GSHD Insider Trading
Goosehead Insurance, Inc. | Insurance Agents, Brokers & Service
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Goosehead Insurance, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Insurance Agents, Brokers & Service sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2020-12-03 01:34 | 2020-11-30 | Jones Serena | 10% owner, Other | SELL | $123.15 | 31,484 | $3,877,151 | 0 | -100.0% |
| 2020-12-01 00:25 | 2020-11-24 | Mark & Robyn Jones Descendants Trust 2014 | 10% owner, Other | SELL | $119.01 | 6,400 | $761,672 | 0 | -100.0% |
| 2020-12-01 00:25 | 2020-11-27 | Jones Serena | 10% owner, Other | SELL | $123.28 | 8,017 | $988,336 | 0 | -100.0% |
| 2020-12-01 00:25 | 2020-11-24 | Jones Serena | 10% owner, Other | SELL | $123.28 | 200 | $24,656 | 0 | -100.0% |
| 2020-12-01 00:24 | 2020-11-24 | Jones Robyn Mary Elizabeth | Director, 10% owner, Other | SELL | $119.01 | 6,400 | $761,672 | 0 | -100.0% |
| 2020-12-01 00:24 | 2020-11-24 | Jones Mark Evan | Director, Officer, 10% owner, Other - CEO | SELL | $119.01 | 6,400 | $761,672 | 0 | -100.0% |
| 2020-12-01 00:24 | 2020-11-25 | Colby 2014 Family Trust | 10% owner | SELL | $120.26 | 14,037 | $1,688,042 | 143,402 | -8.9% |
| 2020-12-01 00:24 | 2020-11-24 | Colby 2014 Family Trust | 10% owner | SELL | $120.22 | 22,650 | $2,722,870 | 143,402 | -13.6% |
| 2020-11-25 00:47 | 2020-11-23 | Jones Serena | 10% owner, Other | SELL | $124.70 | 9,997 | $1,246,577 | 0 | -100.0% |
| 2020-11-25 00:47 | 2020-11-20 | Jones Serena | 10% owner, Other | SELL | $125.78 | 19,202 | $2,415,287 | 0 | -100.0% |
| 2020-11-25 00:47 | 2020-11-23 | Mark & Robyn Jones Descendants Trust 2014 | 10% owner, Other | SELL | $124.03 | 13,100 | $1,624,840 | 0 | -100.0% |
| 2020-11-25 00:46 | 2020-11-23 | Jones Robyn Mary Elizabeth | Director, 10% owner, Other | SELL | $124.03 | 13,100 | $1,624,840 | 0 | -100.0% |
| 2020-11-25 00:44 | 2020-11-23 | Jones Mark Evan | Director, Officer, 10% owner, Other - CEO | SELL | $124.03 | 13,100 | $1,624,845 | 0 | -100.0% |
| 2020-11-25 00:43 | 2020-11-23 | Colby 2014 Family Trust | 10% owner | SELL | $125.11 | 7,577 | $947,958 | 143,402 | -5.0% |
| 2020-11-25 00:43 | 2020-11-20 | Colby 2014 Family Trust | 10% owner | SELL | $125.87 | 5,736 | $722,011 | 143,402 | -3.8% |
| 2020-11-24 00:12 | 2020-11-19 | Reid James | Director | OPT+S | $126.93 | 2,500 | $317,332 | 0 | 0.0% |
| 2020-11-24 00:04 | 2020-11-19 | Colby Mark S. | Officer - Chief Financial Officer | SELL | $125.00 | 4,000 | $500,000 | 0 | -100.0% |
| 2020-11-21 01:46 | 2020-11-18 | Jones Mark E. Jr. | 10% owner, Other | SELL | $122.46 | 5,000 | $612,308 | 0 | -100.0% |
| 2020-11-20 02:45 | 2020-11-17 | Mark & Robyn Jones Descendants Trust 2014 | 10% owner, Other | SELL | $120.67 | 14,084 | $1,699,487 | 0 | -100.0% |
| 2020-11-20 02:44 | 2020-11-17 | Jones Robyn Mary Elizabeth | Director, 10% owner, Other | SELL | $120.67 | 14,084 | $1,699,487 | 0 | -100.0% |
| 2020-11-20 02:44 | 2020-11-17 | Jones Mark Evan | Director, Officer, 10% owner, Other - CEO | SELL | $120.67 | 14,084 | $1,699,487 | 0 | -100.0% |
| 2020-11-19 02:23 | 2020-11-16 | Mark & Robyn Jones Descendants Trust 2014 | 10% owner, Other | SELL | $123.69 | 14,886 | $1,841,309 | 0 | -100.0% |
| 2020-11-19 02:23 | 2020-11-16 | Jones Robyn Mary Elizabeth | Director, 10% owner, Other | SELL | $123.69 | 14,886 | $1,841,309 | 0 | -100.0% |
| 2020-11-19 02:22 | 2020-11-16 | Jones Mark Evan | Director, Officer, 10% owner, Other - CEO | SELL | $123.69 | 14,886 | $1,841,309 | 0 | -100.0% |
| 2020-11-17 01:51 | 2020-11-12 | Reid James | Director | OPT+S | $118.13 | 1,492 | $176,254 | 0 | 0.0% |
| 2020-11-17 01:51 | 2020-11-13 | Reid James | Director | OPT+S | $121.51 | 2,500 | $303,773 | 0 | 0.0% |
| 2020-11-17 01:50 | 2020-11-13 | Moxley Michael Patrick | Officer - VP of Service Delivery | SELL | $120.00 | 668 | $80,160 | 37,137 | -1.8% |
| 2020-11-17 01:50 | 2020-11-12 | Moxley Michael Patrick | Officer - VP of Service Delivery | SELL | $120.05 | 582 | $69,868 | 37,137 | -1.5% |
| 2020-11-14 00:13 | 2020-11-11 | Reid James | Director | OPT+S | $115.05 | 2,248 | $258,623 | 0 | 0.0% |
| 2020-11-14 00:12 | 2020-11-10 | Mark & Robyn Jones Descendants Trust 2014 | 10% owner, Other | SELL | $112.74 | 18,101 | $2,040,728 | 0 | -100.0% |
| 2020-11-14 00:12 | 2020-11-10 | Jones Robyn Mary Elizabeth | Director, 10% owner, Other | SELL | $112.74 | 18,101 | $2,040,728 | 0 | -100.0% |
| 2020-11-14 00:11 | 2020-11-10 | Jones Mark Evan | Director, Officer, 10% owner, Other - CEO | SELL | $112.74 | 18,101 | $2,040,728 | 0 | -100.0% |
| 2020-11-13 02:43 | 2020-11-09 | Mark & Robyn Jones Descendants Trust 2014 | 10% owner, Other | SELL | $119.18 | 43,299 | $5,160,544 | 0 | -100.0% |
| 2020-11-13 02:43 | 2020-11-09 | Jones Robyn Mary Elizabeth | Director, 10% owner, Other | SELL | $119.18 | 43,299 | $5,160,544 | 0 | -100.0% |
| 2020-11-13 02:40 | 2020-11-09 | Jones Mark Evan | Director, Officer, 10% owner, Other - CEO | SELL | $119.18 | 43,299 | $5,160,544 | 0 | -100.0% |
| 2020-11-10 00:24 | 2020-11-06 | Miller Mark | Director | OPT+S | $124.59 | 5,359 | $667,668 | 0 | 0.0% |
| 2020-11-10 00:24 | 2020-11-06 | Reid James | Director | OPT+S | $125.01 | 1,300 | $162,515 | 0 | 0.0% |
| 2020-11-10 00:24 | 2020-11-06 | Burks Drew | Officer - Chief Information Officer | OPT+S | $124.13 | 2,500 | $310,329 | 39 | 0.0% |
| 2020-11-10 00:23 | 2020-11-06 | Colby 2014 Family Trust | 10% owner | SELL | $121.75 | 50,000 | $6,087,730 | 143,402 | -25.9% |
| 2020-11-06 02:29 | 2020-11-05 | Miller Mark | Director | OPT+S | $125.24 | 4,641 | $581,258 | 0 | 0.0% |
| 2020-11-06 02:21 | 2020-11-05 | Reid James | Director | OPT+S | $125.18 | 5,000 | $625,911 | 0 | 0.0% |
| 2020-11-06 02:19 | 2020-11-04 | Miller Mark | Director | OPT+S | $125.31 | 10,000 | $1,253,134 | 0 | 0.0% |
| 2020-11-06 02:16 | 2020-11-04 | Reid James | Director | OPT+S | $125.80 | 4,960 | $623,966 | 0 | 0.0% |
| 2020-11-06 02:13 | 2020-11-03 | Preston Michael Colby 2014 Trust | 10% owner | SELL | $125.00 | 4,321 | $540,125 | 0 | -100.0% |
| 2020-11-06 01:58 | 2020-11-03 | Lyla Kate Colby 2014 Trust | 10% owner | SELL | $125.00 | 4,321 | $540,125 | 0 | -100.0% |
| 2020-11-06 01:48 | 2020-11-03 | Olsen Ted | Other | SELL | $121.82 | 6,750 | $822,293 | 0 | -100.0% |
| 2020-11-06 00:58 | 2020-11-03 | Colby Matthew | Officer - Vice President of Agency Sales | SELL | $120.22 | 5,000 | $601,088 | 0 | -100.0% |
| 2020-11-06 02:27 | 2020-11-05 | Lane Peter R. | Director | OPT+S | $124.72 | 20,000 | $2,494,490 | 0 | 0.0% |
| 2020-11-05 01:00 | 2020-11-03 | Delavan Gary | Officer - VP of Corporate Sales | OPT+S | $122.67 | 10,000 | $1,226,700 | 0 | 0.0% |
| 2020-11-05 00:44 | 2020-11-03 | Miller Mark | Director | OPT+S | $122.58 | 10,000 | $1,225,800 | 0 | 0.0% |
How to Interpret $GSHD Trades
Not every insider transaction in Goosehead Insurance, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $GSHD shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for GSHD
Insider activity data for Goosehead Insurance, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $GSHD, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.