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Company Analysis

HUBS Insider Trading

HUBSPOT INC | Services-Prepackaged Software

Comprehensive Trading Performance Summary

The investment history of corporate insiders at HUBSPOT INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.

Last 7 Days
$0
Buys
$2,090,033
Sells
Last 30 Days Trend
$0
Buys
$5,017,287
Sells

Transactions on Chart

Open Full Chart
Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2026-02-20 00:54 2026-02-17 Halligan Brian Director SELL $253.00 8,261 $2,090,033 481,168 -1.7%
2026-02-06 00:10 2026-02-03 FISHER ERIKA ASHLEY Officer - Chief Legal Officer SELL $243.72 1,430 $348,524 10,119 -12.4%
2026-01-23 00:12 2026-01-20 Halligan Brian Director SELL $303.38 8,500 $2,578,730 487,344 -1.7%
2025-12-19 00:03 2025-12-16 Halligan Brian Director SELL $366.99 8,500 $3,119,415 496,308 -1.7%
2025-11-21 00:12 2025-11-18 Halligan Brian Director SELL $368.11 8,500 $3,128,935 504,966 -1.7%
2025-11-06 00:16 2025-11-03 Halligan Brian Director OPT+S $493.30 235 $115,926 513,466 0.0%
2025-10-24 00:14 2025-10-21 Halligan Brian Director OPT+S $446.98 8,265 $3,694,290 513,466 0.0%
2025-10-08 23:59 2025-10-06 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $500.00 2,387 $1,193,500 56,277 -4.1%
2025-10-08 23:58 2025-10-06 Bueker Kathryn Officer - Chief Financial Officer SELL $500.00 615 $307,500 38,794 -1.6%
2025-09-19 00:06 2025-09-16 Halligan Brian Director OPT+S $506.52 8,500 $4,305,420 522,185 0.0%
2025-09-11 00:14 2025-09-08 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $500.00 477 $238,500 62,291 -0.8%
2025-09-11 00:14 2025-09-08 Bueker Kathryn Officer - Chief Financial Officer SELL $500.00 119 $59,500 40,563 -0.3%
2025-09-11 00:11 2025-09-08 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $500.87 22,000 $11,019,039 1,271,058 -1.7%
2025-08-21 23:10 2025-08-19 Halligan Brian Director OPT+S $449.84 8,500 $3,823,640 522,435 0.0%
2025-07-18 03:01 2025-07-15 Halligan Brian Director OPT+S $543.07 8,500 $4,616,095 522,435 0.0%
2025-07-04 01:20 2025-07-02 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $551.79 2,383 $1,314,916 63,918 -3.6%
2025-07-04 01:17 2025-07-02 Bueker Kathryn Officer - Chief Financial Officer SELL $551.79 615 $339,351 41,086 -1.5%
2025-06-20 23:03 2025-06-17 Halligan Brian Director OPT+S $548.03 8,500 $4,658,255 523,984 0.0%
2025-06-04 23:14 2025-06-03 Bueker Kathryn Officer - Chief Financial Officer SELL $596.73 239 $142,618 42,855 -0.6%
2025-06-04 23:11 2025-06-03 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $594.93 613 $364,690 69,935 -0.9%
2025-05-21 23:08 2025-05-20 Halligan Brian Director OPT+S $645.54 8,500 $5,487,090 525,687 0.0%
2025-05-21 23:06 2025-05-19 Bueker Kathryn Officer - Chief Financial Officer SELL $650.03 2,709 $1,760,931 43,464 -5.9%
2025-04-29 00:16 2025-04-24 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $600.00 680 $408,000 71,693 -0.9%
2025-04-17 23:04 2025-04-15 Halligan Brian Director, Officer - Executive Chair OPT+S $538.60 8,500 $4,578,100 525,687 0.0%
2025-04-03 23:02 2025-04-02 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $573.92 2,382 $1,367,077 72,373 -3.2%
2025-03-19 23:40 2025-03-18 Halligan Brian Director, Officer - Executive Chair OPT+S $607.48 8,500 $5,163,580 527,233 0.0%
2025-03-07 00:18 2025-03-05 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $681.02 3,242 $2,207,867 78,389 -4.0%
2025-02-21 01:00 2025-02-18 Halligan Brian Director, Officer - Executive Chair OPT+S $810.00 8,500 $6,885,000 524,751 0.0%
2025-02-19 00:07 2025-02-14 Bueker Kathryn Officer - Chief Financial Officer SELL $789.81 3,000 $2,369,430 41,613 -6.7%
2025-01-23 21:50 2025-01-21 Halligan Brian Director, Officer - Executive Chair OPT+S $709.29 8,500 $6,028,965 522,398 0.0%
2025-01-23 03:19 2024-11-19 Halligan Brian Director, Officer - Executive Chair OPT+S $709.29 8,500 $6,028,965 522,398 0.0%
2025-01-07 00:20 2025-01-03 Bueker Kathryn Officer - Chief Financial Officer OPT+S $701.59 1,796 $1,260,056 38,560 0.0%
2025-01-07 00:18 2025-01-03 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $701.59 3,057 $2,144,761 54,079 -5.4%
2024-12-31 00:47 2024-12-27 NORRINGTON LORRIE M Director SELL $721.60 572 $412,755 1,125 -33.7%
2024-12-27 01:07 2024-12-20 NORRINGTON LORRIE M Director SELL $690.00 572 $394,680 1,697 -25.2%
2024-12-20 00:16 2024-12-17 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $739.89 25,000 $18,497,195 1,272,077 -1.9%
2024-12-20 00:13 2024-12-17 Halligan Brian Director, Officer - Executive Chair OPT+S $729.65 8,500 $6,202,025 513,698 0.0%
2024-12-13 00:53 2024-12-10 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $727.72 25,000 $18,193,000 1,298,145 -1.9%
2024-12-05 00:15 2024-12-03 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $713.79 115 $82,086 61,179 -0.2%
2024-11-21 00:18 2024-11-19 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $672.62 25,000 $16,815,415 1,323,145 -1.9%
2024-11-21 00:16 2024-11-19 Halligan Brian Director, Officer - Executive Chair OPT+S $661.59 8,500 $5,623,515 513,698 0.0%
2024-11-19 00:12 2024-11-15 Bueker Kathryn Officer - Chief Financial Officer OPT+S $685.89 1,930 $1,323,768 40,231 0.0%
2024-11-14 01:22 2024-11-12 Bueker Kathryn Officer - Chief Financial Officer OPT+S $700.00 4,381 $3,066,700 41,259 0.0%
2024-11-14 01:20 2024-11-12 Harvey Dawson Alyssa Officer - Chief Legal Officer SELL $700.00 573 $401,100 7,603 -7.0%
2024-11-09 00:59 2024-11-07 Harvey Dawson Alyssa Officer - Chief Legal Officer SELL $650.00 384 $249,600 8,176 -4.5%
2024-11-08 01:03 2024-11-06 Harvey Dawson Alyssa Officer - Chief Legal Officer OPT+S $600.00 429 $257,400 8,560 0.0%
2024-11-06 00:24 2024-11-04 Harvey Dawson Alyssa Officer - Chief Legal Officer SELL $566.41 384 $217,501 8,560 -4.3%
2024-10-11 23:05 2024-10-10 Bueker Kathryn Officer - Chief Financial Officer OPT+S $550.00 1,804 $992,200 41,259 0.0%
2024-10-11 23:03 2024-10-10 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $550.00 1,374 $755,700 61,294 -2.2%
2024-10-04 00:41 2024-10-02 Bueker Kathryn Officer - Chief Financial Officer SELL $525.84 1,136 $597,354 41,259 -2.7%
SHOW ENTRIES
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How to Interpret $HUBS Trades

Not every insider transaction in HUBSPOT INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HUBS shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HUBS

Insider activity data for HUBSPOT INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HUBS, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.