EDUC Insider Trading
EDUCATIONAL DEVELOPMENT CORP | Wholesale-Miscellaneous Nondurable Goods
Comprehensive Trading Performance Summary
The investment history of corporate insiders at EDUCATIONAL DEVELOPMENT CORP provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Wholesale-Miscellaneous Nondurable Goods sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2025-11-19 03:25 | 2025-11-14 | White Craig M | Director, Officer - CHIEF EXECUTIVE OFFICER | BUY | $0.00 | 33,029 | $0 | 645,250 | +5.4% |
| 2025-11-19 03:24 | 2025-11-14 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $0.00 | 9,407 | $0 | 163,059 | +6.1% |
| 2025-11-19 03:22 | 2025-11-14 | Cobb Heather N. | Officer - CHIEF SALES & MKTG OFFICER | BUY | $0.00 | 18,158 | $0 | 171,810 | +11.8% |
| 2025-10-17 19:33 | 2025-10-15 | Emerson Amy | Director | BUY | $1.26 | 4,000 | $5,040 | 6,000 | +200.0% |
| 2025-10-16 23:49 | 2025-10-15 | Hooser Steven G | Director | BUY | $1.26 | 4,000 | $5,040 | 4,000 | +100.0% |
| 2025-10-16 23:18 | 2025-10-15 | Stoots Bradely Von | Director | BUY | $1.26 | 4,000 | $5,040 | 7,250 | +123.1% |
| 2025-10-16 23:12 | 2025-10-15 | NEAL KARA GAE | Director | BUY | $1.26 | 4,000 | $5,040 | 8,529 | +88.3% |
| 2024-10-24 23:50 | 2024-10-22 | Emerson Amy | Director | BUY | $2.04 | 2,000 | $4,080 | 2,000 | +100.0% |
| 2024-10-24 02:50 | 2024-10-23 | White Craig M | Director, Officer - CHIEF EXECUTIVE OFFICER | BUY | $0.00 | 10,862 | $0 | 612,221 | +1.8% |
| 2024-10-24 02:49 | 2024-10-23 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $0.00 | 10,459 | $0 | 172,624 | +6.4% |
| 2024-10-24 02:48 | 2024-10-23 | Cobb Heather N. | Officer - CHIEF SALES&MARKETING OFFICER | BUY | $0.00 | 7,644 | $0 | 153,652 | +5.2% |
| 2024-05-20 23:11 | 2024-05-20 | White Craig M | Director, Officer - CHIEF EXECUTIVE OFFICER | BUY | $0.00 | 10,187 | $0 | 601,349 | +1.7% |
| 2024-05-20 23:10 | 2024-05-20 | Cobb Heather N. | Officer - CHIEF SALES&MARKETING OFFICER | BUY | $0.00 | 8,301 | $0 | 146,008 | +6.0% |
| 2024-05-20 23:08 | 2024-05-20 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $0.00 | 8,677 | $0 | 162,165 | +5.7% |
| 2024-01-18 00:03 | 2024-01-17 | White Craig M | Director, Officer - CHIEF EXECUTIVE OFFICER | BUY | $0.00 | 2,361 | $0 | 591,162 | +0.4% |
| 2024-01-18 00:02 | 2024-01-17 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $0.00 | 4,718 | $0 | 153,488 | +3.2% |
| 2024-01-18 00:01 | 2024-01-17 | Cobb Heather N. | Officer - CHIEF SALES&MARKETING OFFICER | BUY | $0.00 | 1,505 | $0 | 137,707 | +1.1% |
| 2023-10-07 00:13 | 2023-10-05 | Cobb Heather N. | Officer - CHIEF SALES&MARKETING OFFICER | BUY | $0.00 | 9,182 | $0 | 136,202 | +7.2% |
| 2023-10-07 00:12 | 2023-10-05 | White Craig M | Director, Officer - CHIEF EXECUTIVE OFFICER | BUY | $0.00 | 13,319 | $0 | 588,801 | +2.3% |
| 2023-10-07 00:09 | 2023-10-05 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $0.00 | 7,357 | $0 | 148,770 | +5.2% |
| 2023-05-31 23:45 | 2023-05-31 | White Craig M | Director, Officer - CHIEF EXECUTIVE OFFICER | BUY | $0.00 | 5,615 | $0 | 575,482 | +1.0% |
| 2023-05-31 23:43 | 2023-05-31 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $0.00 | 11,328 | $0 | 141,413 | +8.7% |
| 2023-05-31 23:41 | 2023-05-31 | Cobb Heather N. | Officer - CHIEF SALES&MARKETING OFFICER | BUY | $0.00 | 4,624 | $0 | 127,020 | +3.8% |
| 2023-03-28 00:58 | 2023-03-22 | White Craig M | Officer - CHIEF EXECUTIVE OFFICER | BUY | $0.00 | 3,928 | $0 | 608,488 | +0.6% |
| 2023-03-28 00:56 | 2023-03-22 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $0.00 | 7,630 | $0 | 176,845 | +4.5% |
| 2023-03-28 00:52 | 2023-03-22 | Cobb Heather N. | Officer - CHIEF SALES&MARKETING OFFICER | BUY | $0.00 | 3,200 | $0 | 161,122 | +2.0% |
| 2022-10-07 21:39 | 2022-10-07 | White Craig M | Officer - CHIEF EXECUTIVE OFFICER | BUY | $0.00 | 22,306 | $0 | 604,560 | +3.8% |
| 2022-10-07 21:37 | 2022-10-07 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $0.00 | 8,652 | $0 | 169,215 | +5.4% |
| 2022-10-07 21:35 | 2022-10-07 | Cobb Heather N. | Officer - CHIEF SALES&MARKETING OFFICER | BUY | $0.00 | 8,950 | $0 | 157,922 | +6.0% |
| 2021-11-05 17:19 | 2021-11-04 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $0.00 | 2,539 | $0 | 160,563 | +1.6% |
| 2021-11-05 17:16 | 2021-11-04 | Cobb Heather N. | Officer - CHIEF SALES&MARKETING OFFICER | BUY | $0.00 | 2,844 | $0 | 148,972 | +1.9% |
| 2021-11-05 17:13 | 2021-11-04 | White Craig M | Officer - CHIEF EXECUTIVE OFFICER | BUY | $0.00 | 4,923 | $0 | 582,254 | +0.9% |
| 2021-07-23 01:29 | 2021-07-21 | White Craig M | Officer - CHIEF EXECUTIVE OFFICER | BUY | $0.00 | 43,257 | $0 | 577,331 | +8.1% |
| 2021-07-23 01:27 | 2021-07-21 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $0.00 | 41,379 | $0 | 158,204 | +35.4% |
| 2021-07-23 01:25 | 2021-07-21 | Cobb Heather N. | Officer - CHIEF SALES&MARKETING OFFICER | BUY | $0.00 | 41,381 | $0 | 146,128 | +39.5% |
| 2021-07-22 22:11 | 2021-07-22 | WHITE RANDALL W | Director, Officer - Executive Chairman | BUY | $11.50 | 1,900 | $21,850 | 1,291,008 | +0.1% |
| 2021-06-01 20:39 | 2021-05-26 | MCDANIEL RONALD T | Director | SELL | $14.53 | 500 | $7,265 | 2,150 | -18.9% |
| 2021-06-01 20:37 | 2021-05-26 | Peters Joshua J | Director | BUY | $14.13 | 2,400 | $33,919 | 23,891 | +11.2% |
| 2021-05-22 00:31 | 2021-05-20 | MCDANIEL RONALD T | Director | SELL | $14.52 | 1,000 | $14,520 | 2,650 | -27.4% |
| 2020-11-13 01:25 | 2020-11-06 | MCDANIEL RONALD T | Director | SELL | $17.60 | 500 | $8,800 | 3,650 | -12.0% |
| 2020-08-10 22:47 | 2020-08-06 | Peters Joshua J | Director | BUY | $14.77 | 12,000 | $177,240 | 20,235 | +145.7% |
| 2020-03-12 16:40 | 2020-03-11 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $4.20 | 5,000 | $21,000 | 28,309 | +21.5% |
| 2020-01-17 02:32 | 2020-01-16 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $5.90 | 2,500 | $14,750 | 21,260 | +13.3% |
| 2019-08-15 00:23 | 2019-08-09 | Cobb Heather N. | Officer - CHIEF SALES&MARKETING OFFICER | BUY | $6.46 | 535 | $3,456 | 94,494 | +0.6% |
| 2019-07-29 23:06 | 2019-07-25 | MCDANIEL RONALD T | Director | BUY | $6.77 | 1,000 | $6,770 | 9,050 | +12.4% |
| 2019-07-19 20:34 | 2019-07-17 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $6.90 | 5,000 | $34,500 | 16,605 | +43.1% |
| 2019-02-22 02:12 | 2019-02-19 | MCDANIEL RONALD T | Director | BUY | $8.18 | 450 | $3,681 | 8,050 | +5.9% |
| 2019-02-07 23:05 | 2019-02-05 | White Craig M | Officer - CHIEF OPERATING OFFICER | SELL | $9.00 | 1,200 | $10,800 | 423,042 | -0.3% |
| 2019-01-23 02:52 | 2019-01-17 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $7.75 | 701 | $5,433 | 9,073 | +8.4% |
| 2019-01-17 22:50 | 2019-01-16 | O Keefe Daniel E | Officer - CHIEF FINANCIAL OFFICER | BUY | $7.63 | 1,299 | $9,911 | 8,372 | +18.4% |
How to Interpret $EDUC Trades
Not every insider transaction in EDUCATIONAL DEVELOPMENT CORP is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $EDUC shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for EDUC
Insider activity data for EDUCATIONAL DEVELOPMENT CORP is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $EDUC, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.