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Company Analysis

BRC Insider Trading

BRADY CORP | Miscellaneous Manufacturing Industries

Comprehensive Trading Performance Summary

The investment history of corporate insiders at BRADY CORP provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Miscellaneous Manufacturing Industries sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2013-07-10 21:12 2013-07-08 KLOTSCHE ALLAN J Officer - Senior Vice President - HR OPT+S $31.32 85,000 $2,662,217 3,060 0.0%
2013-06-27 21:31 2013-06-26 Johnson Kathleen Officer - VP - Finance and CAO OPT+S $29.92 4,000 $119,682 7,786 0.0%
2013-06-20 19:23 2013-06-18 Tatterson Robert Officer - VP - R&D and CTO OPT+S $31.07 33,334 $1,035,681 9,227 0.0%
2013-06-20 23:28 2013-06-11 JAEHNERT FRANK M Director, Officer - President & CEO SELL $30.45 18,777 $571,760 84,358 -18.2%
2013-06-12 00:47 2013-06-10 KLOTSCHE ALLAN J Officer - Senior Vice President - HR SELL $31.22 133 $4,153 3,060 -4.2%
2013-05-24 16:16 2013-05-22 Curran Bentley Officer - CIO & VP - Digital Business OPT+S $33.73 2,000 $67,456 3,976 0.0%
2013-04-03 19:44 2013-04-02 SEPHTON PETER C Officer - President Brady Europe OPT+S $32.43 9,000 $291,826 41,400 0.0%
2013-04-01 16:41 2013-03-28 Millar Stephen Officer - President Asia Pacific OPT+S $33.75 6,000 $202,500 0 0.0%
2013-03-25 19:38 2013-03-21 KLOTSCHE ALLAN J Officer - Senior Vice President - HR OPT+S $34.18 10,000 $341,771 3,010 0.0%
2013-03-07 23:24 2013-03-05 HARRIS FRANK W Director OPT+S $34.05 3,000 $102,144 28,745 0.0%
2013-03-05 22:55 2013-03-01 HARRIS FRANK W Director SELL $34.00 500 $17,000 28,745 -1.7%
2013-03-04 21:45 2013-02-28 Pearce Aaron James Officer - V.P., Treasurer, Dir. of I.R. OPT+S $34.09 3,000 $102,274 2,035 0.0%
2013-02-01 21:42 2013-01-31 Hoffman Scott Officer - VP Corp & Business Development OPT+S $35.01 3,496 $122,394 5,268 0.0%
2013-01-31 18:03 2013-01-29 Hoffman Scott Officer - VP Corp & Business Development OPT+S $35.00 14,914 $521,990 5,268 0.0%
2013-01-29 23:03 2013-01-28 Hoffman Scott Officer - VP Corp & Business Development OPT+S $35.00 1,590 $55,656 5,268 0.0%
2013-01-05 02:22 2013-01-02 Johnson Kathleen Officer - VP - Finance and CAO OPT+S $34.50 4,000 $138,000 742 0.0%
2012-12-21 01:57 2012-12-18 JAEHNERT FRANK M Director, Officer - President & CEO OPT+S $31.92 20,000 $638,318 0 0.0%
2012-12-08 00:34 2012-12-06 Felmer Thomas J Officer - SR VP CFO OPT+S $31.75 10,000 $317,500 0 0.0%
2012-12-04 05:05 2012-11-29 WILLIAMSON MATTHEW O Officer - Pres Americas VP Brady Corp OPT+S $32.00 6,000 $192,023 0 0.0%
2012-12-04 05:00 2012-11-29 JAEHNERT FRANK M Director, Officer - President & CEO OPT+S $31.92 40,000 $1,276,636 0 0.0%
2012-11-27 23:35 2012-11-23 PUNGELLO ELIZABETH P Director SELL $31.16 20,000 $623,268 353,640 -5.4%
2012-11-27 01:25 2012-11-26 HARRIS FRANK W Director SELL $31.16 500 $15,579 29,245 -1.7%
2012-11-22 02:42 2012-11-20 PUNGELLO ELIZABETH P Director SELL $30.97 49,129 $1,521,294 373,640 -11.6%
2012-11-22 02:28 2012-11-19 HARRIS FRANK W Director SELL $30.68 3,000 $92,038 29,745 -9.2%
2011-07-05 23:07 2011-06-30 HARRIS FRANK W Director OPT+S $32.06 1,000 $32,056 29,845 0.0%
2011-05-13 01:53 2011-05-10 JAEHNERT FRANK M Director, Officer - President & CEO OPT+S $38.52 10,000 $385,246 0 0.0%
2011-05-04 04:00 2011-04-29 Johnson Kathleen Officer - Chief Accounting Officer OPT+S $37.75 4,500 $169,875 0 0.0%
2011-05-04 03:48 2011-04-29 JAEHNERT FRANK M Director, Officer - President & CEO OPT+S $37.76 20,000 $755,200 0 0.0%
2011-05-04 03:38 2011-04-29 JAEHNERT FRANK M Director, Officer - President & CEO OPT+S $37.76 20,000 $755,200 10,000 0.0%
2011-04-08 21:57 2011-04-07 JAEHNERT FRANK M Director, Officer - President & CEO OPT+S $37.00 26,000 $962,068 26,000 0.0%
2011-04-02 00:51 2011-03-30 HARRIS FRANK W Director SELL $35.66 500 $17,830 30,845 -1.6%
2011-02-25 23:57 2011-02-23 HARRIS FRANK W Director SELL $35.65 2,000 $71,304 31,345 -6.0%
2011-02-22 22:42 2010-09-14 Balkema Gary S. Director BUY $27.52 2,000 $55,036 2,000 +100.0%
2011-01-06 04:05 2011-01-03 Curran Bentley Officer - VP Chief Information Officer OPT+S $35.00 3,500 $122,500 2,352 0.0%
2010-12-30 01:58 2010-12-27 HARRIS FRANK W Director SELL $33.25 1,000 $33,248 33,345 -2.9%
2010-11-08 23:23 2010-11-04 HARRIS FRANK W Director SELL $32.00 2,000 $64,000 34,345 -5.5%
2010-10-26 22:50 2010-10-22 JAEHNERT FRANK M Director, Officer - President & CEO OPT+S $30.32 20,000 $606,362 8,065 0.0%
2010-09-30 22:18 2010-09-29 HARRIS FRANK W Director OPT+S $29.20 1,000 $29,200 36,345 0.0%
2010-09-23 23:55 2010-09-21 KLOTSCHE ALLAN J Officer - Pres Asia Pacific VP Brady Co OPT+S $28.90 5,400 $156,060 2,561 0.0%
2010-09-22 23:58 2010-09-20 HARRIS FRANK W Director OPT+S $28.12 2,000 $56,242 36,345 0.0%
2010-03-30 18:24 2010-03-29 SEPHTON PETER C Officer - VP Brady Europe BUY $31.12 500 $15,560 41,900 +1.2%
2010-03-10 00:46 2010-03-08 Curran Bentley Officer - VP Chief Information Officer OPT+S $30.09 5,000 $150,457 0 0.0%
2010-03-02 23:48 2010-02-26 JAEHNERT FRANK M Director, Officer - President & CEO SELL $28.14 1 $22 8,065 0.0%
2009-12-21 18:58 2009-12-18 SEPHTON PETER C Officer - VP Brady Europe BUY $28.72 1,000 $28,720 41,400 +2.5%
2009-12-15 23:04 2009-12-11 SEPHTON PETER C Officer - VP Brady Europe BUY $29.93 500 $14,966 40,400 +1.3%
2009-12-08 00:11 2009-12-03 HARRIS FRANK W Director SELL $30.50 1,000 $30,500 30,099 -3.2%
2009-12-08 00:10 2009-09-30 HARRIS FRANK W Director SELL $28.94 3,500 $101,291 31,099 -10.1%
2009-12-02 22:08 2009-12-01 WILLIAMSON MATTHEW O Officer - Pres Americas VP Brady Corp OPT+S $30.00 8,000 $240,000 0 0.0%
2009-09-30 22:53 2009-09-30 SEPHTON PETER C Officer - VP Brady Europe BUY $29.65 500 $14,825 39,900 +1.3%
2009-09-28 21:40 2009-09-25 SEPHTON PETER C Officer - VP Brady Europe BUY $28.56 500 $14,279 39,400 +1.3%
SHOW ENTRIES

How to Interpret $BRC Trades

Not every insider transaction in BRADY CORP is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BRC shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BRC

Insider activity data for BRADY CORP is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BRC, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.