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Company Analysis

BKD Insider Trading

Brookdale Senior Living Inc. | Services-Nursing & Personal Care Facilities

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Brookdale Senior Living Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Nursing & Personal Care Facilities sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2010-03-11 02:18 2010-03-08 Rijos John P Officer - Co-President and COO SELL $19.20 299 $5,741 514,744 -0.1%
2010-03-11 02:14 2010-03-08 Ferge Kristin A Officer - Executive Vice President SELL $19.20 281 $5,395 106,969 -0.3%
2010-03-06 01:44 2010-03-03 Schulte Mark J Director SELL $19.03 3,750 $71,379 546,713 -0.7%
2010-03-06 00:53 2010-03-03 IPPOLITO TOBIA Director BUY $18.92 10,000 $189,151 10,000 +100.0%
2010-03-03 15:05 2010-03-01 Ferge Kristin A Officer - Executive Vice President SELL $18.00 42,000 $756,000 107,250 -28.1%
2010-02-27 02:04 2010-02-24 Schulte Mark J Director SELL $18.06 3,750 $67,717 550,463 -0.7%
2010-02-20 03:16 2010-02-17 Schulte Mark J Director SELL $18.88 3,750 $70,782 554,213 -0.7%
2010-02-13 00:12 2010-02-10 Schulte Mark J Director SELL $18.09 3,750 $67,835 557,963 -0.7%
2010-02-06 00:56 2010-02-03 Schulte Mark J Director SELL $18.78 3,750 $70,410 561,713 -0.7%
2010-01-27 01:55 2010-01-22 Schulte Mark J Director SELL $17.12 5,000 $85,594 565,463 -0.9%
2010-01-13 00:16 2010-01-11 Schulte Mark J Director SELL $18.54 3,750 $69,527 570,463 -0.7%
2010-01-09 03:38 2010-01-07 Schulte Mark J Director SELL $18.82 3,750 $70,580 574,213 -0.6%
2010-01-06 05:46 2010-01-04 Smith Thomas Andrew Officer - EVP, General Counsel & Sec. SELL $18.58 13,807 $256,564 256,770 -5.1%
2010-01-06 05:48 2010-01-04 RICHARDSON BRYAN D Officer - Executive Vice President SELL $18.59 12,104 $224,965 149,070 -7.5%
2010-01-06 05:49 2010-01-04 HICKS GEORGE T Officer - Executive Vice President SELL $18.58 11,613 $215,813 126,270 -8.4%
2010-01-06 05:50 2010-01-04 KAESTNER H TODD Officer - Executive Vice President SELL $18.59 7,982 $148,348 125,464 -6.0%
2010-01-06 05:51 2010-01-04 RICHARD GREGORY B Officer - Executive Vice President SELL $18.58 9,547 $177,422 148,261 -6.0%
2010-01-06 05:45 2010-01-04 SHERIFF W E Officer - Chief Executive Officer SELL $18.58 53,234 $989,205 118,387 -31.0%
2009-12-31 00:33 2009-12-28 Schulte Mark J Director SELL $18.82 3,750 $70,575 577,963 -0.6%
2009-12-24 01:21 2009-12-21 Schulte Mark J Director SELL $18.52 3,750 $69,450 581,713 -0.6%
2009-12-18 00:15 2009-12-16 SHERIFF W E Officer - Chief Executive Officer SELL $18.63 36,750 $684,763 900,102 -3.9%
2009-12-17 02:39 2009-12-14 Schulte Mark J Director SELL $18.30 3,750 $68,624 585,463 -0.6%
2009-12-11 01:58 2009-12-09 Schulte Mark J Director SELL $16.84 2,500 $42,109 589,213 -0.4%
2009-12-09 03:29 2009-12-04 Schulte Mark J Director SELL $17.27 2,500 $43,186 591,713 -0.4%
2009-11-25 00:11 2009-11-23 Schulte Mark J Director SELL $16.41 2,500 $41,020 594,213 -0.4%
2009-11-17 01:07 2009-11-13 Fortress Investment Group LLC 10% owner SELL $15.52 18,205,000 $282,541,600 10,740 -99.9%
2009-11-17 01:07 2009-11-13 EDENS WESLEY R Director SELL $15.52 18,205,000 $282,541,600 10,740 -99.9%
2009-11-13 03:37 2009-11-10 SEWARD JAMES R Director BUY $16.46 1,000 $16,460 76,343 +1.3%
2009-08-13 00:26 2009-08-10 Rijos John P Officer - Co-President and COO SELL $15.64 28,765 $449,899 515,043 -5.3%
2009-05-23 02:52 2009-05-21 Ferge Kristin A Officer - Executive Vice President SELL $11.03 1,091 $12,033 119,250 -0.9%
2009-05-23 02:23 2009-05-21 Smith Thomas Andrew Officer - EVP, General Counsel & Sec. SELL $10.99 2,484 $27,305 147,577 -1.7%
2009-05-23 02:09 2009-05-21 Rijos John P Officer - Co-President and COO SELL $10.97 1,607 $17,631 463,808 -0.3%
2009-05-23 02:40 2009-05-21 RICHARDSON BRYAN D Officer - Executive Vice President SELL $10.97 921 $10,103 115,719 -0.8%
2009-05-23 03:11 2009-05-21 KAESTNER H TODD Officer - Executive Vice President SELL $11.00 921 $10,131 116,807 -0.8%
2009-03-11 03:34 2009-03-09 Rijos John P Officer - Co-President and COO SELL $3.18 305 $968 470,415 -0.1%
2009-03-11 03:14 2009-03-09 Ferge Kristin A Officer - Executive Vice President SELL $3.18 317 $1,006 122,652 -0.3%
2009-03-11 04:31 2009-03-09 SHERIFF W E Officer - Chief Executive Officer BUY $3.44 44,000 $151,444 29,000 +100.0%
2009-03-06 02:56 2009-03-04 Ohlendorf Mark W Officer - Co-President and CFO BUY $3.10 50,000 $155,045 420,073 +13.5%
2009-03-06 03:22 2009-03-04 BUMSTEAD FRANK M Director BUY $3.05 20,000 $61,036 53,444 +59.8%
2009-03-06 03:42 2009-03-04 SEWARD JAMES R Director BUY $3.07 6,000 $18,392 71,989 +9.1%
2009-01-03 02:53 2009-01-02 Smith Thomas Andrew Officer - EVP, General Counsel & Sec. SELL $6.23 8,218 $51,192 156,311 -5.0%
2009-01-03 02:07 2009-01-02 RICHARDSON BRYAN D Officer - Executive Vice President SELL $6.21 1,977 $12,284 118,814 -1.6%
2009-01-03 01:35 2009-01-02 KAESTNER H TODD Officer - Executive Vice President SELL $6.21 1,796 $11,153 120,039 -1.5%
2008-12-03 02:41 2008-11-28 Fortress Investment Group LLC 10% owner SELL $3.68 8,215,358 $30,232,517 25,012,642 -24.7%
2008-12-03 02:40 2008-11-28 EDENS WESLEY R Director SELL $3.68 8,215,358 $30,232,517 25,012,642 -24.7%
2008-11-12 21:57 2008-11-11 SEWARD JAMES R Director BUY $4.78 10,000 $47,821 50,000 +25.0%
2008-11-10 20:41 2008-11-07 SEWARD JAMES R Director BUY $5.91 10,000 $59,100 40,000 +33.3%
2008-09-20 01:01 2008-09-18 Kultgen Mark Officer - Executive Vice President SELL $23.64 3,202 $75,708 46,559 -6.4%
2008-09-17 02:14 2008-09-15 Schulte Mark J Director SELL $24.47 2,500 $61,175 596,115 -0.4%
2008-09-04 02:37 2008-08-29 Fortress Investment Group LLC 10% owner SELL $22.16 64,000 $1,418,445 0 -100.0%
SHOW ENTRIES

How to Interpret $BKD Trades

Not every insider transaction in Brookdale Senior Living Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BKD shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BKD

Insider activity data for Brookdale Senior Living Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BKD, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.