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Company Analysis

GROV Insider Trading

Grove Collaborative Holdings, Inc. | Retail-Catalog & Mail-Order Houses

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Grove Collaborative Holdings, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Catalog & Mail-Order Houses sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2023-05-22 21:09 2023-05-22 Landesberg Stuart Director, Officer, 10% owner - President & CEO BUY $0.45 3,600 $1,634 3,529,195 +0.1%
2023-05-19 01:14 2023-05-17 Landesberg Stuart Director, Officer, 10% owner - President & CEO BUY $0.46 15,400 $7,022 3,525,595 +0.4%
2023-05-19 01:06 2023-05-17 Clark Christopher Director, Officer - Chief Digital Officer SELL $0.46 25,151 $11,444 594,653 -4.1%
2023-05-18 01:09 2023-05-15 Clark Christopher Director, Officer - Chief Digital Officer OPT+S $0.46 24,849 $11,421 619,804 0.0%
2023-03-21 21:01 2023-03-20 Glazer David A. Director BUY $0.36 25,548 $9,177 97,666 +35.4%
2023-03-21 20:59 2023-03-20 REPLOGLE JOHN B Director BUY $0.37 269,061 $100,010 798,200 +50.8%
2023-03-21 03:02 2023-03-20 Landesberg Stuart Director, Officer, 10% owner - President & CEO BUY $0.37 55,000 $20,086 2,554,857 +2.2%
2023-03-21 02:57 2023-03-16 Clark Christopher Director, Officer - Chief Digital Officer SELL $0.34 150,000 $51,720 532,501 -22.0%
2023-03-18 03:20 2023-03-17 Landesberg Stuart Director, Officer, 10% owner - President & CEO BUY $0.34 60,000 $20,346 2,499,857 +2.5%
2022-12-07 23:57 2022-12-05 Sculptor Capital Management, Inc. 10% owner SELL $0.55 45,000 $24,800 8,783,986 -0.5%
2022-12-07 04:33 2022-12-05 Cleary Kevin Michael Director BUY $0.59 100,000 $58,740 100,000 +100.0%
2022-12-05 22:51 2022-12-01 Sculptor Capital Management, Inc. 10% owner SELL $0.61 47,500 $29,008 8,828,986 -0.5%
2022-12-01 20:43 2022-11-28 Sculptor Capital Management, Inc. 10% owner SELL $0.68 70,182 $47,773 8,876,486 -0.8%
2022-11-28 18:40 2022-11-22 Sculptor Capital Management, Inc. 10% owner SELL $0.79 43,700 $34,392 8,946,668 -0.5%
2022-11-24 00:30 2022-11-22 REPLOGLE JOHN B Director BUY $0.83 125,000 $103,288 484,274 +34.8%
2022-11-22 19:40 2022-11-17 Sculptor Capital Management, Inc. 10% owner SELL $0.98 30,500 $29,841 8,990,368 -0.3%
2022-11-18 00:05 2022-11-15 Sculptor Capital Management, Inc. 10% owner SELL $1.12 45,900 $51,509 9,020,868 -0.5%
2022-11-17 04:32 2022-11-14 Landesberg Stuart Director, Officer, 10% owner - President & CEO OPT+S $1.25 11,700 $14,666 617,794 0.0%
2022-11-16 01:03 2022-11-11 Sculptor Capital Management, Inc. 10% owner SELL $1.22 72,000 $87,840 9,066,768 -0.8%
2022-10-14 23:07 2022-10-12 Sculptor Capital Management, Inc. 10% owner SELL $1.46 61,230 $89,175 0 -100.0%
2022-10-11 23:07 2022-10-07 Sculptor Capital Management, Inc. 10% owner SELL $1.84 76,421 $140,683 8,286 -90.2%
2022-09-23 23:05 2022-09-21 Sculptor Capital Management, Inc. 10% owner SELL $3.77 128,688 $485,154 32,163 -80.0%
2022-09-21 23:12 2022-09-19 Sculptor Capital Management, Inc. 10% owner SELL $5.06 179,400 $908,464 40,871 -81.4%
2022-09-02 01:35 2022-08-30 Virgin Group Acquisition Sponsor II LLC 10% owner BUY $0.00 3,275,182 $0 22,669,206 +16.9%
2022-07-11 23:24 2022-07-07 Sculptor Capital Management, Inc. 10% owner SELL $6.86 6,000 $41,160 62,985 -8.7%
2022-07-09 03:40 2022-06-21 Sculptor Capital Management, Inc. 10% owner SELL $8.51 151,645 $1,289,801 63,683 -70.4%
2022-06-22 02:48 2022-06-16 Virgin Group Acquisition Sponsor II LLC 10% owner BUY $7.08 9,421,524 $66,715,696 19,394,024 +94.5%
SHOW ENTRIES

How to Interpret $GROV Trades

Not every insider transaction in Grove Collaborative Holdings, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $GROV shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for GROV

Insider activity data for Grove Collaborative Holdings, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $GROV, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.