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Company Analysis

INTU Insider Trading

INTUIT INC. | Services-Prepackaged Software

Comprehensive Trading Performance Summary

The investment history of corporate insiders at INTUIT INC. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2006-12-08 03:46 2006-12-06 COOK SCOTT D Director, Officer - Chairman, Executive Committee SELL $31.37 116,422 $3,652,379 27,212,000 -0.4%
2006-12-08 03:44 2006-12-06 COOK SCOTT D Director, Officer - Chairman, Executive Committee SELL $31.29 84,256 $2,636,311 27,328,422 -0.3%
2006-12-08 03:42 2006-12-06 COOK SCOTT D Director, Officer - Chairman, Executive Committee SELL $31.23 91,366 $2,853,241 27,412,678 -0.3%
2006-12-08 03:40 2006-12-05 COOK SCOTT D Director, Officer - Chairman, Executive Committee SELL $31.05 127,144 $3,948,114 27,504,044 -0.5%
2006-12-08 03:36 2006-12-05 COOK SCOTT D Director, Officer - Chairman, Executive Committee SELL $30.99 66,056 $2,047,326 27,631,188 -0.2%
2006-03-30 05:47 2006-03-28 COOK SCOTT D Director, Officer - Chairman, Executive Committee OPT+S $51.62 200,000 $10,324,780 13,899,858 0.0%
2006-03-29 02:40 2006-03-27 COOK SCOTT D Director, Officer - Chairman, Executive Committee OPT+S $51.92 100,000 $5,191,610 13,899,858 0.0%
2006-03-07 23:21 2006-03-06 SCHAR MARK F Officer - SVP & Chief Marketing Officer BUY $48.47 2,000 $96,940 3,000 +200.0%
2006-01-04 02:43 2006-01-03 SCHAR MARK F Officer - SVP & Chief Marketing Officer BUY $54.25 1,000 $54,250 1,000 +100.0%
2005-12-22 23:00 2005-12-21 DOERR L JOHN Director OPT+S $53.00 45,000 $2,385,171 0 0.0%
2005-12-16 04:14 2005-12-14 CAMPBELL WILLIAM V Director, Officer - Chairman of the Board SELL $55.02 89,805 $4,941,457 75,294 -54.4%
2005-12-16 04:13 2005-12-14 CAMPBELL WILLIAM V Director, Officer - Chairman of the Board SELL $54.83 51,711 $2,835,164 165,099 -23.9%
2005-12-16 04:12 2005-12-14 CAMPBELL WILLIAM V Director, Officer - Chairman of the Board OPT+S $54.37 58,484 $3,179,758 216,810 0.0%
2005-12-16 04:11 2005-12-14 HALLMAN MICHAEL R Director OPT+S $54.93 39,000 $2,142,403 8,028 0.0%
2005-12-03 04:06 2005-12-02 COOK SCOTT D Director, Officer - Chairman, Executive Committee SELL $53.34 100,000 $5,334,240 14,099,858 -0.7%
2005-11-23 21:53 2005-11-22 IHRIE RICHARD WILLIAM Officer - SVP and CTO OPT+S $53.50 49,893 $2,669,266 200 0.0%
2005-11-22 03:52 2005-11-21 DONAHUE CAROLINE F Officer - Vice President, Sales OPT+S $52.95 45,000 $2,382,732 604 0.0%
2005-09-23 01:47 2005-09-22 PATEL KIRAN M Officer - SVP, Chief Financial Officer BUY $44.75 3,000 $134,257 3,000 +100.0%
2005-09-20 23:40 2005-09-19 COOK SCOTT D Director, Officer - Chairman, Executive Committee SELL $44.81 300,000 $13,443,900 14,199,858 -2.1%
2005-09-16 23:50 2005-09-15 BENNETT STEPHEN M Director, Officer - President, CEO & Director SELL $44.57 100,000 $4,456,980 78,016 -56.2%
2005-09-09 23:02 2005-09-07 LEVIN DANIEL J Officer - VP, Product Management OPT+S $45.76 22,665 $1,037,042 3,000 0.0%
2005-08-31 02:25 2005-08-30 Lintner Alexander M Officer - SVP, Strategy and Corp. Dev. BUY $44.60 1,700 $75,820 1,700 +100.0%
2005-06-14 01:22 2005-06-13 COOK SCOTT D Director, Officer - Chairman, Executive Committee SELL $45.51 300,000 $13,652,370 14,499,858 -2.0%
2005-04-01 01:35 2005-03-30 COOK SCOTT D Director, Officer - Chairman, Executive Committee SELL $44.02 45,485 $2,002,154 14,799,858 -0.3%
2005-03-31 03:30 2005-03-29 COOK SCOTT D Director, Officer - Chairman, Executive Committee SELL $44.10 119,615 $5,275,344 14,845,343 -0.8%
2005-03-31 03:24 2005-03-29 COOK SCOTT D Director, Officer - Chairman, Executive Committee SELL $44.25 134,900 $5,969,959 14,964,958 -0.9%
2004-12-30 03:50 2004-12-29 DONAHUE CAROLINE F Officer - Vice President, Sales OPT+S $44.68 8,685 $388,023 0 0.0%
2004-09-03 02:52 2004-09-01 LEVIN DANIEL J Officer - VP, Product Management SELL $42.51 1,234 $52,453 3,000 -29.1%
SHOW ENTRIES

How to Interpret $INTU Trades

Not every insider transaction in INTUIT INC. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $INTU shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for INTU

Insider activity data for INTUIT INC. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $INTU, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.