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Company Analysis

CROX Insider Trading

Crocs, Inc. | Rubber & Plastics Footwear

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Crocs, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Rubber & Plastics Footwear sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2010-06-18 03:07 2010-06-15 Hammer Russell Officer - SVP/Chief Financial Officer OPT+S $11.50 2,083 $23,955 87,993 0.0%
2010-06-15 03:56 2010-06-10 Hammer Russell Officer - SVP/Chief Financial Officer SELL $10.13 8,333 $84,389 87,993 -8.7%
2010-06-04 02:49 2010-06-01 Hammer Russell Officer - SVP/Chief Financial Officer SELL $10.35 5,400 $55,863 96,326 -5.3%
2010-05-20 03:57 2010-05-17 Hammer Russell Officer - SVP/Chief Financial Officer OPT+S $10.64 3,540 $37,666 101,726 0.0%
2010-05-18 04:24 2010-05-13 Hammer Russell Officer - SVP/Chief Financial Officer OPT+S $11.00 43,750 $481,250 101,726 0.0%
2010-05-18 04:24 2010-05-13 FRASCH RONALD Director SELL $11.22 10,000 $112,204 51,914 -16.2%
2010-05-15 03:44 2010-05-12 CROGHAN RAYMOND D Director SELL $10.80 50,000 $540,000 13,315 -79.0%
2010-05-13 03:29 2010-05-10 Hammer Russell Officer - SVP/Chief Financial Officer SELL $10.71 8,333 $89,240 101,726 -7.6%
2010-04-17 02:16 2010-04-14 MCCARVEL JOHN P Director, Officer - Chief Executive Officer SELL $10.00 30,000 $300,000 330,464 -8.3%
2010-03-17 03:56 2010-03-12 Hammer Russell Officer - SVP/Chief Financial Officer OPT+S $7.58 26,563 $201,329 110,059 0.0%
2009-11-17 00:41 2009-11-13 Hart Daniel P Officer - EVP-Admin. & Corp. Development BUY $5.57 4,500 $25,065 154,500 +3.0%
2009-07-05 23:08 2009-06-30 SMACH THOMAS J Director SELL $3.44 28,011 $96,226 25,500 -52.3%
2008-08-20 04:40 2008-08-15 MARKS MICHAEL E Director SELL $4.53 714,808 $3,238,080 500,000 -58.8%
2008-08-16 02:03 2008-07-30 MARKS MICHAEL E Director SELL $4.44 250,000 $1,111,150 11,494 -95.6%
2008-03-11 02:43 2008-03-06 MARKS MICHAEL E Director BUY $19.95 250,000 $4,988,275 250,000 +100.0%
2007-11-06 01:56 2007-11-01 MARGOLIS MICHAEL C Officer - VP - Sales & Marketing OPT+S $50.21 11,667 $585,820 56,058 0.0%
2007-11-03 02:12 2007-10-31 SMACH THOMAS J Director OPT+S $75.00 10,000 $750,000 0 0.0%
2007-10-18 00:18 2007-10-15 SMACH THOMAS J Director OPT+S $69.00 8,807 $607,683 0 0.0%
2007-10-05 23:22 2007-10-03 SNYDER RONALD R Director, Officer - CEO and President OPT+S $68.62 53,538 $3,673,820 681,428 0.0%
2007-10-04 04:58 2007-10-01 MARGOLIS MICHAEL C Officer - VP - Sales & Marketing OPT+S $66.68 11,669 $778,076 56,058 0.0%
2007-10-04 04:58 2007-10-01 SNYDER RONALD R Director, Officer - CEO and President OPT+S $66.68 64,464 $4,298,389 0 0.0%
2007-10-02 01:31 2007-09-27 CROGHAN RAYMOND D Director OPT+S $65.08 50,300 $3,273,273 5,000 0.0%
2007-09-28 02:31 2007-09-25 SNYDER RONALD R Director, Officer - CEO and President OPT+S $64.64 92,474 $5,977,066 686,296 0.0%
2007-09-28 02:30 2007-09-25 CROGHAN RAYMOND D Director OPT+S $64.93 49,700 $3,227,125 5,000 0.0%
2007-09-07 04:03 2007-09-04 MARGOLIS MICHAEL C Officer - VP - Sales & Marketing OPT+S $59.21 11,668 $690,854 56,058 0.0%
2007-08-29 23:15 2007-08-27 MARKS MICHAEL E Director OPT+S $60.07 34,220 $2,055,496 0 0.0%
2007-08-23 19:33 2007-08-21 MARKS MICHAEL E Director SELL $56.83 4,200 $238,690 1,214,808 -0.3%
2007-08-23 19:33 2007-08-21 MARKS MICHAEL E Director SELL $56.62 95,800 $5,424,368 1,219,008 -7.3%
2007-08-04 01:18 2007-08-01 MARGOLIS MICHAEL C Officer - VP - Sales & Marketing OPT+S $58.50 11,668 $682,544 56,058 0.0%
2007-08-04 01:14 2007-08-01 MCCARVEL JOHN P Officer - Executive VP of Operations SELL $58.33 75,000 $4,374,915 254,164 -22.8%
2007-08-04 01:19 2007-08-02 MARKS MICHAEL E Director SELL $59.68 22,815 $1,361,517 1,314,808 -1.7%
2007-08-04 01:16 2007-08-02 MARKS MICHAEL E Director SELL $59.51 66,885 $3,980,072 1,337,623 -4.8%
2007-08-04 01:16 2007-08-01 MARKS MICHAEL E Director SELL $59.10 110,300 $6,519,149 1,404,508 -7.3%
2007-08-03 04:23 2007-07-31 SNYDER RONALD R Director, Officer - CEO and President OPT+S $59.65 33,894 $2,021,933 0 0.0%
2007-08-03 04:23 2007-07-31 SNYDER RONALD R Director, Officer - CEO and President SELL $59.43 143,395 $8,521,549 712,708 -16.7%
2007-08-03 04:23 2007-07-31 SNYDER RONALD R Director, Officer - CEO and President OPT+S $59.08 69,893 $4,129,383 856,103 0.0%
2007-08-03 04:22 2007-07-31 FRASCH RONALD Director OPT+S $59.84 15,000 $897,612 0 0.0%
2007-08-03 04:25 2007-07-31 CROGHAN RAYMOND D Director OPT+S $60.07 3,246 $194,992 2,480 0.0%
2007-08-03 04:25 2007-07-31 CROGHAN RAYMOND D Director OPT+S $60.06 67,754 $4,069,163 3,726 0.0%
2007-07-31 00:42 2007-07-26 SMACH THOMAS J Director OPT+S $51.00 10,000 $510,000 0 0.0%
2007-07-12 00:52 2007-06-12 SNYDER RONALD R Director, Officer - CEO and President OPT+S $91.37 150,000 $13,706,235 340,711 0.0%
2007-07-06 02:45 2007-07-02 MARGOLIS MICHAEL C Officer - VP - Sales & Marketing OPT+S $43.21 11,669 $504,275 56,058 0.0%
2007-06-26 02:34 2007-06-06 MCCARVEL JOHN P Officer - Executive VP of Operations SELL $84.00 25,000 $2,100,040 86,753 -22.4%
2007-06-21 23:39 2007-05-10 SHARP RICHARD L Director SELL $70.85 50,765 $3,596,863 0 -100.0%
2007-06-21 23:38 2007-05-10 SHARP RICHARD L Director SELL $70.47 49,235 $3,469,758 50,765 -49.2%
2007-06-21 22:42 2007-06-19 CROGHAN RAYMOND D Director SELL $44.43 10,000 $444,290 43,484 -18.7%
2007-06-19 21:50 2007-06-15 Case Peter S Officer - Sr. VP-Finance; CFO; Treasurer OPT+S $45.61 4,999 $228,026 0 0.0%
2007-06-14 22:49 2007-06-12 SNYDER RONALD R Director, Officer - CEO and President SELL $91.37 150,000 $13,706,235 234,243 -39.0%
2007-06-14 20:29 2007-06-12 CROGHAN RAYMOND D Director SELL $90.82 5,000 $454,108 26,742 -15.8%
2007-06-12 23:46 2007-06-08 SHARP RICHARD L Director SELL $85.70 52,184 $4,472,059 400,000 -11.5%
SHOW ENTRIES

How to Interpret $CROX Trades

Not every insider transaction in Crocs, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $CROX shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for CROX

Insider activity data for Crocs, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $CROX, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.