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Company Analysis

HENC Insider Trading

Hero Technologies Inc. | Medicinal Chemicals & Botanical Products

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Hero Technologies Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Medicinal Chemicals & Botanical Products sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2015-02-24 20:08 2014-04-15 Brown James Douglas Director BUY $0.22 45,000 $9,999 3,810,098 +1.2%
2015-02-18 22:44 2014-04-15 Holloman Value Holdings, LLC 10% owner BUY $0.22 800,000 $175,040 49,110,205 +1.7%
2015-02-18 22:21 2014-04-15 Ebeling K James Director BUY $0.22 45,000 $9,999 49,326,944 +0.1%
2015-02-18 22:18 2014-10-20 Serkasevich Gina L. Officer - CFO & Treasurer BUY $0.20 25,000 $5,000 25,000 +100.0%
2015-02-18 22:17 2014-04-15 Prim Eric C Director, Officer - Chief Operating Officer BUY $0.22 45,000 $9,999 50,193,770 +0.1%
2015-02-17 19:19 2014-04-15 Stevenson Mark E. Director, Officer, 10% owner - Chief Executive Officer BUY $0.22 45,000 $9,999 50,158,510 +0.1%
2014-09-24 20:58 2014-08-14 Macdonald Keith Elliott Director SELL $0.39 30,000 $11,700 429,167 -6.5%
2014-09-24 20:45 2014-06-25 Macdonald Keith Elliott Director SELL $0.30 2,900 $870 459,137 -0.6%
2011-03-11 20:21 2011-03-10 Brown James Douglas Director BUY $0.15 166,667 $25,000 3,765,098 +4.6%
2011-03-09 21:47 2011-03-07 Holloman Value Holdings, LLC 10% owner BUY $0.15 500,000 $75,000 47,518,536 +1.1%
2011-03-09 21:27 2011-01-03 Holloman Value Holdings, LLC 10% owner BUY $0.22 69,445 $15,278 47,018,536 +0.1%
2011-03-09 20:33 2011-03-08 Macdonald Keith Elliott Director BUY $0.15 166,667 $25,000 504,167 +49.4%
2011-03-09 18:58 2011-03-04 Stevenson Mark E. Director, Officer, 10% owner - Chief Executive Officer BUY $0.15 166,667 $25,000 48,275,102 +0.3%
2011-03-09 18:45 2011-03-04 Prim Eric C Director, Officer - Chief Operating Officer BUY $0.15 166,667 $25,000 48,385,362 +0.3%
2011-03-09 18:51 2011-03-04 WESOLEK ROBERT Officer - Chief Financial Officer BUY $0.15 66,667 $10,000 2,912,500 +2.3%
2009-09-08 21:15 2009-09-03 Macdonald Keith Elliott Director BUY $0.47 50,000 $23,500 237,500 +26.7%
2009-08-25 01:08 2009-08-15 Prim Eric C Director, Officer - Chief Operating Officer BUY $0.56 10,000 $5,600 646,076 +1.6%
2009-08-21 00:02 2009-07-01 Brown James Douglas Director BUY $0.47 30,000 $14,151 3,548,431 +0.9%
2009-08-06 18:05 2009-08-04 Prim Eric C Director BUY $0.52 50,000 $26,150 586,076 +9.3%
2009-07-15 19:13 2009-07-15 Prim Eric C Director BUY $0.53 50,000 $26,260 536,076 +10.3%
2009-07-14 23:01 2009-07-14 Prim Eric C Director BUY $0.49 50,000 $24,520 486,076 +11.5%
2009-06-16 18:08 2009-06-02 HOLLOMAN CORP 10% owner BUY $0.10 6,045,218 $604,522 45,386,591 +15.4%
2009-04-14 19:14 2008-03-07 Brown James Douglas Director, Officer, 10% owner - Secretary BUY $0.00 2,460,000 $2,460 2,460,000 +100.0%
2009-03-27 23:35 2008-03-07 HOLLOMAN CORP 10% owner, Other BUY $0.00 15,000,000 $15,000 32,237,500 +87.0%
2009-03-27 23:25 2008-12-31 HOLLOMAN CORP 10% owner, Other BUY $0.08 1,812,783 $150,461 39,341,373 +4.8%
2009-03-27 23:15 2008-09-30 HOLLOMAN CORP 10% owner, Other BUY $0.26 193,050 $50,193 32,430,550 +0.6%
2009-03-12 22:57 2008-10-06 HOLLOMAN CORP Other BUY $0.26 5,098,040 $1,300,000 37,335,540 +15.8%
2009-03-05 20:04 2008-10-06 Brown James Douglas Director, Officer, 10% owner - Secretary BUY $0.26 1,078,431 $275,000 3,538,431 +43.8%
2008-10-28 01:24 2008-10-06 Petersen Grant M Officer - Chief Executive Officer BUY $0.26 392,157 $100,000 4,422,157 +9.7%
2008-10-23 18:35 2008-10-06 Stevenson Mark E. Director, Officer, 10% owner - Secretary BUY $0.26 5,294,118 $1,350,000 37,466,322 +16.5%
2008-01-15 19:42 2007-09-24 Prim Eric C Director BUY $0.68 436,076 $294,875 436,076 +100.0%
2008-01-10 21:56 2007-09-24 Stevenson Mark E. Director, Officer, 10% owner - Secretary BUY $0.65 17,602,282 $11,455,565 17,602,282 +100.0%
SHOW ENTRIES

How to Interpret $HENC Trades

Not every insider transaction in Hero Technologies Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HENC shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HENC

Insider activity data for Hero Technologies Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HENC, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.