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Company Analysis

HUBS Insider Trading

HUBSPOT INC | Services-Prepackaged Software

Comprehensive Trading Performance Summary

The investment history of corporate insiders at HUBSPOT INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2016-05-26 23:23 2016-05-24 SKOK DAVID R Director SELL $45.58 11,005 $501,644 15,445 -41.6%
2016-05-18 23:55 2016-05-17 Kinzer John Officer - Chief Financial Officer SELL $44.82 7,500 $336,150 104,483 -6.7%
2016-05-05 03:50 2016-05-03 Madeley Hunter Officer - Chief Sales Officer SELL $46.72 800 $37,376 120,325 -0.7%
2016-04-08 23:12 2016-04-07 Madeley Hunter Officer - SVP, Global Sales SELL $43.21 4,200 $181,482 122,095 -3.3%
2016-04-07 23:57 2016-04-05 Halligan Brian Director, Officer - Chief Executive Officer SELL $41.41 20,000 $828,268 810,351 -2.4%
2016-04-06 00:01 2015-06-02 Madeley Hunter Officer - SVP, Global Sales SELL $47.81 10,300 $492,483 126,295 -7.5%
2016-03-09 00:05 2016-03-07 Gill Ronald S Director OPT+S $45.00 5,000 $225,000 8,831 0.0%
2016-03-04 00:44 2016-03-02 Madeley Hunter Officer - SVP, Global Sales SELL $42.58 800 $34,064 137,565 -0.6%
2016-03-04 00:45 2016-03-01 Sherman J Donald Officer - President and COO SELL $41.64 10,000 $416,400 117,004 -7.9%
2016-03-03 02:44 2016-02-29 BOHN LAWRENCE S Director SELL $42.00 1,000,000 $42,001,600 42,721 -95.9%
2016-02-18 01:29 2016-02-16 Kinzer John Officer - Chief Financial Officer SELL $31.34 7,500 $235,020 114,317 -6.2%
2016-02-05 00:49 2016-02-02 Madeley Hunter Officer - SVP, Global Sales SELL $40.50 800 $32,400 139,335 -0.6%
2016-01-27 01:40 2016-01-22 Gill Ronald S Director OPT+S $50.00 500 $25,000 8,831 0.0%
2016-01-23 01:42 2016-01-21 Gill Ronald S Director OPT+S $47.83 5,000 $239,150 8,831 0.0%
2016-01-22 00:19 2016-01-19 Halligan Brian Director, Officer - Chief Executive Officer SELL $48.22 20,000 $964,448 808,858 -2.4%
2016-01-07 05:06 2016-01-05 Madeley Hunter Officer - SVP, Global Sales SELL $54.77 800 $43,816 115,061 -0.7%
2015-12-29 00:40 2015-12-24 Gill Ronald S Director OPT+S $56.58 9,000 $509,220 8,831 0.0%
2015-12-19 01:31 2015-12-16 Shah Dharmesh Director, Officer - Chief Technology Officer SELL $55.06 90,000 $4,955,373 1,851,444 -4.6%
2015-12-17 00:20 2015-12-14 Madeley Hunter Officer - SVP, Global Sales SELL $55.69 800 $44,552 117,506 -0.7%
2015-12-11 01:40 2015-12-08 Bishop Stacey Director SELL $59.33 60,000 $3,559,992 98,860 -37.8%
2015-12-04 00:30 2015-12-02 Kelleher John P. Officer - General Counsel SELL $55.93 55 $3,076 55,179 -0.1%
2015-12-03 04:48 2015-12-01 Kelleher John P. Officer - General Counsel OPT+S $53.09 104 $5,521 55,283 0.0%
2015-12-02 01:22 2015-11-30 Simon Michael K Director BUY $54.88 5,000 $274,400 5,000 +100.0%
2015-12-01 00:37 2015-11-27 Bishop Stacey Director SELL $55.53 8,143 $452,177 158,860 -4.9%
2015-12-01 00:34 2015-11-25 Kelleher John P. Officer - General Counsel OPT+S $54.49 2,784 $151,700 55,283 0.0%
2015-11-26 01:15 2015-11-23 Bishop Stacey Director SELL $54.49 49,857 $2,716,484 167,003 -23.0%
2015-11-25 00:11 2015-11-23 Gill Ronald S Director OPT+S $53.10 7,000 $371,700 8,831 0.0%
2015-11-21 02:43 2015-11-18 Bishop Stacey Director SELL $52.59 57,943 $3,047,106 216,860 -21.1%
2015-11-18 02:34 2015-11-13 Bishop Stacey Director SELL $52.29 29,305 $1,532,353 274,803 -9.6%
2015-11-17 00:09 2015-11-12 Madeley Hunter Officer - SVP, Global Sales SELL $51.57 800 $41,256 119,615 -0.7%
2015-11-13 04:18 2015-11-09 Bishop Stacey Director SELL $52.57 112,752 $5,927,328 304,108 -27.0%
2015-11-13 00:10 2015-11-10 Kinzer John Officer - Chief Financial Officer SELL $51.40 7,500 $385,500 89,621 -7.7%
2015-11-07 00:57 2015-11-05 Kelleher John P. Officer - General Counsel OPT+S $55.48 208 $11,540 55,283 0.0%
2015-11-05 02:17 2015-11-03 Kelleher John P. Officer - General Counsel SELL $52.38 55 $2,881 55,283 -0.1%
2015-10-31 00:13 2015-10-28 Kelleher John P. Officer - General Counsel OPT+S $50.00 3,237 $161,850 55,387 0.0%
2015-10-31 00:17 2015-10-28 NORRINGTON LORRIE M Director OPT+S $50.00 15,000 $750,000 2,931 0.0%
2015-10-24 03:16 2015-10-21 Gill Ronald S Director OPT+S $48.47 5,000 $242,350 8,831 0.0%
2015-10-20 23:21 2015-10-19 Kelleher John P. Officer - General Counsel SELL $50.00 2 $100 55,840 0.0%
2015-10-13 23:22 2015-10-12 Madeley Hunter Officer - SVP, Global Sales SELL $48.50 800 $38,800 121,724 -0.7%
2015-09-28 23:37 2015-09-25 Kelleher John P. Officer - General Counsel OPT+S $50.13 2,785 $139,612 55,891 0.0%
2015-09-23 23:24 2015-09-21 Gill Ronald S Director OPT+S $50.79 7,000 $355,530 8,831 0.0%
2015-09-21 23:56 2015-09-17 Kelleher John P. Officer - General Counsel OPT+S $50.00 2,943 $147,150 55,891 0.0%
2015-09-16 03:55 2015-09-14 Madeley Hunter Officer - SVP, Global Sales SELL $49.02 500 $24,510 123,832 -0.4%
2015-09-15 00:41 2015-09-11 Bishop Stacey Director SELL $47.44 49,991 $2,371,603 416,860 -10.7%
2015-09-11 02:04 2015-09-08 Bishop Stacey Director SELL $46.55 72,197 $3,361,088 466,851 -13.4%
2015-09-04 03:44 2015-09-01 Bishop Stacey Director SELL $45.94 51,263 $2,355,027 539,048 -8.7%
2015-09-01 02:09 2015-08-27 Bishop Stacey Director SELL $46.63 83,154 $3,877,280 590,311 -12.3%
2015-08-21 03:04 2015-08-18 Bishop Stacey Director SELL $46.81 15,748 $737,230 673,465 -2.3%
2015-08-14 23:07 2015-08-12 Kinzer John Officer - Chief Financial Officer SELL $47.11 7,500 $353,325 100,067 -7.0%
2015-08-12 23:13 2015-08-10 Kelleher John P. Officer - General Counsel OPT+S $50.24 76,506 $3,843,661 21,281 0.0%
SHOW ENTRIES

How to Interpret $HUBS Trades

Not every insider transaction in HUBSPOT INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HUBS shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HUBS

Insider activity data for HUBSPOT INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HUBS, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.