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Company Analysis

GMCR Insider Trading

GMCR | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at GMCR provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2006-11-22 22:37 2006-11-20 STILLER ROBERT P Director, Officer, 10% owner - President and CEO OPT+S $46.15 47,246 $2,180,530 2,008,175 0.0%
2006-11-21 00:16 2006-11-17 PREVO JAMES K Officer - Chief Information Officer OPT+S $44.15 2,000 $88,301 7,201 0.0%
2006-09-28 20:15 2006-09-26 STILLER ROBERT P Director, Officer, 10% owner - President and CEO SELL $36.86 40,000 $1,474,244 2,015,421 -1.9%
2006-09-27 20:19 2006-09-26 PREVO JAMES K Officer - Chief Information Officer OPT+S $36.75 1,500 $55,124 7,201 0.0%
2006-09-25 23:07 2006-09-22 McCreary Richard Scott Officer - Chief Operating Officer BUY $36.96 400 $14,784 3,824 +11.7%
2006-09-12 22:24 2006-09-11 DEL VECCHIO JULES A Director BUY $37.22 2,600 $96,768 9,483 +37.8%
2006-09-11 19:13 2006-08-15 PREVO JAMES K Officer - Chief Information Officer OPT+S $39.00 2,000 $78,000 7,201 0.0%
2006-09-05 21:43 2006-09-01 McCreary Richard Scott Officer - Chief Operating Officer BUY $37.95 300 $11,386 1,700 +21.4%
2006-08-22 22:07 2006-08-18 DEL VECCHIO JULES A Director SELL $38.18 1,365 $52,111 6,883 -16.5%
2006-08-17 22:10 2006-08-16 COMEY PAUL Officer - Vice President OPT+S $39.00 5,965 $232,635 399 0.0%
2006-08-16 22:20 2006-08-15 PREVO JAMES K Officer - Chief Information Officer OPT+S $39.00 2,000 $78,000 5,888 0.0%
2006-08-10 20:14 2006-08-09 PREVO JAMES K Officer - Chief Information Officer OPT+S $37.75 1,000 $37,750 6,888 0.0%
2006-08-07 22:45 2006-08-04 DAVIS WILLIAM D Director BUY $39.36 500 $19,680 1,539 +48.1%
2006-06-29 23:29 2006-06-28 DUPEE MICHAEL KEVIN Officer - Vice President OPT+S $36.57 1,187 $43,409 107 0.0%
2006-06-19 20:15 2006-06-15 DAVIS WILLIAM D Director BUY $36.46 5,000 $182,303 52,951 +10.4%
2006-06-12 22:56 2006-06-09 WETTSTEIN JONATHAN C Officer - VP Operations OPT+S $40.00 1,220 $48,800 13,923 0.0%
2006-06-09 22:56 2006-06-07 WETTSTEIN JONATHAN C Officer - VP Operations OPT+S $41.00 780 $31,980 13,923 0.0%
2006-06-06 17:39 2006-06-05 WETTSTEIN JONATHAN C Officer - VP Operations OPT+S $40.50 1,000 $40,500 13,923 0.0%
2006-06-02 19:02 2006-06-01 DAVIS WILLIAM D Director BUY $40.10 2,500 $100,250 47,951 +5.5%
2006-06-02 22:16 2006-06-01 WETTSTEIN JONATHAN C Officer - VP Operations OPT+S $40.00 1,000 $40,000 13,923 0.0%
2006-05-24 23:07 2006-05-11 PREVO JAMES K Officer - Chief Information Officer OPT+S $43.35 1,500 $65,025 6,888 0.0%
2006-05-19 18:03 2006-05-17 COMEY PAUL Officer - Vice President OPT+S $43.00 1,535 $66,005 399 0.0%
2006-05-16 18:21 2006-05-11 COMEY PAUL Officer - Vice President OPT+S $43.30 7,148 $309,508 399 0.0%
2006-02-23 23:33 2006-02-22 DAVIS WILLIAM D Director BUY $41.01 5,000 $205,026 45,451 +12.4%
2006-01-13 23:04 2006-01-12 STILLER ROBERT P Director, Officer, 10% owner - President and CEO SELL $39.11 5,883 $230,108 2,060,395 -0.3%
2006-01-12 23:20 2006-01-11 DAVIS WILLIAM D Director BUY $38.97 3,640 $141,842 40,451 +9.9%
2006-01-12 23:28 2006-01-11 STILLER ROBERT P Director, Officer, 10% owner - President and CEO SELL $39.01 8,493 $331,269 2,066,278 -0.4%
2006-01-11 18:56 2006-01-10 DAVIS WILLIAM D Director BUY $39.05 1,000 $39,050 36,811 +2.8%
2006-01-11 19:07 2006-01-10 STILLER ROBERT P Director, Officer, 10% owner - President and CEO SELL $39.03 6,551 $255,675 2,074,771 -0.3%
2006-01-10 21:29 2006-01-09 DAVIS WILLIAM D Director BUY $39.47 1,076 $42,469 35,811 +3.1%
2006-01-05 22:20 2006-01-04 STILLER ROBERT P Director, Officer, 10% owner - President and CEO SELL $40.00 1,073 $42,920 2,081,322 -0.1%
2005-11-29 01:04 2005-11-23 STILLER ROBERT P Director, Officer, 10% owner - President and CEO SELL $38.92 40,848 $1,589,800 2,089,395 -1.9%
2005-11-29 01:04 2005-11-23 STILLER ROBERT P Director, Officer, 10% owner - President and CEO SELL $38.92 40,848 $1,589,955 2,089,395 -1.9%
2005-11-23 22:47 2005-11-21 DAVIS WILLIAM D Director BUY $40.03 2,000 $80,068 34,735 +6.1%
2005-11-23 17:37 2005-11-21 STILLER ROBERT P Director, Officer, 10% owner - President and CEO SELL $39.41 9,152 $360,689 2,130,243 -0.4%
2005-11-15 21:58 2005-11-11 WHALEN THOMAS J Officer - VP Marketing OPT+S $40.00 4,750 $190,000 746 0.0%
2005-11-15 23:08 2005-11-14 PREVO JAMES K Officer - CIO OPT+S $40.20 3,500 $140,713 6,888 0.0%
2005-08-30 21:03 2005-08-16 WETTSTEIN JONATHAN C Officer - Vice President OPT+S $38.05 2,000 $76,101 14,423 0.0%
2005-08-22 21:51 2005-08-18 WETTSTEIN JONATHAN C Officer - Vice President, Operations SELL $38.50 500 $19,250 13,923 -3.5%
2005-08-17 17:35 2005-08-16 WETTSTEIN JONATHAN C Officer - Vice President, Operations OPT+S $38.05 2,000 $76,101 18,423 0.0%
2005-08-16 21:58 2005-08-15 WETTSTEIN JONATHAN C Officer - Vice President, Operations SELL $37.61 1,500 $56,415 14,423 -9.4%
2005-08-12 23:06 2005-08-11 WETTSTEIN JONATHAN C Officer - Vice President, Operations SELL $36.40 500 $18,200 15,923 -3.0%
2005-08-11 20:20 2005-08-10 WETTSTEIN JONATHAN C Officer - Vice President, Operations SELL $35.00 2,000 $70,000 16,423 -10.9%
2005-08-10 18:22 2005-08-09 WETTSTEIN JONATHAN C Officer - Vice President OPT+S $34.69 5,000 $173,450 18,423 0.0%
2005-08-05 20:56 2005-08-03 DUPEE MICHAEL KEVIN Officer - Vice President OPT+S $33.83 1,000 $33,830 44 0.0%
2005-08-05 20:22 2005-08-03 PREVO JAMES K Officer - CIO SELL $33.96 2,958 $100,454 6,517 -31.2%
2005-06-29 15:24 2005-06-28 DAVIS WILLIAM D Director BUY $31.72 1,000 $31,720 32,735 +3.2%
2005-06-24 15:20 2005-06-22 PREVO JAMES K Officer - CIO OPT+S $34.96 3,000 $104,879 9,475 0.0%
2005-05-18 22:11 2005-05-16 COMEY PAUL Officer - Vice President OPT+S $29.96 14,548 $435,803 399 0.0%
2005-05-16 23:21 2005-05-12 SABOL STEPHEN J Officer - Vice President OPT+S $29.75 10,000 $297,500 481 0.0%
SHOW ENTRIES

How to Interpret $GMCR Trades

Not every insider transaction in GMCR is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $GMCR shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for GMCR

Insider activity data for GMCR is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $GMCR, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.