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Company Analysis

HSY Insider Trading

HERSHEY CO | Sugar & Confectionery Products

Comprehensive Trading Performance Summary

The investment history of corporate insiders at HERSHEY CO provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Sugar & Confectionery Products sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2025-07-04 00:43 2025-07-01 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $175.00 19,290 $3,375,750 193,624 0.0%
2025-06-11 23:28 2025-06-09 Grover Rohit Officer - President, International SELL $165.00 1,333 $219,945 40,735 -3.2%
2025-06-11 23:26 2025-06-09 Turoff James Officer - SVP, GC & Secretary SELL $165.00 1,300 $214,500 26,621 -4.7%
2025-06-03 23:11 2025-05-30 Turoff James Officer - SVP, GC & Secretary SELL $160.80 1,300 $209,040 27,921 -4.4%
2025-06-03 23:14 2025-05-30 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $160.80 31,210 $5,018,568 193,624 0.0%
2025-05-29 23:11 2025-05-28 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $157.11 974 $153,025 2,994 -24.5%
2025-05-05 23:25 2025-05-02 Malcolm Robert Director SELL $165.32 5,488 $907,267 9,323 -37.1%
2025-02-27 00:11 2025-02-25 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $180.00 3,000 $540,000 66,893 -4.3%
2025-02-05 00:26 2025-02-03 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $148.00 278 $41,144 2,682 -9.4%
2024-12-05 00:16 2024-12-03 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $180.00 1,000 $180,000 30,228 -3.2%
2024-11-06 00:25 2024-11-04 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $179.28 278 $49,840 2,960 -8.6%
2024-10-22 23:14 2024-10-21 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $185.47 1,000 $185,470 31,228 -3.1%
2024-09-20 23:09 2024-09-19 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $197.54 1,000 $197,540 32,228 -3.0%
2024-09-09 23:13 2024-09-06 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $200.40 27,203 $5,451,557 164,474 0.0%
2024-09-06 23:12 2024-09-05 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $199.24 900 $179,320 164,474 0.0%
2024-09-05 23:12 2024-09-04 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $199.16 4,765 $948,995 164,474 0.0%
2024-08-27 23:12 2024-08-26 Scalia Christopher M Officer - SVP, CHR & Transf. Officer SELL $197.04 5,000 $985,200 15,011 -25.0%
2024-08-22 23:12 2024-08-21 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $199.37 2,632 $524,738 164,474 0.0%
2024-08-20 23:24 2024-08-19 Raup Charles R Officer - President, U.S. Confection SELL $193.87 2,065 $400,342 22,245 -8.5%
2024-08-20 23:22 2024-08-19 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $193.87 1,000 $193,870 33,228 -2.9%
2024-08-13 23:36 2024-08-12 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $199.17 538 $107,153 3,238 -14.2%
2024-07-24 23:33 2024-07-23 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $190.83 1,500 $286,245 34,228 -4.2%
2024-06-25 23:11 2024-06-24 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $182.93 1,500 $274,395 35,728 -4.0%
2024-05-24 23:08 2024-05-23 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $204.54 1,500 $306,810 37,228 -3.9%
2024-05-21 23:23 2024-05-20 Raup Charles R Officer - President, U.S. Confection SELL $207.00 2,065 $427,455 24,310 -7.8%
2024-04-24 23:21 2024-04-23 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $185.83 1,500 $278,745 38,728 -3.7%
2024-03-26 23:40 2024-03-25 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $197.90 1,500 $296,850 40,228 -3.6%
2024-03-06 00:13 2024-03-04 Grover Rohit Officer - President, International SELL $182.99 4,200 $768,579 27,161 -13.4%
2024-02-28 00:25 2024-02-23 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $193.06 1,500 $289,590 42,710 -3.4%
2024-02-06 00:17 2024-02-02 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $198.54 453 $89,939 1,862 -19.6%
2024-01-25 00:51 2024-01-23 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $188.97 1,500 $283,455 29,816 -4.8%
2024-01-23 00:11 2024-01-19 Raup Charles R Officer - President, U.S. Confection SELL $191.85 2,065 $396,170 14,770 -12.3%
2023-12-28 00:32 2023-12-26 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $182.07 1,500 $273,105 31,316 -4.6%
2023-12-01 00:11 2023-11-29 Raup Charles R Officer - President, U.S. Confection SELL $188.00 2,065 $388,220 16,835 -10.9%
2023-11-29 00:13 2023-11-24 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $192.71 1,500 $289,065 32,816 -4.4%
2023-10-24 23:10 2023-10-23 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $190.55 1,500 $285,825 34,316 -4.2%
2023-10-10 23:10 2023-10-09 Arway Pamela M Director SELL $194.56 182 $35,410 15,562 -1.2%
2023-09-26 23:10 2023-09-25 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $207.00 1,500 $310,500 35,816 -4.0%
2023-08-24 23:10 2023-08-23 Voskuil Steven E Officer - SVP, Chief Financial Officer SELL $214.36 1,500 $321,540 37,316 -3.9%
2023-07-17 23:12 2023-07-14 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $238.73 14,251 $3,402,195 123,162 0.0%
2023-07-12 23:28 2023-07-11 Arway Pamela M Director SELL $241.66 187 $45,190 15,529 -1.2%
2023-06-29 20:32 2023-06-27 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $260.43 10,292 $2,680,317 2,066,119 -0.5%
2023-06-26 19:05 2023-06-22 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $260.17 37,936 $9,869,775 2,076,411 -1.8%
2023-06-21 20:34 2023-06-16 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $261.39 141,252 $36,922,002 2,114,347 -6.3%
2023-06-16 17:11 2023-06-14 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $260.49 149,695 $38,994,170 2,255,599 -6.2%
2023-06-15 23:36 2023-06-14 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $259.92 14,251 $3,704,178 121,751 0.0%
2023-06-13 23:04 2023-06-12 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $256.21 150 $38,432 15,575 -1.0%
2023-06-07 22:24 2023-06-05 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $260.87 16,249 $4,238,830 2,405,294 -0.7%
2023-06-05 22:50 2023-06-01 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $260.29 78,457 $20,421,400 2,421,543 -3.1%
2023-05-16 23:17 2023-05-15 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $271.00 14,251 $3,861,978 131,751 0.0%
SHOW ENTRIES

How to Interpret $HSY Trades

Not every insider transaction in HERSHEY CO is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HSY shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HSY

Insider activity data for HERSHEY CO is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HSY, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.