HFWA Insider Trading
HERITAGE FINANCIAL CORP /WA/ | Savings Institutions, Not Federally Chartered
Comprehensive Trading Performance Summary
The investment history of corporate insiders at HERITAGE FINANCIAL CORP /WA/ provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Savings Institutions, Not Federally Chartered sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2013-07-27 00:55 | 2013-07-26 | Spurling David A | Officer - Chief Credit Officer | SELL | $16.01 | 780 | $12,490 | 21,875 | -3.4% |
| 2013-03-16 00:06 | 2013-03-15 | Watson Ann | Director | BUY | $14.55 | 2,000 | $29,096 | 2,000 | +100.0% |
| 2012-12-14 01:25 | 2012-12-11 | BROADHEAD MICHAEL | Officer - President/Central Valley Bank | SELL | $14.02 | 4,700 | $65,889 | 39,133 | -10.7% |
| 2012-12-11 03:15 | 2012-12-07 | Christensen Gary B | Director | SELL | $14.15 | 3,396 | $48,053 | 32,085 | -9.6% |
| 2012-11-30 02:38 | 2012-11-27 | CLEES JOHN A | Director | SELL | $14.01 | 4,865 | $68,181 | 73,850 | -6.2% |
| 2012-06-16 02:23 | 2012-06-14 | CLEES JOHN A | Director | SELL | $13.68 | 2,000 | $27,350 | 77,483 | -2.5% |
| 2012-06-16 02:19 | 2012-06-13 | RHODES DONALD V | Officer - Chairman | SELL | $13.75 | 10,746 | $147,758 | 297,652 | -3.5% |
| 2012-06-16 02:17 | 2012-06-13 | Ellwanger Kimberly T | Director | BUY | $13.50 | 948 | $12,798 | 10,481 | +9.9% |
| 2012-05-10 00:28 | 2012-05-07 | Ellwanger Kimberly T | Director | BUY | $12.75 | 52 | $663 | 9,533 | +0.5% |
| 2012-03-19 23:08 | 2012-03-16 | CLEES JOHN A | Director | SELL | $13.95 | 600 | $8,370 | 79,483 | -0.7% |
| 2012-03-15 01:58 | 2012-03-13 | RHODES DONALD V | Officer - Chairman | SELL | $13.50 | 5,000 | $67,500 | 308,398 | -1.6% |
| 2012-02-22 01:21 | 2012-02-17 | RHODES DONALD V | Officer - Chairman | SELL | $14.25 | 5,000 | $71,250 | 313,398 | -1.6% |
| 2011-12-16 21:16 | 2011-12-14 | RHODES DONALD V | Officer - Chairman | SELL | $12.77 | 5,000 | $63,850 | 318,398 | -1.5% |
| 2011-12-13 22:20 | 2011-12-12 | Spurling David A | Officer - Chief Credit Officer | SELL | $12.33 | 558 | $6,880 | 15,603 | -3.5% |
| 2011-11-23 02:34 | 2011-11-22 | FLUETSCH PETER | Director | BUY | $12.22 | 4,151 | $50,725 | 41,112 | +11.2% |
| 2011-09-12 23:50 | 2011-09-12 | Ellwanger Kimberly T | Director | BUY | $10.97 | 2,000 | $21,940 | 9,481 | +26.7% |
| 2011-09-12 23:28 | 2011-09-09 | LYON JEFFREY S | Director | BUY | $10.98 | 2,000 | $21,951 | 27,899 | +7.7% |
| 2011-09-02 18:14 | 2011-09-01 | LYON JEFFREY S | Director | BUY | $11.50 | 904 | $10,396 | 25,899 | +3.6% |
| 2011-08-29 21:54 | 2011-08-26 | LYON JEFFREY S | Director | BUY | $11.50 | 1,096 | $12,604 | 24,995 | +4.6% |
| 2011-05-26 00:46 | 2011-05-24 | CHARNESKI BRIAN | Director | BUY | $12.67 | 5,000 | $63,350 | 8,675 | +136.1% |
| 2011-03-17 01:16 | 2011-03-14 | VANCE BRIAN L | Director | SELL | $13.84 | 5,400 | $74,753 | 119,372 | -4.3% |
| 2010-12-14 04:03 | 2010-12-09 | CLEES JOHN A | Director | SELL | $13.00 | 5,000 | $65,000 | 72,583 | -6.4% |
| 2010-11-11 01:38 | 2010-11-08 | PATJENS GREGORY | Officer - ExVicePres / Heritage Bank | SELL | $14.75 | 11,093 | $163,622 | 20,571 | -35.0% |
| 2010-11-10 00:15 | 2010-11-09 | BROADHEAD MICHAEL | Officer - President/Central Valley Bank | SELL | $14.90 | 2,891 | $43,076 | 37,120 | -7.2% |
| 2010-09-20 20:35 | 2010-09-15 | Spurling David A | Officer - Chief Credit Officer | SELL | $13.25 | 200 | $2,650 | 13,040 | -1.5% |
| 2010-09-15 18:39 | 2010-09-13 | PATJENS GREGORY | Officer - ExVicePres / Heritage Bank | SELL | $13.50 | 300 | $4,050 | 31,714 | -0.9% |
| 2010-09-14 00:27 | 2010-09-09 | Spurling David A | Officer - Chief Credit Officer | SELL | $13.24 | 200 | $2,647 | 13,240 | -1.5% |
| 2010-06-02 01:37 | 2010-05-27 | CLEES JOHN A | Director | SELL | $15.20 | 5,000 | $76,000 | 67,583 | -6.9% |
| 2010-05-28 03:56 | 2010-05-25 | VANCE BRIAN L | Director | SELL | $14.75 | 20,033 | $295,487 | 118,008 | -14.5% |
| 2010-03-17 22:39 | 2010-03-16 | Deuel Jeffrey J | Officer - Executive Vice President | BUY | $14.88 | 3,361 | $50,012 | 8,361 | +67.2% |
| 2010-03-10 02:28 | 2010-03-06 | JENSEN DARYL D | Director | SELL | $14.75 | 1,036 | $15,281 | 128,448 | -0.8% |
| 2010-02-26 00:09 | 2010-02-23 | RHODES DONALD V | Officer - Chairman | SELL | $14.71 | 5,000 | $73,550 | 327,276 | -1.5% |
| 2010-02-18 22:30 | 2009-03-18 | Christensen Gary B | Director | BUY | $10.25 | 1,000 | $10,250 | 1,000 | +100.0% |
| 2010-02-18 22:30 | 2010-02-16 | RHODES DONALD V | Officer - Chairman | SELL | $14.20 | 3,000 | $42,600 | 332,276 | -0.9% |
| 2010-02-13 01:35 | 2010-02-10 | RHODES DONALD V | Officer - Chairman | SELL | $14.09 | 17,000 | $239,469 | 335,276 | -4.8% |
| 2010-02-06 00:13 | 2010-02-04 | BROADHEAD MICHAEL | Officer - President/Central Valley Bank | SELL | $14.13 | 6,891 | $97,335 | 36,262 | -16.0% |
| 2010-02-03 20:54 | 2010-02-02 | RHODES DONALD V | Officer - Chairman | SELL | $14.04 | 14,682 | $206,135 | 348,075 | -4.0% |
| 2009-12-18 03:52 | 2009-12-17 | PATJENS GREGORY | Officer - ExVicePres / Heritage Bank | SELL | $13.52 | 5,500 | $74,360 | 30,763 | -15.2% |
| 2009-12-18 03:35 | 2009-12-16 | RHODES DONALD V | Officer - Chairman and CEO | SELL | $13.58 | 17,322 | $235,198 | 362,757 | -4.6% |
| 2009-06-04 19:01 | 2009-06-03 | BROADHEAD MICHAEL | Officer - President/Central Valley Bank | SELL | $12.11 | 1,797 | $21,762 | 43,153 | -4.0% |
| 2009-06-03 23:27 | 2009-06-01 | BROADHEAD MICHAEL | Officer - President/Central Valley Bank | SELL | $12.02 | 2,203 | $26,480 | 44,950 | -4.7% |
| 2009-05-15 01:09 | 2009-05-13 | VANCE BRIAN L | Director | SELL | $11.06 | 5,000 | $55,321 | 122,952 | -3.9% |
| 2009-05-08 19:08 | 2009-05-07 | BROADHEAD MICHAEL | Officer - President/Central Valley Bank | SELL | $11.15 | 1,675 | $18,676 | 650 | -72.0% |
| 2009-04-01 02:38 | 2009-03-31 | BROADHEAD MICHAEL | Officer - President/Central Valley Bank | SELL | $10.50 | 200 | $2,100 | 2,325 | -7.9% |
| 2009-03-31 02:44 | 2009-03-30 | BROADHEAD MICHAEL | Officer - President/Central Valley Bank | SELL | $10.76 | 625 | $6,726 | 2,525 | -19.8% |
| 2009-03-27 03:13 | 2009-03-25 | FLUETSCH PETER | Director | BUY | $10.87 | 2,000 | $21,732 | 32,480 | +6.6% |
| 2009-03-25 21:39 | 2009-03-24 | FLUETSCH PETER | Director | BUY | $10.85 | 1,000 | $10,850 | 30,480 | +3.4% |
| 2008-07-29 23:24 | 2008-07-29 | VANCE BRIAN L | Director | SELL | $14.00 | 5,000 | $70,000 | 127,952 | -3.8% |
| 2008-03-26 19:19 | 2008-03-25 | CAMERON EDWARD D | Officer - SVP and Corp Secretary | BUY | $17.24 | 300 | $5,172 | 15,075 | +2.0% |
| 2008-03-03 23:40 | 2008-02-28 | BROADHEAD MICHAEL | Officer - President/Central Valley Bank | SELL | $20.00 | 35 | $700 | 42,323 | -0.1% |
How to Interpret $HFWA Trades
Not every insider transaction in HERITAGE FINANCIAL CORP /WA/ is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HFWA shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for HFWA
Insider activity data for HERITAGE FINANCIAL CORP /WA/ is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HFWA, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.