GO Insider Trading
Grocery Outlet Holding Corp. | Retail-Grocery Stores
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Grocery Outlet Holding Corp. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Grocery Stores sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2026-04-02 22:25 | 2026-04-01 | Bortner Andrea Renee | Officer - See Remarks | SELL | $7.00 | 1,851 | $12,957 | 77,287 | -2.3% |
| 2026-03-30 23:18 | 2026-03-27 | Ragatz Erik D. | Director | BUY | $7.06 | 125,000 | $882,500 | 651,500 | +23.7% |
| 2026-03-25 20:15 | 2026-03-23 | Potter Jason J. N. | Director, Officer - President and CEO | BUY | $6.36 | 112,808 | $717,177 | 687,174 | +19.6% |
| 2026-03-20 22:02 | 2026-03-19 | Potter Jason J. N. | Director, Officer - President and CEO | BUY | $5.90 | 286,097 | $1,687,972 | 574,366 | +99.2% |
| 2026-03-19 23:55 | 2026-03-18 | Ragatz Erik D. | Director | BUY | $5.79 | 83,997 | $486,385 | 526,500 | +19.0% |
| 2026-03-17 21:45 | 2026-03-16 | Wilson Steven K. | Officer - EVP, Chief Purchasing Officer | SELL | $6.06 | 4,721 | $28,609 | 120,171 | -3.8% |
| 2026-03-17 21:47 | 2026-03-16 | Thompson Luke D | Officer - EVP, GC and Secretary | SELL | $6.06 | 3,425 | $20,756 | 92,813 | -3.6% |
| 2026-03-17 21:52 | 2026-03-16 | Bortner Andrea Renee | Officer - See Remarks | SELL | $6.06 | 3,705 | $22,452 | 79,138 | -4.5% |
| 2026-03-17 21:54 | 2026-03-16 | Ragatz Erik D. | Director | BUY | $6.06 | 116,003 | $702,619 | 442,503 | +35.5% |
| 2026-03-12 23:09 | 2026-03-11 | Ragatz Erik D. | Director | BUY | $6.00 | 125,000 | $750,000 | 326,500 | +62.0% |
| 2026-03-11 22:42 | 2026-03-10 | Jaros Carey F. | Director | BUY | $6.26 | 40,000 | $250,400 | 76,066 | +110.9% |
| 2026-03-11 22:41 | 2026-03-10 | Bortner Andrea Renee | Officer - See Remarks | SELL | $6.30 | 1,630 | $10,269 | 18,408 | -8.1% |
| 2026-03-11 22:41 | 2026-03-09 | York Jeffrey | Director | BUY | $5.82 | 120,000 | $698,196 | 120,000 | +100.0% |
| 2026-03-11 22:40 | 2026-03-09 | Lindberg Eric J. Jr. | Director | BUY | $5.98 | 275,000 | $1,644,500 | 443,705 | +163.0% |
| 2026-03-10 23:37 | 2026-03-09 | Bortner Andrea Renee | Officer - See Remarks | SELL | $5.84 | 4,053 | $23,670 | 20,038 | -16.8% |
| 2026-03-10 23:39 | 2026-03-09 | Thompson Luke D | Officer - EVP, GC and Secretary | SELL | $5.84 | 3,785 | $22,104 | 35,523 | -9.6% |
| 2026-03-10 23:40 | 2026-03-09 | Wilson Steven K. | Officer - EVP, Chief Purchasing Officer | SELL | $5.84 | 5,141 | $30,023 | 124,892 | -4.0% |
| 2026-03-10 23:41 | 2026-03-09 | MILLER CHRISTOPHER M | Officer - EVP, Chief Financial Officer | SELL | $5.84 | 5,024 | $29,340 | 38,675 | -11.5% |
| 2026-03-10 23:41 | 2026-03-09 | Potter Jason J. N. | Director, Officer - President and CEO | SELL | $5.84 | 67,397 | $393,598 | 101,095 | -40.0% |
| 2026-03-09 22:08 | 2026-03-06 | BACHMAN JOHN E. | Director | BUY | $6.46 | 16,000 | $103,315 | 73,367 | +27.9% |
| 2025-11-11 02:04 | 2025-11-07 | Wilson Steven K. | Officer - EVP, Chief Purchasing Officer | SELL | $12.53 | 25,000 | $313,250 | 116,923 | -17.6% |
| 2025-08-20 01:33 | 2025-08-15 | Wilson Steven K. | Officer - EVP, Chief Purchasing Officer | SELL | $18.24 | 5,000 | $91,200 | 141,923 | -3.4% |
| 2025-08-12 00:55 | 2025-08-08 | Wilson Steven K. | Officer - EVP, Chief Purchasing Officer | SELL | $19.20 | 20,000 | $384,000 | 146,923 | -12.0% |
| 2025-05-23 01:42 | 2025-05-21 | Thompson Luke D | Officer - EVP, GC and Secretary | SELL | $13.77 | 1,368 | $18,837 | 29,799 | -4.4% |
| 2025-05-13 03:14 | 2025-05-09 | Ragatz Erik D. | Director | BUY | $14.46 | 19,000 | $274,740 | 19,000 | +100.0% |
| 2025-04-25 01:35 | 2025-03-10 | Bortner Andrea Renee | Officer - See Remarks | SELL | $13.14 | 3,091 | $40,616 | 28,076 | -9.9% |
| 2025-04-05 01:06 | 2025-04-02 | Bortner Andrea Renee | Officer - See Remarks | SELL | $13.79 | 1,931 | $26,628 | 27,106 | -6.7% |
| 2025-03-12 01:03 | 2025-03-10 | Wilson Steven K. | Officer - EVP, Chief Purchasing Officer | SELL | $13.16 | 6,682 | $87,935 | 166,923 | -3.8% |
| 2025-03-12 01:00 | 2025-03-10 | Lindberg Eric J. Jr. | Director | SELL | $13.16 | 35,438 | $466,364 | 158,013 | -18.3% |
| 2025-03-12 00:59 | 2025-03-10 | Gray Lindsay E. | Officer - SVP, Accounting | SELL | $13.16 | 1,856 | $24,425 | 39,592 | -4.5% |
| 2025-03-12 00:58 | 2025-03-10 | Burke Pamela B. | Officer - EVP, Chief Stores Officer | SELL | $13.16 | 6,033 | $79,394 | 79,568 | -7.0% |
| 2025-03-12 00:56 | 2025-03-10 | Bortner Andrea Renee | Officer - See Remarks | SELL | $13.15 | 8,597 | $113,075 | 29,037 | -22.8% |
| 2025-03-12 01:01 | 2025-03-10 | Thompson Luke D | Officer - EVP, GC and Secretary | SELL | $13.16 | 1,133 | $14,910 | 31,167 | -3.5% |
| 2025-03-07 03:26 | 2025-03-04 | Wilson Steven K. | Officer - EVP, Chief Purchasing Officer | SELL | $11.34 | 6,477 | $73,449 | 173,605 | -3.6% |
| 2025-03-07 03:23 | 2025-03-04 | Lindberg Eric J. Jr. | Director | SELL | $11.34 | 6,051 | $68,618 | 193,451 | -3.0% |
| 2025-03-07 03:21 | 2025-03-04 | Gray Lindsay E. | Officer - SVP, Accounting | SELL | $11.34 | 2,741 | $31,083 | 41,448 | -6.2% |
| 2025-03-07 03:19 | 2025-03-04 | CHIKKALA RAMESH | Officer - EVP, Chief Operations Officer | SELL | $11.34 | 2,506 | $28,418 | 22,698 | -9.9% |
| 2025-03-07 03:18 | 2025-03-04 | Burke Pamela B. | Officer - EVP, Chief Stores Officer | SELL | $11.34 | 5,706 | $64,706 | 85,601 | -6.2% |
| 2025-03-07 03:16 | 2025-03-04 | Bortner Andrea Renee | Officer - See Remarks | SELL | $11.34 | 6,685 | $75,779 | 37,634 | -15.1% |
| 2025-03-07 01:16 | 2025-03-04 | Jaros Carey F. | Director | BUY | $11.40 | 5,000 | $57,000 | 25,374 | +24.5% |
| 2025-03-07 03:24 | 2025-03-04 | Thompson Luke D | Officer - EVP, GC and Secretary | SELL | $11.34 | 3,614 | $40,983 | 32,300 | -10.1% |
| 2025-03-06 02:19 | 2025-03-04 | BACHMAN JOHN E. | Director | BUY | $11.36 | 14,000 | $159,040 | 46,675 | +42.8% |
| 2025-03-04 01:16 | 2025-03-03 | Alterman Kenneth W. | Director | BUY | $11.88 | 25,000 | $297,000 | 64,592 | +63.1% |
| 2025-03-04 01:13 | 2025-02-28 | Ragatz Erik D. | Director | BUY | $12.25 | 165,000 | $2,021,250 | 201,500 | +452.1% |
| 2025-02-28 03:01 | 2025-02-27 | MILLER CHRISTOPHER M | Officer - Chief Financial Officer | BUY | $11.68 | 10,000 | $116,800 | 10,000 | +100.0% |
| 2025-02-06 04:36 | 2025-02-04 | Lindberg Eric J. Jr. | Director | SELL | $16.88 | 29,536 | $498,568 | 119,874 | -19.8% |
| 2024-11-19 01:45 | 2024-11-15 | Ragatz Erik D. | Director | BUY | $18.25 | 110,000 | $2,007,500 | 539,785 | +25.6% |
| 2024-09-24 00:10 | 2024-09-19 | Lindberg Eric J. Jr. | Director | OPT+S | $16.29 | 200,095 | $3,259,548 | 70,938 | 0.0% |
| 2024-08-23 00:06 | 2024-08-20 | Lindberg Eric J. Jr. | Director | OPT+S | $18.53 | 200,000 | $3,706,000 | 70,938 | 0.0% |
| 2024-08-21 00:16 | 2024-08-16 | Lindberg Eric J. Jr. | Director | OPT+S | $18.87 | 200,000 | $3,773,000 | 70,938 | 0.0% |
How to Interpret $GO Trades
Not every insider transaction in Grocery Outlet Holding Corp. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $GO shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for GO
Insider activity data for Grocery Outlet Holding Corp. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $GO, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.