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Company Analysis

HSY Insider Trading

HERSHEY CO | Sugar & Confectionery Products

Comprehensive Trading Performance Summary

The investment history of corporate insiders at HERSHEY CO provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Sugar & Confectionery Products sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2023-05-11 23:15 2023-05-10 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $273.49 150 $41,024 15,725 -0.9%
2023-04-24 23:11 2023-04-21 Grover Rohit Officer - President, International OPT+S $262.12 2,925 $766,701 21,995 0.0%
2023-04-18 23:13 2023-04-17 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $257.16 96 $24,687 2,315 -4.0%
2023-04-17 23:12 2023-04-14 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $256.43 14,251 $3,654,401 152,351 0.0%
2023-04-11 23:12 2023-04-10 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $259.20 150 $38,880 15,875 -0.9%
2023-04-10 23:11 2023-04-10 Arway Pamela M Director SELL $259.20 188 $48,730 15,543 -1.2%
2023-03-29 23:11 2023-03-28 Grover Rohit Officer - President, International OPT+S $252.00 3,210 $808,920 18,999 0.0%
2023-03-28 23:11 2023-03-27 Raup Charles R Officer - President, U.S. Confection SELL $248.83 1,512 $376,231 18,900 -7.4%
2023-03-27 23:17 2023-03-24 Reiman Jason Officer - SVP Chief Supply Chain Officer OPT+S $247.07 751 $185,548 16,025 0.0%
2023-03-24 23:11 2023-03-23 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $243.23 109 $26,512 2,450 -4.3%
2023-03-24 23:13 2023-03-23 Reiman Jason Officer - SVP Chief Supply Chain Officer OPT+S $244.16 606 $147,961 16,025 0.0%
2023-03-23 23:15 2023-03-22 Reiman Jason Officer - SVP Chief Supply Chain Officer OPT+S $245.00 44 $10,780 16,934 0.0%
2023-03-21 23:11 2023-03-20 Grover Rohit Officer - President, International OPT+S $243.79 1,180 $287,672 18,999 0.0%
2023-03-20 23:18 2023-03-17 Reiman Jason Officer - SVP Chief Supply Chain Officer OPT+S $245.40 305 $74,848 16,934 0.0%
2023-03-17 23:11 2023-03-16 Reiman Jason Officer - SVP Chief Supply Chain Officer OPT+S $245.00 1,171 $286,895 16,934 0.0%
2023-03-16 23:13 2023-03-15 Reiman Jason Officer - SVP Chief Supply Chain Officer OPT+S $245.00 400 $98,000 16,934 0.0%
2023-03-16 23:11 2023-03-14 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $240.95 14,251 $3,433,801 153,443 0.0%
2023-03-11 00:10 2023-03-09 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $240.35 150 $36,053 16,934 -0.9%
2023-03-02 00:10 2023-02-28 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $238.56 70 $16,699 2,603 -2.6%
2023-03-02 00:08 2023-02-28 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $239.52 322 $77,124 17,084 -1.8%
2023-03-01 00:24 2023-02-24 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $239.99 173 $41,518 2,702 -6.0%
2023-03-01 00:26 2023-02-24 Scalia Christopher M Officer - SVP, CHRO SELL $240.00 787 $188,880 13,027 -5.7%
2023-03-01 00:53 2023-02-24 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $239.42 3,380 $809,254 17,655 -16.1%
2023-02-16 00:34 2023-02-15 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $239.91 1,000,000 $239,910,000 0 -100.0%
2023-02-16 00:14 2023-02-14 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $240.16 14,250 $3,422,276 120,555 0.0%
2023-02-11 00:42 2023-02-09 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $234.83 150 $35,225 12,717 -1.2%
2023-01-20 00:09 2023-01-17 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $227.43 14,250 $3,240,903 130,555 0.0%
2023-01-12 00:13 2023-01-10 Arway Pamela M Director SELL $225.97 211 $47,680 15,561 -1.3%
2023-01-11 00:04 2023-01-09 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $224.85 150 $33,728 12,867 -1.2%
2022-12-29 00:11 2022-12-27 Raup Charles R Officer - President, U.S. Confection SELL $236.38 1,512 $357,407 13,713 -9.9%
2022-12-16 00:20 2022-12-14 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $237.49 14,250 $3,384,299 140,555 0.0%
2022-12-14 00:39 2022-12-12 Malcolm Robert Director SELL $237.24 2,200 $521,931 12,779 -14.7%
2022-12-10 00:05 2022-12-08 PALMER ANTHONY J. Director SELL $237.60 2,500 $594,002 13,757 -15.4%
2022-12-09 00:06 2022-12-07 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $234.38 750 $175,785 13,017 -5.4%
2022-11-16 00:28 2022-11-14 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $220.39 14,250 $3,140,516 150,555 0.0%
2022-11-10 17:54 2022-11-08 HERSHEY TRUST CO 10% owner SELL $230.83 8,600 $1,985,116 39,630 -17.8%
2022-11-10 17:37 2022-11-08 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $230.83 8,600 $1,985,116 39,630 -17.8%
2022-11-09 00:06 2022-11-07 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $229.87 750 $172,403 13,767 -5.2%
2022-10-31 23:09 2022-10-28 Scalia Christopher M Officer - SVP, CHRO SELL $240.00 863 $207,120 8,245 -9.5%
2022-10-25 23:37 2022-10-24 Riggs Kristen J Officer - SVP, Chief Growth Officer SELL $230.00 860 $197,800 8,051 -9.7%
2022-10-18 23:12 2022-10-14 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $224.09 14,250 $3,193,231 160,555 0.0%
2022-10-11 23:14 2022-10-07 Arway Pamela M Director SELL $220.69 239 $52,745 15,587 -1.5%
2022-10-07 23:05 2022-10-06 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $224.83 750 $168,623 14,517 -4.9%
2022-09-29 00:13 2022-09-27 Raup Charles R Officer - President, U.S. SELL $224.82 1,512 $339,928 15,225 -9.0%
2022-09-16 00:20 2022-09-14 Buck Michele Director, Officer - Chairman, President and CEO OPT+S $221.86 14,250 $3,161,525 170,555 0.0%
2022-09-07 23:05 2022-09-06 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $226.02 750 $169,515 15,267 -4.7%
2022-08-09 23:05 2022-08-08 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $227.37 150 $34,106 16,017 -0.9%
2022-08-01 22:59 2022-07-28 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $222.40 167,095 $37,161,895 0 -100.0%
2022-07-15 23:28 2022-07-13 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $221.24 23,813 $5,268,379 167,095 -12.5%
2022-07-13 22:40 2022-07-11 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $221.48 115,373 $25,552,789 190,908 -37.7%
SHOW ENTRIES

How to Interpret $HSY Trades

Not every insider transaction in HERSHEY CO is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HSY shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HSY

Insider activity data for HERSHEY CO is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HSY, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.