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Company Analysis

GAP Insider Trading

GAP INC | Retail-Family Clothing Stores

Comprehensive Trading Performance Summary

The investment history of corporate insiders at GAP INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Family Clothing Stores sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2026-04-20 20:56 2026-04-17 Gruber Julie Officer - Chief Legal&Compliance Officer OPT+S $27.00 5,302 $143,154 58,414 0.0%
2026-04-13 20:59 2026-04-10 Chan Eric Kayen Officer - Chief Business & Strat Officer SELL $26.18 13,377 $350,266 21,967 -37.8%
2026-04-10 22:02 2026-04-08 FISHER JOHN J 10% owner SELL $25.40 300,000 $7,620,000 446,781 -40.2%
2026-04-07 20:54 2026-04-06 Thompson Amanda J Officer - Chief People Officer SELL $25.14 25,000 $628,385 86,228 -22.5%
2026-03-24 21:01 2026-03-23 Gilligan Sarah Officer - Chief Sup Chn & Transform Ofcr SELL $25.00 69,912 $1,747,800 0 -100.0%
2026-03-23 21:52 2026-03-20 Barbeito Horacio Officer - President & CEO, Old Navy SELL $24.01 113,684 $2,729,973 115,024 -49.7%
2026-03-23 21:25 2026-03-18 Breitbard Mark Officer - President & CEO, Gap Brand SELL $24.21 11,899 $288,072 132,471 -8.2%
2026-03-23 21:14 2026-03-18 O'Connell Katrina Officer - Chief Financial Officer SELL $24.21 11,503 $278,489 8,486 -57.5%
2026-03-20 01:33 2026-03-19 Breitbard Mark Officer - President & CEO, Gap Brand OPT+S $23.73 8,486 $201,404 135,884 0.0%
2026-03-20 01:34 2026-03-19 O'Connell Katrina Officer - Chief Financial Officer OPT+S $23.74 8,486 $201,419 11,503 0.0%
2026-03-18 22:05 2026-03-17 O'Connell Katrina Officer - Chief Financial Officer OPT+S $23.85 153,413 $3,658,501 11,503 0.0%
2026-03-18 22:02 2026-03-17 Breitbard Mark Officer - President & CEO, Gap Brand OPT+S $23.80 119,155 $2,836,318 135,884 0.0%
2026-03-18 22:04 2026-03-17 Gruber Julie Officer - Chief Legal&Compliance Officer OPT+S $23.85 74,217 $1,769,890 53,970 0.0%
2026-03-17 01:37 2026-03-16 O'Connell Katrina Officer - Chief Financial Officer OPT+S $23.74 16,036 $380,693 7,718 0.0%
2026-03-17 01:34 2026-03-16 Breitbard Mark Officer - President & CEO, Gap Brand OPT+S $23.74 16,030 $380,554 131,703 0.0%
2025-12-19 00:25 2025-12-17 Gruber Julie Officer - Chief Legal&Compliance Officer OPT+S $28.00 30,000 $840,000 37,395 0.0%
2025-12-16 04:22 2025-12-11 FISHER WILLIAM SYDNEY Director, 10% owner SELL $26.82 100,000 $2,681,890 2,753,453 -3.5%
2025-12-16 04:24 2025-12-11 FISHER JOHN J 10% owner SELL $27.04 3,971 $107,376 746,781 -0.5%
2025-12-06 01:38 2025-12-03 FISHER WILLIAM SYDNEY Director, 10% owner SELL $27.02 400,000 $10,808,000 2,853,453 -12.3%
2025-12-04 00:58 2025-12-01 FISHER ROBERT J Director, 10% owner SELL $27.45 500,000 $13,725,000 2,329,502 -17.7%
2025-12-02 04:30 2025-11-26 FISHER JOHN J 10% owner SELL $27.75 250,000 $6,938,100 750,752 -25.0%
2025-11-27 01:33 2025-11-25 Donohue Elisabeth B Director SELL $27.11 3,000 $81,332 1,000 -75.0%
2025-11-27 00:59 2025-11-25 Gruber Julie Officer - Chief Legal&Compliance Officer OPT+S $27.00 62,073 $1,675,971 37,395 0.0%
2025-09-27 01:57 2025-09-24 FISHER ROBERT J Director, 10% owner SELL $22.90 500,000 $11,448,150 2,829,502 -15.0%
2025-09-18 03:18 2025-09-15 FISHER WILLIAM SYDNEY Director, 10% owner SELL $23.86 200,000 $4,772,520 3,253,453 -5.8%
2025-09-06 00:23 2025-09-04 FISHER WILLIAM SYDNEY Director, 10% owner SELL $23.82 243,064 $5,788,666 3,453,453 -6.6%
2025-05-20 01:05 2025-05-16 Breitbard Mark Officer - President & CEO, Gap Brand OPT+S $27.00 51,385 $1,387,395 123,985 0.0%
2025-03-25 01:00 2025-03-21 Barbeito Horacio Officer - President & CEO, Old Navy SELL $20.07 40,764 $818,288 308 -99.2%
2025-03-21 00:43 2025-03-19 Blakeslee Chris Officer - President & CEO, Athleta SELL $19.47 10,302 $200,570 72,039 -12.5%
2025-03-21 00:44 2025-03-19 Gilligan Sarah Officer - Chief Sup Chn & Transform Ofcr SELL $19.47 3,644 $70,953 0 -100.0%
2025-03-21 00:45 2025-03-19 O'Connell Katrina Officer - Chief Financial Officer SELL $19.47 8,503 $165,550 0 -100.0%
2025-03-21 00:44 2025-03-19 Breitbard Mark Officer - President & CEO, Gap Brand SELL $19.47 9,356 $182,173 123,985 -7.0%
2025-03-19 04:18 2025-03-18 Blakeslee Chris Officer - President & CEO, Athleta OPT+S $19.58 16,980 $332,501 82,341 0.0%
2025-03-19 04:20 2025-03-17 Gilligan Sarah Officer - Chief Sup Chn & Transform Ofcr OPT+S $19.87 2,634 $52,347 3,644 0.0%
2025-03-19 04:20 2025-03-17 O'Connell Katrina Officer - Chief Financial Officer OPT+S $19.88 8,290 $164,843 8,503 0.0%
2025-03-19 04:18 2025-03-17 Breitbard Mark Officer - President & CEO, Gap Brand OPT+S $19.87 11,123 $221,064 133,341 0.0%
2025-03-19 04:20 2025-03-17 Gruber Julie Officer - Chief Legal&Compliance Officer OPT+S $19.85 4,423 $87,808 37,395 0.0%
2025-03-18 03:03 2025-03-14 Gilligan Sarah Officer - Chief Sup Chn & Transform Ofcr OPT+S $20.34 29,813 $606,543 0 0.0%
2025-03-18 03:04 2025-03-14 O'Connell Katrina Officer - Chief Financial Officer OPT+S $20.35 80,029 $1,628,734 0 0.0%
2025-03-18 03:02 2025-03-14 Breitbard Mark Officer - President & CEO, Gap Brand OPT+S $20.43 16,055 $327,957 123,985 0.0%
2025-03-14 01:40 2025-03-12 Donohue Elisabeth B Director SELL $21.04 3,539 $74,464 4,000 -46.9%
2024-12-14 04:02 2024-12-13 FISHER JOHN J 10% owner SELL $24.18 250,000 $6,044,775 1,000,752 -20.0%
2024-12-12 03:39 2024-12-09 FISHER WILLIAM SYDNEY Director, 10% owner SELL $26.24 123,950 $3,252,684 3,696,517 -3.2%
2024-12-07 03:46 2024-12-04 FISHER WILLIAM SYDNEY Director, 10% owner SELL $26.01 376,050 $9,782,226 3,820,467 -9.0%
2024-12-06 00:31 2024-12-04 Blakeslee Chris Officer - President & CEO, Athleta SELL $25.68 30,709 $788,747 88,753 -25.7%
2024-12-06 01:09 2024-12-03 FISHER ROBERT J Director, 10% owner SELL $25.80 500,000 $12,901,950 3,329,502 -13.1%
2024-12-05 01:27 2024-12-03 O'Connell Katrina Officer - Chief Financial Officer OPT+S $25.45 87,557 $2,228,553 0 0.0%
2024-12-04 01:12 2024-12-02 Barbeito Horacio Officer - President & CEO, Old Navy SELL $25.45 231 $5,889 0 -100.0%
2024-09-18 23:05 2024-09-17 Gilligan Sarah Officer - Chief Sup Chn & Transform Ofcr SELL $20.61 8,851 $182,441 0 -100.0%
2024-09-14 00:26 2024-09-12 Barbeito Horacio Officer - President & CEO, Old Navy SELL $20.00 75,385 $1,507,700 0 -100.0%
SHOW ENTRIES

How to Interpret $GAP Trades

Not every insider transaction in GAP INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $GAP shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for GAP

Insider activity data for GAP INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $GAP, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.