COFS Insider Trading
CHOICEONE FINANCIAL SERVICES INC | State Commercial Banks
Comprehensive Trading Performance Summary
The investment history of corporate insiders at CHOICEONE FINANCIAL SERVICES INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the State Commercial Banks sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2026-03-16 17:45 | 2026-03-12 | Greenland Adom | Officer - Secretary | BUY | $27.40 | 500 | $13,700 | 3,690 | +15.7% |
| 2026-03-12 19:19 | 2026-03-11 | Burrough Eric E | Director | BUY | $27.50 | 5,000 | $137,500 | 180,397 | +2.9% |
| 2026-03-09 15:18 | 2026-03-06 | McConnell Gregory A | Director | BUY | $27.94 | 1,050 | $29,337 | 37,000 | +2.9% |
| 2026-03-04 21:44 | 2026-03-03 | McGinnis Bradley F. | Director | BUY | $29.15 | 1,000 | $29,150 | 15,301 | +7.0% |
| 2026-03-02 20:45 | 2026-02-27 | Burke Michael J. Jr. | Director, Officer - President | BUY | $28.58 | 250 | $7,145 | 2,891 | +9.5% |
| 2026-02-17 22:18 | 2026-02-13 | McConnell Gregory A | Director | BUY | $29.04 | 1,550 | $45,005 | 35,950 | +4.5% |
| 2026-02-12 20:58 | 2026-02-11 | PETTY BRIAN P | Director | SELL | $29.56 | 15,000 | $443,400 | 91,107 | -14.1% |
| 2025-11-19 18:48 | 2025-11-17 | Burrough Eric E | Director | BUY | $28.50 | 5,000 | $142,500 | 174,833 | +2.9% |
| 2025-03-18 16:58 | 2025-03-14 | Coulter Curt E | Director | BUY | $29.78 | 10 | $298 | 8,851 | +0.1% |
| 2025-02-18 21:00 | 2025-02-18 | McGinnis Bradley F. | Director | BUY | $32.84 | 1,000 | $32,840 | 14,301 | +7.5% |
| 2024-08-13 17:01 | 2024-08-09 | Burke Michael J Jr | Director, Officer - President | BUY | $26.75 | 500 | $13,375 | 2,500 | +25.0% |
| 2024-08-06 18:46 | 2024-08-05 | POTES KELLY | Director, Officer - Chief Executive Officer | BUY | $26.73 | 2,000 | $53,450 | 5,000 | +66.7% |
| 2024-08-05 19:38 | 2024-08-02 | Burke Michael J Jr | Director, Officer - President | BUY | $27.25 | 1,000 | $27,250 | 2,000 | +100.0% |
| 2024-07-29 20:37 | 2024-07-25 | Wendling Michelle M | Director | BUY | $25.00 | 400 | $10,000 | 5,622 | +7.7% |
| 2024-07-29 20:33 | 2024-07-25 | Burns Harold J | Director | BUY | $25.00 | 2,000 | $50,000 | 20,587 | +10.8% |
| 2024-07-29 20:34 | 2024-07-25 | Burrough Eric E | Director | BUY | $25.00 | 16,000 | $400,000 | 160,461 | +11.1% |
| 2024-07-29 20:36 | 2024-07-25 | McConnell Gregory A | Director | BUY | $25.00 | 4,000 | $100,000 | 33,149 | +13.7% |
| 2024-07-29 20:32 | 2024-07-25 | Armock Greg L. | Director | BUY | $25.00 | 6,000 | $150,000 | 16,792 | +55.6% |
| 2024-07-29 20:35 | 2024-07-25 | Greenland Adom | Officer - Secretary | BUY | $25.00 | 2,000 | $50,000 | 13,867 | +16.9% |
| 2024-07-29 20:33 | 2024-07-25 | Brophy Keith D. | Director | BUY | $25.00 | 1,000 | $25,000 | 8,556 | +13.2% |
| 2024-07-29 20:34 | 2024-07-25 | Essex Bruce John Jr | Director | BUY | $25.00 | 12,000 | $300,000 | 248,806 | +5.1% |
| 2024-07-29 20:35 | 2024-07-25 | HENDON JACK | Director | BUY | $25.00 | 6,000 | $150,000 | 6,000 | +100.0% |
| 2024-07-29 20:36 | 2024-07-25 | POTES KELLY | Director, Officer - Chief Executive Officer | BUY | $25.00 | 2,000 | $50,000 | 40,133 | +5.2% |
| 2023-12-05 22:38 | 2023-12-04 | POTES KELLY | Director, Officer - Chief Executive Officer | SELL | $25.75 | 2,690 | $69,273 | 3,000 | -47.3% |
| 2023-11-13 18:09 | 2023-11-08 | Coulter Curt E | Director | BUY | $22.01 | 585 | $12,876 | 1,338 | +77.7% |
| 2023-11-13 20:06 | 2023-11-09 | Armock Greg L. | Director | BUY | $20.14 | 138 | $2,779 | 10,591 | +1.3% |
| 2023-11-09 18:46 | 2023-11-07 | Burke Michael J Jr | Director, Officer - President | BUY | $21.97 | 1,000 | $21,970 | 1,000 | +100.0% |
| 2023-11-08 01:06 | 2023-11-03 | Armock Greg L. | Director | BUY | $20.14 | 4,826 | $97,196 | 10,453 | +85.8% |
| 2023-11-03 21:33 | 2023-11-02 | McConnell Gregory A | Director | BUY | $20.10 | 1,200 | $24,120 | 28,621 | +4.4% |
| 2023-11-03 21:31 | 2023-11-02 | Essex Bruce John Jr | Director | BUY | $19.82 | 4,693 | $93,015 | 236,278 | +2.0% |
| 2023-05-22 19:50 | 2023-05-19 | Greenland Adom | Officer - Secretary | BUY | $21.15 | 200 | $4,230 | 3,190 | +6.7% |
| 2023-05-19 21:36 | 2023-05-18 | McGinnis Bradley F. | Director | BUY | $21.17 | 1,000 | $21,170 | 13,301 | +8.1% |
| 2023-05-09 17:25 | 2023-05-05 | HENDON JACK | Director | BUY | $22.59 | 500 | $11,295 | 14,068 | +3.7% |
| 2023-05-05 23:36 | 2023-05-04 | Essex Bruce John Jr | Director | BUY | $21.53 | 9,000 | $193,725 | 231,349 | +4.0% |
| 2022-12-06 00:50 | 2022-11-30 | Essex Bruce John Jr | Director | BUY | $22.69 | 7,409 | $168,115 | 222,164 | +3.4% |
| 2022-11-29 16:41 | 2022-11-28 | McConnell Gregory A | Director | BUY | $21.73 | 915 | $19,879 | 27,000 | +3.5% |
| 2022-11-18 23:59 | 2022-10-31 | HENDON JACK | Director | BUY | $22.82 | 2,000 | $45,640 | 13,223 | +17.8% |
| 2022-11-16 17:31 | 2022-11-15 | Burrough Eric E | Director | BUY | $22.53 | 10,000 | $225,300 | 141,050 | +7.6% |
| 2022-05-18 01:38 | 2022-05-16 | McConnell Gregory A | Director | BUY | $21.07 | 5,000 | $105,350 | 25,845 | +24.0% |
| 2022-05-18 01:36 | 2021-11-10 | BRAFORD LEE A | Officer - S.V.P. - ChoiceOne Bank (Sub.) | SELL | $25.49 | 138 | $3,528 | 0 | -100.0% |
| 2022-05-11 23:41 | 2022-05-10 | McGinnis Bradley F. | Director | BUY | $22.74 | 1,000 | $22,740 | 12,301 | +8.8% |
| 2022-05-03 21:23 | 2022-01-28 | POTES KELLY | Director, Officer - Chief Executive Officer | SELL | $25.83 | 541 | $13,973 | 0 | -100.0% |
| 2021-12-10 22:34 | 2021-12-08 | POTES KELLY | Director, Officer - Chief Executive Officer | BUY | $25.56 | 3,000 | $76,668 | 5,690 | +111.5% |
| 2021-09-16 16:27 | 2021-09-14 | Batistoni Peter | Officer - S.V.P. - ChoiceOne Bank (Sub.) | BUY | $24.75 | 200 | $4,950 | 649 | +44.5% |
| 2021-05-10 20:33 | 2021-05-07 | Greenland Adom | Officer - Secretary | BUY | $24.92 | 1,000 | $24,920 | 2,990 | +50.2% |
| 2021-04-29 17:44 | 2021-04-27 | POTES KELLY | Director, Officer - Chief Executive Officer | BUY | $24.25 | 343 | $8,318 | 30,566 | +1.1% |
| 2021-04-29 17:42 | 2021-04-27 | JOHNSON PAUL L | Director | BUY | $24.05 | 1,000 | $24,050 | 53,190 | +1.9% |
| 2021-02-26 22:40 | 2021-02-12 | BUSH DAVID | Director | BUY | $25.95 | 2,000 | $51,906 | 18,546 | +12.1% |
| 2020-06-15 21:05 | 2020-06-12 | BOSSERD JAMES A | Director | SELL | $30.10 | 300 | $9,030 | 13,777 | -2.1% |
| 2020-06-11 17:27 | 2020-06-10 | BOSSERD JAMES A | Director | SELL | $31.00 | 800 | $24,800 | 14,077 | -5.4% |
How to Interpret $COFS Trades
Not every insider transaction in CHOICEONE FINANCIAL SERVICES INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $COFS shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for COFS
Insider activity data for CHOICEONE FINANCIAL SERVICES INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $COFS, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.