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Company Analysis

BRC Insider Trading

BRADY CORP | Miscellaneous Manufacturing Industries

Comprehensive Trading Performance Summary

The investment history of corporate insiders at BRADY CORP provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Miscellaneous Manufacturing Industries sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2018-09-19 17:48 2018-09-17 Curran Bentley Officer - CIO & VP - Digital Business OPT+S $44.84 15,000 $672,668 31,364 0.0%
2018-09-17 19:36 2018-09-13 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety OPT+S $42.71 35,000 $1,494,847 58,115 0.0%
2018-09-07 18:05 2018-09-05 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety OPT+S $41.55 11,667 $484,727 58,115 0.0%
2018-07-27 21:32 2017-09-25 BRUNO ELIZABETH P Director SELL $36.75 6,000 $220,500 365,509 -1.6%
2018-06-28 16:35 2018-06-26 Curran Bentley Officer - CIO & VP - Digital Business OPT+S $39.61 13,790 $546,277 32,955 0.0%
2018-06-20 18:26 2018-06-18 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety OPT+S $40.50 11,667 $472,514 57,966 0.0%
2018-06-20 23:25 2018-06-20 RICHARDSON BRADLEY C Director SELL $40.61 1,000 $40,605 5,170 -16.2%
2018-06-15 23:49 2018-06-15 HARRIS FRANK W Director SELL $39.94 2,000 $79,880 26,690 -7.0%
2018-01-23 20:52 2018-01-19 Curran Bentley Officer - CIO & VP - Digital Business OPT+S $39.01 21,784 $849,755 32,875 0.0%
2017-12-12 21:13 2017-12-12 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety SELL $39.52 2,649 $104,688 57,668 -4.4%
2017-12-01 23:56 2017-11-30 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety SELL $39.51 3,980 $157,250 62,887 -6.0%
2017-11-27 18:02 2017-11-22 RICHARDSON BRADLEY C Director SELL $39.15 1,400 $54,810 2,511 -35.8%
2017-11-22 20:06 2017-11-21 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety OPT+S $39.00 10,000 $390,000 68,474 0.0%
2017-09-26 17:09 2017-09-25 BRUNO ELIZABETH P Director SELL $36.75 24,000 $882,000 800,296 -2.9%
2017-02-28 21:13 2017-02-27 BRUNO ELIZABETH P Director OPT+S $38.86 24,000 $932,640 52,530 0.0%
2017-02-28 21:13 2017-02-27 HARRIS FRANK W Director OPT+S $38.91 6,000 $233,460 26,008 0.0%
2017-02-24 19:50 2017-02-22 Curran Bentley Officer - CIO & VP - Digital Business OPT+S $39.69 20,803 $825,640 30,641 0.0%
2017-02-21 19:32 2017-02-17 Curran Bentley Officer - CIO & VP - Digital Business OPT+S $39.50 1,685 $66,558 29,696 0.0%
2016-12-19 17:35 2016-12-15 HARRIS FRANK W Director SELL $38.25 2,000 $76,500 26,008 -7.1%
2016-12-14 00:23 2016-12-09 RICHARDSON BRADLEY C Director OPT+S $39.00 4,540 $177,060 1,460 0.0%
2016-11-28 17:30 2016-11-23 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety OPT+S $38.02 1,901 $72,284 68,827 0.0%
2016-11-23 20:16 2016-11-22 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety OPT+S $38.00 8,099 $307,762 68,827 0.0%
2016-11-21 17:47 2016-11-18 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety SELL $37.51 5,729 $214,883 69,247 -7.6%
2016-11-21 17:47 2016-11-18 HARRIS FRANK W Director SELL $36.91 5,000 $184,574 28,008 -15.1%
2016-09-29 21:53 2016-09-28 Curran Bentley Officer - CIO & VP - Digital Business OPT+S $34.71 6,378 $221,388 29,613 0.0%
2016-09-26 18:08 2016-09-22 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety OPT+S $35.21 13,431 $472,888 74,927 0.0%
2016-09-22 18:49 2016-09-20 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety OPT+S $35.01 3,395 $118,851 76,753 0.0%
2016-06-10 18:16 2016-06-09 Meyer Paul Officer - VP, Tax & Treasury OPT+S $32.42 9,851 $319,323 2,190 0.0%
2016-05-31 22:53 2016-05-31 HARRIS FRANK W Director SELL $31.86 3,000 $95,567 30,304 -9.0%
2016-05-27 00:07 2016-05-26 Curran Bentley Officer - CIO & VP - Digital Business OPT+S $31.29 7,000 $219,064 28,459 0.0%
2015-12-07 18:34 2015-12-04 Meyer Paul Officer - VP, Tax & Treasury SELL $25.51 222 $5,663 2,190 -9.2%
2015-11-24 00:16 2015-11-23 Meyer Paul Officer - VP, Tax & Treasury SELL $26.06 183 $4,769 2,524 -6.8%
2015-10-01 17:35 2015-09-29 Shaller Russell Officer - President Identification Solns BUY $19.90 1,000 $19,900 34,306 +3.0%
2015-03-26 18:37 2015-03-24 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety SELL $28.61 4,708 $134,692 69,036 -6.4%
2015-03-23 18:37 2015-03-20 WILLIAMSON MATTHEW O Officer - President, Identification Soln SELL $27.76 4,144 $115,047 17,536 -19.1%
2015-03-09 18:03 2015-03-05 Sirkin Harold L Director BUY $26.83 3,000 $80,479 4,450 +206.9%
2014-12-31 18:50 2014-12-30 Meyer Paul Officer - Director, Tax & Treasury SELL $27.26 180 $4,907 1,542 -10.5%
2014-12-11 23:09 2014-12-09 Felmer Thomas J Officer - SRVP & Pres., Workplace Safety SELL $25.61 5,000 $128,040 73,564 -6.4%
2014-09-30 20:56 2014-09-30 ALLENDER PATRICK W Director BUY $22.20 5,000 $110,979 20,000 +33.3%
2014-09-20 00:00 2014-09-19 GOODKIND CONRAD G Director BUY $23.40 5,000 $117,000 56,303 +9.7%
2014-09-18 01:25 2014-09-15 ALLENDER PATRICK W Director BUY $23.38 15,000 $350,730 15,000 +100.0%
2014-08-21 20:04 2012-12-06 Felmer Thomas J Officer - SR VP & CFO SELL $31.86 2,869 $91,392 40,335 -6.6%
2014-02-04 21:30 2013-12-20 Millar Stephen Officer - President Brady Asia Pacific OPT+S $29.84 7,500 $223,835 4,476 0.0%
2013-12-26 22:10 2013-12-24 WILLIAMSON MATTHEW O Officer - President, Identification Soln OPT+S $31.04 15,326 $475,702 7,813 0.0%
2013-12-23 21:00 2013-12-20 Millar Stephen Officer - President Brady Asia Pacific OPT+S $29.84 7,500 $223,835 0 0.0%
2013-10-02 19:14 2013-09-30 WILLIAMSON MATTHEW O Officer - President, Identification Soln OPT+S $30.50 1,340 $40,870 7,813 0.0%
2013-09-10 23:42 2012-11-20 HARRIS FRANK W Director SELL $30.55 3,000 $91,638 26,245 -10.3%
2013-08-08 00:02 2013-08-05 Johnson Kathleen Officer - VP - Finance and CAO OPT+S $34.90 4,000 $139,600 7,913 0.0%
2013-08-07 23:58 2013-08-05 JAEHNERT FRANK M Director, Officer - President & CEO OPT+S $34.98 30,000 $1,049,274 105,991 0.0%
2013-07-10 21:12 2013-07-08 KLOTSCHE ALLAN J Officer - Senior Vice President - HR OPT+S $31.32 85,000 $2,662,217 3,060 0.0%
SHOW ENTRIES

How to Interpret $BRC Trades

Not every insider transaction in BRADY CORP is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BRC shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BRC

Insider activity data for BRADY CORP is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BRC, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.