ERTS Insider Trading
ELECTRONIC ARTS INC. | Services-Prepackaged Software
Comprehensive Trading Performance Summary
The investment history of corporate insiders at ELECTRONIC ARTS INC. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2011-12-01 22:20 | 2011-11-30 | TOLEDANO GABRIELLE B | Officer - EVP, HR & Corporate Services | SELL | $22.89 | 3,000 | $68,670 | 71,257 | -4.0% |
| 2011-11-30 21:22 | 2011-11-29 | COTTLE BARRY L | Officer - EVP & GM, EA Interactive | SELL | $21.65 | 3,000 | $64,959 | 38,746 | -7.2% |
| 2011-11-16 20:44 | 2011-11-15 | BROWN ERIC F | Officer - EVP & Chief Financial Officer | OPT+S | $23.49 | 105,000 | $2,466,576 | 22,594 | 0.0% |
| 2011-11-15 00:54 | 2011-11-11 | BENE STEPHEN G | Officer - SVP and General Counsel | SELL | $23.93 | 10,025 | $239,900 | 6,700 | -59.9% |
| 2011-11-08 00:12 | 2011-11-04 | LINZNER JOEL | Officer - EVP Legal & Business Affairs | SELL | $25.20 | 7,917 | $199,499 | 98,730 | -7.4% |
| 2011-11-02 03:17 | 2011-10-31 | BENE STEPHEN G | Officer - SVP and General Counsel | SELL | $23.80 | 3,000 | $71,400 | 6,758 | -30.7% |
| 2011-05-31 23:50 | 2011-05-27 | BENE STEPHEN G | Officer - SVP and General Counsel | OPT+S | $23.93 | 5,000 | $119,655 | 6,700 | 0.0% |
| 2011-05-20 01:20 | 2011-05-19 | KARP JEFFREY S | Officer - EVP, EA PLAY Label | SELL | $23.76 | 2,500 | $59,404 | 16,420 | -13.2% |
| 2011-05-19 04:23 | 2011-05-18 | KARP JEFFREY S | Officer - EVP, EA PLAY Label | SELL | $23.25 | 2,500 | $58,125 | 18,920 | -11.7% |
| 2011-05-19 04:22 | 2011-05-18 | Bene Stephen G | Officer - SVP and General Counsel | SELL | $23.34 | 8,442 | $197,078 | 6,700 | -55.8% |
| 2011-05-14 01:14 | 2011-05-13 | Moore Peter | Officer - President, EA SPORTS Label | SELL | $22.92 | 10,000 | $229,200 | 22,044 | -31.2% |
| 2011-02-18 22:42 | 2011-02-17 | Bene Stephen G | Officer - SVP and General Counsel | OPT+S | $19.50 | 25,000 | $487,513 | 6,700 | 0.0% |
| 2011-02-18 05:18 | 2011-02-17 | Schappert John | Officer - Chief Operating Officer | SELL | $19.50 | 5,000 | $97,514 | 6,872 | -42.1% |
| 2011-02-18 05:37 | 2011-02-17 | Toledano Gabrielle B | Officer - EVP, HR & Corporate Services | SELL | $19.50 | 5,000 | $97,506 | 27,189 | -15.5% |
| 2011-02-17 03:24 | 2011-02-16 | BROWN ERIC F | Officer - EVP & Chief Financial Officer | SELL | $20.00 | 3,213 | $64,260 | 23,644 | -12.0% |
| 2011-02-09 05:18 | 2011-02-08 | Gibeau Frank | Officer - President, EA Games Label | SELL | $18.29 | 51,005 | $933,040 | 0 | -100.0% |
| 2011-02-05 01:59 | 2011-02-03 | Moore Peter | Officer - President, EA SPORTS Label | SELL | $17.61 | 15,000 | $264,152 | 30,886 | -32.7% |
| 2011-02-05 01:59 | 2011-02-03 | Toledano Gabrielle B | Officer - EVP, HR & Corporate Services | SELL | $17.88 | 5,000 | $89,408 | 32,189 | -13.4% |
| 2011-02-05 01:58 | 2011-02-03 | Bene Stephen G | Officer - SVP and General Counsel | SELL | $17.91 | 39,480 | $707,087 | 6,700 | -85.5% |
| 2011-02-05 01:58 | 2011-02-03 | BARKER KENNETH A | Officer - SVP, Chief Accounting Officer | SELL | $17.64 | 5,652 | $99,704 | 27,930 | -16.8% |
| 2010-12-23 03:29 | 2010-12-22 | BROWN ERIC F | Officer - EVP & Chief Financial Officer | SELL | $16.00 | 8,500 | $136,000 | 26,857 | -24.0% |
| 2010-12-01 03:07 | 2010-11-30 | Toledano Gabrielle B | Officer - EVP, HR & Corporate Services | SELL | $14.85 | 10,000 | $148,500 | 37,189 | -21.2% |
| 2010-11-23 02:30 | 2010-11-22 | HUMBLE RODNEY | Officer - EVP, EA Play Label | SELL | $15.35 | 22,007 | $337,807 | 0 | -100.0% |
| 2010-11-16 03:41 | 2010-11-15 | BROWN ERIC F | Officer - EVP & Chief Financial Officer | SELL | $15.88 | 13,380 | $212,440 | 35,357 | -27.5% |
| 2010-11-10 23:58 | 2010-11-09 | BARKER KENNETH A | Officer - SVP, Chief Accounting Officer | SELL | $16.45 | 9,180 | $151,013 | 14,484 | -38.8% |
| 2010-09-18 01:37 | 2010-09-17 | Moore Peter | Officer - President, EA SPORTS Label | SELL | $16.50 | 2,800 | $46,200 | 45,886 | -5.8% |
| 2010-02-25 01:13 | 2010-02-24 | Toledano Gabrielle B | Officer, Other - EVP, HR & Corporate Services | SELL | $16.50 | 6,500 | $107,250 | 15,502 | -29.5% |
| 2009-11-17 02:19 | 2009-11-16 | HUMBLE RODNEY | Officer - EVP, EA Play Label | SELL | $18.09 | 10,925 | $197,680 | 0 | -100.0% |
| 2009-11-12 21:31 | 2009-11-11 | Bene Stephen G | Officer - SVP and General Counsel | SELL | $18.21 | 9,500 | $172,970 | 6,838 | -58.1% |
| 2009-10-19 22:47 | 2009-10-19 | FLORIN GERHARD | Officer - EVP Western World Publishing | SELL | $20.87 | 4,746 | $99,058 | 34,368 | -12.1% |
| 2009-09-21 23:50 | 2009-09-21 | Moore Peter | Officer - President, EA SPORTS Label | SELL | $18.38 | 2,500 | $45,955 | 17,173 | -12.7% |
| 2009-06-20 01:12 | 2009-06-19 | FLORIN GERHARD | Officer - EVP Western World Publishing | SELL | $20.74 | 593 | $12,299 | 26,060 | -2.2% |
| 2009-06-18 22:09 | 2009-06-17 | FLORIN GERHARD | Officer - EVP Western Word Publishing | SELL | $20.91 | 1,186 | $24,799 | 25,467 | -4.4% |
| 2009-05-29 23:57 | 2009-05-28 | Gibeau Frank | Officer - President, EA Games | SELL | $22.21 | 24,236 | $538,282 | 12,502 | -66.0% |
| 2009-05-30 01:27 | 2009-05-29 | FLORIN GERHARD | Officer - EVP Western World Publishing | SELL | $22.60 | 2,802 | $63,336 | 24,280 | -10.3% |
| 2009-05-29 02:50 | 2009-05-28 | PROBST LAWRENCE F III | Director | SELL | $22.57 | 25,000 | $564,250 | 531,101 | -4.5% |
| 2009-05-09 01:34 | 2009-05-08 | BARKER KENNETH A | Officer - SVP, Chief Accounting Officer | SELL | $19.81 | 5,867 | $116,252 | 15,662 | -27.3% |
| 2009-02-28 03:34 | 2009-02-27 | Toledano Gabrielle B | Officer - EVP, HR & Corporate Services | SELL | $15.63 | 529 | $8,268 | 10,437 | -4.8% |
| 2009-02-28 03:33 | 2009-02-27 | Bene Stephen G | Officer - Sr. V.P. and General Counsel | SELL | $16.25 | 529 | $8,597 | 8,105 | -6.1% |
| 2009-02-10 02:35 | 2009-02-06 | PROBST LAWRENCE F III | Director | SELL | $19.14 | 25,000 | $478,500 | 556,101 | -4.3% |
| 2008-12-29 19:27 | 2008-12-23 | PROBST LAWRENCE F III | Director | OPT+S | $15.54 | 220,000 | $3,418,338 | 581,101 | 0.0% |
| 2008-12-20 01:46 | 2008-12-17 | PROBST LAWRENCE F III | Director | OPT+S | $17.07 | 120,000 | $2,048,508 | 581,101 | 0.0% |
| 2008-11-05 03:03 | 2008-11-04 | RICCITIELLO JOHN | Director, Officer - CEO, Director | BUY | $24.50 | 42,500 | $1,041,339 | 89,794 | +89.9% |
| 2008-09-25 02:56 | 2008-09-24 | PROBST LAWRENCE F III | Director | OPT+S | $39.49 | 52,000 | $2,053,288 | 548,388 | 0.0% |
| 2008-09-24 03:05 | 2008-09-23 | PROBST LAWRENCE F III | Director | OPT+S | $40.56 | 75,000 | $3,041,715 | 498,785 | 0.0% |
| 2008-09-24 03:04 | 2008-09-22 | PROBST LAWRENCE F III | Director | OPT+S | $42.19 | 75,000 | $3,163,905 | 443,101 | 0.0% |
| 2008-08-28 02:59 | 2008-08-26 | PROBST LAWRENCE F III | Director | SELL | $47.76 | 25,000 | $1,193,985 | 442,872 | -5.3% |
| 2008-06-03 20:03 | 2008-05-30 | MOTT TIMOTHY | Director | OPT+S | $50.24 | 31,000 | $1,557,474 | 50,968 | 0.0% |
| 2008-06-03 20:02 | 2008-05-30 | MOTT TIMOTHY | Director | OPT+S | $50.05 | 48,006 | $2,402,542 | 81,968 | 0.0% |
| 2008-06-03 20:01 | 2008-05-30 | MOTT TIMOTHY | Director | OPT+S | $50.22 | 24,954 | $1,253,147 | 81,968 | 0.0% |
How to Interpret $ERTS Trades
Not every insider transaction in ELECTRONIC ARTS INC. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $ERTS shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for ERTS
Insider activity data for ELECTRONIC ARTS INC. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $ERTS, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.