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Company Analysis

HSY Insider Trading

HERSHEY CO | Sugar & Confectionery Products

Comprehensive Trading Performance Summary

The investment history of corporate insiders at HERSHEY CO provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Sugar & Confectionery Products sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2022-07-13 00:17 2022-07-08 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $221.22 12,078 $2,671,936 306,281 -3.8%
2022-07-08 23:29 2022-07-06 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $221.28 114,465 $25,329,227 318,359 -26.4%
2022-07-08 23:07 2022-07-07 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $220.49 150 $33,074 16,167 -0.9%
2022-07-08 23:06 2022-07-08 Arway Pamela M Director SELL $220.93 234 $51,698 15,643 -1.5%
2022-07-08 23:08 2022-07-07 Buck Michele Director, Officer - Chairman, President and CEO SELL $220.49 5,000 $1,102,450 180,555 -2.7%
2022-07-06 22:05 2022-07-01 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $218.85 157,602 $34,491,481 432,824 -26.7%
2022-07-01 21:39 2022-06-29 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $217.30 556,875 $121,008,047 590,426 -48.5%
2022-06-30 00:22 2022-06-27 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $220.67 399,869 $88,240,852 1,147,301 -25.8%
2022-06-28 23:07 2022-06-27 Raup Charles R Officer - President, U.S. SELL $220.90 1,512 $334,001 16,737 -8.3%
2022-06-08 23:05 2022-06-07 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $209.15 150 $31,373 16,317 -0.9%
2022-06-08 23:06 2022-06-07 Buck Michele Director, Officer - Chairman, President and CEO SELL $209.15 5,000 $1,045,750 185,555 -2.6%
2022-05-10 23:05 2022-05-09 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $224.75 150 $33,713 16,467 -0.9%
2022-05-10 23:07 2022-05-09 Buck Michele Director, Officer - Chairman, President and CEO SELL $224.75 5,000 $1,123,750 190,555 -2.6%
2022-04-13 23:23 2022-04-12 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $223.80 95 $21,261 2,013 -4.5%
2022-04-11 23:09 2022-04-07 Arway Pamela M Director SELL $221.95 255 $56,597 15,690 -1.6%
2022-04-08 23:09 2022-04-07 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $221.95 150 $33,293 16,617 -0.9%
2022-04-08 23:07 2022-04-07 Buck Michele Director, Officer - Chairman, President and CEO SELL $221.95 5,000 $1,109,750 195,555 -2.5%
2022-03-28 23:22 2022-03-25 Riggs Kristen J Officer - SVP, Chief Growth Officer OPT+S $211.80 2,608 $552,374 9,771 0.0%
2022-03-28 23:27 2022-03-25 Scalia Christopher M Officer - SVP, CHRO OPT+S $213.64 3,647 $779,130 7,461 0.0%
2022-03-25 23:06 2022-03-24 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $209.06 173 $36,167 2,147 -7.5%
2022-03-25 23:07 2022-03-24 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $209.06 530 $110,802 16,767 -3.1%
2022-03-15 23:11 2022-03-14 McCalman Jennifer Officer - VP, Chief Accounting Officer SELL $205.83 352 $72,452 2,390 -12.8%
2022-03-09 00:10 2022-03-07 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $211.07 150 $31,661 17,707 -0.8%
2022-03-09 00:12 2022-03-07 Buck Michele Director, Officer - Chairman, President and CEO SELL $211.07 5,000 $1,055,350 202,768 -2.4%
2022-03-03 00:14 2022-03-01 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $202.20 324 $65,513 17,857 -1.8%
2022-03-02 00:15 2022-02-28 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $201.61 407 $82,055 18,312 -2.2%
2022-02-25 01:43 2022-02-22 Raup Charles R Officer - President, U.S. OPT+S $202.15 1,025 $207,204 13,158 0.0%
2022-02-17 00:44 2022-02-14 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $203.35 1,000,000 $203,350,000 47,170 -95.5%
2022-02-09 00:11 2022-02-07 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $205.08 150 $30,762 12,590 -1.2%
2022-02-09 00:16 2022-02-07 Buck Michele Director, Officer - Chairman, President and CEO SELL $205.08 5,000 $1,025,400 150,497 -3.2%
2022-01-29 00:11 2022-01-27 Turoff James Officer - SVP, GC & Secretary OPT+S $195.67 5,402 $1,057,009 4,990 0.0%
2022-01-11 00:09 2022-01-07 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $196.45 150 $29,468 12,740 -1.2%
2022-01-11 00:11 2022-01-07 Buck Michele Director, Officer - Chairman, President and CEO SELL $196.45 5,000 $982,250 155,497 -3.1%
2022-01-08 02:54 2022-01-07 Arway Pamela M Director SELL $196.45 269 $52,845 15,757 -1.7%
2021-12-31 00:13 2021-12-29 Turoff James Officer - SVP, GC & Secretary OPT+S $191.01 806 $153,954 4,990 0.0%
2021-12-18 00:11 2021-12-16 Reiman Jason Officer - SVP Chief Supply Chain Officer OPT+S $191.00 1,402 $267,782 12,890 0.0%
2021-12-09 00:08 2021-12-07 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $180.78 150 $27,117 12,890 -1.2%
2021-12-09 00:10 2021-12-07 Buck Michele Director, Officer - Chairman, President and CEO SELL $180.78 5,000 $903,900 160,497 -3.0%
2021-11-12 19:56 2021-11-10 HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner SELL $178.69 11,100 $1,983,445 48,230 -18.7%
2021-11-12 19:37 2021-11-10 HERSHEY TRUST CO 10% owner SELL $178.69 11,100 $1,983,445 48,230 -18.7%
2021-11-10 00:21 2021-11-08 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $175.87 150 $26,381 13,040 -1.1%
2021-11-10 00:11 2021-11-08 Buck Michele Director, Officer - Chairman, President and CEO SELL $175.87 5,000 $879,350 165,497 -2.9%
2021-10-08 23:05 2021-10-07 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $179.12 150 $26,868 13,190 -1.1%
2021-10-08 23:08 2021-10-07 Buck Michele Director, Officer - Chairman, President and CEO SELL $179.12 5,000 $895,600 170,497 -2.8%
2021-10-07 23:09 2021-10-07 Arway Pamela M Director SELL $179.12 288 $51,587 15,814 -1.8%
2021-09-28 23:50 2021-09-27 Raup Charles R Officer - President, U.S. OPT+S $173.75 4,523 $785,871 13,158 0.0%
2021-09-10 16:14 2021-09-08 Riggs Kristen J Officer - SVP, Chief Growth Officer OPT+S $176.21 3,774 $665,014 6,687 0.0%
2021-09-09 16:37 2021-09-07 Riggs Kristen J Officer - SVP, Chief Growth Officer OPT+S $175.42 1,760 $308,747 7,887 0.0%
2021-09-09 16:23 2021-09-07 Reiman Jason Officer - SVP Chief Supply Chain Officer SELL $177.93 150 $26,690 13,340 -1.1%
2021-09-09 16:29 2021-09-07 Buck Michele Director, Officer - Chairman, President and CEO SELL $177.93 5,000 $889,650 175,497 -2.8%
SHOW ENTRIES

How to Interpret $HSY Trades

Not every insider transaction in HERSHEY CO is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HSY shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HSY

Insider activity data for HERSHEY CO is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HSY, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.