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Company Analysis

HUBS Insider Trading

HUBSPOT INC | Services-Prepackaged Software

Comprehensive Trading Performance Summary

The investment history of corporate insiders at HUBSPOT INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2018-10-03 01:09 2018-10-02 Madeley Hunter Officer - Chief Sales Officer SELL $149.04 1,000 $149,040 37,797 -2.6%
2018-10-03 01:07 2018-10-02 Kelleher John P. Officer - General Counsel SELL $149.04 805 $119,977 37,868 -2.1%
2018-10-03 01:45 2018-10-01 NORRINGTON LORRIE M Director OPT+S $151.28 21,764 $3,292,353 1,511 0.0%
2018-09-24 23:05 2018-09-20 Halligan Brian Director, Officer - Chief Executive Officer SELL $149.01 25,000 $3,725,358 683,884 -3.5%
2018-09-18 23:39 2018-09-14 Sherman J Donald Officer - President and COO OPT+S $159.73 25,000 $3,993,263 92,040 0.0%
2018-09-11 23:02 2018-09-10 Gill Ronald S Director OPT+S $152.33 4,140 $630,646 14,074 0.0%
2018-09-06 23:31 2018-09-05 Madeley Hunter Officer - Chief Sales Officer SELL $144.75 1,000 $144,750 39,587 -2.5%
2018-09-06 23:28 2018-09-05 Kelleher John P. Officer - General Counsel SELL $144.75 508 $73,533 39,321 -1.3%
2018-08-23 00:05 2018-08-21 Kelleher John P. Officer - General Counsel OPT+S $130.00 3,815 $495,950 40,238 0.0%
2018-08-16 00:23 2018-08-15 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $125.59 30,000 $3,767,577 1,580,950 -1.9%
2018-08-08 23:20 2018-08-07 Madeley Hunter Officer - Chief Sales Officer SELL $128.01 5,600 $716,856 41,073 -12.0%
2018-08-04 00:55 2018-08-02 Madeley Hunter Officer - Chief Sales Officer SELL $120.00 1,000 $120,000 46,673 -2.1%
2018-08-04 00:53 2018-08-02 Kelleher John P. Officer - General Counsel SELL $120.00 408 $48,960 40,238 -1.0%
2018-07-18 23:35 2018-07-16 Kelleher John P. Officer - General Counsel OPT+S $131.80 4,671 $615,638 41,055 0.0%
2018-07-05 23:21 2018-07-02 Madeley Hunter Officer - Chief Sales Officer SELL $124.95 1,000 $124,950 48,950 -2.0%
2018-06-28 23:25 2018-06-27 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $124.87 29,000 $3,621,291 1,612,656 -1.8%
2018-06-22 23:01 2018-06-20 Halligan Brian Director, Officer - Chief Executive Officer SELL $140.93 25,000 $3,523,195 712,516 -3.4%
2018-06-19 04:31 2018-06-15 Kinzer John Officer - Chief Financial Officer OPT+S $133.35 932 $124,282 67,135 0.0%
2018-06-19 04:26 2018-06-15 Herendeen Julia Director SELL $133.35 408 $54,407 5,243 -7.2%
2018-06-19 04:30 2018-06-15 Sherman J Donald Officer - President and COO OPT+S $134.52 25,000 $3,363,043 94,823 0.0%
2018-06-04 23:15 2018-06-01 Madeley Hunter Officer - Chief Sales Officer SELL $121.25 1,000 $121,250 49,950 -2.0%
2018-05-16 23:30 2018-05-15 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $108.19 23,000 $2,488,478 1,642,313 -1.4%
2018-05-16 23:29 2018-05-15 Kinzer John Officer - Chief Financial Officer OPT+S $109.10 4,798 $523,462 67,666 0.0%
2018-05-03 23:18 2018-05-02 Madeley Hunter Officer - Chief Sales Officer SELL $105.30 1,000 $105,300 51,267 -1.9%
2018-04-18 00:21 2018-04-16 Kinzer John Officer - Chief Financial Officer OPT+S $110.48 20,000 $2,209,594 67,989 0.0%
2018-04-18 00:19 2018-04-16 Herendeen Julia Director OPT+S $111.55 495 $55,217 4,540 0.0%
2018-04-04 23:46 2018-04-03 Madeley Hunter Officer - Chief Sales Officer SELL $108.00 1,000 $108,000 52,754 -1.9%
2018-03-27 23:28 2018-03-26 Kinzer John Officer - Chief Financial Officer OPT+S $113.82 20,000 $2,276,462 68,728 0.0%
2018-03-22 23:54 2018-03-20 Halligan Brian Director, Officer - Chief Executive Officer SELL $118.09 22,500 $2,656,987 743,649 -2.9%
2018-03-22 23:54 2018-03-20 Sherman J Donald Officer - President and COO OPT+S $118.11 25,000 $2,952,838 97,605 0.0%
2018-03-06 00:55 2018-03-02 Madeley Hunter Officer - Chief Sales Officer SELL $110.10 1,000 $110,100 55,778 -1.8%
2018-02-17 00:23 2018-02-15 Herendeen Julia Director OPT+S $103.45 1,000 $103,450 4,540 0.0%
2018-02-17 00:22 2018-02-15 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $102.56 21,000 $2,153,789 1,653,180 -1.3%
2018-02-17 00:21 2018-02-14 Kinzer John Officer - Chief Financial Officer OPT+S $99.03 15,000 $1,485,413 68,733 0.0%
2018-02-06 00:08 2018-02-02 Madeley Hunter Officer - Chief Sales Officer SELL $95.35 7,000 $667,450 47,602 -12.8%
2018-02-06 00:04 2017-09-15 Halligan Brian Director, Officer - Chief Executive Officer SELL $73.12 25,000 $1,828,083 747,804 -3.2%
2018-01-03 00:13 2017-12-29 Herendeen Julia Director OPT+S $89.15 1,000 $89,150 4,540 0.0%
2017-12-20 00:12 2017-12-15 Halligan Brian Director, Officer - Chief Executive Officer SELL $88.30 25,000 $2,207,620 777,319 -3.1%
2017-12-06 00:28 2017-12-04 Madeley Hunter Officer - Chief Sales Officer SELL $81.60 1,000 $81,600 58,264 -1.7%
2017-11-14 00:03 2017-11-08 Kinzer John Officer - Chief Financial Officer OPT+S $83.39 15,000 $1,250,814 72,786 0.0%
2017-11-09 00:18 2017-11-06 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $84.92 24,000 $2,038,027 1,677,254 -1.4%
2017-11-03 23:32 2017-11-02 Madeley Hunter Officer - Chief Sales Officer SELL $87.15 1,000 $87,150 60,926 -1.6%
2017-10-04 23:23 2017-10-03 Madeley Hunter Officer - Chief Sales Officer SELL $84.35 1,000 $84,350 63,588 -1.5%
2017-09-29 23:36 2017-09-27 Kinzer John Officer - Chief Financial Officer OPT+S $78.75 10,000 $787,500 75,947 0.0%
2017-09-25 23:25 2017-09-21 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $73.60 20,000 $1,471,908 1,702,344 -1.2%
2017-09-06 23:19 2017-09-05 Madeley Hunter Officer - Chief Sales Officer SELL $72.80 1,000 $72,800 65,887 -1.5%
2017-08-15 00:50 2017-08-10 Kinzer John Officer - Chief Financial Officer OPT+S $67.23 15,000 $1,008,450 77,380 0.0%
2017-08-04 02:19 2017-08-02 Madeley Hunter Officer - Chief Sales Officer SELL $72.77 16,000 $1,164,307 68,549 -18.9%
2017-07-07 04:16 2017-07-05 Madeley Hunter Officer - Chief Sales Officer SELL $63.70 1,000 $63,700 86,211 -1.1%
2017-07-04 01:39 2017-06-30 NORRINGTON LORRIE M Director SELL $65.25 4,899 $319,660 2,164 -69.4%
SHOW ENTRIES

How to Interpret $HUBS Trades

Not every insider transaction in HUBSPOT INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HUBS shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HUBS

Insider activity data for HUBSPOT INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HUBS, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.