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Company Analysis

DNUT Insider Trading

Krispy Kreme, Inc. | Retail-Food Stores

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Krispy Kreme, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Food Stores sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2025-11-13 00:15 2025-11-11 Esposito Joseph J Officer - Chief Accounting Officer SELL $4.28 2,641 $11,294 107,157 -2.4%
2025-04-26 00:24 2025-04-23 JAB Indulgence B.V. 10% owner SELL $4.32 694,445 $3,000,002 74,190,990 -0.9%
2024-09-17 23:02 2024-09-16 McBride Kelly P Officer - Chief Accounting Officer SELL $12.13 16,488 $199,999 62,080 -21.0%
2024-03-12 23:08 2024-03-11 Tattersfield Michael J. Director SELL $12.82 100,000 $1,282,090 2,936,940 -3.3%
2022-08-23 02:46 2022-08-18 Tattersfield Michael J. Director, Officer - President and CEO BUY $12.61 30,000 $378,225 2,834,623 +1.1%
2022-03-15 03:47 2022-03-10 Tattersfield Michael J. Director, Officer - President and CEO BUY $13.90 19,500 $271,025 2,735,610 +0.7%
2021-12-04 04:00 2021-12-01 JAB Indulgence B.V. 10% owner BUY $13.46 300,000 $4,037,760 74,885,435 +0.4%
2021-12-03 04:00 2021-11-30 JAB Indulgence B.V. 10% owner BUY $14.28 274,683 $3,921,896 74,585,435 +0.4%
2021-12-02 04:00 2021-11-29 JAB Indulgence B.V. 10% owner BUY $15.41 225,000 $3,466,238 74,310,752 +0.3%
2021-12-01 04:00 2021-11-26 JAB Indulgence B.V. 10% owner BUY $15.27 263,950 $4,029,698 74,085,752 +0.4%
2021-11-30 04:00 2021-11-24 JAB Indulgence B.V. 10% owner BUY $14.87 190,000 $2,825,642 73,821,802 +0.3%
2021-11-27 04:00 2021-11-23 JAB Indulgence B.V. 10% owner BUY $14.47 263,900 $3,817,683 73,631,802 +0.4%
2021-11-25 04:01 2021-11-22 JAB Indulgence B.V. 10% owner BUY $14.12 263,900 $3,725,371 73,367,902 +0.4%
2021-11-24 04:00 2021-11-19 JAB Indulgence B.V. 10% owner BUY $13.83 223,988 $3,097,866 73,104,002 +0.3%
2021-11-23 04:00 2021-11-18 JAB Indulgence B.V. 10% owner BUY $14.16 241,700 $3,422,714 72,880,014 +0.3%
2021-11-20 04:00 2021-11-17 JAB Indulgence B.V. 10% owner BUY $14.79 238,841 $3,533,581 72,638,314 +0.3%
2021-11-19 04:00 2021-11-16 JAB Indulgence B.V. 10% owner BUY $14.65 241,700 $3,540,518 72,399,473 +0.3%
2021-11-18 04:01 2021-11-15 JAB Indulgence B.V. 10% owner BUY $14.44 232,749 $3,360,290 72,157,773 +0.3%
2021-11-17 04:00 2021-11-12 JAB Indulgence B.V. 10% owner BUY $14.56 178,000 $2,591,075 71,925,024 +0.2%
2021-11-16 04:01 2021-11-11 Goudet Olivier Director, Other BUY $13.86 50,000 $693,235 734,853 +7.3%
2021-11-16 04:02 2021-11-11 Tattersfield Michael J. Director, Officer - President and CEO BUY $13.86 40,000 $554,372 2,705,610 +1.5%
2021-11-16 04:00 2021-11-11 JAB Indulgence B.V. 10% owner BUY $14.25 88,000 $1,254,106 71,747,024 +0.1%
2021-09-14 00:13 2021-09-09 JAB Holdings B.V. 10% owner BUY $15.97 582,973 $9,310,778 9,516,291 +6.5%
2021-09-09 23:59 2021-09-07 JAB Holdings B.V. 10% owner BUY $15.25 699,642 $10,668,631 8,933,318 +8.5%
2021-09-08 00:20 2021-09-02 JAB Holdings B.V. 10% owner BUY $16.38 466,713 $7,646,252 8,233,676 +6.0%
2021-09-02 23:22 2021-08-31 JAB Holdings B.V. 10% owner BUY $16.66 28,509 $474,914 7,766,963 +0.4%
2021-09-01 01:26 2021-08-27 JAB Holdings B.V. 10% owner BUY $16.97 174,435 $2,959,429 7,738,454 +2.3%
2021-08-27 23:21 2021-08-25 JAB Holdings B.V. 10% owner BUY $16.97 438,810 $7,448,405 7,564,019 +6.2%
2021-08-25 23:24 2021-08-23 JAB Holdings B.V. 10% owner BUY $16.66 713,360 $11,886,290 7,125,209 +11.1%
2021-08-24 01:08 2021-08-19 Goudet Olivier Director, Other BUY $13.21 60,000 $792,660 684,853 +9.6%
2021-08-24 01:16 2021-08-19 Tattersfield Michael J. Director, Officer - President and CEO BUY $14.30 10,500 $150,149 2,676,110 +0.4%
2021-08-23 13:31 2021-08-20 JAB Holdings B.V. 10% owner BUY $15.19 294,748 $4,475,896 6,411,849 +4.8%
2021-08-20 13:10 2021-08-19 JAB Holdings B.V. 10% owner BUY $14.39 234,748 $3,378,071 6,117,101 +4.0%
2021-08-19 01:36 2021-07-06 Capel Patricia Director BUY $17.00 4,620 $78,540 10,277 +81.7%
2021-08-19 01:40 2021-07-06 Roberts Debbie Sharell Director BUY $17.00 4,950 $84,150 4,950 +100.0%
2021-08-19 01:45 2021-07-06 Tattersfield Michael J. Director, Officer - President and CEO BUY $17.00 590 $10,030 295 +100.0%
2021-07-09 01:43 2021-07-06 Goudet Olivier Director, Other BUY $16.02 294,118 $4,712,506 1,363,835 +27.5%
2021-07-09 00:05 2021-07-06 JAB Indulgence B.V. 10% owner BUY $16.02 5,882,353 $94,250,001 5,882,353 +100.0%
SHOW ENTRIES

How to Interpret $DNUT Trades

Not every insider transaction in Krispy Kreme, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $DNUT shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for DNUT

Insider activity data for Krispy Kreme, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $DNUT, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.