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Company Analysis

BKD Insider Trading

Brookdale Senior Living Inc. | Services-Nursing & Personal Care Facilities

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Brookdale Senior Living Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Nursing & Personal Care Facilities sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2011-01-11 00:48 2011-01-06 Schulte Mark J Director SELL $21.84 3,750 $81,896 192,963 -1.9%
2011-01-05 02:06 2011-01-03 Smith Thomas Andrew Officer - EVP, General Counsel & Sec. SELL $21.58 9,081 $195,954 273,528 -3.2%
2010-12-31 01:42 2010-12-29 Schulte Mark J Director SELL $21.41 2,500 $53,535 196,713 -1.3%
2010-12-23 01:35 2010-12-20 Schulte Mark J Director SELL $21.07 2,500 $52,675 199,213 -1.2%
2010-12-21 01:54 2010-12-16 SHERIFF W E Director, Officer - Chief Executive Officer SELL $19.97 37,050 $739,781 853,574 -4.2%
2010-12-17 02:49 2010-12-14 Schulte Mark J Director SELL $20.01 2,500 $50,037 201,713 -1.2%
2010-12-09 02:25 2010-12-06 Schulte Mark J Director SELL $20.20 2,500 $50,493 204,213 -1.2%
2010-11-11 00:06 2010-11-08 Schulte Mark J Director SELL $20.20 2,500 $50,507 206,713 -1.2%
2010-11-09 05:30 2010-11-08 Fortress Investment Group LLC 10% owner SELL $18.76 10,060,936 $188,743,159 0 -100.0%
2010-11-09 05:25 2010-11-08 NARDONE RANDAL A 10% owner SELL $18.76 979,688 $18,378,947 913,289 -51.8%
2010-11-09 05:24 2010-11-08 KAUFFMAN ROBERT I 10% owner SELL $18.76 979,688 $18,378,947 660,832 -59.7%
2010-11-09 05:24 2010-11-08 EDENS WESLEY R Director SELL $18.76 11,040,624 $207,122,106 0 -100.0%
2010-10-27 01:38 2010-10-22 Schulte Mark J Director SELL $19.73 3,439 $67,864 209,213 -1.6%
2010-10-22 02:17 2010-10-20 Schulte Mark J Director SELL $16.88 2,500 $42,193 212,652 -1.2%
2010-10-19 02:16 2010-10-14 Schulte Mark J Director SELL $17.00 2,500 $42,497 215,152 -1.1%
2010-10-05 23:19 2010-10-04 Schulte Mark J Director SELL $16.34 2,500 $40,842 217,652 -1.1%
2010-10-01 03:12 2010-09-28 Schulte Mark J Director SELL $16.01 2,500 $40,013 220,152 -1.1%
2010-09-01 23:08 2010-08-31 Schulte Mark J Director SELL $13.53 5,000 $67,670 222,652 -2.2%
2010-08-31 02:44 2010-08-26 Schulte Mark J Director SELL $13.50 20,000 $270,092 227,652 -8.1%
2010-08-13 01:35 2010-08-10 Rijos John P Officer - Co-President and COO SELL $14.83 31,322 $464,414 514,012 -5.7%
2010-06-30 02:05 2010-06-28 Schulte Mark J Director SELL $16.00 311 $4,976 487,652 -0.1%
2010-06-18 00:12 2010-06-15 Schulte Mark J Director SELL $16.52 2,500 $41,309 487,963 -0.5%
2010-06-04 01:29 2010-06-01 Schulte Mark J Director SELL $17.41 2,500 $43,525 490,463 -0.5%
2010-05-28 01:01 2010-05-25 Schulte Mark J Director SELL $17.00 2,500 $42,504 492,963 -0.5%
2010-05-25 04:10 2010-05-21 Rijos John P Officer - Co-President and COO SELL $17.69 12,310 $217,706 502,434 -2.4%
2010-05-25 04:07 2010-05-21 Ohlendorf Mark W Officer - Co-President and CFO SELL $17.69 14,603 $258,263 478,567 -3.0%
2010-05-25 04:04 2010-05-21 Smith Thomas Andrew Officer - EVP, General Counsel & Sec. SELL $17.69 17,061 $301,748 239,709 -6.6%
2010-05-25 03:54 2010-05-21 Ferge Kristin A Officer - Executive Vice President SELL $17.69 5,084 $89,920 101,071 -4.8%
2010-05-25 04:00 2010-05-21 RICHARDSON BRYAN D Officer - Executive Vice President SELL $17.69 7,133 $126,149 141,155 -4.8%
2010-05-25 03:56 2010-05-21 HICKS GEORGE T Officer - Executive Vice President SELL $17.68 4,290 $75,859 121,166 -3.4%
2010-05-25 03:58 2010-05-21 KAESTNER H TODD Officer - Executive Vice President SELL $17.69 3,113 $55,065 121,537 -2.5%
2010-05-25 04:02 2010-05-21 RICHARD GREGORY B Officer - Executive Vice President SELL $17.69 9,029 $159,694 130,418 -6.5%
2010-05-25 04:12 2010-05-21 SHERIFF W E Director, Officer - Chief Executive Officer SELL $17.68 9,478 $167,617 890,624 -1.1%
2010-05-20 00:15 2010-05-17 Fortress Investment Group LLC 10% owner SELL $18.36 6,800,706 $124,860,962 0 -100.0%
2010-05-20 00:16 2010-05-17 NARDONE RANDAL A 10% owner SELL $18.36 1,011,576 $18,572,535 1,892,977 -34.8%
2010-05-20 00:15 2010-05-17 KAUFFMAN ROBERT I 10% owner SELL $18.36 1,072,933 $19,699,050 1,655,520 -39.3%
2010-05-20 00:14 2010-05-17 EDENS WESLEY R Director SELL $18.36 7,915,491 $145,328,415 0 -100.0%
2010-05-19 02:28 2010-05-14 Schulte Mark J Director SELL $19.38 7,500 $145,385 495,463 -1.5%
2010-05-17 23:04 2010-05-13 RICHARD GREGORY B Officer - Executive Vice President SELL $19.97 8,000 $159,760 140,261 -5.4%
2010-05-15 00:48 2010-05-12 BUMSTEAD FRANK M Director BUY $19.07 5,000 $95,368 58,444 +9.4%
2010-05-06 00:25 2010-05-03 Schulte Mark J Director SELL $21.73 5,000 $108,627 502,963 -1.0%
2010-04-29 01:12 2010-04-26 Schulte Mark J Director SELL $21.88 5,000 $109,423 507,963 -1.0%
2010-04-24 01:14 2010-04-21 Schulte Mark J Director SELL $20.90 5,000 $104,505 512,963 -1.0%
2010-04-14 23:50 2010-04-12 Schulte Mark J Director SELL $21.67 5,000 $108,361 517,963 -1.0%
2010-04-08 02:31 2010-04-05 Schulte Mark J Director SELL $21.49 5,000 $107,425 522,963 -0.9%
2010-04-01 03:10 2010-03-29 Schulte Mark J Director SELL $21.58 5,000 $107,889 527,963 -0.9%
2010-03-29 23:22 2010-03-25 Schulte Mark J Director SELL $21.83 5,000 $109,128 532,963 -0.9%
2010-03-23 00:58 2010-03-18 Schulte Mark J Director SELL $20.64 5,000 $103,207 537,963 -0.9%
2010-03-13 01:10 2010-03-10 Schulte Mark J Director SELL $19.27 3,750 $72,255 542,963 -0.7%
2010-03-11 02:21 2010-03-09 Ohlendorf Mark W Officer - Co-President and CFO SELL $19.08 653 $12,459 493,170 -0.1%
SHOW ENTRIES

How to Interpret $BKD Trades

Not every insider transaction in Brookdale Senior Living Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BKD shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BKD

Insider activity data for Brookdale Senior Living Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BKD, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.