CLX Insider Trading
CLOROX CO /DE/ | Specialty Cleaning, Polishing and Sanitation Preparations
Comprehensive Trading Performance Summary
The investment history of corporate insiders at CLOROX CO /DE/ provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Specialty Cleaning, Polishing and Sanitation Preparations sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2014-08-25 23:04 | 2014-08-21 | TATASEO FRANK A | Officer - EVP - Prof. Products Div. | SELL | $89.35 | 3,466 | $309,695 | 9,316 | -27.1% |
| 2014-04-01 00:33 | 2014-03-27 | Willoughby Dawn C | Officer - SVP - GM, Cleaning Div | OPT+S | $90.00 | 2,595 | $233,550 | 1,864 | 0.0% |
| 2014-03-20 00:41 | 2014-03-17 | TATASEO FRANK A | Officer - EVP - Prof. Products Div. | SELL | $88.00 | 970 | $85,360 | 3,754 | -20.5% |
| 2014-03-06 00:04 | 2014-03-03 | Dorer Benno O | Officer - EVP-COO - Cleaning, Int'nl | SELL | $86.62 | 343 | $29,711 | 26,386 | -1.3% |
| 2014-02-14 00:50 | 2014-02-11 | Willoughby Dawn C | Officer - SVP - GM, Cleaning Div | OPT+S | $86.66 | 1,921 | $166,474 | 1,509 | 0.0% |
| 2014-02-08 00:31 | 2014-02-05 | BOGGAN DANIEL JR | Director | OPT+S | $84.93 | 3,000 | $254,791 | 1,241 | 0.0% |
| 2014-01-09 01:39 | 2014-01-06 | TATASEO FRANK A | Officer - EVP - Prof. Products Div. | SELL | $91.22 | 657 | $59,934 | 4,724 | -12.2% |
| 2013-12-11 01:58 | 2013-12-06 | ROETH GEORGE C | Officer - EVP-COO - Household | OPT+S | $95.59 | 16,765 | $1,602,625 | 24,344 | 0.0% |
| 2013-12-07 02:20 | 2013-12-04 | Britanik Thomas P | Officer - SVP-Chief Marketing Officer | SELL | $92.74 | 1,400 | $129,838 | 11,297 | -11.0% |
| 2013-12-07 02:22 | 2013-12-04 | Foster James E | Officer - SVP Chief Product Supply Off. | OPT+S | $93.02 | 34,495 | $3,208,618 | 12,778 | 0.0% |
| 2013-12-04 05:48 | 2013-12-02 | LaMontagne Grant J | Officer - SVP-Prof. Products Development | OPT+S | $93.01 | 71,860 | $6,683,505 | 19,736 | 0.0% |
| 2013-11-27 05:47 | 2013-11-22 | JOHNSON THOMAS D | Officer - VP - Global Business Services | OPT+S | $92.68 | 28,205 | $2,613,960 | 13,985 | 0.0% |
| 2013-11-23 04:32 | 2013-11-22 | Balousek Jon M | Officer - SVP - GM, Specialty Div | OPT+S | $93.72 | 3,125 | $292,884 | 6,396 | 0.0% |
| 2013-11-21 00:54 | 2013-11-18 | Vlahos Nikolaos A | Officer - SVP - Chief Customer Officer | OPT+S | $93.13 | 8,811 | $820,552 | 9,493 | 0.0% |
| 2013-11-19 04:05 | 2013-11-14 | Costello Michael R. | Officer - VP - GM, International | OPT+S | $92.48 | 1,617 | $149,537 | 12,041 | 0.0% |
| 2013-11-19 04:05 | 2013-11-14 | LaMontagne Grant J | Officer - SVP-Prof. Products Development | SELL | $92.69 | 14,398 | $1,334,502 | 110 | -99.2% |
| 2013-11-16 00:47 | 2013-11-13 | Britanik Thomas P | Officer - SVP-Chief Marketing Officer | OPT+S | $92.20 | 10,702 | $986,685 | 12,697 | 0.0% |
| 2013-11-15 03:19 | 2013-11-12 | ROETH GEORGE C | Officer - EVP-COO - Household | OPT+S | $90.38 | 19,821 | $1,791,384 | 23,531 | 0.0% |
| 2013-11-14 03:30 | 2013-11-11 | Foster James E | Officer - SVP Chief Product Supply Off. | SELL | $89.80 | 1,300 | $116,740 | 13,003 | -9.1% |
| 2013-11-09 01:39 | 2013-11-06 | Britanik Thomas P | Officer - SVP-Chief Marketing Officer | OPT+S | $92.03 | 5,834 | $536,894 | 12,099 | 0.0% |
| 2013-11-08 02:50 | 2013-11-05 | Foster James E | Officer - SVP Chief Product Supply Off. | OPT+S | $90.00 | 29,625 | $2,666,182 | 14,303 | 0.0% |
| 2013-11-08 02:51 | 2013-11-05 | STEIN LAURA | Officer - SVP - General Counsel | OPT+S | $90.00 | 12,427 | $1,118,434 | 33,627 | 0.0% |
| 2013-11-06 02:52 | 2013-11-01 | Dorer Benno O | Officer - EVP-COO - Cleaning, Int'nl | SELL | $89.53 | 2,884 | $258,214 | 26,729 | -9.7% |
| 2013-11-06 02:52 | 2013-11-01 | TICKNOR CAROLYN M | Director | OPT+S | $90.01 | 8,000 | $720,047 | 0 | 0.0% |
| 2013-11-01 02:22 | 2013-10-29 | Dorer Benno O | Officer - EVP-COO - Cleaning, Int'nl | OPT+S | $90.25 | 15,577 | $1,405,827 | 29,613 | 0.0% |
| 2013-11-01 02:23 | 2013-10-29 | TATASEO FRANK A | Officer - EVP - Prof. Products Div. | OPT+S | $90.27 | 25,200 | $2,274,892 | 9,525 | 0.0% |
| 2013-08-23 23:07 | 2013-08-21 | TATASEO FRANK A | Officer - EVP - Prof. Products Div. | SELL | $84.03 | 798 | $67,056 | 4,018 | -16.6% |
| 2013-07-11 23:54 | 2013-07-09 | Dorer Benno O | Officer - EVP-COO - Cleaning, Int'nl | OPT+S | $85.14 | 25,714 | $2,189,290 | 28,819 | 0.0% |
| 2013-06-19 01:42 | 2013-06-14 | TATASEO FRANK A | Officer - EVP - Prof. Products Div. | SELL | $85.17 | 1,197 | $101,948 | 234 | -83.6% |
| 2013-06-05 23:13 | 2013-06-03 | Britanik Thomas P | Officer - SVP-Chief Marketing Officer | SELL | $83.59 | 2,278 | $190,416 | 11,773 | -16.2% |
| 2013-05-31 23:04 | 2013-05-29 | FRIEDMAN TULLY M | Director | OPT+S | $84.79 | 3,000 | $254,366 | 0 | 0.0% |
| 2013-05-30 00:26 | 2013-05-24 | Costello Michael R. | Officer - VP - GM, International | OPT+S | $85.98 | 1,217 | $104,642 | 11,938 | 0.0% |
| 2013-05-21 02:16 | 2013-05-16 | Britanik Thomas P | Officer - SVP-Chief Marketing Officer | OPT+S | $87.81 | 34,258 | $3,008,281 | 14,051 | 0.0% |
| 2013-05-18 01:57 | 2013-05-15 | LaMontagne Grant J | Officer - SVP-Prof. Products Development | OPT+S | $87.62 | 19,350 | $1,695,480 | 19,736 | 0.0% |
| 2013-05-18 01:57 | 2013-05-15 | HARAD GEORGE J | Director | OPT+S | $87.19 | 5,497 | $479,261 | 5,503 | 0.0% |
| 2013-05-10 02:30 | 2013-05-07 | Vlahos Nikolaos A | Officer - SVP - Chief Customer Officer | OPT+S | $86.15 | 3,769 | $324,699 | 13,848 | 0.0% |
| 2013-04-24 01:15 | 2013-04-19 | TATASEO FRANK A | Officer - EVP - Prof. Products Div. | OPT+S | $90.03 | 2,311 | $208,050 | 12,870 | 0.0% |
| 2013-04-17 03:47 | 2013-04-12 | Robb Stephen | Officer - SVP - Chief Financial Officer | OPT+S | $89.05 | 7,100 | $632,281 | 5,868 | 0.0% |
| 2013-04-05 23:03 | 2013-04-03 | Robb Stephen | Officer - SVP - Chief Financial Officer | OPT+S | $89.21 | 402 | $35,860 | 3,788 | 0.0% |
| 2013-03-13 00:20 | 2013-03-08 | Dorer Benno O | Officer - EVP-COO - Cleaning, Int'nl | SELL | $84.18 | 1,030 | $86,706 | 27,633 | -3.6% |
| 2013-03-02 02:36 | 2013-02-27 | TATASEO FRANK A | Officer - EVP - Strategy & Growth | OPT+S | $84.17 | 33,432 | $2,813,895 | 12,618 | 0.0% |
| 2013-03-01 00:34 | 2013-02-26 | DELKER WAYNE L | Officer - SVP-Chief Innovation Officer | OPT+S | $83.87 | 12,323 | $1,033,577 | 15,459 | 0.0% |
| 2013-02-27 01:27 | 2013-02-22 | PEIROS LARRY | Officer - Executive VP-COO | OPT+S | $83.00 | 77,200 | $6,407,847 | 34,070 | 0.0% |
| 2013-02-23 00:48 | 2013-02-20 | Gentile Susan | Officer - VP - Controller | SELL | $82.73 | 1,400 | $115,824 | 1,351 | -50.9% |
| 2013-02-14 00:05 | 2013-02-11 | FRIEDMAN TULLY M | Director | SELL | $80.27 | 105 | $8,429 | 0 | -100.0% |
| 2013-02-12 00:09 | 2013-02-07 | Britanik Thomas P | Officer - SVP-Chief Marketing Officer | SELL | $80.51 | 1,559 | $125,508 | 12,729 | -10.9% |
| 2013-02-08 01:37 | 2013-02-05 | BOGGAN DANIEL JR | Director | OPT+S | $79.95 | 1,500 | $119,928 | 1,241 | 0.0% |
| 2013-02-06 02:41 | 2013-02-01 | Robb Stephen | Officer - SVP - Chief Financial Officer | OPT+S | $79.29 | 8,781 | $696,288 | 3,670 | 0.0% |
| 2013-02-06 02:41 | 2013-02-01 | PEIROS LARRY | Officer - Executive VP-COO | SELL | $79.24 | 10,678 | $846,125 | 15,786 | -40.3% |
| 2013-02-02 00:54 | 2013-01-30 | PEIROS LARRY | Officer - Executive VP-COO | SELL | $79.00 | 600 | $47,400 | 26,464 | -2.2% |
How to Interpret $CLX Trades
Not every insider transaction in CLOROX CO /DE/ is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $CLX shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for CLX
Insider activity data for CLOROX CO /DE/ is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $CLX, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.