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Company Analysis

HUBS Insider Trading

HUBSPOT INC | Services-Prepackaged Software

Comprehensive Trading Performance Summary

The investment history of corporate insiders at HUBSPOT INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2017-06-17 01:12 2017-06-15 Halligan Brian Director, Officer - Chief Executive Officer SELL $64.75 25,000 $1,618,750 806,787 -3.0%
2017-06-05 23:07 2017-06-02 Madeley Hunter Officer - Chief Sales Officer SELL $73.95 1,000 $73,950 88,874 -1.1%
2017-06-05 23:06 2017-06-01 Kelleher John P. Officer - General Counsel OPT+S $72.15 231 $16,667 37,687 0.0%
2017-05-17 00:04 2017-05-15 Kinzer John Officer - Chief Financial Officer SELL $69.40 10,000 $694,000 81,658 -10.9%
2017-05-05 00:37 2017-05-02 Madeley Hunter Officer - Chief Sales Officer SELL $67.10 1,000 $67,100 91,535 -1.1%
2017-05-05 00:36 2017-05-02 Kelleher John P. Officer - General Counsel SELL $67.10 316 $21,204 37,936 -0.8%
2017-05-03 04:26 2017-05-01 Kelleher John P. Officer - General Counsel OPT+S $67.45 231 $15,581 38,252 0.0%
2017-04-28 01:15 2017-04-25 Madeley Hunter Officer - Chief Sales Officer SELL $64.45 6,000 $386,700 94,197 -6.0%
2017-04-05 23:27 2017-04-04 Madeley Hunter Officer - Chief Sales Officer SELL $61.40 1,000 $61,400 100,197 -1.0%
2017-04-05 23:26 2017-04-03 Kelleher John P. Officer - General Counsel OPT+S $60.55 547 $33,121 38,501 0.0%
2017-03-24 23:16 2017-03-22 Halligan Brian Director, Officer - Chief Executive Officer SELL $60.05 25,000 $1,501,365 833,383 -2.9%
2017-03-23 00:25 2017-03-20 Sherman J Donald Officer - President and COO OPT+S $64.40 60,000 $3,863,778 79,725 0.0%
2017-03-17 23:14 2017-03-15 Kelleher John P. Officer - General Counsel OPT+S $65.00 5,697 $370,305 38,870 0.0%
2017-03-15 23:03 2017-03-13 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $62.02 17,600 $1,091,605 1,724,621 -1.0%
2017-03-04 00:07 2017-03-02 Kelleher John P. Officer - General Counsel SELL $60.30 316 $19,055 41,791 -0.8%
2017-03-04 00:06 2017-03-02 Madeley Hunter Officer - Chief Sales Officer SELL $60.30 1,000 $60,300 102,920 -1.0%
2017-03-03 01:12 2017-03-01 Kelleher John P. Officer - General Counsel OPT+S $60.60 231 $13,999 42,107 0.0%
2017-02-28 00:14 2017-02-23 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $62.03 15,400 $955,293 1,742,597 -0.9%
2017-02-24 00:52 2017-02-21 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $62.02 7,000 $434,117 1,757,997 -0.4%
2017-02-18 01:50 2017-02-16 Kelleher John P. Officer - General Counsel SELL $60.00 10,000 $600,000 42,356 -19.1%
2017-02-18 01:49 2017-02-16 Kinzer John Officer - Chief Financial Officer SELL $59.21 19,681 $1,165,371 88,173 -18.2%
2017-02-09 01:38 2017-02-06 SKOK DAVID R Director SELL $53.81 17,554 $944,581 7,990 -68.7%
2017-02-04 02:18 2017-02-01 Kelleher John P. Officer - General Counsel OPT+S $52.07 546 $28,432 52,356 0.0%
2017-02-04 02:13 2017-02-02 Madeley Hunter Officer - Chief Sales Officer SELL $52.20 1,000 $52,200 105,067 -0.9%
2017-02-02 00:43 2016-10-31 SKOK DAVID R Director SELL $52.73 8,000 $421,800 22,544 -26.2%
2017-01-06 02:06 2017-01-03 Madeley Hunter Officer - Chief Sales Officer SELL $47.07 13,000 $611,850 90,889 -12.5%
2016-12-06 02:22 2016-12-02 Madeley Hunter Officer - Chief Sales Officer SELL $52.00 800 $41,600 107,100 -0.7%
2016-12-06 02:21 2016-12-01 Kelleher John P. Officer - General Counsel OPT+S $56.00 350 $19,600 42,111 0.0%
2016-12-06 02:23 2016-12-01 Sherman J Donald Officer - President and COO SELL $56.00 10,000 $560,000 85,373 -10.5%
2016-11-18 00:42 2016-11-15 Kinzer John Officer - Chief Financial Officer SELL $54.90 9,252 $507,935 79,816 -10.4%
2016-11-16 01:26 2016-11-11 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $58.00 45,000 $2,610,000 1,747,695 -2.5%
2016-11-04 03:56 2016-11-01 Kelleher John P. Officer - General Counsel OPT+S $52.45 347 $18,200 42,111 0.0%
2016-11-04 03:53 2016-11-02 Madeley Hunter Officer - Chief Sales Officer SELL $51.00 800 $40,800 108,916 -0.7%
2016-10-07 01:57 2016-10-04 Halligan Brian Director, Officer - Chief Executive Officer SELL $57.16 20,000 $1,143,114 767,820 -2.5%
2016-10-07 01:56 2016-10-04 Madeley Hunter Officer - Chief Sales Officer SELL $57.45 800 $45,960 110,296 -0.7%
2016-10-05 01:03 2016-10-03 Kelleher John P. Officer - General Counsel OPT+S $57.00 347 $19,779 42,082 0.0%
2016-09-07 03:34 2016-09-02 Madeley Hunter Officer - Chief Sales Officer SELL $56.34 800 $45,072 112,502 -0.7%
2016-09-07 03:27 2016-09-01 Kelleher John P. Officer - General Counsel OPT+S $54.90 347 $19,050 42,116 0.0%
2016-09-07 03:31 2016-09-01 Sherman J Donald Officer - President and COO SELL $54.90 10,000 $549,000 95,985 -9.4%
2016-08-27 00:02 2016-08-25 Kelleher John P. Officer - General Counsel SELL $54.81 24,673 $1,352,327 42,269 -36.9%
2016-08-20 01:59 2016-08-17 Kinzer John Officer - Chief Financial Officer SELL $56.45 10,000 $564,546 92,149 -9.8%
2016-08-10 23:33 2016-08-08 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $57.24 40,000 $2,289,528 1,793,307 -2.2%
2016-08-04 03:27 2016-08-01 Kelleher John P. Officer - General Counsel OPT+S $54.29 347 $18,839 66,942 0.0%
2016-08-04 03:18 2016-08-02 Madeley Hunter Officer - Chief Sales Officer SELL $53.58 800 $42,864 114,708 -0.7%
2016-07-18 23:30 2016-07-15 Kelleher John P. Officer - General Counsel OPT+S $50.64 7,666 $388,206 67,095 0.0%
2016-07-18 23:28 2016-07-14 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $51.00 40,000 $2,040,000 1,833,510 -2.1%
2016-07-07 23:55 2016-07-06 Madeley Hunter Officer - Chief Sales Officer SELL $42.12 800 $33,696 116,478 -0.7%
2016-07-07 00:02 2016-07-05 Halligan Brian Director, Officer - Chief Executive Officer SELL $42.34 20,000 $846,800 789,216 -2.5%
2016-06-06 23:50 2016-06-02 Madeley Hunter Officer - Chief Sales Officer SELL $50.49 800 $40,392 118,555 -0.7%
2016-06-03 04:52 2016-06-01 Sherman J Donald Officer - President and COO SELL $48.80 10,000 $488,049 106,596 -8.6%
SHOW ENTRIES

How to Interpret $HUBS Trades

Not every insider transaction in HUBSPOT INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HUBS shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HUBS

Insider activity data for HUBSPOT INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HUBS, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.