYAN D Officer - Executive Vice President SELL $24.36 10,658 $259,636 162,857 -6.1%
2011-05-27 03:10 2011-05-24 HICKS GEORGE T Officer - Executive Vice President SELL $24.38 6,221 $151,685 131,045 -4.5%
2011-05-27 03:22 2011-05-24 KAESTNER H TODD Officer - Executive Vice President SELL $24.31 4,513 $109,732 133,124 -3.3%
2011-05-27 03:49 2011-05-24 RICHARD GREGORY B Officer - Executive Vice President SELL $24.34 12,583 $306,225 150,035 -7.7%
2011-05-27 04:35 2011-05-24 SHERIFF W E Director, Officer - Chief Executive Officer SELL $24.37 9,627 $234,566 843,947 -1.1%
2011-05-26 03:58 2011-05-23 Schulte Mark J Director SELL $24.92 5,000 $124,606 99,213 -4.8%
2011-05-24 02:04 2011-05-19 Schulte Mark J Director SELL $25.69 5,000 $128,443 104,213 -4.6%
2011-05-17 00:53 2011-05-12 Schulte Mark J Director SELL $26.91 5,000 $134,541 109,213 -4.4%
2011-05-06 02:04 2011-05-03 Schulte Mark J Director SELL $26.44 5,000 $132,180 114,213 -4.2%
2011-05-03 03:44 2011-04-28 Schulte Mark J Director SELL $27.60 5,000 $138,000 119,213 -4.0%
2011-04-20 23:54 2011-04-18 Schulte Mark J Director SELL $25.79 5,000 $128,943 124,213 -3.9%
2011-04-16 01:29 2011-04-13 Schulte Mark J Director SELL $26.22 5,000 $131,102 129,213 -3.7%
2011-04-09 00:33 2011-04-06 Schulte Mark J Director SELL $27.59 5,000 $137,934 134,213 -3.6%
2011-04-04 15:04 2011-03-31 Schulte Mark J Director SELL $27.99 5,000 $139,948 139,213 -3.5%
2011-03-22 23:30 2011-03-21 Schulte Mark J Director SELL $26.53 5,000 $132,649 144,213 -3.4%
2011-03-18 03:42 2011-03-15 Schulte Mark J Director SELL $27.02 5,000 $135,078 149,213 -3.2%
2011-03-12 02:50 2011-03-10 Schulte Mark J Director SELL $26.87 5,000 $134,373 154,213 -3.1%
2011-03-08 01:35 2011-03-04 Schulte Mark J Director SELL $27.15 5,000 $135,731 159,213 -3.0%
2011-02-26 01:42 2011-02-23 Schulte Mark J Director SELL $23.62 5,000 $118,095 164,213 -3.0%
2011-02-23 01:15 2011-02-18 Schulte Mark J Director SELL $24.42 5,000 $122,116 169,213 -2.9%
2011-02-10 04:11 2011-02-08 Schulte Mark J Director SELL $23.44 5,000 $117,200 174,213 -2.8%
2011-02-03 01:34 2011-01-31 Schulte Mark J Director SELL $21.79 3,750 $81,708 179,213 -2.0%
2011-01-28 03:11 2011-01-25 Schulte Mark J Director SELL $21.72 3,750 $81,433 182,963 -2.0%
2011-01-25 00:58 2011-01-20 Schulte Mark J Director SELL $21.09 2,500 $52,727 186,713 -1.3%
2011-01-15 02:01 2011-01-12 Schulte Mark J Director SELL $21.62 3,750 $81,089 189,213 -1.9%
SHOW ENTRIES

How to Interpret $BKD Trades

Not every insider transaction in Brookdale Senior Living Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BKD shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BKD

Insider activity data for Brookdale Senior Living Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BKD, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.