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Company Analysis

BKNG Insider Trading

Booking Holdings Inc. | Transportation Services

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Booking Holdings Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Transportation Services sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2024-02-17 00:30 2024-02-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $3,738.19 500 $1,869,095 9,704 -4.9%
2024-02-17 00:30 2024-02-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $3,737.43 750 $2,803,076 34,138 -2.1%
2024-02-17 00:30 2024-02-15 Vojvodich Radakovich Lynn Director SELL $3,752.64 28 $105,074 261 -9.7%
2024-02-09 01:00 2024-02-07 Vojvodich Radakovich Lynn Director SELL $3,700.00 59 $218,300 289 -17.0%
2024-01-18 00:30 2024-01-16 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $3,494.47 1,000 $3,494,471 10,204 -8.9%
2024-01-18 00:30 2024-01-16 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $3,493.71 750 $2,620,284 34,888 -2.1%
2024-01-18 00:30 2024-01-16 Vojvodich Radakovich Lynn Director SELL $3,497.80 28 $97,938 348 -7.4%
2023-12-19 00:30 2023-12-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $3,458.45 750 $2,593,838 36,199 -2.0%
2023-12-19 00:30 2023-12-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $3,441.89 550 $1,893,040 11,204 -4.7%
2023-12-19 00:30 2023-12-14 Vojvodich Radakovich Lynn Director SELL $3,453.40 89 $307,353 376 -19.1%
2023-12-13 00:30 2023-12-05 Read Nicholas Director SELL $3,104.48 449 $1,393,912 292 -60.6%
2023-11-17 00:30 2023-11-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $3,151.44 750 $2,363,579 36,949 -2.0%
2023-11-17 00:30 2023-11-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $3,197.00 550 $1,758,350 11,754 -4.5%
2023-11-17 00:30 2023-11-15 Vojvodich Radakovich Lynn Director SELL $3,197.00 29 $92,713 465 -5.9%
2023-11-14 00:45 2023-11-10 D'Emic Susana Officer - SVP, CAO & CONTROLLER OPT+S $3,039.28 1,989 $6,045,135 6,278 0.0%
2023-10-17 23:30 2023-10-16 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,975.99 750 $2,231,992 37,699 -2.0%
2023-10-17 23:30 2023-10-16 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,973.70 550 $1,635,535 12,304 -4.3%
2023-10-17 23:30 2023-10-16 Vojvodich Radakovich Lynn Director SELL $2,973.70 29 $86,237 494 -5.5%
2023-09-18 23:20 2023-09-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $3,176.29 750 $2,382,220 38,449 -1.9%
2023-09-18 23:20 2023-09-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $3,200.75 550 $1,760,413 12,854 -4.1%
2023-09-18 23:20 2023-09-15 Vojvodich Radakovich Lynn Director SELL $3,200.75 29 $92,822 523 -5.3%
2023-09-12 23:22 2023-09-11 Vojvodich Radakovich Lynn Director SELL $3,175.00 62 $196,850 552 -10.1%
2023-09-01 23:25 2023-08-31 Pisano Paulo Officer - CHIEF HUMAN RESOURCES OFFICER OPT+S $3,124.72 250 $781,180 3,945 0.0%
2023-08-28 23:36 2023-08-25 Vojvodich Radakovich Lynn Director SELL $3,026.39 30 $90,792 614 -4.7%
2023-08-16 23:20 2023-08-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $3,210.04 750 $2,407,528 39,199 -1.9%
2023-08-16 23:20 2023-08-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $3,224.51 550 $1,773,481 13,404 -3.9%
2023-08-09 23:30 2023-08-08 D'Emic Susana Officer - SVP, CAO & CONTROLLER OPT+S $3,203.49 1,200 $3,844,185 6,278 0.0%
2023-08-09 23:30 2023-08-08 Pisano Paulo Officer - CHIEF HUMAN RESOURCES OFFICER SELL $3,192.59 170 $542,740 4,043 -4.0%
2023-07-18 23:30 2023-07-17 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,917.01 750 $2,187,758 39,949 -1.8%
2023-07-18 23:30 2023-07-17 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,857.23 550 $1,571,477 13,954 -3.8%
2023-06-16 23:20 2023-06-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,632.69 750 $1,974,517 40,699 -1.8%
2023-06-16 23:20 2023-06-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,595.54 550 $1,427,547 14,504 -3.7%
2023-05-16 23:20 2023-05-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,641.08 750 $1,980,808 41,449 -1.8%
2023-05-16 23:20 2023-05-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,626.99 550 $1,444,845 15,054 -3.5%
2023-05-02 23:20 2023-05-01 Vojvodich Radakovich Lynn Director SELL $2,680.32 42 $112,573 527 -7.4%
2023-04-19 23:20 2023-04-17 Vojvodich Radakovich Lynn Director SELL $2,665.16 82 $218,543 569 -12.6%
2023-04-18 23:20 2023-04-17 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,631.97 550 $1,447,584 15,604 -3.4%
2023-04-18 23:20 2023-04-17 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,658.11 750 $1,993,579 42,199 -1.7%
2023-03-17 23:25 2023-03-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,427.11 427 $1,036,376 42,949 -1.0%
2023-03-17 23:25 2023-03-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,400.02 6,540 $15,696,122 43,376 -13.1%
2023-03-17 23:25 2023-03-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,418.64 550 $1,330,252 16,154 -3.3%
2023-03-17 23:25 2023-03-15 Vojvodich Radakovich Lynn Director SELL $2,418.64 36 $87,071 651 -5.2%
2023-03-11 00:30 2023-03-09 Pisano Paulo Officer - CHIEF HUMAN RESOURCES OFFICER SELL $2,550.35 180 $459,063 4,213 -4.1%
2023-03-09 01:04 2023-03-06 Pisano Paulo Officer - CHIEF HUMAN RESOURCES OFFICER OPT+S $2,604.53 96 $250,035 3,975 0.0%
2023-02-18 00:20 2023-02-15 Vojvodich Radakovich Lynn Director SELL $2,500.00 36 $90,000 687 -5.0%
2023-02-18 00:20 2023-02-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,500.00 550 $1,375,000 4,419 -11.1%
2023-02-18 00:20 2023-02-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,500.20 1,300 $3,250,259 42,504 -3.0%
2023-01-20 00:20 2023-01-10 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,320.02 1,500 $3,480,032 43,804 -3.3%
2023-01-20 00:20 2023-01-17 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,297.91 550 $1,263,851 4,969 -10.0%
2023-01-20 00:20 2023-01-17 Vojvodich Radakovich Lynn Director SELL $2,297.91 35 $80,427 723 -4.6%
SHOW ENTRIES

How to Interpret $BKNG Trades

Not every insider transaction in Booking Holdings Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BKNG shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BKNG

Insider activity data for Booking Holdings Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BKNG, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.