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Company Analysis

DENN Insider Trading

DENNY'S Corp | Retail-Eating Places

Comprehensive Trading Performance Summary

The investment history of corporate insiders at DENNY'S Corp provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Eating Places sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2016-03-09 21:29 2016-03-07 WOLFINGER F MARK Officer - EVP, Chief Admin Officer & CFO OPT+S $10.30 26,100 $268,786 619,851 0.0%
2016-02-24 01:25 2016-02-22 Flemming Timothy E. Officer - Sr. VP, General Counsel & CLO OPT+S $10.31 7,700 $79,413 109,201 0.0%
2015-06-06 01:06 2015-06-05 Dunn Stephen C. Officer - Sr. V.P., Global Development SELL $11.27 4,225 $47,628 77,757 -5.2%
2015-03-20 00:41 2015-03-18 MARKS ROBERT E Director SELL $11.64 10,000 $116,394 97,705 -9.3%
2014-12-13 00:58 2014-12-11 Dunn Stephen C. Officer - Sr. V.P., Global Development SELL $10.00 4,514 $45,130 66,236 -6.4%
2014-12-10 22:17 2014-12-09 MARKS ROBERT E Director OPT+S $9.78 18,900 $184,774 107,705 0.0%
2014-11-25 23:57 2014-11-24 Gilmore Jay C Officer - VP, CAO & Corporate Controller OPT+S $9.17 17,866 $163,831 57,692 0.0%
2014-11-11 01:07 2014-11-07 WOLFINGER F MARK Director, Officer - EVP Chief Admin Officer & CFO OPT+S $8.90 20,000 $178,000 489,892 0.0%
2014-11-04 01:04 2014-10-31 WOLFINGER F MARK Director, Officer - EVP Chief Admin Officer & CFO OPT+S $8.60 20,000 $172,008 489,892 0.0%
2014-09-15 20:37 2014-09-12 Flemming Timothy E. Officer - Sr. VP, General Counsel OPT+S $7.06 20,000 $141,162 73,168 0.0%
2014-08-12 00:58 2014-08-08 LAUDERBACK BRENDA J Director OPT+S $6.82 18,900 $128,913 0 0.0%
2014-08-06 00:47 2014-08-04 Dunn Stephen C. Officer - Sr. V.P., Global Development OPT+S $6.76 83,925 $567,635 70,750 0.0%
2014-08-04 22:48 2014-07-31 Dunn Stephen C. Officer - Sr. V.P., Global Development OPT+S $6.91 84,275 $582,416 70,750 0.0%
2013-11-27 21:31 2013-11-25 WOLFINGER F MARK Director, Officer - EVP Chief Admin Officer & CFO OPT+S $7.26 20,000 $145,200 466,242 0.0%
2013-11-27 21:34 2013-11-26 NEEB LOUIS P Director SELL $7.49 18,900 $141,561 0 -100.0%
2013-11-26 00:31 2013-11-21 WOLFINGER F MARK Director, Officer - EVP Chief Admin Officer & CFO OPT+S $7.12 40,000 $284,848 466,242 0.0%
2013-11-14 19:50 2013-11-12 HAYWOOD GEORGE WEAVER Director SELL $6.70 25,000 $167,455 0 -100.0%
2013-09-16 21:12 2013-09-12 Gilmore Jay C Officer - VP, CAO & Corporate Controller OPT+S $6.08 23,133 $140,649 53,709 0.0%
2013-09-16 21:19 2013-09-12 WOLFINGER F MARK Director, Officer - EVP Chief Admin Officer & CFO OPT+S $6.05 100,000 $605,000 466,242 0.0%
2013-08-09 19:29 2013-08-07 LAUDERBACK BRENDA J Director OPT+S $5.58 37,800 $210,924 0 0.0%
2013-06-05 18:33 2013-06-03 WOLFINGER F MARK Director, Officer - EVP Chief Admin Officer & CFO OPT+S $6.05 100,000 $605,280 466,242 0.0%
2012-09-18 00:04 2012-09-13 Gilmore Jay C Officer - VP, CAO & Corporate Controller OPT+S $5.00 20,601 $103,005 43,123 0.0%
2012-08-30 17:43 2012-08-29 Gilmore Jay C Officer - VP, CAO & Corporate Controller OPT+S $4.94 20,079 $99,190 48,123 0.0%
2012-08-22 23:50 2012-08-20 WOLFINGER F MARK Director, Officer - EVP Chief Admin Officer & CFO OPT+S $4.79 100,000 $478,910 376,809 0.0%
2012-08-17 01:22 2012-08-14 Gilmore Jay C Officer - VP, CAO & Corporate Controller OPT+S $4.67 46,254 $215,965 48,123 0.0%
2011-12-20 01:53 2011-12-16 MILLER JOHN C Director, Officer - CEO and President BUY $3.83 49,000 $187,817 179,000 +37.7%
2011-12-16 01:04 2011-12-13 MILLER JOHN C Director, Officer - CEO and President BUY $3.39 30,000 $101,700 130,000 +30.0%
2011-12-13 01:30 2011-12-09 MILLER JOHN C Director, Officer - CEO and President BUY $3.39 100,000 $339,010 100,000 +100.0%
2011-09-20 00:23 2011-09-15 HAYWOOD GEORGE WEAVER Director BUY $3.63 25,000 $90,668 25,000 +100.0%
2011-08-12 01:15 2011-08-09 Allen Frances L. Officer - EVP & Chief Marketing Officer BUY $3.70 4,000 $14,800 58,000 +7.4%
2011-06-20 20:49 2011-06-16 Rodriguez Robert Officer - EVP & Chief Operating Officer SELL $3.85 48,875 $188,169 0 -100.0%
2011-03-24 01:00 2011-03-21 SHEPHERD DONALD R Director OPT+S $4.08 21,602 $88,102 42,151 0.0%
2011-02-23 23:33 2011-02-22 Allen Frances L. Officer - EVP & Chief Marketing Officer BUY $3.89 2,000 $7,779 4,000 +100.0%
2010-09-29 22:41 2010-09-16 Rodriguez Robert Officer - EVP & Chief Operating Officer BUY $2.66 9,300 $24,692 9,300 +100.0%
2010-06-23 23:57 2010-06-21 SHEPHERD DONALD R Director OPT+S $2.81 15,000 $42,116 44,853 0.0%
2010-06-22 00:44 2010-06-17 MARCHIOLI NELSON J Director, Officer - President and CEO SELL $2.80 161,875 $453,768 2,965,848 -5.2%
2010-06-17 01:04 2010-06-14 MARCHIOLI NELSON J Director, Officer - President and CEO SELL $2.84 99,900 $284,166 3,127,723 -3.1%
2008-06-09 23:41 2008-06-05 Gilmore Jay C Officer - VP, CAO & Corporate Controller OPT+S $4.02 6,667 $26,801 4,525 0.0%
2007-12-12 19:23 2007-12-11 EMPLIT JANIS S Officer - Sr. VP, Company Operations OPT+S $4.06 45,000 $182,835 79,670 0.0%
2007-08-06 20:50 2007-08-03 MARCHIOLI NELSON J Director, Officer - President and CEO BUY $4.04 26,614 $107,406 681,834 +4.1%
2006-11-22 01:07 2006-11-21 EMPLIT JANIS S Officer - Sr. VP, Company Operations OPT+S $4.69 40,000 $187,600 57,170 0.0%
2006-11-18 00:09 2006-11-16 EMPLIT JANIS S Officer - Sr. VP, Company Operations OPT+S $4.65 50,000 $232,500 57,170 0.0%
2006-08-16 17:49 2006-08-15 EMPLIT JANIS S Officer - Sr. VP, Strategic Services BUY $2.60 10,000 $26,000 57,170 +21.2%
2006-08-08 22:40 2006-08-07 MARCHIOLI NELSON J Director, Officer - President and CEO BUY $2.80 32,304 $90,445 527,650 +6.5%
2006-06-14 21:45 2006-06-09 Ore Hill Hub Fund Ltd. 10% owner SELL $3.99 203,300 $810,760 9,193,491 -2.2%
2006-01-28 01:17 2006-01-25 TRAFELET & CO LLC 10% owner SELL $4.01 5,575,600 $22,367,077 4,383,515 -56.0%
2005-02-14 21:45 2005-02-10 MELLON HBV ALTERNATIVE STRATEGIES LLC 10% owner SELL $4.96 400,000 $1,983,000 8,827,273 -4.3%
2005-02-09 21:51 2005-02-07 MELLON HBV ALTERNATIVE STRATEGIES LLC 10% owner SELL $4.94 1,172,000 $5,791,790 9,227,273 -11.3%
2005-02-08 00:01 2005-02-03 MELLON HBV ALTERNATIVE STRATEGIES LLC 10% owner SELL $4.71 2,550,000 $12,005,910 10,399,273 -19.7%
2005-01-19 00:57 2004-01-14 MELLON HBV ALTERNATIVE STRATEGIES LLC 10% owner SELL $4.70 915,000 $4,304,252 12,949,273 -6.6%
SHOW ENTRIES

How to Interpret $DENN Trades

Not every insider transaction in DENNY'S Corp is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $DENN shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for DENN

Insider activity data for DENNY'S Corp is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $DENN, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.