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Company Analysis

GPS Insider Trading

GAP INC | Retail-Family Clothing Stores

Comprehensive Trading Performance Summary

The investment history of corporate insiders at GAP INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Family Clothing Stores sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2008-04-25 03:09 2008-04-22 FISHER WILLIAM SYDNEY 10% owner SELL $18.14 235,800 $4,277,907 17,515,697 -1.3%
2008-04-25 03:07 2008-04-22 FISHER ROBERT J Director, 10% owner SELL $18.36 14,200 $260,712 20,265,970 -0.1%
2008-04-25 03:07 2008-04-22 FISHER ROBERT J Director, 10% owner SELL $18.14 235,800 $4,277,907 20,280,170 -1.1%
2008-04-05 03:59 2008-04-03 FISHER WILLIAM SYDNEY 10% owner SELL $19.41 32,145 $623,934 17,751,497 -0.2%
2008-04-05 03:58 2008-04-03 FISHER JOHN J 10% owner SELL $19.41 45,960 $892,084 25,344,457 -0.2%
2008-03-26 01:53 2008-03-24 SAGE GAVIN EVA Officer - EVP, Human Resources OPT+S $21.77 137,500 $2,992,990 2,393 0.0%
2008-03-22 03:46 2008-03-19 Shanahan Lauri M Officer - EVP, Chief Legal&Admin Officer OPT+S $20.72 42,187 $874,220 2,740 0.0%
2008-03-19 02:45 2008-03-14 Shanahan Lauri M Officer - EVP, Chief Legal&Admin Officer OPT+S $20.12 63,500 $1,277,753 2,740 0.0%
2008-03-14 21:11 2008-03-13 HANSEN MARKA Officer - President, Gap brand OPT+S $20.30 84,375 $1,712,821 11,615 0.0%
2008-03-14 20:15 2008-03-13 Shanahan Lauri M Officer - EVP, Chief Legal&Admin Officer OPT+S $20.29 25,300 $513,340 2,740 0.0%
2008-03-13 21:36 2008-03-11 Shanahan Lauri M Officer - EVP, Chief Legal&Admin Officer OPT+S $20.03 84,200 $1,686,425 2,740 0.0%
2008-02-11 22:25 2008-02-08 Shanahan Lauri M Officer - EVP, Chief Legal&Admin Officer OPT+S $19.75 26,250 $518,522 2,740 0.0%
2008-02-01 01:44 2008-01-29 FISHER WILLIAM SYDNEY 10% owner SELL $20.10 193,438 $3,888,104 17,783,642 -1.1%
2008-02-01 01:44 2008-01-29 FISHER JOHN J 10% owner SELL $20.10 273,588 $5,499,119 25,390,417 -1.1%
2008-01-12 02:20 2008-01-09 FISHER WILLIAM SYDNEY 10% owner SELL $21.10 317,488 $6,698,997 17,977,080 -1.7%
2008-01-12 01:48 2008-01-09 FISHER JOHN J 10% owner SELL $21.10 449,036 $9,474,660 25,664,005 -1.7%
2007-12-26 22:57 2007-12-24 Shanahan Lauri M Officer - EVP, Chief Legal&Admin Officer OPT+S $22.00 15,000 $330,000 2,729 0.0%
2007-12-14 00:28 2007-12-11 FISHER WILLIAM SYDNEY 10% owner SELL $21.32 23,400 $498,879 220,839 -9.6%
2007-12-11 01:06 2007-12-07 SIMMONS SABRINA Officer - EVP Finance, Acting CFO OPT+S $21.68 40,000 $867,340 0 0.0%
2007-12-10 23:15 2007-12-06 FISHER WILLIAM SYDNEY 10% owner SELL $19.02 289,755 $5,511,140 18,296,808 -1.6%
2007-12-10 23:14 2007-12-06 FISHER JOHN J 10% owner SELL $19.02 409,814 $7,794,662 26,116,401 -1.5%
2007-12-07 03:28 2007-12-05 Shanahan Lauri M Officer - EVP, Chief Legal&Admin Officer OPT+S $21.00 25,000 $525,000 2,729 0.0%
2007-12-04 04:39 2007-11-30 HANSEN MARKA Officer - President, Gap North America OPT+S $20.25 22,500 $455,627 10,767 0.0%
2007-12-01 01:13 2007-11-28 Shanahan Lauri M Officer - EVP, Chief Legal&Admin Officer OPT+S $20.41 25,000 $510,288 2,729 0.0%
2007-11-06 02:46 2007-11-01 FISHER WILLIAM SYDNEY 10% owner SELL $18.54 479,904 $8,897,420 19,086,563 -2.5%
2007-11-06 02:45 2007-11-01 FISHER JOHN J 10% owner SELL $18.54 678,749 $12,584,006 27,026,215 -2.4%
2007-10-10 01:33 2007-10-04 FISHER WILLIAM SYDNEY 10% owner SELL $18.22 646,582 $11,780,724 19,566,467 -3.2%
2007-10-10 01:32 2007-10-04 FISHER JOHN J 10% owner SELL $18.22 914,488 $16,661,971 27,704,964 -3.2%
2007-09-18 01:03 2007-09-14 POLLITT BYRON H JR Officer - EVP, Chief Financial Officer SELL $18.00 5,368 $96,624 0 -100.0%
2007-09-15 01:04 2007-09-13 FISHER DORIS F Director SELL $18.24 62,617 $1,142,241 0 -100.0%
2007-09-15 01:01 2007-09-12 FISHER DORIS F Director SELL $18.04 773,164 $13,948,188 62,617 -92.5%
2007-09-15 00:57 2007-09-13 FISHER DONALD G Director, Officer - Founder SELL $18.24 62,617 $1,142,241 0 -100.0%
2007-09-15 00:55 2007-09-12 FISHER DONALD G Director, Officer - Founder SELL $18.04 773,164 $13,948,188 62,617 -92.5%
2007-09-14 00:43 2007-09-11 POLLITT BYRON H JR Officer - EVP, Chief Financial Officer OPT+S $18.00 268,009 $4,824,162 5,368 0.0%
2007-09-12 23:26 2007-09-11 FISHER DONALD G Director, Officer - Founder SELL $18.00 205,000 $3,690,164 835,781 -19.7%
2007-09-12 23:23 2007-09-11 FISHER DORIS F Director SELL $18.00 205,000 $3,690,164 835,781 -19.7%
2007-09-12 22:59 2007-09-10 FISHER WILLIAM SYDNEY 10% owner SELL $17.94 55,555 $996,701 244,239 -18.5%
2007-09-11 20:56 2007-09-07 POLLITT BYRON H JR Officer - EVP and CFO OPT+S $18.00 250,741 $4,514,266 5,368 0.0%
2007-09-10 23:44 2007-09-07 FISHER DONALD G Director, Officer - Founder SELL $18.00 200,500 $3,609,662 1,040,781 -16.2%
2007-09-10 23:41 2007-09-07 FISHER DORIS F Director SELL $18.00 200,500 $3,609,662 1,040,781 -16.2%
2007-09-10 23:51 2007-09-06 FISHER WILLIAM SYDNEY 10% owner SELL $18.70 43,427 $812,085 20,213,049 -0.2%
2007-09-10 23:52 2007-09-06 FISHER JOHN J 10% owner SELL $18.70 61,421 $1,148,573 28,619,452 -0.2%
2007-08-14 01:28 2007-08-10 Murphy Glenn Director, Officer - Chairman and CEO BUY $15.78 8,200 $129,357 151,261 +5.7%
2007-08-14 01:28 2007-08-10 Murphy Glenn Director, Officer - Chairman and CEO BUY $15.54 141,800 $2,202,962 143,061 +11,245.0%
2007-07-09 22:12 2007-07-05 FISHER JOHN J 10% owner SELL $19.22 750,000 $14,412,150 884,027 -45.9%
2007-05-18 01:57 2007-05-16 BELLAMY ADRIAN D P Director OPT+S $18.13 8,437 $152,967 32,400 0.0%
2007-04-19 01:20 2007-04-16 FISHER DONALD G Director, Officer - Founder SELL $18.88 393,769 $7,434,713 1,241,281 -24.1%
2007-04-19 01:18 2007-04-16 FISHER DONALD G Director, Officer - Founder SELL $18.68 359,300 $6,711,221 1,635,050 -18.0%
2007-04-19 01:15 2007-04-16 FISHER DORIS F Director SELL $18.88 393,769 $7,434,713 1,241,281 -24.1%
2007-04-19 01:14 2007-04-16 FISHER DORIS F Director SELL $18.68 359,300 $6,711,221 1,635,050 -18.0%
SHOW ENTRIES

How to Interpret $GPS Trades

Not every insider transaction in GAP INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $GPS shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for GPS

Insider activity data for GAP INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $GPS, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.