GIS Insider Trading
GENERAL MILLS INC | Grain Mill Products
Comprehensive Trading Performance Summary
The investment history of corporate insiders at GENERAL MILLS INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Grain Mill Products sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2011-04-28 00:37 | 2011-04-25 | Church John R | Officer - SVP, Supply Chain | OPT+S | $38.19 | 15,000 | $572,852 | 72,780 | 0.0% |
| 2011-04-22 00:28 | 2011-04-20 | Erickson Peter C | Officer - SVP, Innovation, Tech, Quality | OPT+S | $37.90 | 40,000 | $1,516,000 | 102,826 | 0.0% |
| 2011-04-22 00:23 | 2011-04-20 | Friendly Ian R | Officer - EVP, COO, US Retail | OPT+S | $38.00 | 51,563 | $1,959,394 | 230,526 | 0.0% |
| 2011-04-01 19:05 | 2011-03-30 | Davis Michael Lee | Officer - SVP, Global Human Resources | OPT+S | $36.72 | 9,637 | $353,918 | 125,875 | 0.0% |
| 2011-03-16 23:53 | 2011-03-14 | Friendly Ian R | Officer - EVP, COO, US Retail | OPT+S | $37.06 | 79,687 | $2,953,184 | 227,089 | 0.0% |
| 2011-02-24 23:32 | 2011-02-23 | HOPE RICHARDS JUDITH | Director | SELL | $37.22 | 2,000 | $74,440 | 61,731 | -3.1% |
| 2011-02-01 02:24 | 2011-01-27 | ROSE MICHAEL D | Director | SELL | $35.39 | 11,500 | $406,985 | 40,305 | -22.2% |
| 2011-01-05 19:31 | 2011-01-03 | OGrady Shawn P | Officer - SVP, Pres, Consumer Food Sales | OPT+S | $35.71 | 85,000 | $3,035,129 | 63,575 | 0.0% |
| 2011-01-06 02:09 | 2011-01-04 | HOPE RICHARDS JUDITH | Director | OPT+S | $35.61 | 20,000 | $712,200 | 63,483 | 0.0% |
| 2010-11-23 23:34 | 2010-11-22 | OLeary Christopher D | Officer - EVP, COO & Intl | OPT+S | $35.07 | 63,000 | $2,209,404 | 170,051 | 0.0% |
| 2010-11-11 00:22 | 2010-11-09 | MILLER HEIDI | Director | OPT+S | $36.05 | 20,000 | $721,024 | 29,183 | 0.0% |
| 2010-10-20 22:30 | 2010-10-19 | TERRELL DOROTHY A | Director | OPT+S | $37.12 | 100,000 | $3,711,930 | 42,063 | 0.0% |
| 2010-10-15 21:27 | 2010-10-13 | Davis Michael Lee | Officer - SVP, Global Human Resources | OPT+S | $37.43 | 100,000 | $3,743,390 | 123,112 | 0.0% |
| 2010-10-15 22:16 | 2010-10-13 | BELTON Y MARC | Officer - EVP,Gbl Strat,Growth&Mktg Inn | OPT+S | $37.40 | 337,800 | $12,633,889 | 217,550 | 0.0% |
| 2010-10-08 20:49 | 2010-10-07 | OLeary Christopher D | Officer - EVP, COO & Intl | OPT+S | $37.14 | 70,000 | $2,599,723 | 170,051 | 0.0% |
| 2010-10-06 23:03 | 2010-09-30 | Church John R | Officer - SVP, Supply Chain | BUY | $36.55 | 700 | $25,585 | 73,475 | +1.0% |
| 2010-07-20 02:17 | 2010-07-16 | PALMORE RODERICK A | Officer - EVP, Gen Cnsl, Chf Comp & Risk | BUY | $35.60 | 6,747 | $240,193 | 119,262 | +6.0% |
| 2010-07-13 02:05 | 2010-07-08 | OLeary Christopher D | Officer - EVP, COO & Intl | OPT+S | $36.51 | 22,960 | $838,155 | 170,051 | 0.0% |
| 2010-06-19 00:57 | 2010-06-17 | Lund Richard O | Officer - VP, Controller | OPT+S | $38.45 | 40,000 | $1,538,000 | 49,582 | 0.0% |
| 2010-06-19 00:49 | 2010-06-16 | ROTSCH JEFFREY J | Officer - EVP, Worldwide Sales & Channel | OPT+S | $38.80 | 194,500 | $7,546,853 | 395,413 | 0.0% |
| 2010-06-15 01:21 | 2010-06-10 | ROTSCH JEFFREY J | Officer - EVP, Worldwide Sales & Channel | OPT+S | $37.89 | 12,884 | $488,175 | 395,413 | 0.0% |
| 2010-06-07 22:43 | 2010-06-03 | Lund Richard O | Officer - VP, Controller | OPT+S | $74.70 | 7,125 | $532,238 | 24,791 | 0.0% |
| 2010-05-07 22:29 | 2010-05-05 | Erickson Peter C | Officer - SVP, Innovation, Tech, Quality | OPT+S | $72.52 | 21,768 | $1,578,591 | 46,206 | 0.0% |
| 2010-05-06 22:19 | 2010-05-04 | Davis Michael Lee | Officer - SVP, Global Human Resources | OPT+S | $71.65 | 18,902 | $1,354,328 | 58,134 | 0.0% |
| 2010-04-22 23:06 | 2010-04-21 | Friendly Ian R | Officer - EVP, COO, US Retail | OPT+S | $70.50 | 101,700 | $7,170,013 | 103,529 | 0.0% |
| 2010-04-10 01:29 | 2010-04-08 | RYAN ROBERT L | Director | OPT+S | $69.50 | 20,000 | $1,390,056 | 6,080 | 0.0% |
| 2010-04-01 00:35 | 2010-03-30 | Powell Kendall J | Director, Officer - Chairman of the Board & CEO | OPT+S | $71.04 | 16,253 | $1,154,594 | 187,744 | 0.0% |
| 2010-03-05 03:41 | 2010-03-02 | Lund Richard O | Officer - VP, Controller | OPT+S | $72.90 | 1,518 | $110,662 | 24,698 | 0.0% |
| 2010-01-15 01:38 | 2010-01-12 | TERRELL DOROTHY A | Director | OPT+S | $71.16 | 20,000 | $1,423,124 | 19,570 | 0.0% |
| 2009-12-24 04:00 | 2009-12-22 | Erickson Peter C | Officer - SVP, Innovation, Tech, Quality | OPT+S | $70.00 | 10,000 | $700,000 | 35,894 | 0.0% |
| 2009-12-24 02:41 | 2009-12-22 | OLeary Christopher D | Officer - EVP, COO, Int'l | OPT+S | $70.85 | 60,000 | $4,251,138 | 77,649 | 0.0% |
| 2009-12-24 04:07 | 2009-12-22 | SHEA CHRISTINA L | Officer - SVP, Ext Rel & Pres, GM Found | OPT+S | $70.50 | 33,500 | $2,361,914 | 69,568 | 0.0% |
| 2009-12-23 02:29 | 2009-12-21 | HOPE RICHARDS JUDITH | Director | OPT+S | $69.72 | 10,000 | $697,219 | 30,172 | 0.0% |
| 2009-11-25 20:39 | 2009-11-24 | Church John R | Officer - SVP, Supply Chain | BUY | $68.42 | 25 | $1,711 | 21,723 | +0.1% |
| 2009-11-25 01:04 | 2009-11-20 | ROTSCH JEFFREY J | Officer - EVP, Worldwide Sales & Channel | OPT+S | $67.78 | 70,100 | $4,751,091 | 196,726 | 0.0% |
| 2009-11-17 02:01 | 2009-11-12 | ROTSCH JEFFREY J | Officer - EVP, Worldwide Sales & Channel | OPT+S | $67.77 | 4,900 | $332,073 | 196,726 | 0.0% |
| 2009-11-14 02:05 | 2009-11-11 | BELTON Y MARC | Officer - EVP, WW Hlth, Brnd&New Bus Dev | OPT+S | $67.18 | 75,000 | $5,038,793 | 86,809 | 0.0% |
| 2009-11-12 19:09 | 2009-11-10 | PALMORE RODERICK A | Officer - EVP, Gen Cnsl, Chf Comp & Risk | BUY | $67.39 | 4,506 | $303,658 | 45,935 | +10.9% |
| 2009-10-27 00:49 | 2009-10-22 | Church John R | Officer - SVP, Supply Chain | BUY | $65.50 | 1,800 | $117,899 | 21,698 | +9.0% |
| 2009-10-20 00:15 | 2009-10-16 | Friendly Ian R | Officer - EVP, COO, US Retail | OPT+S | $66.00 | 19,588 | $1,292,808 | 93,693 | 0.0% |
| 2009-10-07 23:12 | 2009-10-06 | SHEA CHRISTINA L | Officer - SVP Ext Rel & Pres GM Found | OPT+S | $64.70 | 33,000 | $2,135,100 | 70,211 | 0.0% |
| 2009-09-30 00:38 | 2009-09-25 | MILLER HEIDI | Director | OPT+S | $63.00 | 10,000 | $630,021 | 13,127 | 0.0% |
| 2009-09-25 00:17 | 2009-09-23 | Lund Richard O | Officer - VP, Controller | OPT+S | $63.00 | 18,750 | $1,181,250 | 27,254 | 0.0% |
| 2009-09-25 00:21 | 2009-09-23 | Friendly Ian R | Officer - EVP, COO, US Retail | OPT+S | $64.00 | 10,000 | $640,000 | 94,147 | 0.0% |
| 2009-09-03 22:43 | 2009-09-01 | ROTSCH JEFFREY J | Officer - EVP, Worldwide Sales & Channel | OPT+S | $59.39 | 18,945 | $1,125,144 | 196,222 | 0.0% |
| 2009-08-31 23:47 | 2009-08-27 | Friendly Ian R | Officer - EVP, COO, US Retail | OPT+S | $59.43 | 5,000 | $297,136 | 94,147 | 0.0% |
| 2009-08-26 01:48 | 2009-08-24 | Erickson Peter C | Officer - SVP, Innovation, Tech, Quality | OPT+S | $59.02 | 8,010 | $472,732 | 35,719 | 0.0% |
| 2009-08-26 01:39 | 2009-08-24 | HOPE RICHARDS JUDITH | Director | OPT+S | $59.01 | 10,000 | $590,108 | 28,610 | 0.0% |
| 2009-08-04 03:57 | 2009-07-30 | BELTON Y MARC | Officer - EVP, WW Hlth, Brnd&New Bus Dev | OPT+S | $59.81 | 13,850 | $828,332 | 86,809 | 0.0% |
| 2009-07-27 23:24 | 2009-07-24 | Erickson Peter C | Officer - SVP, Innov, Tech & Quality | OPT+S | $58.81 | 364 | $21,407 | 33,698 | 0.0% |
How to Interpret $GIS Trades
Not every insider transaction in GENERAL MILLS INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $GIS shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for GIS
Insider activity data for GENERAL MILLS INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $GIS, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.