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Company Analysis

CLX Insider Trading

CLOROX CO /DE/ | Specialty Cleaning, Polishing and Sanitation Preparations

Comprehensive Trading Performance Summary

The investment history of corporate insiders at CLOROX CO /DE/ provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Specialty Cleaning, Polishing and Sanitation Preparations sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2018-12-08 04:23 2018-12-04 Willoughby Dawn C Officer - EVP-COO OPT+S $164.59 25,950 $4,271,201 16,694 0.0%
2018-12-07 04:13 2018-12-04 Dorer Benno O Director, Officer - Chairman & CEO OPT+S $164.83 152,449 $25,128,794 73,998 0.0%
2018-11-24 00:34 2018-11-20 Laszlo Matthew T Officer - SVP - Chief Customer Officer OPT+S $161.04 13,485 $2,171,655 10,714 0.0%
2018-11-17 00:20 2018-11-15 Costello Michael R. Officer - SVP - General Manager OPT+S $160.08 6,882 $1,101,691 27,600 0.0%
2018-11-09 00:26 2018-11-06 Barral Diego J Officer - SVP - GM, International OPT+S $157.98 12,880 $2,034,820 12,128 0.0%
2018-11-09 00:26 2018-11-06 Willoughby Dawn C Officer - EVP-COO OPT+S $157.39 54,205 $8,531,092 16,034 0.0%
2018-09-10 23:20 2018-09-06 Rendle Linda J Officer - EVP - Cleaning & Strategy SELL $148.32 382 $56,657 6,821 -5.3%
2018-09-07 23:21 2018-09-05 Willoughby Dawn C Officer - EVP-COO SELL $148.01 3,387 $501,309 13,604 -19.9%
2018-09-06 01:26 2018-08-31 STEIN LAURA Officer - EVP - General Counsel OPT+S $144.10 12,880 $1,856,029 61,603 0.0%
2018-08-30 23:58 2018-08-29 Balousek Jon M Officer - EVP - Specialty & Corp Dev SELL $144.73 3,354 $485,409 12,545 -21.1%
2018-08-16 00:20 2018-08-13 Costello Michael R. Officer - SVP - General Manager OPT+S $140.02 9,265 $1,297,295 25,028 0.0%
2017-11-30 00:26 2017-11-28 Costello Michael R. Officer - SVP - International OPT+S $136.01 10,574 $1,438,150 24,293 0.0%
2017-11-10 02:40 2017-11-08 Laszlo Matthew T Officer - SVP - Chief Customer Officer OPT+S $130.46 20,051 $2,615,771 7,815 0.0%
2017-08-31 23:36 2017-08-29 Willoughby Dawn C Officer - EVP-COO SELL $138.00 2,158 $297,804 13,604 -13.7%
2017-08-25 23:06 2017-08-23 Balousek Jon M Officer - SVP - GM, Specialty Div OPT+S $138.87 9,223 $1,280,823 13,098 0.0%
2017-08-25 23:07 2017-08-23 Foster James E Officer - EVP Product Supply OPT+S $138.51 9,861 $1,365,847 12,208 0.0%
2017-03-14 01:57 2017-03-09 Costello Michael R. Officer - SVP - International OPT+S $136.91 6,954 $952,043 20,775 0.0%
2017-03-11 02:01 2017-03-08 Dorer Benno O Director, Officer - Chairman & CEO BUY $136.40 8 $1,091 8 +100.0%
2017-03-03 00:15 2017-02-28 Vlahos Nikolaos A Officer - EVP-COO - Household OPT+S $136.67 25,610 $3,499,996 11,393 0.0%
2017-02-23 00:55 2017-02-17 JOHNSON THOMAS D Officer - VP - Global Business Services OPT+S $133.39 10,626 $1,417,427 12,754 0.0%
2017-02-18 00:34 2017-02-15 Foster James E Officer - EVP Product Supply OPT+S $127.87 16,427 $2,100,542 11,666 0.0%
2016-12-03 00:46 2016-11-30 MACKAY A D DAVID Director BUY $114.90 5,000 $574,483 5,000 +100.0%
2016-09-08 00:15 2016-09-02 STEIN LAURA Officer - EVP - General Counsel OPT+S $131.69 38,882 $5,120,382 50,569 0.0%
2016-09-01 00:52 2016-08-29 Balousek Jon M Officer - SVP - GM, Specialty Div OPT+S $131.14 5,136 $673,517 10,248 0.0%
2016-08-19 23:20 2016-08-17 Willoughby Dawn C Officer - EVP-COO - Cleaning, Int'nl OPT+S $131.01 10,617 $1,390,933 9,736 0.0%
2016-08-12 23:15 2016-08-10 Vlahos Nikolaos A Officer - EVP-COO - Household SELL $133.07 925 $123,093 10,434 -8.1%
2016-05-13 00:24 2016-05-10 Vlahos Nikolaos A Officer - EVP-COO - Household OPT+S $132.25 2,151 $284,470 11,732 0.0%
2016-02-26 00:29 2016-02-24 Willoughby Dawn C Officer - EVP-COO - Cleaning, Int'nl SELL $129.00 1,550 $199,950 3,315 -31.9%
2016-02-10 04:22 2016-02-08 Vlahos Nikolaos A Officer - EVP-COO - Household OPT+S $126.60 8,589 $1,087,367 12,448 0.0%
2015-12-10 00:23 2015-12-07 Balousek Jon M Officer - SVP - GM, Specialty Div SELL $128.69 1,488 $191,493 10,186 -12.7%
2015-12-09 00:16 2015-12-04 KANE JACQUELINE P Officer - EVP- HR & Corporate Affairs SELL $127.55 852 $108,676 22,411 -3.7%
2015-12-08 00:32 2015-12-03 JOHNSON THOMAS D Officer - VP - Global Business Services SELL $126.09 908 $114,486 13,458 -6.3%
2015-12-01 00:22 2015-11-27 KANE JACQUELINE P Officer - EVP- HR & Corporate Affairs SELL $125.45 2,160 $270,981 23,263 -8.5%
2015-12-01 00:17 2015-11-25 JOHNSON THOMAS D Officer - VP - Global Business Services OPT+S $125.04 12,679 $1,585,438 14,366 0.0%
2015-11-21 00:16 2015-11-19 STEIN LAURA Officer - EVP - General Counsel OPT+S $124.42 12,700 $1,580,168 48,629 0.0%
2015-11-20 01:37 2015-11-17 Robb Stephen Officer - EVP - Chief Financial Officer OPT+S $122.02 30,496 $3,721,040 24,006 0.0%
2015-11-17 00:25 2015-11-12 Foster James E Officer - EVP Product Supply OPT+S $122.24 5,684 $694,820 13,645 0.0%
2015-11-14 00:29 2015-11-10 Vlahos Nikolaos A Officer - EVP-COO - Household SELL $122.42 950 $116,302 1,819 -34.3%
2015-11-14 00:29 2015-11-10 Balousek Jon M Officer - SVP - GM, Specialty Div OPT+S $122.25 19,272 $2,356,060 11,674 0.0%
2015-11-14 00:30 2015-11-11 STEIN LAURA Officer - EVP - General Counsel OPT+S $124.21 17,577 $2,183,162 46,582 0.0%
2015-11-10 01:00 2015-11-05 Vlahos Nikolaos A Officer - EVP-COO - Household OPT+S $124.22 21,615 $2,685,080 12,582 0.0%
2015-11-07 00:14 2015-11-04 Willoughby Dawn C Officer - EVP-COO - Cleaning, Int'nl OPT+S $124.06 29,349 $3,641,102 10,749 0.0%
2015-11-07 00:13 2015-11-04 STEIN LAURA Officer - EVP - General Counsel OPT+S $124.50 8,716 $1,085,162 46,582 0.0%
2015-10-08 23:35 2015-10-06 Robb Stephen Officer - EVP - Chief Financial Officer OPT+S $119.00 19,125 $2,275,875 22,035 0.0%
2015-09-29 23:09 2015-09-25 Robb Stephen Officer - EVP - Chief Financial Officer OPT+S $115.00 21,020 $2,417,300 20,910 0.0%
2015-09-29 23:11 2015-09-25 KANE JACQUELINE P Officer - EVP- HR & Corporate Affairs SELL $115.00 2,340 $269,100 25,423 -8.4%
2015-09-22 23:12 2015-09-18 Robb Stephen Officer - EVP - Chief Financial Officer SELL $113.85 8,500 $967,683 19,500 -30.4%
2015-09-18 03:43 2015-09-17 Foster James E Officer - EVP Product Supply OPT+S $114.20 5,261 $600,813 13,469 0.0%
2015-09-18 03:13 2015-09-17 KANE JACQUELINE P Officer - EVP- HR & Corporate Affairs SELL $115.00 5,027 $578,105 27,573 -15.4%
2015-09-16 02:24 2015-09-11 Foster James E Officer - EVP Product Supply OPT+S $109.34 11,999 $1,311,936 13,287 0.0%
SHOW ENTRIES

How to Interpret $CLX Trades

Not every insider transaction in CLOROX CO /DE/ is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $CLX shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for CLX

Insider activity data for CLOROX CO /DE/ is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $CLX, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.