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Company Analysis

HUBS Insider Trading

HUBSPOT INC | Services-Prepackaged Software

Comprehensive Trading Performance Summary

The investment history of corporate insiders at HUBSPOT INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.

Last 7 Days
$0
Buys
$2,090,033
Sells
Last 30 Days Trend
$0
Buys
$5,017,287
Sells

Transactions on Chart

Open Full Chart
Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2023-07-14 23:08 2023-07-13 Bueker Kathryn Officer - Chief Financial Officer SELL $550.00 300 $165,000 38,024 -0.8%
2023-07-06 23:58 2023-07-05 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $519.62 3,136 $1,629,528 57,519 -5.2%
2023-07-06 23:57 2023-07-05 Bueker Kathryn Officer - Chief Financial Officer SELL $519.62 782 $406,343 38,324 -2.0%
2023-06-21 23:07 2023-06-20 Halligan Brian Director, Officer - Executive Chair SELL $513.78 8,500 $4,367,130 596,350 -1.4%
2023-06-13 23:20 2023-06-12 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $516.83 10,846 $5,605,538 63,801 -14.5%
2023-05-30 23:23 2023-05-26 Harvey Dawson Alyssa Officer - Chief Legal Officer SELL $492.81 2,384 $1,174,861 11,371 -17.3%
2023-05-30 23:21 2023-05-26 Bueker Kathryn Officer - Chief Financial Officer SELL $500.00 406 $203,000 40,027 -1.0%
2023-05-24 23:21 2023-05-23 Bueker Kathryn Officer - Chief Financial Officer SELL $492.31 691 $340,186 40,433 -1.7%
2023-05-17 23:04 2023-05-16 Halligan Brian Director, Officer - Executive Chair SELL $470.00 8,500 $3,995,000 604,850 -1.4%
2023-04-19 23:32 2023-04-18 Halligan Brian Director, Officer - Executive Chair SELL $422.65 8,500 $3,592,525 613,350 -1.4%
2023-04-05 23:17 2023-04-04 Bueker Kathryn Officer - Chief Financial Officer SELL $424.80 710 $301,607 41,124 -1.7%
2023-03-22 23:12 2023-03-21 Halligan Brian Director, Officer - Executive Chair SELL $392.85 8,500 $3,339,225 622,766 -1.3%
2023-02-23 00:29 2023-02-21 Halligan Brian Director, Officer - Executive Chair SELL $395.08 8,500 $3,358,180 625,850 -1.3%
2023-02-22 00:29 2023-02-17 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $404.85 22,000 $8,906,647 1,437,416 -1.5%
2023-02-22 00:27 2023-02-17 Bueker Kathryn Officer - Chief Financial Officer SELL $410.00 400 $164,000 34,461 -1.1%
2023-01-28 00:14 2023-01-26 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $356.26 5,281 $1,881,393 1,459,416 -0.4%
2023-01-27 00:18 2023-01-24 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $350.79 14,719 $5,163,269 1,464,697 -1.0%
2023-01-20 00:39 2023-01-17 Halligan Brian Director, Officer - Executive Chair SELL $309.80 8,500 $2,633,300 634,350 -1.3%
2023-01-13 00:18 2023-01-10 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $285.88 30,000 $8,576,454 1,479,416 -2.0%
2022-12-23 00:33 2022-12-20 Halligan Brian Director, Officer - Executive Chair SELL $282.36 8,500 $2,400,060 631,280 -1.3%
2022-11-18 01:24 2022-11-15 Halligan Brian Director, Officer - Executive Chair SELL $303.38 8,500 $2,578,730 639,780 -1.3%
2022-10-19 23:16 2022-10-18 Halligan Brian Director, Officer - Executive Chair SELL $284.70 8,500 $2,419,950 648,280 -1.3%
2022-09-21 23:08 2022-09-20 Halligan Brian Director, Officer - Executive Chair SELL $286.00 8,500 $2,431,000 658,066 -1.3%
2022-08-17 23:12 2022-08-16 Halligan Brian Director, Officer - Executive Chair SELL $382.14 8,500 $3,248,190 666,566 -1.3%
2022-08-12 23:03 2022-08-10 Bueker Kathryn Officer - Chief Financial Officer SELL $400.00 200 $80,000 36,577 -0.5%
2022-07-20 23:58 2022-07-19 Halligan Brian Director, Officer - Executive Chair SELL $279.20 8,500 $2,373,200 675,066 -1.2%
2022-06-22 23:37 2022-06-21 Halligan Brian Director, Officer - Executive Chair SELL $300.18 8,500 $2,551,530 684,851 -1.2%
2022-05-20 00:02 2022-05-17 Halligan Brian Director, Officer - Executive Chair SELL $350.30 6,500 $2,276,950 695,751 -0.9%
2022-05-18 23:55 2022-05-17 Shah Dharmesh Director, Officer - Chief Technology Officer BUY $340.08 10,000 $3,400,837 1,511,447 +0.7%
2022-04-20 23:26 2022-04-19 Rangan Yamini Director, Officer - Chief Executive Officer & Pres SELL $450.00 874 $393,300 59,650 -1.4%
2022-04-20 23:23 2022-04-19 Halligan Brian Director, Officer - Executive Chair OPT+S $454.50 11,520 $5,235,788 702,251 0.0%
2022-04-15 18:52 2022-04-14 Bueker Kathryn Officer - Chief Financial Officer SELL $467.01 200 $93,402 38,629 -0.5%
2022-03-17 04:17 2022-03-15 Halligan Brian Director, Officer - Executive Chair OPT+S $392.80 11,520 $4,525,001 697,775 0.0%
2022-02-18 00:04 2022-02-15 Halligan Brian Director, Officer - Executive Chair OPT+S $547.04 11,520 $6,301,894 692,013 0.0%
2022-01-20 01:11 2022-01-18 Halligan Brian Director, Officer - Executive Chair OPT+S $447.87 11,520 $5,159,431 681,391 0.0%
2021-12-23 00:18 2021-12-21 Halligan Brian Director, Officer - Executive Chair OPT+S $646.88 11,520 $7,452,074 677,112 0.0%
2021-12-17 00:03 2021-12-15 NORRINGTON LORRIE M Director OPT+S $690.48 4,082 $2,818,539 1,455 0.0%
2021-12-17 00:02 2021-12-15 Kelleher John P. Officer - General Counsel SELL $690.48 761 $525,455 50,756 -1.5%
2021-11-30 00:48 2021-11-24 Halligan Brian Director, Officer - Executive Chair SELL $787.75 1,335 $1,051,646 0 -100.0%
2021-11-19 00:54 2021-11-16 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $837.96 22,000 $18,435,199 1,498,838 -1.4%
2021-11-19 00:51 2021-11-16 Halligan Brian Director, Officer - Executive Chair OPT+S $831.70 11,520 $9,581,152 672,685 0.0%
2021-11-17 00:20 2021-11-15 Kelleher John P. Officer - General Counsel SELL $840.00 761 $639,240 49,981 -1.5%
2021-11-17 00:19 2021-11-15 Bueker Kathryn Officer - Chief Financial Officer SELL $840.00 600 $504,000 36,958 -1.6%
2021-10-20 23:56 2021-10-19 Halligan Brian Director, Officer - Executive Chair OPT+S $796.04 11,520 $9,170,365 666,923 0.0%
2021-10-15 23:13 2021-10-14 Kelleher John P. Officer - General Counsel SELL $790.04 761 $601,220 50,742 -1.5%
2021-10-08 03:32 2021-10-05 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $658.23 20,000 $13,164,550 1,520,838 -1.3%
2021-10-07 23:42 2021-10-06 Bueker Kathryn Officer - Chief Financial Officer SELL $640.00 600 $384,000 35,218 -1.7%
2021-09-23 00:24 2021-09-21 Halligan Brian Director, Officer - Executive Chair OPT+S $686.85 11,520 $7,912,458 662,877 0.0%
2021-08-18 23:51 2021-08-17 Halligan Brian Director, Officer - Chief Executive Officer OPT+S $641.99 11,520 $7,395,725 657,115 0.0%
2021-08-04 03:02 2021-08-02 Bueker Kathryn Officer - Chief Financial Officer SELL $598.00 600 $358,800 37,548 -1.6%
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How to Interpret $HUBS Trades

Not every insider transaction in HUBSPOT INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HUBS shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HUBS

Insider activity data for HUBSPOT INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HUBS, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.