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Company Analysis

BKNG Insider Trading

Booking Holdings Inc. | Transportation Services

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Booking Holdings Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Transportation Services sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2023-01-20 00:20 2023-01-17 Vojvodich Radakovich Lynn Director SELL $2,297.91 35 $80,427 723 -4.6%
2022-12-17 00:30 2022-12-15 Vojvodich Radakovich Lynn Director SELL $1,966.84 35 $68,839 758 -4.4%
2022-11-18 00:30 2022-11-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,031.15 1,500 $3,046,720 45,865 -3.2%
2022-11-18 00:30 2022-11-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,029.62 300 $608,886 5,519 -5.2%
2022-11-18 00:30 2022-11-15 Vojvodich Radakovich Lynn Director SELL $2,029.62 41 $83,214 793 -4.9%
2022-10-19 23:38 2022-10-17 Vojvodich Radakovich Lynn Director SELL $1,750.00 41 $71,750 834 -4.7%
2022-09-16 23:30 2022-09-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,002.18 200 $400,436 47,365 -0.4%
2022-09-16 23:30 2022-09-15 Vojvodich Radakovich Lynn M Director SELL $1,955.62 40 $78,225 875 -4.4%
2022-09-16 23:30 2022-09-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,000.00 150 $300,000 5,819 -2.5%
2022-09-06 23:30 2022-09-01 MYLOD ROBERT J JR Director BUY $1,803.65 1,000 $1,803,651 1,000 +100.0%
2022-08-31 23:30 2022-08-29 MYLOD ROBERT J JR Director BUY $1,912.37 500 $956,183 2,580 +24.0%
2022-08-17 23:15 2022-08-15 Vojvodich Lynn M Director SELL $2,102.00 40 $84,080 915 -4.2%
2022-08-16 23:25 2022-08-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,126.07 750 $1,594,556 47,565 -1.6%
2022-08-16 23:25 2022-08-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,102.00 300 $630,600 5,969 -4.8%
2022-08-09 23:20 2022-08-08 MYLOD ROBERT J JR Director BUY $1,934.44 500 $967,220 2,080 +31.6%
2022-06-16 23:46 2022-06-15 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,000.13 150 $300,020 6,269 -2.3%
2022-06-16 23:45 2022-06-15 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,000.20 200 $400,040 48,315 -0.4%
2022-06-01 23:20 2022-05-27 Pisano Paulo Officer - CHIEF HUMAN RESOURCES OFFICER SELL $2,243.26 100 $224,326 2,903 -3.3%
2022-05-23 23:30 2022-05-20 Pisano Paulo Officer - CHIEF HUMAN RESOURCES OFFICER SELL $2,100.00 120 $252,000 3,003 -3.8%
2022-05-17 23:26 2022-05-16 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,056.41 750 $1,542,310 48,515 -1.5%
2022-05-17 23:25 2022-05-16 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,086.11 150 $312,917 6,419 -2.3%
2022-04-19 23:18 2022-04-18 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,210.00 183 $404,430 6,569 -2.7%
2022-04-19 23:16 2022-04-18 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,199.81 750 $1,649,856 49,265 -1.5%
2022-03-17 23:37 2022-03-15 MILLONES PETER J Officer - Executive VP, General Counsel SELL $2,042.26 6,068 $12,392,447 12,247 -33.1%
2022-03-17 23:36 2022-03-15 GOULDEN DAVID I Officer - Chief Financial Officer SELL $2,032.72 183 $371,988 6,752 -2.6%
2022-03-17 23:35 2022-03-15 Fogel Glenn D Director, Officer - CEO and President SELL $2,094.08 400 $837,631 50,015 -0.8%
2022-03-17 23:34 2022-03-15 Fogel Glenn D Director, Officer - CEO and President SELL $2,071.21 4,939 $10,229,684 50,415 -8.9%
2022-02-18 00:23 2022-02-15 GOULDEN DAVID I Officer - Chief Financial Officer SELL $2,573.48 183 $470,947 3,491 -5.0%
2022-02-18 00:22 2022-02-15 Fogel Glenn D Director, Officer - CEO and President SELL $2,627.76 750 $1,970,821 42,702 -1.7%
2022-01-21 00:05 2022-01-18 GOULDEN DAVID I Officer - CHIEF FINANCIAL OFFICER SELL $2,424.14 183 $443,618 3,674 -4.7%
2022-01-21 00:05 2022-01-18 Fogel Glenn D Director, Officer - CEO AND PRESIDENT SELL $2,409.08 750 $1,806,807 43,452 -1.7%
2021-12-17 00:45 2021-12-15 GOULDEN DAVID I Officer - Chief Financial Officer SELL $2,156.15 183 $394,575 3,857 -4.5%
2021-12-17 00:43 2021-12-15 Fogel Glenn D Director, Officer - CEO and President SELL $2,120.03 750 $1,590,025 44,789 -1.6%
2021-11-17 00:24 2021-11-15 Fogel Glenn D Director, Officer - CEO and President SELL $2,420.91 750 $1,815,685 45,539 -1.6%
2021-11-17 00:19 2021-11-15 GOULDEN DAVID I Officer - Chief Financial Officer SELL $2,455.00 183 $449,265 4,040 -4.3%
2021-10-19 00:14 2021-10-15 Fogel Glenn D Director, Officer - CEO and President SELL $2,530.33 750 $1,897,749 46,289 -1.6%
2021-10-19 00:11 2021-10-15 GOULDEN DAVID I Officer - Chief Financial Officer SELL $2,520.00 183 $461,160 4,223 -4.2%
2021-09-17 23:51 2021-09-15 GOULDEN DAVID I Officer - Chief Financial Officer SELL $2,328.80 183 $426,170 4,406 -4.0%
2021-09-17 23:48 2021-09-15 Fogel Glenn D Director, Officer - CEO and President SELL $2,348.59 750 $1,761,445 47,039 -1.6%
2021-08-17 23:40 2021-08-16 GOULDEN DAVID I Officer - Chief Financial Officer SELL $2,193.17 183 $401,350 4,589 -3.8%
2021-08-17 23:38 2021-08-16 Fogel Glenn D Director, Officer - CEO and President SELL $2,136.97 750 $1,602,731 47,789 -1.5%
2021-07-16 23:44 2021-07-15 GOULDEN DAVID I Officer - Chief Financial Officer SELL $2,173.00 183 $397,659 4,772 -3.7%
2021-06-17 23:22 2021-06-15 GOULDEN DAVID I Officer - Chief Financial Officer SELL $2,302.37 183 $421,334 4,955 -3.6%
2021-05-18 23:28 2021-05-17 GOULDEN DAVID I Officer - Chief Financial Officer SELL $2,261.54 183 $413,862 5,138 -3.4%
2021-05-14 23:28 2021-05-12 BOYD JEFFERY H Director SELL $2,228.65 873 $1,945,615 40,433 -2.1%
2021-05-14 23:27 2021-05-12 BOYD JEFFERY H Director SELL $2,190.85 9,127 $19,995,887 41,306 -18.1%
2021-03-06 00:27 2021-03-03 BOYD JEFFERY H Director SELL $2,316.74 3,112 $7,209,709 50,433 -5.8%
2021-03-06 00:26 2021-03-03 BOYD JEFFERY H Director SELL $2,296.53 6,888 $15,818,475 53,545 -11.4%
2019-06-18 23:31 2019-06-14 Tans Gillian Officer - President & CEO, Booking.com SELL $1,791.14 606 $1,085,433 6,426 -8.6%
2019-06-07 23:07 2019-06-05 EPSTEIN JEFFREY E Director SELL $1,755.75 250 $438,938 8,257 -2.9%
SHOW ENTRIES

How to Interpret $BKNG Trades

Not every insider transaction in Booking Holdings Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BKNG shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BKNG

Insider activity data for Booking Holdings Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BKNG, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.