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Company Analysis

HUBS Insider Trading

HUBSPOT INC | Services-Prepackaged Software

Comprehensive Trading Performance Summary

The investment history of corporate insiders at HUBSPOT INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2021-08-04 03:02 2021-08-02 Bueker Kathryn Officer - Chief Financial Officer SELL $598.00 600 $358,800 37,548 -1.6%
2021-07-22 00:11 2021-07-20 Halligan Brian Director, Officer - Chief Executive Officer OPT+S $555.13 11,520 $6,395,091 651,353 0.0%
2021-07-08 00:14 2021-07-07 Bueker Kathryn Officer - Chief Financial Officer SELL $610.00 600 $366,000 38,148 -1.5%
2021-07-07 01:46 2021-07-02 Rangan Yamini Officer - Chief Customer Officer SELL $592.00 2,106 $1,246,752 47,123 -4.3%
2021-06-17 23:09 2021-06-16 Gill Ronald S Director OPT+S $550.00 2,075 $1,141,250 2,290 0.0%
2021-06-17 00:03 2021-06-15 Halligan Brian Director, Officer - Chief Executive Officer OPT+S $533.87 11,520 $6,150,170 647,308 0.0%
2021-06-15 23:12 2021-06-14 Gill Ronald S Director OPT+S $520.80 5,718 $2,977,949 2,290 0.0%
2021-05-20 01:22 2021-05-17 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $485.50 18,000 $8,738,935 16,000 -52.9%
2021-05-19 23:42 2021-05-18 Halligan Brian Director, Officer - Chief Executive Officer SELL $484.56 8,500 $4,118,760 635,784 -1.3%
2021-05-19 00:49 2021-05-17 Bueker Kathryn Officer - Chief Financial Officer SELL $491.75 600 $295,050 40,479 -1.5%
2021-04-22 01:51 2021-04-20 Halligan Brian Director, Officer - Chief Executive Officer SELL $502.20 8,500 $4,268,700 644,284 -1.3%
2021-04-08 23:54 2021-04-06 Bueker Kathryn Officer - Chief Financial Officer SELL $487.86 600 $292,716 41,079 -1.4%
2021-04-07 23:15 2021-04-06 Rangan Yamini Officer - Chief Customer Officer SELL $468.60 2,106 $986,872 52,216 -3.9%
2021-03-19 16:22 2021-03-16 Halligan Brian Director, Officer - Chief Executive Officer SELL $473.63 8,500 $4,025,855 654,500 -1.3%
2021-02-19 01:10 2021-02-16 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $519.74 20,000 $10,394,802 1,543,899 -1.3%
2021-02-19 00:59 2021-02-16 Halligan Brian Director, Officer - Chief Executive Officer SELL $504.18 8,500 $4,285,530 663,000 -1.3%
2021-02-19 00:58 2021-02-16 Bueker Kathryn Officer - Chief Financial Officer SELL $504.18 600 $302,508 43,408 -1.4%
2021-02-10 00:29 2021-02-08 Bueker Kathryn Officer - Chief Financial Officer SELL $425.00 200 $85,000 44,008 -0.5%
2021-01-22 00:30 2021-01-19 Halligan Brian Director, Officer - Chief Executive Officer SELL $386.35 8,500 $3,283,975 657,119 -1.3%
2021-01-09 00:13 2021-01-07 Bueker Kathryn Officer - Chief Financial Officer SELL $377.38 400 $150,952 37,459 -1.1%
2021-01-07 00:17 2021-01-04 Rangan Yamini Officer - Chief Customer Officer OPT+S $393.42 3,689 $1,451,332 51,044 0.0%
2020-12-17 00:35 2020-12-15 Halligan Brian Director, Officer - Chief Executive Officer SELL $379.83 8,500 $3,228,555 652,156 -1.3%
2020-12-15 00:49 2020-12-11 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $391.61 40,000 $15,664,388 1,619,985 -2.4%
2020-12-08 00:53 2020-12-04 Simon Michael K Director OPT+S $389.95 11,500 $4,484,469 43,608 0.0%
2020-11-20 00:09 2020-11-17 Halligan Brian Director, Officer - Chief Executive Officer SELL $342.39 8,500 $2,910,315 661,073 -1.3%
2020-10-21 23:12 2020-10-20 Halligan Brian Director, Officer - Chief Executive Officer SELL $310.00 8,500 $2,635,000 669,990 -1.3%
2020-10-16 23:11 2020-10-15 NORRINGTON LORRIE M Director OPT+S $305.72 2,039 $623,363 3,107 0.0%
2020-10-06 00:07 2020-10-02 Rangan Yamini Officer - Chief Customer Officer SELL $286.82 1,804 $517,423 57,907 -3.0%
2020-10-06 00:05 2020-10-02 Bueker Kathryn Officer - Chief Financial Officer SELL $286.82 1,060 $304,029 39,006 -2.6%
2020-09-16 23:24 2020-09-14 Rangan Yamini Officer - Chief Customer Officer SELL $279.50 4,273 $1,194,304 62,124 -6.4%
2020-09-16 23:24 2020-09-15 Halligan Brian Director, Officer - Chief Executive Officer SELL $281.49 8,500 $2,392,665 680,460 -1.2%
2020-08-19 23:15 2020-08-18 Halligan Brian Director, Officer - Chief Executive Officer SELL $284.98 8,500 $2,422,330 691,877 -1.2%
2020-07-23 23:06 2020-07-21 Halligan Brian Director, Officer - Chief Executive Officer SELL $231.90 8,500 $1,971,150 700,794 -1.2%
2020-07-07 01:17 2020-07-02 Bueker Kathryn Officer - Chief Financial Officer SELL $235.39 1,070 $251,867 41,608 -2.5%
2020-06-23 23:09 2020-06-22 Gill Ronald S Director SELL $222.08 2,508 $556,977 5,638 -30.8%
2020-06-17 23:06 2020-06-16 Halligan Brian Director, Officer - Chief Executive Officer SELL $215.23 8,500 $1,829,455 711,264 -1.2%
2020-05-29 00:06 2020-05-26 Bueker Kathryn Officer - Chief Financial Officer SELL $200.00 385 $77,000 44,061 -0.9%
2020-05-21 23:53 2020-05-20 Gill Ronald S Director SELL $192.00 2,508 $481,536 7,385 -25.4%
2020-05-20 23:49 2020-05-19 Halligan Brian Director, Officer - Chief Executive Officer SELL $191.18 8,500 $1,625,046 720,181 -1.2%
2020-05-11 23:19 2020-05-07 Gill Ronald S Director SELL $180.00 5,016 $902,880 9,893 -33.6%
2020-04-22 23:04 2020-04-21 Halligan Brian Director, Officer - Chief Executive Officer SELL $139.90 8,500 $1,189,188 676,098 -1.2%
2020-04-07 04:54 2020-04-02 Bueker Kathryn Officer - Chief Financial Officer SELL $122.81 962 $118,143 44,446 -2.1%
2020-03-19 23:18 2020-03-17 Halligan Brian Director, Officer - Chief Executive Officer SELL $115.10 8,500 $978,311 686,568 -1.2%
2020-03-16 23:07 2020-03-13 Shah Dharmesh Director, Officer - Chief Technology Officer BUY $124.42 40,000 $4,976,916 1,663,891 +2.5%
2020-02-20 00:06 2020-02-18 Halligan Brian Director, Officer - Chief Executive Officer SELL $194.62 8,500 $1,654,296 695,389 -1.2%
2020-02-19 00:12 2020-02-13 Bueker Kathryn Officer - Chief Financial Officer SELL $200.00 376 $75,200 46,428 -0.8%
2020-01-23 00:13 2020-01-21 Halligan Brian Director, Officer - Chief Executive Officer SELL $183.01 8,500 $1,555,605 687,695 -1.2%
2020-01-07 00:05 2020-01-03 Bueker Kathryn Officer - Chief Financial Officer SELL $161.62 942 $152,246 34,811 -2.6%
2019-12-27 00:19 2019-12-23 Sherman J Donald Officer - President and COO OPT+S $157.99 15,000 $2,369,787 59,072 0.0%
2019-12-19 00:22 2019-12-17 Halligan Brian Director, Officer - Chief Executive Officer SELL $156.88 8,501 $1,333,625 697,387 -1.2%
SHOW ENTRIES

How to Interpret $HUBS Trades

Not every insider transaction in HUBSPOT INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HUBS shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HUBS

Insider activity data for HUBSPOT INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HUBS, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.