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Company Analysis

INTU Insider Trading

INTUIT INC. | Services-Prepackaged Software

Comprehensive Trading Performance Summary

The investment history of corporate insiders at INTUIT INC. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2024-12-11 00:23 2024-12-06 McLean Kerry J Officer - EVP, Gen. Counsel & Corp. Sec. OPT+S $650.78 17,141 $11,155,082 21,976 0.0%
2024-12-10 01:16 2024-12-05 Notarainni Mark P. Officer - EVP, Consumer Group SELL $646.68 3,649 $2,359,618 19 -99.5%
2024-12-10 01:15 2024-12-05 Notarainni Mark P. Officer - EVP, Consumer Group OPT+S $646.60 9,810 $6,343,145 3,668 0.0%
2024-11-28 00:29 2024-11-25 COOK SCOTT D Director, Officer - Founder SELL $641.65 78,164 $50,153,571 6,374,941 -1.2%
2024-10-12 00:09 2024-10-10 Aujla Sandeep Officer - EVP and CFO SELL $617.28 4,000 $2,469,055 452 -89.9%
2024-10-04 01:40 2024-10-03 Aujla Sandeep Officer - EVP and CFO OPT+S $601.31 775 $466,015 4,451 0.0%
2024-09-25 00:12 2024-09-20 FENNELL LAURA A Officer - EVP, People and Places OPT+S $642.36 30,159 $19,372,870 52,038 0.0%
2024-09-20 01:11 2024-09-17 COOK SCOTT D Director, Officer - Founder SELL $645.81 77,461 $50,024,988 6,453,105 -1.2%
2024-09-20 00:31 2024-09-19 Burton Eve B Director SELL $649.87 2,988 $1,941,800 0 -100.0%
2024-09-11 23:30 2024-09-10 Balazs Alex G. Officer - EVP, Chief Technology Officer SELL $628.76 2,941 $1,849,469 20 -99.3%
2024-09-05 03:19 2024-09-04 Aujla Sandeep Officer - EVP and CFO OPT+S $621.03 862 $535,328 3,840 0.0%
2024-09-05 03:10 2024-09-03 McLean Kerry J Officer - EVP, Gen. Counsel & Corp. Sec. OPT+S $631.61 11,079 $6,997,640 24,941 0.0%
2024-08-28 23:11 2024-08-26 COOK SCOTT D Director, Officer - Founder SELL $619.12 81,449 $50,426,827 6,530,566 -1.2%
2024-08-27 23:40 2024-08-26 Aujla Sandeep Officer - EVP and CFO SELL $622.55 32 $19,922 3,430 -0.9%
2024-07-04 03:02 2024-07-02 Notarainni Mark P. Officer - EVP, Consumer Group OPT+S $651.09 1,431 $931,707 554 0.0%
2024-07-04 03:10 2024-07-03 Aujla Sandeep Officer - EVP and CFO OPT+S $651.27 1,061 $690,997 3,333 0.0%
2024-06-13 03:51 2024-06-10 COOK SCOTT D Director, Officer - Founder SELL $571.16 177,309 $101,271,596 6,524,412 -2.6%
2024-06-01 02:26 2024-05-30 COOK SCOTT D Director, Officer - Chair of the Exec. Committee SELL $567.40 14,748 $8,368,023 6,701,721 -0.2%
2024-05-31 03:56 2024-05-28 COOK SCOTT D Director, Officer - Chair of the Exec. Committee SELL $599.16 150,000 $89,874,525 6,716,469 -2.2%
2024-05-30 02:54 2024-05-28 Notarainni Mark P. Officer - EVP, Consumer Group SELL $604.58 465 $281,130 869 -34.9%
2024-05-30 02:53 2024-05-28 Aujla Sandeep Officer - EVP and CFO SELL $604.58 1,415 $855,481 2,332 -37.8%
2024-03-22 03:31 2024-03-20 Balazs Alex G. Officer - EVP, Chief Technology Officer SELL $636.38 280 $178,246 0 -100.0%
2024-02-28 03:15 2024-02-26 Hotz Lauren D Officer - SVP, Chief Accounting Officer SELL $655.13 745 $488,072 3,180 -19.0%
2024-02-28 03:16 2024-02-27 McLean Kerry J Officer - EVP, Gen. Counsel & Corp.Sec. OPT+S $663.84 3,692 $2,450,892 22,948 0.0%
2024-01-10 23:15 2024-01-09 Balazs Alex G. Officer - EVP, Chief Technology Officer SELL $599.68 3,964 $2,377,113 225 -94.6%
2024-01-10 00:53 2024-01-05 FENNELL LAURA A Officer - EVP, People and Places OPT+S $594.06 29,543 $17,550,188 50,030 0.0%
2023-12-23 03:32 2023-12-22 Vazquez Raul Director SELL $622.92 1,631 $1,015,978 0 -100.0%
2023-12-09 02:15 2023-12-06 Goodarzi Sasan K Director, Officer - CEO, President, and Director OPT+S $569.02 93,641 $53,283,724 65,324 0.0%
2023-12-06 00:09 2023-12-04 Aujla Sandeep Officer - EVP and CFO OPT+S $568.62 34 $19,333 1,132 0.0%
2023-10-06 22:06 2023-10-05 Vazquez Raul Director SELL $516.52 1,938 $1,001,018 1,631 -54.3%
2023-10-05 02:06 2023-10-03 Notarainni Mark P. Officer - EVP, Consumer Group SELL $511.29 358 $183,042 869 -29.2%
2023-10-05 02:06 2023-10-03 Aujla Sandeep Officer - EVP and CFO SELL $511.29 696 $355,858 1,098 -38.8%
2023-10-03 19:53 2023-09-29 Balazs Alex G. Officer - EVP, Chief Technology Officer OPT+S $523.58 2,307 $1,207,899 3,774 0.0%
2023-09-13 23:36 2023-09-11 Tessel Marianna Officer - EVP, SBSEG SELL $552.63 8,702 $4,808,986 32,171 -21.3%
2023-09-08 01:44 2023-09-05 Notarainni Mark P. Officer - EVP, Consumer Group SELL $548.30 7,274 $3,988,360 869 -89.3%
2023-09-08 01:38 2023-09-05 Aujla Sandeep Officer - EVP and CFO SELL $547.55 2,373 $1,299,335 405 -85.4%
2023-09-08 01:43 2023-09-06 Hotz Lauren D Officer - SVP, Chief Accounting Officer SELL $549.42 550 $302,181 2,054 -21.1%
2023-09-08 01:39 2023-09-05 Chriss James Alexander Officer - Executive Vice President SELL $548.30 8,022 $4,398,455 1,202 -87.0%
2023-09-08 01:44 2023-09-05 McLean Kerry J Officer - EVP, Gen. Counsel & Corp.Sec. OPT+S $551.01 10,237 $5,640,649 22,027 0.0%
2023-08-30 23:30 2023-08-28 Notarainni Mark P. Officer - EVP, Consumer Group OPT+S $518.31 7,849 $4,068,196 984 0.0%
2023-08-30 23:28 2023-08-28 Aujla Sandeep Officer - EVP and CFO OPT+S $530.90 10,836 $5,752,784 235 0.0%
2023-08-30 23:30 2023-08-29 Tessel Marianna Officer - EVP, Chief Technology Officer OPT+S $531.31 7,310 $3,883,902 28,840 0.0%
2023-08-30 23:29 2023-08-28 Chriss James Alexander Officer - EVP, SBSEG SELL $519.05 334 $173,363 409 -45.0%
2023-07-06 03:48 2023-07-03 Chriss James Alexander Officer - EVP, SBSEG SELL $452.74 1,394 $631,120 409 -77.3%
2023-07-06 03:49 2023-07-03 Clatterbuck Michelle M Officer - EVP and CFO SELL $452.74 1,412 $639,269 1,350 -51.1%
2023-07-06 03:49 2023-07-03 FENNELL LAURA A Officer - EVP, People and Places OPT+S $450.96 53,741 $24,235,294 39,896 0.0%
2023-05-30 22:12 2023-05-25 Chriss James Alexander Officer - EVP, SBSEG SELL $418.40 563 $235,559 409 -57.9%
2023-05-30 22:13 2023-05-25 Clatterbuck Michelle M Officer - EVP and CFO SELL $418.40 706 $295,390 1,350 -34.3%
2023-03-09 01:28 2023-03-07 Hotz Lauren D Officer - SVP, Chief Accounting Officer SELL $413.16 500 $206,580 1,781 -21.9%
2023-03-09 01:28 2023-03-07 Burton Eve B Director SELL $412.57 4,539 $1,872,647 0 -100.0%
SHOW ENTRIES

How to Interpret $INTU Trades

Not every insider transaction in INTUIT INC. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $INTU shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for INTU

Insider activity data for INTUIT INC. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $INTU, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.