FLO Insider Trading
FLOWERS FOODS INC | Food and Kindred Products
Comprehensive Trading Performance Summary
The investment history of corporate insiders at FLOWERS FOODS INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Food and Kindred Products sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2016-06-07 00:35 | 2016-06-03 | HYSELL ROBERT B | Officer - Pres-Flowers Foodservice Group | OPT+S | $18.71 | 23,700 | $443,427 | 59,854 | 0.0% |
| 2016-06-03 23:33 | 2016-06-01 | DEESE GEORGE E | Director, Other | OPT+S | $18.69 | 560,731 | $10,482,474 | 2,695,012 | 0.0% |
| 2016-02-19 01:52 | 2016-02-16 | SPEAR JAMES T | Director | BUY | $16.25 | 100 | $1,625 | 100 | +100.0% |
| 2016-02-19 00:42 | 2016-02-16 | MCMULLIAN AMOS R | Director, Other | BUY | $16.27 | 25,000 | $406,755 | 3,628,504 | +0.7% |
| 2015-09-29 23:48 | 2015-09-25 | TAYLOR TONJA W | Officer - SVP - Human Resources | OPT+S | $25.38 | 2,746 | $69,681 | 11,214 | 0.0% |
| 2015-09-29 00:02 | 2015-09-25 | STONE DAN W | Officer - SVPLogistics/ChiefIntegrationO | OPT+S | $25.42 | 8,550 | $217,298 | 23,046 | 0.0% |
| 2015-09-26 00:28 | 2015-09-24 | HYSELL ROBERT B | Officer - Pres-Flowers Foodservice Group | SELL | $25.22 | 17,274 | $435,723 | 47,962 | -26.5% |
| 2015-09-26 00:11 | 2015-09-24 | TURNER MARTA JONES | Officer - EVP / Corporate Relations | OPT+S | $25.26 | 24,200 | $611,244 | 167,949 | 0.0% |
| 2015-09-24 23:54 | 2015-09-22 | AVERA STEPHEN R | Officer - EVP, Secretary & Gen Counsel | OPT+S | $24.48 | 61,700 | $1,510,243 | 398,563 | 0.0% |
| 2015-09-24 23:51 | 2015-09-22 | ALEXANDER BRAD K | Officer - EVP & Chief Operating Officer | OPT+S | $24.26 | 9,400 | $228,090 | 203,793 | 0.0% |
| 2015-09-22 00:05 | 2015-09-17 | SHIVER ALLEN L | Director, Officer - President and CEO | OPT+S | $24.57 | 82,500 | $2,026,802 | 612,027 | 0.0% |
| 2015-09-19 00:13 | 2015-09-17 | BENTON ROBERT L JR | Officer - SVP/ChiefManufacturingOfficer | OPT+S | $24.29 | 8,700 | $211,293 | 47,147 | 0.0% |
| 2015-09-15 23:48 | 2015-09-11 | DEESE GEORGE E | Director, Other | OPT+S | $24.05 | 413,300 | $9,939,452 | 2,497,684 | 0.0% |
| 2015-09-15 00:00 | 2015-09-11 | BEVERLY JOE E | Director | SELL | $23.99 | 100,000 | $2,399,240 | 125,000 | -44.4% |
| 2015-02-28 02:15 | 2015-02-25 | COURTNEY H MARK | Officer - SVP Sales, Flowers Bakeries | SELL | $21.51 | 2,700 | $58,077 | 43,614 | -5.8% |
| 2014-12-19 00:41 | 2014-12-18 | HYSELL ROBERT B | Officer - Pres-Flowers Foodservice Group | OPT+S | $18.73 | 21,600 | $404,611 | 29,442 | 0.0% |
| 2014-12-19 00:39 | 2014-12-17 | TAYLOR TONJA W | Officer - SVP - Human Resources | OPT+S | $18.21 | 3,250 | $59,185 | 8,270 | 0.0% |
| 2014-12-19 00:37 | 2014-12-16 | SHIVER ALLEN L | Director, Officer - President and CEO | OPT+S | $18.33 | 65,000 | $1,191,255 | 529,048 | 0.0% |
| 2014-12-19 00:36 | 2014-12-17 | AVERA STEPHEN R | Officer - EVP, Secretary & Gen Counsel | OPT+S | $18.34 | 60,000 | $1,100,652 | 352,451 | 0.0% |
| 2014-09-24 00:45 | 2014-09-22 | BEATY MICHAEL A | Officer - EVP / Supply Chain | OPT+S | $18.27 | 55,687 | $1,017,123 | 275,162 | 0.0% |
| 2014-09-10 23:26 | 2014-09-10 | LORD GENE D | Officer - Executive Vice President | SELL | $18.81 | 8,000 | $150,480 | 713,497 | -1.1% |
| 2014-09-09 23:59 | 2014-09-05 | LORD GENE D | Officer - Executive Vice President | OPT+S | $19.17 | 74,000 | $1,418,772 | 721,497 | 0.0% |
| 2014-09-04 23:05 | 2014-09-03 | Hubbard David | Officer - SVP/Information Technology CIO | OPT+S | $19.05 | 1,600 | $30,486 | 12,529 | 0.0% |
| 2014-08-22 23:25 | 2014-08-21 | DEESE GEORGE E | Director, Officer - Executive Chairman ofthe Board | OPT+S | $19.21 | 415,000 | $7,972,773 | 2,241,242 | 0.0% |
| 2014-03-26 23:26 | 2014-03-25 | LAUDER KARYL H | Officer - SVP & Chief Accounting Officer | OPT+S | $21.30 | 32,400 | $689,974 | 145,829 | 0.0% |
| 2014-03-18 00:27 | 2011-05-31 | THRIFFILEY DONALD A JR | Officer - SVP / Human Resources | SELL | $33.05 | 7,900 | $261,095 | 25,585 | -23.6% |
| 2014-02-18 18:06 | 2014-02-14 | MCMULLIAN AMOS R | Director, Other | BUY | $19.78 | 10,000 | $197,753 | 3,636,239 | +0.3% |
| 2014-02-15 00:22 | 2014-02-13 | DEESE GEORGE E | Director, Officer - Executive Chairman ofthe Board | BUY | $19.70 | 7,500 | $147,785 | 2,069,426 | +0.4% |
| 2014-02-12 02:07 | 2014-02-10 | BURKE FRANKLIN L | Director | BUY | $19.43 | 3,790 | $73,642 | 127,795 | +3.1% |
| 2013-12-18 00:17 | 2013-12-16 | TAYLOR TONJA W | Officer - SVP - Human Resources | OPT+S | $21.75 | 2,324 | $50,547 | 6,250 | 0.0% |
| 2013-12-06 01:21 | 2013-12-04 | HYSELL ROBERT B | Officer - Pres-Flowers Foodservice Group | OPT+S | $21.51 | 22,612 | $486,316 | 23,659 | 0.0% |
| 2013-11-27 19:16 | 2013-11-26 | Hubbard David | Officer - SVP/Information Technology CIO | OPT+S | $22.00 | 16,811 | $369,842 | 5,278 | 0.0% |
| 2013-11-16 00:48 | 2013-11-13 | BEATY MICHAEL A | Officer - EVP / Supply Chain | OPT+S | $22.29 | 60,918 | $1,357,868 | 268,009 | 0.0% |
| 2013-08-21 23:03 | 2013-08-20 | LORD GENE D | Officer - EVP & Chief Operating Officer | OPT+S | $22.86 | 70,000 | $1,600,508 | 667,611 | 0.0% |
| 2013-06-27 23:28 | 2013-06-26 | LAUDER KARYL H | Officer - SVP & Chief Accounting Officer | OPT+S | $21.57 | 61,425 | $1,325,201 | 141,331 | 0.0% |
| 2013-06-27 23:48 | 2013-06-26 | BURKE FRANKLIN L | Director | BUY | $21.78 | 1,000 | $21,782 | 63,257 | +1.6% |
| 2013-06-05 00:33 | 2013-06-04 | TASHIE JOSEPH G | Officer - President - Flowers Cake Group | OPT+S | $33.22 | 15,175 | $504,114 | 31,760 | 0.0% |
| 2013-05-30 01:05 | 2013-05-24 | ALEXANDER BRAD K | Officer - President, Flowers Bakeries | OPT+S | $34.67 | 42,000 | $1,456,312 | 111,232 | 0.0% |
| 2013-05-30 00:48 | 2013-05-28 | COURTNEY H MARK | Officer - SVP Sales&Mkt Flowers Bakeries | OPT+S | $34.95 | 21,675 | $757,604 | 23,501 | 0.0% |
| 2012-12-04 01:07 | 2012-11-30 | TURNER MARTA JONES | Officer - EVP / Corporate Relations | OPT+S | $23.44 | 51,000 | $1,195,445 | 94,545 | 0.0% |
| 2012-11-30 01:33 | 2012-11-28 | AVERA STEPHEN R | Officer - EVP, Secretary & Gen Counsel | OPT+S | $23.27 | 68,604 | $1,596,580 | 211,544 | 0.0% |
| 2012-11-29 02:09 | 2012-11-28 | LORD GENE D | Officer - EVP & Chief Operating Officer | OPT+S | $23.07 | 35,900 | $828,145 | 406,543 | 0.0% |
| 2012-11-29 01:45 | 2012-11-27 | LAUDER KARYL H | Officer - SVP & Chief Accounting Officer | OPT+S | $22.91 | 20,000 | $458,140 | 91,207 | 0.0% |
| 2012-09-07 23:53 | 2012-09-06 | ALEXANDER BRAD K | Officer - President, Flowers Bakeries | OPT+S | $20.68 | 32,100 | $663,934 | 82,778 | 0.0% |
| 2012-06-27 23:23 | 2012-06-26 | HYSELL ROBERT B | Officer - Pres-Flowers Foodservice Group | OPT+S | $22.71 | 47,867 | $1,087,251 | 12,822 | 0.0% |
| 2012-06-20 23:40 | 2012-06-18 | BEATY MICHAEL A | Officer - EVP / Supply Chain | OPT+S | $23.05 | 111,542 | $2,571,166 | 174,318 | 0.0% |
| 2012-06-14 16:26 | 2012-06-13 | WARD JACKIE M | Director | SELL | $23.10 | 913 | $21,090 | 0 | -100.0% |
| 2012-06-08 23:41 | 2012-06-06 | COURTNEY H MARK | Officer - SVP Sales&Mkt Flowers Bakeries | OPT+S | $23.19 | 33,375 | $774,006 | 20,549 | 0.0% |
| 2011-09-29 23:08 | 2011-09-29 | RAZMINAS VYTO F | Officer - SVP&Chief Information Officer | OPT+S | $19.51 | 12,622 | $246,220 | 26,264 | 0.0% |
| 2011-08-29 23:12 | 2011-08-26 | BURKE FRANKLIN L | Director | BUY | $18.48 | 2,500 | $46,193 | 82,672 | +3.1% |
How to Interpret $FLO Trades
Not every insider transaction in FLOWERS FOODS INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $FLO shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for FLO
Insider activity data for FLOWERS FOODS INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $FLO, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.